Alesis

Last updated

Alesis
Private company
Industry Electronics
Founded1984
Headquarters,
United States
Key people
Jack O'Donnell president and CEO
ProductsMusical instruments, audio/video, electronics, computer-related products, pro audio, music recording equipment
Website Alesis.com Alesis China

Alesis designs and markets electronic musical instruments, digital audio processors, audio mixers, Drum Amplifiers, Amplifiers digital audio interfaces, recording equipment, drum machines, professional audio and electronic percussion products. Based in Cumberland, Rhode Island, Alesis is an inMusic Brands company. Alesis products are designed in the United States, and manufactured in China.

Contents

Early years

Keith Barr, founder of Alesis Keith Barr 03 (Founder of Alesis).jpg
Keith Barr, founder of Alesis

Alesis Studio Electronics was founded in Hollywood in 1984 by MXR co-founder Keith Barr. [1] Leveraging his ability to design custom integrated circuits, Barr's company was able to introduce technologically advanced products at prices within the realm of most project studios. Alesis' first product was the XT Reverb. Introduced in 1985, the XT Reverb was an all-digital reverb that carried an unprecedented low price of $799. Barr recruited Russell Palmer as Operations Manager and Robert Wilson (Vice Chairman) to handle international sales so that Barr could continue to focus on engineering.

In 1986 Alesis produced the first under-$1000 16-bit professional effects processor, the MIDIverb. Next, after enlisting the expertise of Fast Forward Designs, co-founded by veteran Oberheim Electronics designers Marcus Ryle and Michel Doidic (who went on to found Line 6), Alesis introduced the MMT8 hardware sequencer and the very successful HR-16 drum machine in 1987. [2] The HR-16 was employed on the English industrial metal band Godflesh's first few releases, [3] and in that context Loudwire called it "the most devastating drum machine ever employed". [4]

The Alesis ADAT

At the 1991 Winter NAMM Show, Alesis introduced the ADAT digital tape recorder. Each ADAT could record 8 tracks of 16-bit audio on an S-VHS videocassette tape, and up to 16 ADATs could be connected together to record 128 tracks of audio simultaneously. With the same digital resolution as an Audio CD and a price that was a fraction of the other digital recording solutions for home recording at the time, the ADAT was a tremendous success, [5] and its impact on the recording industry has been recognized by induction to the Technical Excellence & Creativity (TEC)nology Hall of Fame. [6]

Boom and bankruptcy

For the next ten years, Alesis created a wide variety of innovative and affordable products such as the QuadraSynth synthesizer, DM5 drum module [7] and Monitor One studio monitors. In 1997, Alesis Semiconductor was formed, again taking advantage of Barr's custom integrated circuits to produce and market chips for the audio industry. A series of chips were introduced that ranged from digital signal processors for audio effects to low cost analog-to-digital and digital-to-analog converters. By 2001, however, the company's business suffered as market trends changed, and on April 27 of that year, Alesis filed for Chapter 11 bankruptcy. In the subsequent restructuring, Jack O'Donnell acquired the company.

After 2001

Under O'Donnell's direction, Alesis expanded into new product categories such as electronic drums, mixers, portable PA speakers, and other recording equipment. At the same time, legacy Alesis products like the SR-16 drum machine, continue to be produced and sold more than 20 years after their introduction. Today, Alesis is the fastest-growing brand in drums, and it continues expansion into new product categories in mobile music-making, recording, video, and live sound.

Alesis founder Keith Barr died of an apparent heart attack on August 24, 2010, at age 60. [2] In 2012 Alesis became part of the newly-created inMusic Brands group of companies.

Target market

Alesis products are intended primarily for studio and live performance (rather than practice use) and are now targeted at professional and semi-professional musicians. Alesis is known for budget equipment but has produced high-end and innovative gear such as the Alesis Fusion, Andromeda A6 analog synthesizer, Ion virtual analog modeling synthesizer, as well as the Ion-based Micron. Alesis developed equipment for recording studios during the 1990s.

Alesis models

See also

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ION Audio is a privately held consumer electronics manufacturer based in Cumberland, Rhode Island, United States and is part of inMusic Brands.The company was founded in 2002 to provide easy-to-use audio products at an affordable price, making them accessible to more consumers than ever before.

inMusic is the parent company for a family of brands of varying audio products used in the DJ, music production, live sound, musical instrument, pro audio, software, stage lighting, and consumer electronics industries. The company's corporate headquarters are located in Cumberland, Rhode Island, with additional offices in Canada, Germany, United Kingdom, Taiwan, and Japan.

References

  1. Home & Studio Recording (UK) September 1986 issue p11 – interview with Keith Barr
  2. 1 2 Petersen, George (August 2010). "In Memoriam: Keith Barr 1949-2010". Mix Magazine Online. Archived from the original on July 9, 2012. Retrieved July 29, 2018.
  3. Cimarusti, Luca. "Artist on Artist: Justin Broadrick of Godflesh Talks to Producer Sanford Parker". Chicago Reader . Archived from the original on December 14, 2017. Retrieved July 25, 2018.
  4. DiVita, Joe. "Top 25 Industrial Rock + Metal Bands of All Time". Loudwire . Archived from the original on July 26, 2018. Retrieved July 25, 2018.
  5. Yelton, Geary. "Gear Geek: Alesis ADAT". Electronic Musician. Future plc. Retrieved January 8, 2019.
  6. 1991 Alesis ADAT, TECnology Hall of Fame, Mix Magazine Online| http://mixonline.com/TECnology-Hall-of-Fame/alesis-dat-multitrack-090106 Archived July 14, 2011, at the Wayback Machine
  7. "Alesis DM5". Sound On Sound. February 1996. Archived from the original on June 6, 2015.

Further reading