Avis Rent a Car

Last updated

Avis Rent a Car System, LLC
Subsidiary
Industry Car rental
Founded Ypsilanti, Michigan, U.S. (1946)
Founder Warren Avis
Headquarters Parsippany, NJ, U.S.
Number of locations
approximately 5,550
Area served
Worldwide
Key people
Larry D. De Shon, Chief Executive Officer and Chief Operating Officer David B. Wyshner, President and Chief Financial Officer
Revenue$8,502 million (parent company - 2015)
$888 million (parent company - 2015)
Increase2.svg US$ -916 Million (2007)
Total assets $17,634 million (parent company - 2015)
Total equity $439 million (parent company - 2015)
Owner Avis Budget Group
Number of employees
30,000 (2008)
Website Avis.com
Avis logo used from 1964 until December 2012. Avis logo.svg
Avis logo used from 1964 until December 2012.
A Dodge Grand Caravan from Avis. Dodge RT Grand Caravan Avis.jpg
A Dodge Grand Caravan from Avis.
Toyota Coaster from Avis. Toyota Coaster (Front view).jpg
Toyota Coaster from Avis.

Avis is an American car rental company headquartered in Parsippany, New Jersey, United States. [1] Avis, Budget Rent a Car, Budget Truck Rental and Zipcar are all units of Avis Budget Group. [2]

A car rental, hire car, or car hire agency is a company that rents automobiles for short periods of time, generally ranging from a few hours to a few weeks. It is often organised with numerous local branches, and primarily located near airports or busy city areas and often complemented by a website allowing online reservations.

Parsippany-Troy Hills, New Jersey Township in New Jersey

Parsippany-Troy Hills Township, commonly called simply Parsippany, is a township in Morris County, New Jersey, United States. As of the 2010 United States Census, the township's population was 53,238, reflecting an increase of 2,589 (+5.1%) from the 50,649 counted in the 2000 Census, which had in turn increased by 2,171 (+4.5%) from the 48,478 counted in the 1990 Census.

New Jersey State of the United States of America

New Jersey is a state in the Mid-Atlantic region of the Northeastern United States. It is a peninsula, bordered on the north and east by the state of New York, particularly along the extent of the length of New York City on its western edge; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware River and Pennsylvania; and on the southwest by the Delaware Bay and Delaware. New Jersey is the fourth-smallest state by area but the 11th-most populous, with 9 million residents as of 2017, and the most densely populated of the 50 U.S. states; its biggest city is Newark. New Jersey lies completely within the combined statistical areas of New York City and Philadelphia and was the second-wealthiest U.S. state by median household income as of 2017.

Contents

Avis Budget Group operates the Avis brand in North America, South America, India, Australia, and New Zealand. In 2011, Avis announced it was acquiring Avis Europe plc, [3] which had been a separate corporation licensing the Avis brand.

Since the late 1970s, Avis has featured mainly General Motors (GM) vehicles such as Chevrolet and Cadillac, but today also rents popular non-GM brands including Ford and Toyota.

General Motors American automotive manufacturing company

General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services, with global headquarters in Detroit's Renaissance Center. It was originally founded by William C. Durant on September 16, 1908 as a holding company. The company is the largest American automobile manufacturer, and one of the world's largest. As of 2018, General Motors is ranked #10 on the Fortune 500 rankings of the largest United States corporations by total revenue.

Chevrolet American automobile division of GM

Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.

Cadillac division of the U.S.-based General Motors

Cadillac is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac vehicles are distributed in 34 additional markets worldwide. Cadillac automobiles are at the top of the luxury field within the United States. In 2017, Cadillac's U.S. sales were 156,440 vehicles and its global sales were 356,467 vehicles.

Avis is a leading rental car provider to the commercial segment serving business travelers at major airports around the world, and to leisure travellers at off-airport locations. Many of the off-airport locations are franchised operations rather than company-owned and -operated, as is the case with most airport locations. Avis was the first car rental business to be located at an airport. [4]

Franchising practice of the right to use a firms business model and brand for a prescribed period of time

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement.

