Airblue

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Airblue
IATA ICAO Callsign
PAABQAIRBLUE
Founded2003
Commenced operations18 June 2004
Hubs Jinnah International Airport (Karachi)
Focus cities
Frequent-flyer program Blue Miles
Fleet size8
Destinations14
Headquarters Islamabad Stock Exchange Towers
Islamabad, Pakistan
Key people
  • Tariq Chaudhary (CEO)
Website airblue.com

Airblue Limited (styled as airblue) is a private Pakistani low-cost airline with its head office on the 12th floor of the Islamabad Stock Exchange (ISE) Towers in Islamabad, Pakistan. [1] Airblue operates scheduled domestic and international flights to Oman, Saudi Arabia and the United Arab Emirates.

Contents

History

The airline was established in 2003 and started operations on 18 June 2004 with three leased Airbus A320-200 aircraft serving Karachi–Lahore and Karachi–Islamabad with three daily flights in each direction. [2] The airline was inaugurated in 2004 by Prime Minister Zafarullah Khan Jamali.

Airblue Airbus A320-200
A now retired former Airblue Airbus A340-300

During the first year the airline became very popular, [3] which allowed the airline to compete directly with the flag carrier Pakistan International Airlines and the two other private carriers, flying more than 400,000 passengers in the first year with a load factor of over 90%. [4] This allowed the airline to expand into more cities in Pakistan including Peshawar, Quetta and Nawabshah. [2]

On 14 August 2005 Airblue launched its first international flight from Karachi to Dubai. [2] On June 4, 2007, Airblue launched its inaugural flight to Manchester using the Airbus A321. [5]

Airblue changed its IATA code from ED to PA in June 2012, the new code originally belonged to the defunct and once iconic carrier Pan American World Airways. In 2011 the airline launched service to Istanbul’s Sabiha Gokcen Airport - a route which was ultimately terminated.

In June 2012, Airblue finalised an agreement to acquire one Airbus A320 and two leased A340-300s for existing and new international routes. It was also looking at various types of turboprop aircraft for new domestic routes but this plan was eventually dropped. The A340s joined the fleet in October 2012, enabling the airline to strengthen its Manchester route with nonstop flights as well as launch a second UK destination Birmingham in September 2013, and connect both stations with Lahore. The A340s later also flew to the Middle East. Technical issues related to the aircraft eventually led to them being phased out by January 2014; they had been leased for a five-year term. UK operations also ended with Birmingham being dropped after just three months' service and Manchester ending in January 2014.

Destinations

Islamabad Stock Exchange Towers, Airblue's headquarters Building

Airblue serves the following destinations as of August 2016, [6] the list also includes former routes.

CountryCityAirportStatusRefs
Oman Muscat Muscat International Airport [6]
Pakistan Faislabad Faisalabad International Airport Terminated [7]
Pakistan Gwadar Gwadar International Airport Terminated [8]
Pakistan Islamabad Islamabad International Airport Focus City [6]
Pakistan Karachi Jinnah International Airport Hub [6]
Pakistan Lahore Allama Iqbal International Airport Focus City [6]
Pakistan Multan Multan International Airport [6] [9]
Pakistan Peshawar Bacha Khan International Airport [6]
Pakistan Quetta Quetta International Airport Terminated [7]
Pakistan Rahim Yar Khan Shaikh Zayed International Airport [6]
Pakistan Sialkot Sialkot International Airport [6]
Saudi Arabia Dammam King Fahd International Airport [6]
Saudi Arabia Jeddah King Abdulaziz International Airport Focus City [6]
Saudi Arabia Medina Prince Mohammad bin Abdulaziz Airport [6]
Saudi Arabia Riyadh King Khalid International Airport [6]
Turkey Istanbul Sabiha Gokcen International Airport Terminated [10]
United Arab Emirates Abu Dhabi Abu Dhabi International Airport Focus City [6]
United Arab Emirates Dubai Dubai International Airport Focus City [6]
United Arab Emirates Sharjah Sharjah International Airport [6]
United Kingdom Birmingham Birmingham Airport Terminated [11]
United Kingdom Manchester Manchester Airport Terminated [12]

