Ziebart

Last updated
Ziebart International Corporation
Type Private
Industry automotive aftermarket
Founded Detroit, Michigan (1959)
Founder Kurt Ziebart
Headquarters
Troy, Michigan
,
United States
Area served
34 countries (1200 service centers) [1]
Key people
Thomas E. Wolfe, President and CEO
Services rustproofing and automobile detailing
Revenue US$ 170 million (2018) [2]
Number of employees
578 (2018) [3]
Website ziebart.com

Ziebart International Corporation is a privately owned corporation based in Troy, Michigan, and is the worldwide franchisor of the Ziebart brand of automotive aftermarket stores.

Contents

Services offered by Ziebart stores include rustproofing, paint sealant, paint protection film, automobile detailing, window tinting; and the installation of various aftermarket accessories. [4]

History

The German-born American Kurt Ziebart was the inventor of the rustproofing process for automobiles. [5] It was while working in a Packard body shop in Detroit that Ziebart saw the effects of rust and began looking for a way to protect cars against it. The process he developed is now often called "Ziebart-ing" or "Ziebart-ed", a generic term for rustproofing . [6] [7]

In 1959, Kurt Ziebart started the Auto Rustproofing Company with two other investors, and opened the first shop bearing the proprietary Ziebart name on Harper Avenue in Detroit. [4] [8] In 1963, he sold his rustproofing company to an investor group.

In 1962, Ziebart's first international location was opened in Windsor, Ontario, Canada. [4] [9]

In 1963, Kurt Ziebart sold his rustproofing company to an investor group led by Roger Waindle. Waindle also acquired the right to the name Ziebart which he registered with the company's trademark, a helmet and shield design. Waindle also acquired the right to the exclusive tooling designed by Ziebart which he then miniatured for easier processing. He also patented the process. With control of the technical approach, Waindle then developed the franchise package including technical and marketing manuals. The company was renamed Ziebart Auto Truck Rustproofing Company.

By 1969, Ziebart (then Ziebart Rustproofing Company) had about 150 franchises in the Midwest of the US and in Canada. As Waindle was interested in selling the company, he hired E.J. Hartmann as Chief Operating Officer. Hartmann was an MBA graduate from the University of Michigan who was recruited from Shatterproof Glass Corporation where he was the company's controller.

In 1970, Hartmann acquired the controlling stock of Ziebart and started an aggressive marketing program both in the US and internationally.

In 1973, Ziebart in Hilo Hawaii opened its doors to be the first and the only Ziebart franchise in the Hawaiian Islands.

In 1977, Ziebart introduced "Zee-Glaze", a protective polymer sealant that chemically bonded to cars' paint.

In 1979, Ziebart (then Ziebart International Corporation) acquired Arndt Palmer Laboratories, a small chemical manufacturer for car care chemicals in Melvindale, MI. This company was then relocated to Redford, MI, and became the base for Ziebart's manufacturing of its own rustproofing sealant, a wax based petroleum product.

By the end of the decade, Ziebart had increased the number of franchised locations worldwide to over 650, while at the same time doubling the retail volume of US franchisees.

In 1980, Ziebart began to diversify its business format and its service offerings by including sunroofs, running boards, window tinting and other automotive accessories. All American Motors cars received a new rust-proofing process called "Ziebart Factory Rust Protection". This included aluminized trim screws, plastic inner fender liners, galvanized steel in every exterior body panel, and a deep-dip bath in an epoxy-based primer. AMC backed up the rust protection program with a 5-year "No Rust Thru" component to its comprehensive "Buyer Protection Plan". [11]

In 1988, Ziebart acquired the North American franchise rights for its competitor Tuff-Kote Dinol. Tuff-Kote franchisees were subsequently converted to the Ziebart brand. Kurt Ziebart appeared in national television commercials coinciding with his former company's 25th anniversary.

In 1989, Ziebart acquired the Tidy Car automotive detailing franchise operation. The brands were merged and over 250 locations became "Ziebart Tidy Car".

In 1990, Ziebart had more than 1,000 locations in 40 countries and more than $100 million in worldwide dealer sales. [10]

In 1995, Hartmann sold the ownership to Ziebart International Corporation to an Employee Stock Ownership Plan (ESOP) led by Thomas Wolfe, the then CFO. Hartman then retired.

In 1998, Ziebart entered into a co-branding agreement with Speedy Auto Glass and began offering auto glass replacement in many of its locations. Ziebart has also partnered to co-brand with Rhino Linings USA, which offers polyurethane spray-on liners for truck beds.

As of 2011, there were over 400 Ziebart locations in 30 countries worldwide. [5] [9]

In 2014, Ziebart introduced a proprietary paint protection film.

Advertising

Ziebart grew in large part due to its successful advertising campaigns.

Ziebart's advertising agencies of record through the years have included Meltzer Aaron & Lemen (San Francisco, CA), [14] Ross Roy (Detroit, MI), [15] Simons Michelson Zieve (Troy, MI) [16] and Doyle Dane Bernbach (New York, NY). [17]

Ziebart's public relations agency from 1970 through 1993 was Anthony M. Franco Inc (Detroit, MI). [18]

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References

  1. ↑ "About Us | Corporate | Ziebart".
  2. ↑ Ziebart. "Ziebart".
  3. ↑ "Ziebart International Corp - Company Profile and News - Bloomberg Markets". Bloomberg News .
  4. 1 2 3 "History of Ziebart International Corporation – FundingUniverse". www.fundinguniverse.com.
  5. 1 2 Nussel, Philip (September 16, 2011). "Rustproofing pioneer Kurt Ziebart dies at age 91". Crain's Detroit Business . Retrieved January 10, 2019.
  6. ↑ "Auto rust-proofing pioneer Kurt Ziebart dies". 16 September 2011.
  7. ↑ "Ziebart, Kurt - Detroit Historical Society". detroithistorical.org.
  8. 1 2 Ziebart. "Ziebart".
  9. 1 2 "Ziebart International :: About Ziebart". Archived from the original on September 1, 2009. Retrieved July 20, 2009.
  10. 1 2 "Ziebart International Corp - Encyclopedia.com". www.encyclopedia.com.
  11. ↑ ZiebartTR (11 November 2014). "It's Us or Rust Jingle 1977 - Ziebart". Archived from the original on 2021-12-19 – via YouTube.
  12. ↑ "FuzzyMemories.TV - - Ziebart (Commercial, 1979)". www.fuzzymemories.tv.
  13. ↑ RetroTy: The Pulse of Nostalgia (5 December 2012). "1988 - Ziebart Rust Protection - Rust in Peace". Archived from the original on 2021-12-19 – via YouTube.
  14. ↑ "Who was Where - geezersgallery.com". geezersgallery.com.
  15. ↑ "Ross Roy Inc". 3 June 2015.
  16. ↑ "Clients - SMZ".
  17. ↑ "Google". www.google.com.
  18. ↑ "Anthony Franco accurate public records, phone, address, email and more". AdvancedBackgroundChecks.com.
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