In January 2013, the company agreed to acquire Zipcar for $491 million. [5]

Zipcar American car-sharing company

Zipcar is an American car-sharing company and a subsidiary of Avis Budget Group. Zipcar provides automobile reservations to its members, billable by the minute, hour or day; members may have to pay a monthly or annual membership fee in addition to car reservations charges. Zipcar was founded in 2000 by Antje Danielson and Robin Chase..

History

The company was founded in 1946 with three cars at Willow Run Airport, [6] Ypsilanti, Michigan, by Warren Avis (August 4, 1915 – April 24, 2007). [4] It established branch operations across the United States over the next few years, becoming the second largest car rental company in the country by 1953. By its tenth anniversary in 1956 it had opened its first international offices in Europe, Canada and Mexico.

Willow Run Airport

Willow Run Airport is an airport in Van Buren Charter Township and Ypsilanti Township, near Ypsilanti, Michigan, United States, and serves freight, corporate, and general aviation. Due to its proximity to Detroit Metropolitan Airport, no major airlines schedule passenger flights to or from Willow Run.

Ypsilanti, Michigan City in Michigan, United States

Ypsilanti, commonly shortened to Ypsi, is a city in Washtenaw County in the U.S. state of Michigan, perhaps best known as the home of Eastern Michigan University. As of the 2010 census, the city's population was 21,018. The city is bounded to the north by Superior Township and on the west, south, and east by Ypsilanti Township. Ypsilanti is located 6 miles (10 km) east of Ann Arbor and about 18 miles (29 km) west of the Detroit city limits.

Warren Edward Avis was an American entrepreneur who founded Avis Rent a Car System in 1946.

The Avis corporate motto of "We Try Harder" was adopted in 1962, [7] during CEO Robert Townsend's tenure. The company aimed to put a positive spin on Avis' status as the second largest car rental company in the United States while also taking a shot at larger competitor The Hertz Corporation. The slogan was used for 50 years before a re-branding in 2012, when Avis unveiled a new slogan—"It's Your Space." [8]

In 1972, Avis introduced Wizard [9] , the first computer-based information and reservations system to be used in the United States car rental business; to this day, almost all frequent Avis customers are identified by their unique "Wizard number". In 1981, the company instituted its system of vehicle tracking, that was not coincidentally named Advanced Vehicle Identification System (AVIS).

Avis has been owned by a number of other companies over the years, along with several periods of being a public company. These include:

See also

Related Research Articles

ABG may refer to:

The Hertz Corporation Car rental

The Hertz Corporation, a subsidiary of Hertz Global Holdings Inc., is an American car rental company based in Estero, Florida that operates 9,700 international corporate and franchisee locations. As the second-largest US car rental company by sales, locations, and fleet size, Hertz operates in 150 countries, including North America, Europe, Latin America, Africa, Asia, Australia, the Caribbean, the Middle East, and New Zealand. The Hertz Corporation owns Dollar and Thrifty Automotive Group—which separates into Thrifty Car Rental and Dollar Rent A Car.

Cendant

Cendant Corporation was an American provider of business and consumer services, primarily within the real estate and travel industries. In 2005 and 2006, Cendant broke up and spun off or sold its constituent businesses. Although the company was based in New York City, the majority of Cendant's headquarters employees were located in Parsippany-Troy Hills, New Jersey.

Enterprise Rent-A-Car is an American car rental company headquartered in Clayton, Missouri, United States in Greater St. Louis. In addition to car rental, Enterprise also oversees commercial fleet management, used car sales, and commercial truck rental operations

Budget Rent a Car Car rental company

Budget Rent a Car System, Inc. is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. Budget's operations are headquartered in Parsippany, New Jersey.

Payless Car Rental

Payless Car Rental, Inc. is a car rental company owned by Avis Budget Group and headquartered in St. Petersburg, Florida. While mainly a franchise system, the company owns and operates several corporate locations. Payless Car Rental, Payless Car Sales, Payless Parking and REZlink International are sister companies under the umbrella of Avalon Global Group.

Thrifty Car Rental Car rental company

Thrifty Car Rental is a subsidiary of The Hertz Corporation with headquarters in Estero, Florida. Formerly operating as Dollar Thrifty Automotive Group, Thrifty shares 340 corporate and 1,500 franchise rental car locations in the United States and Canada with Dollar Rent A Car as of February 2017.

