|Location||New Manila, Quezon City|
|Address||Aurora Boulevard cor. Broadway Avenue, Quezon City|
Broadway Centrum was a television studio complex located in the New Manila district of Quezon City at Aurora Boulevard cor. Broadway (formerly Doña Juana Rodriguez) Avenue, Quezon City. It is currently owned by the Empire East Land Holdings, a subsidiary of Megaworld Corporation.It was previously owned by GMA Network.
Since its opening, numerous television series have been broadcast live or taped at the facility, including many shows not broadcast on GMA Network. The complex houses two main studios – the Eastside and the Westside Theaters.
It is a former studio of the longest-running noontime show in the Philippines, Eat Bulaga! , which lasted for 23 years.
The complex was inaugurated to usher GMA Network's broadcast in stereovision. In 1987, it served as the live studio of variety shows Lunch Date , That's Entertainment , Vilma! and GMA Supershow . In 1995, GMA Network Inc. constructed the second studio within the Broadway Centrum by renovating the Eastside Theater & renamed as "TAPE Studio, GMA Broadway Studio" that can accommodate 400 studio audiences for its noontime show Eat Bulaga! .
The Eastside Studios of the Broadway Centrum was the main home of the longest-running noontime show when TAPE Inc. constructed this studio and had its first broadcast here on September 16, 1995. From January 1 to March 5, 2010, Eat Bulaga! temporarily used the Westside Studios while the TAPE Studios was being renovated at that time. Diz Iz It! was the last GMA show that used the Westside Studios of Broadway Centrum in 2010. In the same year, the Westside Studios of Broadway Centrum did not have its tenants anymore for GMA Network because some of the network's shows migrated to their very own GMA Network Studios, while TV5 (now 5) leased and revived the Westside Studios with a new and bigger format. The site was owned by GMA Network and also shared with TV5. The Ryzza Mae Show was the last GMA show that used the Eastside Studios of the Broadway Centrum in 2013.
Both Studios of the Broadway Centrum were active during that time, the Westside being leased by TV5 and was used for TV shows of the TV5 Entertainment Group such as Face to Face , The Jose and Wally Show Starring Vic Sotto , P.O.5 , Star Factor, Hey It's Saberdey! and Artista Academy and others, while the Eastside Studio was used by the longest-running variety show Eat Bulaga! and daily morning talk show The Ryzza Mae Show .
In 2012, the Empire East Land Holdings, a subsidiary of Megaworld Corporation bought the Broadway Centrum to develop a residential condominium and a lifestyle mall at the site of the studio.
In March 2014, TV5 ended its lease agreement at the Broadway Centrum, particularly at the Westside Studio as an alternate studio of the network as TV5 moved to TV5 Media Center in Reliance, Mandaluyong.
The Broadway Centrum became a landmark once again thanks to the popularity of the AlDub loveteam in Eat Bulaga's segment, Kalyeserye where some memorable moments were set at the Broadway.
On December 7, 2018, the Broadway Centrum finally ended its long 31-year run as Eat Bulaga! broadcast its last episode there and, since December 8, 2018, has moved to their new state-of-the-art studio, the APT Studios, located in Cainta, Rizal, thus ending their 23-year tenure at the old studio.It is set to be demolished and redeveloped into a high-rise condominium and a mall complex which will be built by Empire East Land Holdings, the 1.7 hectare property's new owners.
Below is a partial list of programs that have taped episodes at the studios.
Broadway Centrum, for the following movies, was usually used for taping or shooting:
The movie is set in Westside Studios, where some of the pivotal scenes were shot. It is also headlined by the Universal Motion Dancers.
The movie was set in Eastside Studios, where the SexBomb Girls performed some of their dance numbers in the movie. The girl group portrayed secret agents disguised as dancers.
One of the filming locations in the movie Jack Em Popoy: The Puliscredibles was in Broadway Centrum, wherein Coco Martin playing Jacinto Halimuyac represents Manila Police District in the fictional Eat Bulaga! segment Mr. Popu: Poging Pulis. It is set in Eastside Studios and three of the EB! hosts, Allan K, Pauleen Luna-Sotto, and Luane Dy were present in the movie.
The movie, also an entry to the 2018 MMFF, was filmed before Eat Bulaga! transferred to APT Studios in Cainta, Rizal on December 8, 2018. When the movie was released, Eat Bulaga! is now broadcast in APT Studios.
Andrés José Garchitorena Yllana Jr., more commonly known as Anjo Yllana, is a Filipino actor-comedian, television host and politician.
Eat Bulaga! formerly Eat... Bulaga! is a Philippine television variety show broadcast by GMA Network. Produced by TAPE Inc., it is the longest running variety show in the Philippines with over 12,814 episodes. Originally hosted by Tito Sotto, Vic Sotto, Joey de Leon, Chiqui Hollman and Richie D'Horsie, it premiered on July 30, 1979. Tito Sotto, Vic Sotto, de Leon, Jimmy Santos, Jose Manalo, Allan K., Wally Bayola, Paolo Ballesteros, Pia Guanio, Pauleen Luna, Ryan Agoncillo, Ryzza Mae Dizon, Alden Richards, Maine Mendoza, Baste Granfon, Luane Dy, Echo Calingal and Kayla Rivera currently serve as the hosts.
