PIE (TV channel)

Last updated
PIE
Logo used since 2022
CountryFlag of the Philippines.svg  Philippines
Broadcast area
  • Nationwide (television and online)
  • Worldwide (online) [a]
Network
Affiliates List of PIE Channel Stations
HeadquartersFor ABS-CBN:
ABS-CBN Broadcasting Center, Sgt. Esguerra Ave. corner Mo. Ignacia Ave., Diliman, Quezon City
For Kroma Entertainment:
Globe Telecom Plaza I, Pioneer St. corner Madison St., Mandaluyong
For 917Ventures:
W 5th Ave., Bonifacio Global City, Taguig
Programming
Language(s)
  • Filipino (main)
  • English (secondary)
Picture format 1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)
Ownership
Owner
Parent Globe Telecom (for BEAM, Kroma Entertainment and 917Ventures)
Sister channelsUnder ABS-CBN
A2Z (via ZOE TV)
ANC
Cine Mo!
Cinema One
Jeepney TV
Kapamilya Channel
Knowledge Channel
Metro Channel
Myx
TeleRadyo Serbisyo
TFC
Favorite Music Radio
History
LaunchedMay 23, 2022;3 years ago (2022-05-23)(as a TV channel)
January 1, 2024;19 months ago (2024-01-01)(as a digital media)
ClosedDecember 31, 2023;19 months ago (2023-12-31)(as a TV channel)
June 15, 2024;14 months ago (2024-06-15)(as a digital media)
Replaced by PRTV Prime Media (BEAM TV channel space)
Links
Website pie.com.ph
Availability
Streaming media
YouTube Watch live
Official website Watch live

Pinoy Interactive Entertainment (also known on-air as PIE and stylized as PiE) was a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient. The channel consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any device, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers (until December 31, 2023), as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates from 11:00 am to 11:00 pm (except Holy Week yearly where it signs off from Maundy Thursday at midnight until Easter Sunday at 11:00 AM). [1] [2]

Contents

Background and history

On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into the media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH. [3] [4] On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new-offering Pinoy Interactive Entertainment or PIE, with ABS-CBN serving as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users. [5] [6]

It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022. [7] [8] [9] Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.

On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024. Its terrestrial broadcast on digital free-to-air television, cable and satellite had ceased broadcasting at 11:00 PM of December 31, 2023, with Playlist as its final program aired on the channel. [10]

On June 15, 2024, PIE ceased its operations in both platforms after two years. Viewers encourage to watch its past episodes and online contents in their YouTube channel. [11]

Programming

Final Hosts

The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks": [12] [13] [14] [15]

Mukhang Perya

Ur Da Boss

Watchawin

Tamang Hinala

Sinong Manok Mo?

Relief/Guest PIE Jocks

Unassigned

See also

Notes

  1. ↑ PIE Channel's game formats are only exclusive to users residing in the Philippines and only valid during the live shows of the programs.

References

  1. ↑ "Globe's Kroma, ABS-CBN, BEAM to launch multi-platform interactive channel PIE". ABS-CBN News. April 6, 2022. Retrieved April 6, 2022.
  2. ↑ "PIE, ABS-CBN tandem sa KROMA". Abante. April 7, 2022. Retrieved April 7, 2022.
  3. ↑ "KROMA brings 'TraDigital' entertainment to Pinoy audience". Manila Bulletin. April 6, 2022. Retrieved April 6, 2022.
  4. ↑ "Ayala-led Globe goes full-scale into entertainment with KROMA". BusinessWorld. April 7, 2022. Retrieved April 7, 2022.
  5. ↑ "What to expect: PIE channel to reach 11M TV households starting May". ABS-CBN News. April 22, 2022. Retrieved April 22, 2022.
  6. ↑ "Globe, ABS-CBN launch interactive TV channel". The Philippine Star. May 19, 2022. Retrieved May 19, 2022.
  7. ↑ "PIE Channel delivers fun and prizes on TV, online starting May 23". ABS-CBN Corporate. May 18, 2022. Retrieved May 18, 2022.
  8. ↑ "PIE, the first interactive channel in the Philippines, gets a big budget to create great content". Lionheartv. May 21, 2022. Retrieved May 21, 2022.
  9. ↑ "PIE channels begins broadcast on May 23". ABS-CBN News. May 23, 2022. Retrieved May 23, 2022.
  10. ↑ "Kroma Entertainment Embraces a New Digital Era with Pinoy Interactive Entertainment (PIE)". web.archive.org. 2023-11-24. Archived from the original on 2023-11-24. Retrieved 2023-11-25.
  11. ↑ "Isang malaking PIEsasalamat sa inyo, KatroPIEs! 🥧 Maaaring muling balikan at panoorin ang PIEsayang shows sa @iampieofficial YouTube Channel!". Facebook . Retrieved 2024-06-19.
  12. ↑ "ABS-CBN, KROMA, and 917Ventures launch PH's newest "Tradigital" entertainment channel in May". ABS-CBN Corporate. April 22, 2022. Retrieved April 22, 2022.
  13. ↑ "TV, online celebs headline new interactive channel". The Manila Times. May 23, 2022. Retrieved May 23, 2022.
  14. ↑ "Gretchen Fullido, Vivoree, Elmo, and more PIE jocks lead new talk and music shows on PIE CHANNEL". Manila Bulletin. October 6, 2022. Archived from the original on October 6, 2022. Retrieved October 6, 2022.
  15. ↑ "Melai Cantiveros, Samantha Bernardo join forces to host PIE Channel's game show". ABS-CBN News. February 14, 2023. Retrieved February 15, 2023.
  16. ↑ Salterio, Leah C. (21 May 2023). "Jennica Garcia gets her second wind in showbiz". ABS-CBN News. Retrieved 10 August 2023.
  17. 1 2 3 "Negi, Alora Sasam lead new shows of PIE Channel". ABS-CBN News. April 18, 2023. Retrieved April 24, 2023.
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