90210 (song)

Last updated
"90210"
Song by Travis Scott featuring Kacy Hill
from the album Rodeo
ReleasedSeptember 4, 2015
Genre
Length5:39
Label
Songwriter(s)
Producer(s)
Music video
"90210" on YouTube

"90210" is a song by American rapper Travis Scott from his debut studio album Rodeo (2015). It features American singer Kacy Hill and background vocals from Chantel Jeffries. Produced by Scott himself, Mike Dean, Allen Ritter, DJ Dahi and WondaGurl, the song samples "Itinerario Romantico" by The Blue Sharks.

Contents

Composition

In the lyrics, Travis Scott sings about a lost girl in the world of Hollywood. [1] The song features a beat switch; [2] [3] the mood of the first two and a half minutes have been described as one of "haunting gloom" and despair, [4] while the second half has been described as "soulful". [4] [5]

Critical reception

The song received generally positive reviews from music critics. Josephine Cruz of Hypebeast considered it a standout on Rodeo with a "sample that would surely get the Kanye stamp of approval". [4] Reviewing the album for XXL , Roger Krastz wrote "As far as his lyrical delivery on the project, Travi$ depends heavily on the presence of his bleak yet melodic auto-tune and vocal effects, and while he's never been known as a rapper with superb bars and lyrics, he shows he has a flow that caters strictly to his style of hip-hop. Case in point his track '90210,' in which Travi$ delivers some witty lines". [1] Matthew Ramirez of Spin mentioned the part of the song that "sounds like Castlevania " to be among the "blow-your-hair-back moments" from Rodeo. [6] Sheldon Pearce of Pitchfork cited it as one of the tracks "revealing stunningly posh second acts". [3]

Music video

An official music video was directed by Hype Williams and first premiered on August 12, 2016 during Travis Scott's ".wav party" in Los Angeles, alongside the video for "Pick Up the Phone", before being released exclusively via Apple Music on August 18, 2016. [7] [8] According to Scott, it took four months to make the video. A stop motion clip, it shows Travis Scott as an action figure, as depicted on the Rodeo cover art. [9] He roams the streets of Los Angeles at night [10] [11] and spends time with a female doll whose face is blurred. [7] [8] [9] [11] [12] [13] They relax on a couch, smoke, [11] and have sex. [11] [12] [13] [14] [15] [16] A gigantic Travis Scott action figure tears through the city in a similar manner to Godzilla, [7] [9] [11] [12] [13] [14] [15] [16] [17] destroying buildings, cars and signs, [12] [13] before peeking into a window and seeing the other Scott, [11] [12] who goes outside and finds a blooming tree. [12]

The visual was released on YouTube on November 17, 2016. [18]

Certifications

RegionCertification Certified units/sales
Poland (ZPAV) [19] Gold25,000
United Kingdom (BPI) [20] Silver200,000
United States (RIAA) [21] 3× Platinum3,000,000

Sales+streaming figures based on certification alone.

Related Research Articles

<span class="mw-page-title-main">Action Bronson</span> American rapper (born 1983)

Ariyan Arslani, professionally known as Action Bronson, is an American rapper, professional wrestler, chef, songwriter and television presenter. Born and raised in Queens, New York, he released his debut mixtape Bon Appetit ..... Bitch!!!!! in January 2011 and independently released his debut album, Dr. Lecter, in March 2011. In August 2012, Arslani signed his first major-label deal with Warner Bros. Records, but was later moved to the Atlantic Records-distributed label Vice Records.

<span class="mw-page-title-main">Young Thug</span> American rapper (born 1991)

Jeffery Lamar Williams, known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop and trap music, and a pioneer of the mumble rap microgenre. Williams embarked on a musical career in 2011, releasing a series of mixtapes beginning with I Came from Nothing. In 2013, he signed with fellow Atlanta rapper Gucci Mane's 1017 Records and gained further attention and praise for his debut mixtape with the label, 1017 Thug, released in February of that year.

<i>Days Before Rodeo</i> 2014 mixtape by Travis Scott

Days Before Rodeo is the second commercial mixtape by American rapper Travis Scott. It was released independently on his SoundCloud account on August 18, 2014. The mixtape features guest appearances from Rich Homie Quan, Young Thug, T.I., the 1975, Big Sean, Migos, and Peewee Longway. Production was handled by Scott himself, alongside Mike Dean, WondaGurl, Metro Boomin, DJ Dahi, Southside, Lil' C, AudioKlique, Charlie Handsome, FKi 1st, Vinylz, Allen Ritter, Anthony Kilhoffer, Lex Luger, Oz, Syk Sense, Tane Runo, and J. Hill. The mixtape serves as the follow-up to Scott's debut mixtape, Owl Pharaoh (2013), and serves as the prequel to his debut studio album, Rodeo (2015).

