90210 (song)

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"90210"
Song by Travis Scott featuring Kacy Hill
from the album Rodeo
ReleasedSeptember 4, 2015
Genre
Length5:39
Label
Songwriter(s)
Producer(s)
Music video
"90210" on YouTube

"90210" is a song by American rapper Travis Scott from his debut studio album Rodeo (2015). It features American singer Kacy Hill and background vocals from Chantel Jeffries. Produced by Scott himself, Mike Dean, Allen Ritter, DJ Dahi and WondaGurl, the song samples "Itinerario Romantico" by The Blue Sharks and "Family Business" by Kanye West.

Contents

Composition

In the lyrics, Travis Scott sings about a lost girl in the world of Hollywood. [1] The song features a beat switch; [2] [3] the mood of the first two and a half minutes have been described as one of "haunting gloom" and despair, [4] while the second half has been described as "soulful". [4] [5]

Critical reception

The song received generally positive reviews from music critics. Josephine Cruz of Hypebeast considered it a standout on Rodeo with a "sample that would surely get the Kanye stamp of approval". [4] Reviewing the album for XXL , Roger Krastz wrote "As far as his lyrical delivery on the project, Travi$ depends heavily on the presence of his bleak yet melodic auto-tune and vocal effects, and while he's never been known as a rapper with superb bars and lyrics, he shows he has a flow that caters strictly to his style of hip-hop. Case in point his track '90210,' in which Travi$ delivers some witty lines". [1] Matthew Ramirez of Spin mentioned the part of the song that "sounds like Castlevania " to be among the "blow-your-hair-back moments" from Rodeo. [6] Sheldon Pearce of Pitchfork cited it as one of the tracks "revealing stunningly posh second acts". [3]

Music video

An official music video was directed by Hype Williams and first premiered on August 12, 2016 during Travis Scott's ".wav party" in Los Angeles, alongside the video for "Pick Up the Phone", before being released exclusively via Apple Music on August 18, 2016. [7] [8] According to Scott, it took four months to make the video. A stop motion clip, it shows Travis Scott as an action figure, as depicted on the Rodeo cover art. [9] He roams the streets of Los Angeles at night [10] [11] and spends time with a female doll whose face is blurred. [7] [8] [9] [11] [12] [13] They relax on a couch, smoke, [11] and have sex. [11] [12] [13] [14] [15] [16] A gigantic Travis Scott action figure tears through the city in a similar manner to Godzilla, [7] [9] [11] [12] [13] [14] [15] [16] [17] destroying buildings, cars and signs, [12] [13] before peeking into a window and seeing the other Scott, [11] [12] who goes outside and finds a blooming tree. [12]

The visual was released on YouTube on November 17, 2016. [18]

Certifications

RegionCertification Certified units/sales
Poland (ZPAV) [19] Gold25,000‡
United Kingdom (BPI) [20] Gold400,000‡
United States (RIAA) [21] 3× Platinum3,000,000‡

‡ Sales+streaming figures based on certification alone.

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References

  1. 1 2 Krastz, Roger (September 9, 2015). "Travis Scott Finds His Lane in Hip-Hop on Debut Album 'Rodeo'". XXL . Archived from the original on September 10, 2015. Retrieved October 25, 2015.
  2. ↑ Slingerland, Calum (September 4, 2015). "Travis Scott: Rodeo". Exclaim! . Archived from the original on September 23, 2015. Retrieved May 29, 2019.
  3. 1 2 Pearce, Sheldon (September 16, 2015). "Travis Scott: Rodeo". Pitchfork . Archived from the original on October 28, 2015. Retrieved October 25, 2015.
  4. 1 2 3 Cruz, Josephine (September 4, 2015). "Travi$ Scott - Rodeo (Review)". Hypebeast . Retrieved 2 February 2024.
  5. ↑ Caballero, Martin (September 3, 2015). "Album review: Travis Scott, 'Rodeo'". The Boston Globe . Archived from the original on November 19, 2015. Retrieved November 18, 2015.
  6. ↑ Ramirez, Matthew (September 10, 2015). "Review: This Is Actually in Fact, Travis Scott's First 'Rodeo'". Spin . Archived from the original on November 8, 2015. Retrieved October 31, 2015.
  7. 1 2 3 Brandle, Lars (August 19, 2016). "Travis Scott Releases '90210' Video as Apple Music Exclusive". Billboard . Retrieved 2 February 2024.
  8. 1 2 Ju, Shirley (August 19, 2016). "Travis Scott's Action Figure Stars In "90210" f. Kacy Hill". HipHopDX . Retrieved 2 February 2024.
  9. 1 2 3 Skelton, Eric (August 18, 2016). "Travis Scott's Action Figure Stars in Hype Williams-Directed "90210" Video". Complex . Retrieved 2 February 2024.
  10. ↑ Krastz, Roger (August 19, 2016). "Travis Scott Releases New Merch Themed After His "90210" Music Video". XXL. Retrieved 2 February 2024.
  11. 1 2 3 4 5 6 "Watch Travis Scott's Animated Video for '90210'". Rap-Up . August 18, 2016. Retrieved 2 February 2024.
  12. 1 2 3 4 5 6 Mench, Chris (August 18, 2016). "Travi$ Scott's Action Figure Gets Down and Dirty in His "90210" Video". Complex. Retrieved 2 February 2024.
  13. 1 2 3 4 Cheung, HP (August 19, 2016). "Watch Travi$ Scott "90210" Video Featuring Kacy Hill". Hypebeast. Retrieved 2 February 2024.
  14. 1 2 Murthi, Vikram (August 19, 2016). "Travis Scott's '90210' Music Video Is Stop-Motion Animated, Features Action Figure Sex — Watch". IndieWire . Retrieved 2 February 2024.
  15. 1 2 Yoo, Noah (August 18, 2016). "Travis Scott Shares Stop-Motion Animated Video for "90210"". Pitchfork. Retrieved 2 February 2024.
  16. 1 2 Bristout, Ralph (August 19, 2016). "Travis Scott and Hype Williams' "90210" is "Toy Story" meets "Robot Chicken"". Revolt . Retrieved 2 February 2024.
  17. ↑ Dandridge-Lemco, Ben (August 18, 2016). "Travis Scott Shares Hype Williams-Directed Video For "90210"". The Fader . Retrieved 2 February 2024.
  18. ↑ Renshaw, David (November 17, 2016). "Travis Scott's Wild "90210" Video Is On YouTube Now". The Fader. Retrieved 2 February 2024.
  19. ↑ "OLiS - oficjalna lista wyróżnień" (in Polish). Polish Society of the Phonographic Industry . Retrieved March 20, 2024. Click "TYTUŁ" and enter 90210 in the search box.
  20. ↑ "British single certifications – Travis Scott Ft Kacy Hill – 90210". British Phonographic Industry.
  21. ↑ "American single certifications – Travis Scott – 90210". Recording Industry Association of America.
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