Advanced Media Broadcasting System (AMBS) is a broadcastmedia company in the Philippines. Its main offices and facilities are located at Worldwide Corporate Center, Shaw Boulevard, Mandaluyong, Metro Manila.
Founded in 1994 by the Vera family, it is owned by the Villar Group-backed All Value Holdings Incorporated.[1][2]
History
Early years
The Vera family, under the aegis of Quest Broadcasting head attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994, with its Congressional franchise granted the following year.[3] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave birth to adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network, formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.
Under Villar ownership
The Paragon Plaza building, home of Advanced Media Broadcasting System
In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature, as the bill lapsed into law after 30 days of inaction.[4][5] Due the effects of the COVID-19 pandemic, the company, including the station, was sold to Planet Cable of real estate magnate and businessman-politician Manny Villar.[6][7]
On January 5, 2022, the National Telecommunications Commission (NTC), under the leadership of Gamaliel Cordoba, awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an eighteen-month test broadcast period, and the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[8][9] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[10][11]
AMBS Manila began its test broadcast in June 2022.[12] On September 1, TV host Willie Revillame announced that the TV station of AMBS would be named as All TV. Initially targeted on October 1, 2022,[13] All TV made its soft launch on September 13, 2022, with plans to expand it nationwide by the end of the year. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would air on All TV.[14] In February 2023, all the original programs of All TV were canceled or put on hiatus due to various reasons.[15][16][17]
In January 2024, management and control of AMBS and its stations were transferred from Paolo Villar's Prime Asset Ventures Inc. to Camille Villar's All Value Holdings Inc. AMBS entered into a content partnership (later brand licensing from December 17, 2025) agreement with ABS-CBN Corporation to broadcast a selected number of current and previous ABS-CBN programs on All TV that began to carry the Kapamilya Channel broadcast feed on All TV from April 15, 2024 that will be known as Kapamilya Channel sa ALLTV2 , ABS-CBN sa ALLTV2, or ABS-CBN | ALLTV2. The channel simulcasted the new version of Goin' Bulilit. On January 2, 2026, Kapamilya Channel extended its airtime on All TV, replacing its sister station block Jeepney TV. The first programs to be aired upon airtime extension are Umaganda, Kapamilya Gold, and post-TV PatrolPrimetime Bida timeslot blocks, followed by the rest of Yes Weekend! from January 3 to 4, 2026.[18][19][20][21][22][23][24]
ALLTV2 Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.[25][26]
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