<span class="mw-page-title-main">Quavo</span> American rapper (born 1991)

Quavious Keyate Marshall, better known by his stage name Quavo, is an American rapper, singer, and record producer. He is best known as the frontman of the now-defunct hip hop group Migos. Formed with his nephew Takeoff and their mutual friend Offset in 2008, the group released four commercially successful studio albums before disbanding in 2023.

<i>Rodeo</i> (Travis Scott album) 2015 studio album by Travis Scott

Rodeo is the debut studio album by American rapper Travis Scott. It was released on September 4, 2015, through Grand Hustle Records and distributed by Epic Records. The album features guest appearances from Quavo, Future, 2 Chainz, Juicy J, Kacy Hill, The Weeknd, Swae Lee, Chief Keef, Kanye West, Justin Bieber, Young Thug, Toro y Moi, and Schoolboy Q, while production was provided by Scott himself, alongside WondaGurl, Allen Ritter, Mike Dean, Metro Boomin, Frank Dukes, and Sonny Digital, among others.

<span class="mw-page-title-main">Antidote (Travis Scott song)</span> 2015 single by Travis Scott

"Antidote" is a song by American rapper Travis Scott. It was released on July 28, 2015, as the second single from his debut studio album, Rodeo (2015). Produced by WondaGurl and Eestbound, the song peaked at number 16 on the US Billboard Hot 100 chart. "Antidote" has since been certified quadruple platinum by the Recording Industry Association of America (RIAA).

<span class="mw-page-title-main">Kacy Hill</span> American singer-songwriter and model

Kacy Anne Hill is an American singer-songwriter, producer, and former model.

<span class="mw-page-title-main">Travis Scott</span> American rapper (born 1991)

Jacques Bermon Webster II, known professionally as Travis Scott, is an American rapper, singer, songwriter, and record producer. Scott has had four number-one hits on the U.S. Billboard Hot 100 chart, along with a total of over one hundred charting songs. He has been nominated for ten Grammy Awards and won a Latin Grammy Award, Billboard Music Award, MTV Video Music Award, and multiple BET Hip Hop Awards. As of 2023, Scott has sold over 49 million certified records in the U.S. alone. Scott's musical style has been described as a "blend between traditional hip-hop and lo-fi" and often characterized as "ambient," with a heavily appraised influence from rappers Kanye West and Kid Cudi. His stage name is derived from the latter's real name, Scott Mescudi, combined with the name of a favorite uncle.

"Nightcrawler" is a song by American rapper Travis Scott featuring fellow American rappers Swae Lee and Chief Keef. It was released through Grand Hustle and Epic Records as the seventh track from the former's debut studio album, Rodeo, on September 4, 2015. Produced by Scott himself, TM88, Southside, Metro Boomin, and Mike Dean and additionally produced by Allen Ritter, the six wrote the song alongside Swae Lee, Chief Keef, and Gizzle. The song was considered to be a sleeper hit and first charted in early 2024 after its popularity increased due to people using it as the sound in their videos on the video application TikTok.

<span class="mw-page-title-main">MadeinTYO</span> American rapper (born 1992)

Malcolm Jamaal Davis, better known by his stage name MadeinTYO, is an American rapper and singer who was born in Honolulu, Hawaii and raised in Tokyo, Japan. He is best known for his single "Uber Everywhere," which peaked at number 51 on the Billboard Hot 100. It spawned a remixed version from American rapper Travis Scott, which preceded his debut mixtape You Are Forgiven (2016). His debut studio album, Sincerely, Tokyo (2018) peaked at number 98 on the Billboard 200.

<i>Birds in the Trap Sing McKnight</i> 2016 studio album by Travis Scott

Birds in the Trap Sing McKnight is the second studio album by American rapper Travis Scott. It was released on September 2, 2016, through Grand Hustle Records and distributed by Epic Records. It exclusively premiered through Travis Scott and Chase B's radio show Wav Radio on Beats 1 and Apple Music. The album features guest appearances from André 3000, Blac Youngsta, Kid Cudi, Nav, 21 Savage, Kendrick Lamar, Bryson Tiller, Young Thug, Quavo, K. Forest, and the Weeknd. Production was handled by a number of record producers, including Nav, Vinylz, Mike Dean, Cardo, Frank Dukes, Allen Ritter, and Murda Beatz, among others.

