Zesto Drive-In

Last updated

Zesto Drive-In
Company typePrivate
IndustryFood
Founded1945;79 years ago (1945)
ProductsFast food, including hamburgers, french fries, ice cream, banana splits, and homemade/ hand blended milkshakes

Zesto is a licensed trademark owned by TJ Group Investments, LLC and currently used by a significant amount of independently owned restaurants and independent franchise chains who sublicense the trademark to franchise owners. Until 1955, Zesto Drive-In was a chain of drive-in restaurants franchised by Taylor Freezer Corp. (now the Taylor Company), featuring ice cream and frozen custard. They are recognized for their ice cream favorites such as avalanches, milkshakes, sundaes and ice cream sodas, to name a few. [1]

Contents

History

Zesto in Bogalusa, Louisiana, 1983 ZestoChicken57cents.jpg
Zesto in Bogalusa, Louisiana, 1983

Zesto was started by entrepreneur and inventor L.A.M. Phelan as a national franchise chain. Phelan was head of the Taylor Freezer Corp., which in 1945 had developed the "Zest-O-Mat" frozen custard machine, and franchise agreements granted exclusive use of the Zest-O-Mat machines in a given territory under the Zesto name. [2] The first known Zesto Drive-In was opened in Jefferson City, Missouri, in 1948 at the foot of St. Mary’s Hospital on Missouri Boulevard [3] by its original franchise owner, Lottie Traubtz; [4] dozens more opened in the late 1940s and early 1950s, mostly in the Midwestern states.

Taylor Freezer, reportedly growing frustrated with managing a retail business and dealing with unhappy franchisees, abandoned the Zesto concept in 1955 and left the remaining franchisees to fend for themselves. [5] While some former franchisees continued to operate under different names, others retained the Zesto name, operating independently of each other and without support from a governing franchise structure.

The Zesto trademark was first registered in 1985 by Zesto Inc., a Missouri corporation owned by Harold Brown, who purchased and operated the first known Zesto in Jefferson City, Missouri in 1973. The trademark currently belongs to Todd B. Jansa of TJ Group Investments LLC located in Wahoo, Nebraska, who grants exclusive rights to use the Zesto name by territory. [6]

Zesto in Pierre, South Dakota, 2007 Zesto ice cream in Pierre.JPG
Zesto in Pierre, South Dakota, 2007

Current locations


See also

Related Research Articles

<span class="mw-page-title-main">Cuisine of the Midwestern United States</span> Regional cuisine of the United States

Midwestern cuisine is a regional cuisine of the American Midwest. It draws its culinary roots most significantly from the cuisines of Central, Northern and Eastern Europe, and Indigenous cuisine of the Americas, and is influenced by regionally and locally grown foodstuffs and cultural diversity.

<span class="mw-page-title-main">Ice cream</span> Frozen dessert

Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit, such as strawberries or peaches. Food colouring is sometimes added in addition to stabilizers. The mixture is cooled below the freezing point of water and stirred to incorporate air spaces and prevent detectable ice crystals from forming. It can also be made by whisking a flavoured cream base and liquid nitrogen together. The result is a smooth, semi-solid foam that is solid at very low temperatures. It becomes more malleable as its temperature increases.

<span class="mw-page-title-main">Gelato</span> Italian ice cream

Gelato is the common word in Italian for all kinds of ice cream. In English, it specifically refers to a frozen dessert of Italian origin. Artisanal gelato in Italy generally contains 6–9% butterfat, which is lower than other styles of frozen dessert. Gelato typically contains 35% air and more flavoring than other kinds of frozen desserts, giving it a density and richness that distinguishes it from other ice creams.

<span class="mw-page-title-main">Frozen custard</span> Frozen dessert

Frozen custard is a frozen dessert that is a type of ice cream that is made with egg yolks in addition to cream and sweetener, either sugar or an alternative, and an additional flavoring such as cocoa, vanilla, or fruit such as strawberries or peaches. It is usually kept at a warmer temperature compared to ice cream, and typically has a denser consistency.

<span class="mw-page-title-main">Ted Drewes</span> Family-owned frozen custard business in St. Louis, Missouri

Ted Drewes is a family-owned frozen custard company in St. Louis, Missouri, United States. The business was founded by Ted Drewes, Sr. in 1929. The shop on Chippewa Street is open much of the year, while the South Grand Boulevard location is open from mid-May through late August.

<span class="mw-page-title-main">Culver's</span> Restaurant chain in the United States

Culver Franchising System, LLC, doing business as Culver's, is an American fast-casual restaurant chain. The company was founded in 1984 by George, Ruth, Craig, and Lea Culver. The first location opened in Sauk City, Wisconsin, on July 18, 1984, under the name "Culver's Frozen Custard and ButterBurgers." The privately held company is headquartered in Prairie du Sac, Wisconsin. The chain operates primarily in the Midwestern United States, and has a total of 930 restaurants in 26 states as of October 2023.