Services

Cabin

Interior of an Airblue Airbus A320-200

All aircraft in the fleet have a 3-by-3 layout in an all economy cabin; and have overhead video screens. Airblue formerly had a business class section, but dropped it due to exogenous economic factors.

eTicketing

Airblue was the first airline in Pakistan to introduce e-ticketing, wireless check-in and self check-in kiosk facilities. The airline also uses Sabre, a ticket distribution system.

Frequent flyer program

The Airblue frequent flyer program is called "Blue Miles". Passengers are able to initially start on the base level where sign up is free. Once passengers earn enough miles, there are upgrades to the Blue Card followed by the Platinum Card. In May 2009, the airline formed an alliance with Faysal Bank to offer credit cards. [13]

Lounges

Airblue inaugurated its own premium lounge at Jinnah International Airport, Karachi in November 2008. It has since been closed.[ when? ] Named the Blue Lounge International, it was designed for business class passengers, credit card holders and privileged customers. The lounge offered Internet facilities, cable television, newspapers and magazines, massage chairs and a snack bar. It was located in the international terminal of the airport.[ citation needed ]

Cargo operations

Airblue has launched e-Cargo service to cater to air freight markets of Pakistan, the United Arab Emirates and the United Kingdom. [14] According to a press release, e-Cargo will broaden the base of cargo and permit certified agents to book freight directly online opening the inventory through Web.

Fleet

Current fleet

Airblue Airbus A321-200

As of August 2017 the Airblue fleet consists of the following aircraft: [15]

Airblue Fleet
AircraftTotalOrdersPassengers
Economy
Notes
Airbus A320-200 3180
Airbus A321-200 5220
Total8

Previously operated

AircraftIntroducedRetired
Airbus A319-100 20082014
Airbus A330-200 [16] 20152016
Airbus A340-300 20122014
ATR 72-600 [17] 20152015

Accidents and incidents

See also

References

Citations

  1. "Contacting Us Archived 2010-07-29 at the Wayback Machine .." Airblue. Retrieved on 28 July 2010. "Airblue Limited (Corporate Headquarters) 12th Floor, ISE Towers 55-B Jinnah Avenue Islamabad 111-247-258."
  2. 1 2 3 Schmitz 2006, p. 57.
  3. "Pakistan’s popular private airline AirBlue to begin Flights to UK in May" Pakistan Times, Printed Jan 28, 2007
  4. Schmitz 2006, p. 58.
  5. "AirBlue Begins Pakistan-UK Flights from June 1". Archived from the original on 2010-01-02. Retrieved 2009-12-30.
  6. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 "Airblue schedule". Archived from the original on 2013-10-29. Retrieved 2012-11-28.
  7. 1 2 Airblue former map
  8. Air Gwadar service
  9. Airblue ATR72 service advertisement
  10. Airbue launch Istanbul
  11. "Air Blue suspends Birmingham to Pakistan flights". BBC News. 21 November 2013. Archived from the original on 19 February 2015.
  12. "Airblue Cancels Islamabad – Manchester Service from late-January 2014". Routes Online. 20 January 2014. Archived from the original on 19 November 2016.
  13. "Promotional Campaign Launched". Archived from the original on 2010-01-02. Retrieved 2009-12-30.
  14. Airblue e-Cargo
  15. "Global Airline Guide 2017 (Part Two)". Airliner World (November 2017): 28.
  16. Airblue wetleases Ukrainian A330
  17. "Crash: AirBlue A321 near Islamabad on Jul 28th 2010, impacted mountaineous [sic] terrain near the airport". The Aviation Herald. Retrieved 28 December 2011.

Bibliography

Media related to Airblue at Wikimedia Commons