<i>Passion, Pain & Demon Slayin</i> 2016 studio album by Kid Cudi

Passion, Pain & Demon Slayin' is the sixth studio album by American rapper Kid Cudi. The album was released on December 16, 2016, through Wicked Awesome Records and Republic Records. It succeeds Cudi's alternative rock album Speedin' Bullet 2 Heaven (2015). The album features guest appearances from André 3000, Pharrell Williams, Travis Scott and Willow Smith. The production on the album was handled by Cudi himself, alongside Plain Pat, Mike Dean, Dot da Genius, Anthony Kilhoffer, Mike Will Made It and Pharrell Williams, among others.

"Beibs in the Trap" is a song by American rapper Travis Scott featuring vocals and sole production from Canadian rapper Nav. Written by the two alongside Cash XO, the track appears on the former's second studio album, Birds in the Trap Sing McKnight, which was released on September 2, 2016.

<span class="mw-page-title-main">Playboi Carti</span> American rapper (born 1995)

Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper and record producer from Atlanta, Georgia. An influential figure among his generation, he has contributed to the progression of trap music and its rage subgenre. He first signed with local underground record label Awful Records in 2014, and later signed with ASAP Mob's record label AWGE, in a joint venture with Interscope Records two years later. Carter gained mainstream attention following the release of his eponymous debut mixtape (2017), which peaked at number 12 on the U.S. Billboard 200 and spawned the Billboard Hot 100-charting singles "Magnolia" and "Wokeuplikethis".

<span class="mw-page-title-main">Nav (rapper)</span> Canadian rapper and record producer (born 1989)

Navraj Singh Goraya, better known as Nav, is a Canadian rapper, singer, songwriter, and record producer. Nav originally began his career as a producer, in which he notably co-produced the 2015 single "Back to Back" by fellow Canadian rapper and singer Drake. He is signed to Canadian singer the Weeknd's record label, XO, and its parent label, Republic Records, where he is managed by XO managers Amir "Cash" Esmailian and Wassim "Sal" Slaiby.

<span class="mw-page-title-main">Trippie Redd</span> American rapper (born 1999)

Michael Lamar White IV, known professionally as Trippie Redd, is an American rapper and singer. His debut mixtape, A Love Letter to You (2017) was released by Elliot Grainge's 10K Projects and entered the Billboard 200, while its lead single, "Love Scars" received double platinum certification by the Recording Industry Association of America (RIAA). The following year, he released his debut studio album Life's a Trip (2018) and the mixtape's sequel; their singles, "Dark Knight Dummo", "Taking a Walk", and "Topanga" each entered the Billboard Hot 100. The album and its follow-up, ! (2019) both reached the top five of the Billboard 200, while his fourth mixtape, A Love Letter to You 4 (2019) topped the chart. His third and fourth albums Pegasus (2020) and Trip at Knight (2021) both peaked at number two on the chart. Trip at Knight’s first single, "Miss the Rage" with Playboi Carti, debuted at number 11 on the Billboard Hot 100, becoming the highest-charting single of his career. White’s fifth studio album, Mansion Musik (2023) peaked at number 3 on the Billboard 200, whilst his sixth mixtape, A Love Letter to You 5, peaked at number 13. A Love Letter to You, A Love Letter to You 3, Life’s a Trip, A Love Letter to You 4 and Trip at Knight remain some of White’s most acclaimed projects.

<span class="mw-page-title-main">Gunna (rapper)</span> American rapper (born 1993)

Sergio Giavanni Kitchens, known professionally as Gunna, is an American rapper, singer, and songwriter. He signed with Young Thug's YSL Records, an imprint of 300 Entertainment in 2016, and rose to fame with his third mixtape, Drip Season 3 (2018). It moderately entered the Billboard 200, while his collaborative mixtape with fellow Georgia rapper Lil Baby, Drip Harder, peaked at number four on the chart. Its lead single, "Drip Too Hard" peaked at number four on the Billboard Hot 100, received diamond certification by the Recording Industry Association of America (RIAA), and was nominated for Best Rap/Sung Performance at the 62nd Annual Grammy Awards.

<i>Astroworld</i> (album) 2018 studio album by Travis Scott

Astroworld is the third studio album by American rapper Travis Scott. It was released on August 3, 2018, through Cactus Jack Records and Grand Hustle Records, and distributed by Epic Records. The album features guest vocals from Frank Ocean, Drake, Swae Lee, Kid Cudi, James Blake, Philip Bailey, Juice Wrld, Sheck Wes, the Weeknd, 21 Savage, Gunna, Nav, Don Toliver, Quavo, and Takeoff, among others. Production was handled by multiple producers, including Scott himself, Mike Dean, Allen Ritter, Hit-Boy, WondaGurl, Tay Keith, Tame Impala, Frank Dukes, Sonny Digital, Murda Beatz, and Thundercat, among others. The album follows Scott's second studio album, Birds in the Trap Sing McKnight (2016), and his collaborative album with Quavo, Huncho Jack, Jack Huncho (2017).