Television and Production Exponents Inc. is a Philippine television production company established in 1978 and is a partner of GMA Network Inc.. It was founded by former ABS-CBN sales executive Romy Jalosjos with Antonio "Tony" Tuviera, Vic Sotto, Tito Sotto and Joey de Leon. It is known as the producer of the longest running noontime variety show Eat Bulaga! since 1979, among several Philippine television dramas. The offices and production studios are located at Xavierville Avenue, Loyola Heights, Quezon City.
José "Joey" María Ramos de León Jr. is a Filipino comedian, actor, television presenter and songwriter. He hosts the noontime variety show Eat Bulaga!. He is a member of the comedy trio Tito, Vic and Joey that has made several comedy movies and TV shows.
Marie Pauleen Javier Luna-Sotto is a Filipina actress and television personality. She appears on GMA Network, particularly as one of the regular hosts of the long-running Philippine variety show Eat Bulaga! where she portrays the child-woman character Baby Poleng.
SST: Salo-Salo Together is a Philippine television variety show broadcast by GMA Network. It premiered on March 20, 1993 replacing Lunch Date. The show concluded on June 30, 1995 with a total of 684 episodes. It was replaced by Eat Bulaga! in its timeslot.
Paolo Elito Macapagal Ballesteros IV is a Filipino actor, comedian, TV host, model, and impersonator. He has appeared in films and several TV shows, and has been one of the co-hosts of longtime noontime show Eat Bulaga! since 2001.
Marvic Valentin Castelo Sotto is a Filipino actor, singer, and comedian known far and wide for his various television and film projects on the major Philippine television networks GMA, TV5, and ABS-CBN. He is one of three pioneer hosts of Eat Bulaga!, which is the longest-running Philippine noontime variety shoW. Sotto is also a veteran actor and host in the entertainment industry.
Ma. Sugar Mercado is a Filipino dancer and actress. She was originally a member of the Sexbomb Girls and one of the hosts of the popular GMA Network noontime variety show Eat Bulaga!. She was dropped by the show in 2007. She is now a co-host of Wowowin.
Constancia Angeline Reyes Nubla, better known by her screen name Coney Reyes, is a Filipino film and television actress, comedian, television host and producer.
Coney Reyes on Camera was a weekly drama anthology that aired from May 19, 1984 to December 26, 1998 on RPN and ABS-CBN. It was the longest running drama anthology of its time in Philippine TV history until Maalaala Mo Kaya broke the record in 2006. Coney Reyes was the host, lead star, actress and producer.
Christine Sotto Jacob-Sandejas known professionally as Christine Jacob, is a Filipina swimmer, actress, TV host, and newscaster.
APT Entertainment, Inc. is a television and film production company in the Philippines.
Jaime Santos, professionally known as Jimmy Santos, is a Filipino actor, comedian, TV host and former professional basketball player.
Walter James Bayola is a Filipino comedian and actor. He is best known for portraying Lola Nidora in the Kalyeserye portion of the noontime television variety show Eat Bulaga!. He appears alongside his co-hosts Jose Manalo and Paolo Ballesteros, the trio also known as JoWaPao, in the "Juan for All, All for Juan" segment of the said show.
Ryzza Mae de Guzman Dizon is a Filipina teen actress and television personality. She rose to prominence in 2012 when she won that year's edition of Eat Bulaga! 's Little Miss Philippines. She is currently the second youngest host in the variety show Eat Bulaga!.
Kenneth Earl Gesulga Medrano also known as Bae Kenneth, KEM or popularly known as Kenneth Medrano as his screen name is a Filipino television personality, model, dancer and actor. He is best known for his viral Dubsmash videos especially the song Twerk It Like Miley by Brandon Beal, thus naming him "The Philippines' King of Dubsmash," and his role as Pacoy Alvero in the afternoon's prime time drama Buena Familia on GMA Network and worldwide via GMA Pinoy TV. He gained fame after winning as the "Ultimate Bae Grand Winner" of That's My Bae: "Twerk It" Dance Contest on Eat Bulaga!. He is a member of Eat Bulaga!'s in-house dance group That's My Bae.
Sebastian Benedict Granfon Arumpac, also known by his nicknames Baste Granfon and Bae-by Baste, is a Filipino child actor and television host. He is the youngest host in the present roster of presenters of the longest-running noontime variety show Eat Bulaga!
In the Philippines, variety television shows have become mainstays of the noontime slot for network programming since 1958. The first Philippines noontime variety television shows were influenced by the popularity of bodabil (vaudeville) in the first half of the 20th century.