Acquiring the Taste

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Acquiring the Taste
Acquiring the Taste front cover.jpg
Studio album by
Released16 July 1971 [1]
RecordedJanuary–April 1971
Studio
Genre Progressive rock
Length39:26
Label Vertigo (UK)
Mercury (US)
Producer Tony Visconti
Gentle Giant chronology
Gentle Giant
(1970)
Acquiring the Taste
(1971)
Three Friends
(1972)
Professional ratings
Review scores
SourceRating
AllMusic Star full.svgStar full.svgStar full.svgStar full.svgStar half.svg [2]

Acquiring the Taste is the second studio album by British progressive rock band Gentle Giant, released in 1971 on the Vertigo label. [3] It was the final album by the band to feature original drummer Martin Smith.

Contents

Background

The album was a departure from the blues and soul styles found on their self-titled debut album. It was more experimental, more discordant, and with more varied instrumentation. In the sleeve text, the band made this famous declaration:

It is our goal to expand the frontiers of contemporary popular music at the risk of being very unpopular. We have recorded each composition with the one thought – that it should be unique, adventurous and fascinating. It has taken every shred of our combined musical and technical knowledge to achieve this. From the outset we have abandoned all preconceived thoughts of blatant commercialism. Instead we hope to give you something far more substantial and fulfilling. All you need to do is sit back, and acquire the taste. [3]

The song "Pantagruel's Nativity" is inspired by the books of Gargantua and Pantagruel by François Rabelais.

At 39 minutes and 26 seconds, it is the longest studio album the group ever released. The album was recorded at Advision Studios in London, with engineers Martin Rushent, Big A and Garybaldi, and at AIR Studios in London, with engineer Bill Price.

Artwork

The album cover artwork shows a giant tongue licking what appear to be buttocks. When the album gatefold sleeve is opened completely, however, it actually shows the tongue licking a peach. In 2005 the cover was featured in Pitchfork 's list of "The Worst Record Covers of All Time". [4]

Track listing

All tracks are written by Kerry Minnear, Derek Shulman, Phil Shulman, and Ray Shulman; arranged by Gentle Giant, except where noted.

Side one
No.TitleLead vocalsLength
1."Pantagruel's Nativity"
  • Minnear (verses)
  • D. Shulman (bridge)
6:53
2."Edge of Twilight" ( [nb 1] )
  • Minnear (verses)
  • Ensemble (bridge)
3:51
3."The House, the Street, the Room"
  • D. Shulman (verses)
  • Minnear (chorus)
6:05
4."Acquiring the Taste" ( [nb 2] )(instrumental)1:39
Side two
No.TitleLead vocalsLength
5."Wreck"
  • D. Shulman & P. Shulman (verses)
  • Minnear (bridge)
4:39
6."The Moon Is Down"D. Shulman, P. Shulman & Minnear4:49
7."Black Cat"P. Shulman3:54
8."Plain Truth"
  • Ensemble (verses)
  • D. Shulman (chorus)
7:36

Personnel

Gentle Giant

Guest musicians

Release details

Charts

Chart (2020)Peak
position
UK Independent Albums (OCC) [5] 46

Notes

  1. Percussion section written and arr. by Minnear
  2. Arr. by Minnear

References

  1. "Gentle Giant Tour History - Part One: The Early Days".
  2. "allmusic ((( Acquiring the Taste > Overview )))". AllMusic . Retrieved 5 December 2009.
  3. 1 2 "Gentle Giant – Acquiring The Taste (LP, Album) at Discogs". Discogs. 19 August 1971. Retrieved 5 December 2009.
  4. "The Worst Record Covers of All Time". Pitchfork . 14 November 2005.
  5. "Official Independent Albums Chart Top 50". Official Charts Company. Retrieved 24 October 2023.

Literature