<span class="mw-page-title-main">Lil Keed</span> American rapper (1998–2022)

Raqhid Jevon Render, known professionally as Lil Keed, was an American rapper. He was signed to Young Thug's record label YSL Records, as well as 300 Entertainment. His song "Nameless" reached number 42 on the Billboard Hip Hop/R&B Songs Airplay chart.

<span class="mw-page-title-main">The Scotts</span> 2020 song by the Scotts

"The Scotts" is a song by American hip hop super-duo the Scotts, composed of rappers and singers Travis Scott and Kid Cudi. It was released in various formats, including on 7-inch vinyl, cassette and as a CD single through Epic, Cactus Jack and Wicked Awesome on April 24, 2020. The song release was supported by four different visuals on YouTube.

References

  1. 1 2 Krastz, Roger (September 9, 2015). "Travis Scott Finds His Lane in Hip-Hop on Debut Album 'Rodeo'". XXL . Archived from the original on September 10, 2015. Retrieved October 25, 2015.
  2. Slingerland, Calum (September 4, 2015). "Travis Scott: Rodeo". Exclaim! . Archived from the original on September 23, 2015. Retrieved May 29, 2019.
  3. 1 2 Pearce, Sheldon (September 16, 2015). "Travis Scott: Rodeo". Pitchfork . Archived from the original on October 28, 2015. Retrieved October 25, 2015.
  4. 1 2 3 Cruz, Josephine (September 4, 2015). "Travi$ Scott - Rodeo (Review)". Hypebeast . Retrieved 2 February 2024.
  5. Caballero, Martin (September 3, 2015). "Album review: Travis Scott, 'Rodeo'". The Boston Globe . Archived from the original on November 19, 2015. Retrieved November 18, 2015.
  6. Ramirez, Matthew (September 10, 2015). "Review: This Is Actually in Fact, Travis Scott's First 'Rodeo'". Spin . Archived from the original on November 8, 2015. Retrieved October 31, 2015.
  7. 1 2 3 Brandle, Lars (August 19, 2016). "Travis Scott Releases '90210' Video as Apple Music Exclusive". Billboard . Retrieved 2 February 2024.
  8. 1 2 Ju, Shirley (August 19, 2016). "Travis Scott's Action Figure Stars In "90210" f. Kacy Hill". HipHopDX . Retrieved 2 February 2024.
  9. 1 2 3 Skelton, Eric (August 18, 2016). "Travis Scott's Action Figure Stars in Hype Williams-Directed "90210" Video". Complex . Retrieved 2 February 2024.
  10. Krastz, Roger (August 19, 2016). "Travis Scott Releases New Merch Themed After His "90210" Music Video". XXL. Retrieved 2 February 2024.
  11. 1 2 3 4 5 6 "Watch Travis Scott's Animated Video for '90210'". Rap-Up . August 18, 2016. Retrieved 2 February 2024.
  12. 1 2 3 4 5 6 Mench, Chris (August 18, 2016). "Travi$ Scott's Action Figure Gets Down and Dirty in His "90210" Video". Complex. Retrieved 2 February 2024.
  13. 1 2 3 4 Cheung, HP (August 19, 2016). "Watch Travi$ Scott "90210" Video Featuring Kacy Hill". Hypebeast. Retrieved 2 February 2024.
  14. 1 2 Murthi, Vikram (August 19, 2016). "Travis Scott's '90210' Music Video Is Stop-Motion Animated, Features Action Figure Sex — Watch". IndieWire . Retrieved 2 February 2024.
  15. 1 2 Yoo, Noah (August 18, 2016). "Travis Scott Shares Stop-Motion Animated Video for "90210"". Pitchfork. Retrieved 2 February 2024.
  16. 1 2 Bristout, Ralph (August 19, 2016). "Travis Scott and Hype Williams' "90210" is "Toy Story" meets "Robot Chicken"". Revolt . Retrieved 2 February 2024.
  17. Dandridge-Lemco, Ben (August 18, 2016). "Travis Scott Shares Hype Williams-Directed Video For "90210"". The Fader . Retrieved 2 February 2024.
  18. Renshaw, David (November 17, 2016). "Travis Scott's Wild "90210" Video Is On YouTube Now". The Fader. Retrieved 2 February 2024.
  19. "OLiS - oficjalna lista wyróżnień" (in Polish). Polish Society of the Phonographic Industry . Retrieved March 20, 2024. Click "TYTUŁ" and enter 90210 in the search box.
  20. "British single certifications – Travis Scott – 90210". British Phonographic Industry.
  21. "American single certifications – Travis Scott – 90210". Recording Industry Association of America.