Avis Budget Group

Avis Budget Group, Inc. is the American parent company of Avis Car Rental, Budget Car Rental, Budget Truck Rental, Payless Car Rental, Apex Car Rentals, Maggiore Group and Zipcar. The company's headquarters are located in Parsippany, New Jersey, United States.

Budget Truck Rental

Budget Truck Rental, LLC is the second largest truck rental company in the continental United States with around 2,800 businesses and 32,000 trucks across the country.

Advantage Rent a Car is a Canadian-owned car rental company headquartered in Orlando, Florida.

Henry "Hank" J. Caruso is an American businessman, the founder of Dollar Rent A Car.

Robert Chase Townsend was an American business executive and author who is noted for transforming Avis into a rental car giant.

Wesray Capital Corporation was an early private equity firm focusing on leveraged buyout investments. The firm was founded by former US Secretary of the Treasury William E. Simon and former New Jersey Nets owner Ray Chambers.

Avis Europe British car rental company

Avis Europe plc is a United Kingdom-based company which holds the licence to operate the two main vehicle rental brands of Avis Budget Group in Europe, the Middle East and Africa as well as Asia in the case of Avis. In 2011 it was acquired by Avis Budget Group.

Henry R. Silverman is an American entrepreneur and private equity investor. Silverman is best known for his role in building Cendant Corporation into a multibillion dollar business services company that provided car rentals, travel reservation services as well as real estate brokerage services and was also the largest franchisor of hotels globally.

Turo (car rental)

Turo, formerly RelayRides, is a peer-to-peer carsharing company. The company allows private car owners to rent out their vehicles via an online and mobile interface. In 2017, according to Turo, four million users had registered to use the service and 170,000 privately owned cars were available for rental. The company is based in San Francisco. From 2013 to 2014, RelayRides was the subject of an investigation in New York over violations of state vehicle insurance law that resulted in $200,000 in fines.

Dollar Thrifty Automotive Group is the former holding company of Thrifty Car Rental and Dollar Rent A Car. Dollar Thrifty Automotive began to operate as an independent car rental subsidiary of The Chrysler Corporation on November 4, 1997 while continuing to support its two brands, Dollar Rent A Car and Thrifty Car Rental. It was acquired by The Hertz Corporation for US$2.3 billion on November 19, 2012.

Avis Southern Africa

Avis Rent a Car South Africa, better known as Avis, is a South African car rental company headquartered in Kempton Park, Gauteng, South Africa. Avis Rent a Car South Africa is part of the Avis Rent a Car System and the company operates as a subsidiary of Barloworld Limited since it was acquired in March 2005 and was delisted from Johannesburg Stock Exchange. The name Avis, however, remained unaltered.

Auto Europe is a large car rental wholesale company, working with approximately 20,000 car rental locations in 180 countries in Europe, Asia, Africa, Australia, as well as North and South America. Auto Europe has been accredited with the Better Business Bureau since April 2, 1993 with an A+ rating.

References

  1. "Corporate Facts." Avis Rent a Car System. Retrieved on June 14, 2009.
  2. Group, Avis Budget. "Avis Budget Group :: Home". www.avisbudgetgroup.com. Retrieved January 29, 2018.
  3. Nicholson, Chris V. "Avis Budget to Buy Avis Europe for $1 Billion". DealBook. Retrieved January 29, 2018.
  4. 1 2 Car-Rental Pioneer Avis Dies at 92, Morning Edition, April 25, 2007
  5. "Avis Budget Makes $491 Million Offer to Acquire Zipcar". Bloomberg. January 2, 2013. Retrieved January 2, 2013.
  6. Business Superbrands, Editor: Marcel Knobil, Author James Curtis (2000), Superbrands Ltd. ISBN   0-9528153-4-6, p. 18.
  7. ABG. "Car Rentals from Avis, Book Online Now & Save". Avis - Rent a Car.
  8. Booth, Darren (August 31, 2012). "Is Avis 'Trying Hard' Enough With New Slogan?". CNBC. Retrieved January 29, 2018.
  9. ABG. "Historical Chronology". www.avis.com.au. Retrieved January 29, 2018.
  10. Cole, Robert J. (April 30, 1986). "Wesray Gets Turn at Owning Avis". The New York Times. ISSN   0362-4331 . Retrieved July 21, 2018.

Further reading