<span class="mw-page-title-main">Carvel (franchise)</span> American ice cream franchise

Carvel is an American ice cream franchise owned by Focus Brands. Carvel is best known for its soft-serve ice cream and ice cream cakes, which feature a layer of distinctive "crunchies". It also sells a variety of novelty ice cream bars and ice cream sandwiches. Its slogan is "America's Freshest Ice Cream".

<span class="mw-page-title-main">Taco John's</span> American fast-food chain

Taco John's International, Inc. is an American fast food restaurant. The chain serves Mexican-inspired fast food as well as the company's signature dish, Potato Olés, which are bite-sized deep-fried potato nuggets coated with a proprietary blend of spices and seasonings. Taco John's CEO is Jim Creel, and it is headquartered in Cheyenne, Wyoming. As of 2022, the restaurant chain had 380 restaurants in about 22 states, primarily in the Midwest and Mountain regions.

<span class="mw-page-title-main">Tastee-Freez</span> American fast-food restaurant chain

Tastee-Freez is an American franchised fast-food restaurant specializing in soft serve ice cream. Its corporate headquarters is in Newport Beach, California, and it has stores in four states. The first Tastee-Freez was established in Keithsburg, Illinois, and the Tastee Freez products are now available at 4 remaining ice cream stores and approximately 375 locations of quick serve restaurants, Wienerschnitzel and Original Hamburger Stand

<span class="mw-page-title-main">Jason's Deli</span> American casual restaurant chain

Jason's Deli is an American chain of fast casual restaurants founded in 1976 in Beaumont, Texas, by Joe Tortorice, Jr. There are currently over 245 locations in 29 states. The menu includes sandwiches, wraps, baked potatoes, pasta, soups, salads, and desserts, as well as catering items such as boxed lunches. The free ice cream station is also a big draw for most customers.

<span class="mw-page-title-main">Rita's Italian Ice</span> American quick service dessert restaurant chain

Rita's Franchise Company, LLC, doing business as Rita's Italian Ice, is a privately owned and operated American quick service restaurant chain originating in the Philadelphia metropolitan area that expanded throughout and now operates primarily in the Mid-Atlantic United States. The chain is known for its Italian ice or "water ice" and frozen custard, but also offers multiple types of frozen treats and specialty creations.

Oberweis Dairy, headquartered in North Aurora, Illinois, is the parent company of several dairy-related and fast food restaurant operations in the midwest region of the United States. Its businesses include a home delivery service available in parts of Illinois, Indiana, Missouri, Michigan, North Carolina, Texas, and Wisconsin, which delivers traditional dairy products, including milk, ice cream, cheese, and yogurt, as well as bacon and seasonal products.

<span class="mw-page-title-main">Shake's Frozen Custard</span>

Shake's Frozen Custard is a frozen custard retailer and franchise founded by Don and Debbie Osborne in Joplin, Missouri in 1991. It was originally opened as Shakey's Frozen Custard but was changed to Shake's in 2001 in order to secure trademarks. The Osborne's experimented with a variety of recipes and menu items to devise their recipe. Corey Osborne, Don's oldest son, opened the second location in Fayetteville, Arkansas in 1997. Some of their popular menu items include concretes, sundaes, shakes, floats, splits, and more.

L. A. M. Phelan (1884–1971) was an American businessman and inventor. He is known mainly as inventor of the broaster equipment and method for pressure-cooking chicken, and founder of the Broaster Company.

<span class="mw-page-title-main">Good Times Burgers & Frozen Custard</span> American fast-food restaurant chain

Good Times Burgers & Frozen Custard is a Golden, Colorado-based fast-food restaurant specializing in premium burgers and frozen custard. As of July 2023, the chain operates 31 locations, down from 38 in 2015.

Taylor Company, previously known as Taylor Freezer Corporation, is an American manufacturer of food service equipment located in Rockton, Illinois. They are known as the supplier and maker of several machines that McDonald's uses, including their grills and many of their ice cream machines. Although known for soft serve machines, the company also offers commercial grills, frozen and carbonated beverage units, frozen cocktail machines, batch freezers, smoothie equipment, and shake equipment.

References

  1. "Dreaming of More at Zesto Drive-In". HER Magazine. July 10, 2017. Archived from the original on March 26, 2020. Retrieved March 26, 2020.
  2. Court of Civil Appeals of Texas (May 20, 1953). "Patrini v. McAninch". Findacase.com. Archived from the original on March 31, 2012. Retrieved September 4, 2011.
  3. "Dreaming of More at Zesto Drive-In". HER Magazine. July 10, 2017. Archived from the original on March 26, 2020. Retrieved March 26, 2020.
  4. "Zesto's History". Zestodrivein.com. Archived from the original on March 31, 2012. Retrieved September 5, 2011.
  5. "About Zesto Atlanta". Archived from the original on January 28, 2012. Retrieved September 4, 2011.
  6. "ZESTO - Trademark Details". Justia.