An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
The Northern Ireland border poll was a referendum held in Northern Ireland on 8 March 1973 on whether Northern Ireland should remain part of the United Kingdom or join with the Republic of Ireland to form a united Ireland. It was the first time that a major referendum had been held in any region of the United Kingdom. The referendum was boycotted by nationalists and resulted in a conclusive victory for remaining in the UK. On a voter turnout of 58.7 percent, 98.9 percent voted to remain in the United Kingdom, meaning the outcome was not affected by the boycott.
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
An electoral swing analysis shows the extent of change in voter support, typically from one election to another, expressed as a positive or negative percentage. A multi-party swing is an indicator of a change in the electorate's preference between candidates or parties, often between major parties in a two-party system. A swing can be calculated for the electorate as a whole, for a given electoral district or for a particular demographic.
"Shy Tory factor" is a name given by British opinion polling companies to a phenomenon first observed by psephologists in the early 1990s. They observed that the share of the electoral vote won by the Conservative Party was significantly higher than the equivalent share in opinion polls. The accepted explanation was that "shy Tories" were voting Conservative after telling pollsters they would not. The general elections held in 1992 and 2015 are examples where it has allegedly affected the overall results but has further been discussed in other elections where the Conservatives did unexpectedly well. It has also been applied to the success of the Republican Party in the United States or the continued electoral victories of the People's Action Party in Singapore.
ICM Research is a public opinion research company that was founded in 1989. ICM is a subsidiary of Creston Insight, a marketing services company, and is a member of the British Polling Council under its new name Walnut Unlimited.
Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management.
The 2014 European Parliament election was the United Kingdom's component of the 2014 European Parliament election, held on Thursday 22 May 2014, coinciding with the 2014 local elections in England and Northern Ireland. In total, 73 Members of the European Parliament were elected from the United Kingdom using proportional representation. England, Scotland and Wales use a closed-list party list system of PR, while Northern Ireland used the single transferable vote (STV).
The 2016 United Kingdom European Union membership referendum, commonly referred to as the EU referendum or the Brexit referendum, was a referendum that took place on 23 June 2016 in the United Kingdom (UK) and Gibraltar under the provisions of the European Union Referendum Act 2015 to ask the electorate whether the country should continue to remain a member of, or leave, the European Union (EU). The result was a vote in favour of leaving the EU, triggering calls to begin the process of the country's withdrawal from the EU commonly termed "Brexit".
Survation is a polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive.
In the run up to the general election of 2001, several polling organisations carried out opinion polling in regards to voting intention in Great Britain. Results of such polls are displayed below.
This page lists the public opinion polls that were conducted in relation to the 2014 Scottish independence referendum, that was held on 18 September 2014. Overall, polls showed that support for a "No" vote was dominant until the end of August 2014, when support for a "Yes" vote gained momentum and the gap closed significantly, with at least one poll placing the "Yes" vote ahead. In the final week of the campaign, polls showed the "No" vote to be consistently but somewhat narrowly ahead. There were no exit polls although a YouGov post-election poll was published shortly after the polls closed. For the history of the campaign itself see 2014 Scottish independence referendum, Yes Scotland, and Better Together (campaign).
The 2015 United Kingdom general election was held on Thursday, 7 May 2015 to elect 650 members of Parliament (MPs) to the House of Commons. The Conservative Party, led by prime minister David Cameron, won a unexpected majority victory of ten seats; they had been leading a coalition government with the Liberal Democrats. It was the last general election to be held before the UK voted to leave the European Union (EU) in June 2016.
In the run-up to the general election on 8 June 2017, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
The European Union Referendum Act 2015 was an Act of the Parliament of the United Kingdom that made legal provision for a consultative referendum to be held in the United Kingdom and Gibraltar, on whether it should remain a member state of the European Union or leave the bloc altogether. The Bill was introduced to the House of Commons by Philip Hammond, Foreign Secretary on 28 May 2015. Two weeks later, the second reading of the Bill was supported by MPs from all parties except the SNP; the Bill subsequently passed on its third reading in the Commons on 7 September 2015. It was approved by the House of Lords on 14 December 2015, and given Royal Assent on 17 December 2015. The Act came partly into force on the same day and came into full legal force on 1 February 2016.
Opinion polling for the 2019 general election was carried out by various organisations to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed are members of the British Polling Council (BPC) and abide by its disclosure rules. Opinion polling about attitudes to the leaders of various political parties can be found in a separate article.
In the run-up to the 2021 Scottish Parliament election, various organisations conducted opinion polls to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed were members of the British Polling Council (BPC) and abided by its disclosure rules.
This is a list of nationwide public opinion polls that were conducted relating to the general election for the 2020 United States presidential election. If multiple versions of polls are provided, the version among likely voters (LV) is prioritized, then registered voters (RV), then adults (A). Polling in the 2020 election was considerably less accurate than in the 2016 election, and possibly more inaccurate than in any election since 1996.
In the run-up to the 2021 Senedd election, various organisations carried out opinion polling to gauge voting intentions. Results of such polls are displayed in this list. Most of the pollsters listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
Following a 2016 referendum, the United Kingdom exited from the European Union at the end of January 2020. Since leaving the EU, numerous polling organisations have conducted surveys to gauge public opinion on rejoining the organisation. The trend of the poll data shows that, over time, support for Brexit has waned, while public opinion in the UK has gradually moved in favour of rejoining the EU.
