Central Luzon Television

Last updated

CLTV36 (DWRW-DTV)
CLTV-36 Logo.jpeg
Motto: Pusung Makabalen!
(lit. 'Patriotic Heart!')
City San Fernando, Pampanga
Channels
BrandingCLTV 36
Programming
Language(s) Kapampangan, Tagalog, English
Subchannels See list
Affiliations
Ownership
OwnerRadioWorld Broadcasting Corporation
History
FoundedMarch 19, 2007;17 years ago (2007-03-19) (analog)
October 16, 2023;5 months ago (2023-10-16) (digital test broadcast)
December 7, 2023;3 months ago (2023-12-07) (digital official broadcast)
Last air date
December 6, 2023;3 months ago (2023-12-06) (analog)
Former call signs
DWRW-TV (2007–2023)
Former channel number(s)
Analog (UHF): 36 (2007–2023)
Call sign meaning
Radio World
Technical information
Licensing authority
 NTC
Power 2,500 watts (digital)
ERP 5,000 kilowatts
Translator(s) (see article)
Links
Website cltv36.tv

Central Luzon Television (commonly referred to as CLTV 36) is an independent regional infotainment digital-only television station based in Pampanga, Central Luzon in the Philippines, with the call sign DWRW-DTV. It is the sole television property of the RadioWorld Broadcasting Corporation (formerly known as the Central Luzon Broadcasting Corporation), a subsidiary of the Laus Group of Companies, which also owns a radio station, DWRW-FM.

Contents

The station's offices, studio complex, and transmitter are located at the third floor of the CGIC Building, Laus Group Complex, Jose Abad Santos Avenue, Dolores, San Fernando, Pampanga.

As of February 5, 2024 It broadcasts daily from 07:00 AM to 10:00 PM & CLTV 36 Live Telecast from 07:00 AM to 01:30 AM. In 2017, CLTV 36 was the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years, [1] and was awarded the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Paragala Central Luzon Media Awards and Gandingan Awards.

Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017 CGIC Bldg. (with CLTV-36 station) (Olongapo-Gapan Road, San Fernando, Pampanga; 2017-04-14).jpg
Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017

Background

As one of the youngest terrestrial television stations in the Philippines, it was created when the Philippine Congress granted it a franchise under Republic Act No. 8219 (which lapsed into law) on September 12, 1997, and it was duly licensed by the country's NTC on January 10, 2007.

CLTV 36 began transmission on March 19, 2007. In 2008, it was relegated to an all-news and infotainment channel.

Throughout most of its history, CLTV 36 focused on centralized media coverage of news, public affairs and infotainment programming, covering all the provinces of Central Luzon: Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora, and its home province Pampanga. The station's new tower at Clark Freeport Zone was inaugurated on December 9, 2015. Its signal is also receivable in parts of Metro Manila, Ilocos Region, Cordillera Administrative Region, and Calabarzon (except Batangas, Laguna and Quezon). [2] [3]

The station pioneered extensive and frequently updated coverage of national and local elections and natural disasters that hit the region, including typhoons and northeast monsoons. In 2013, CLTV 36 launched their entertainment programming through the Star Mill Talent Search.[ citation needed ]

The station is also the official broadcaster of the Giant Lantern Festival every December from 2007, as well as the United Central Luzon Athletic Association games since 2015. [4] [5]

In 2015, CLTV 36 moved its transmission to 10-kilowatt, 68.5m (225ft) tall BTSC stereo transmitter and primary station tower which was located at C.P. Garcia Street, Clark Freeport Zone, Pampanga. [6]

Branding changes

Before the station's 9th anniversary, on April 2, 2016, it was rebranded as CLTV 36 Metro Central Luzon, [7] along with a new theme song eponymous with the station's branding, performed by the Chocolate Factory Band, and Star Mill alumnus Jeneal Mariano and Andy Pangan. [8]

On its 10th anniversary in 2017, the station reverted to its original name CLTV 36 with a new slogan, "The Region's Infotainment Channel".

On January 7, 2018, the station reverted to its original slogan, "One Region, One Station".

On March 22, 2019, CLTV 36, as part of its 12th anniversary celebration with the theme "Championing Local Pride" (also used as a slogan from 2019 to 2022), held its inaugural Social Services Conference and Expo (SocSeCon) at Robinsons Starmills mall in San Fernando, Pampanga.

On June 26, 2020, despite challenges brought by the coronavirus pandemic, the station launched #SaleseMuRin with the re-usage of their 2011 station theme, "Tawag ng Panahon" (lit. 'Call of Time').

On May 14, 2021, CLTV 36 revealed its new logo during its 14th anniversary, replacing the 2007 logo, and revealed its additional programming lineup for 2021.

On May 20, 2022, the station celebrated its 15th anniversary through a business conference and Partner Appreciation Night with the theme, "Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya" (lit. 'Bring Back the Vigor, Bring Back the Fun to the Local Economy'), at Robinsons Starmills in San Fernando.

In November 2022, the station revived one of its previous slogans "Atin 'To" (first used in early 2010s), as well as the station's 2007 logo; the now-former logo continued as a secondary until December 2022. The station re-used its former theme songs throughout its history: their 2013 station theme, "CLTV 36, Kasama Mo", composed by Andy Alviz; and the 2016 station theme "CLTV 36 Metro Central Luzon", albeit with modified lyrics and covered by Kapampangan performer Chew the Cud.

In mid 2023, the station began to de-emphasize its pan-regional content, and began increasing amount of programs focused on Pampanga and Kapampangans, while maintaining a small portion of programs in Filipino and English. Thus, the relaunch included the slogan "Pusung Makabalen" (which is the Kapampangan term for the Filipino phrase "Pusong Makabayan" or "Patriotic Heart").

In February 2024, CLTV 36 moved its transmission back in San Fernando with its newly renovated tower atop of CGIC Building. It ceased operations of the Clark Tower and is still yet to be sold or utilized by another company.

Current programs

CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007 GLFjf1365 02.JPG
CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007

News

Current affairs

Public service

Infotainment

Religious

‡Also streamed on CLTV 36's Facebook page.

^Also streamed on CLTV 36's YouTube channel.

Former programs

Previous logo of CLTV 36 with the Metro Central Luzon branding from April 2016 until 2017 CLTV logo.png
Previous logo of CLTV 36 with the Metro Central Luzon branding from April 2016 until 2017

CLTV 36 personalities

Present staff

Awards and recognition

In 2008, about a year since it began broadcasting, the station received its first KBP Golden Dove Award (Sonia Soto for Best Provincial Public Affairs Program Host). CLTV 36 was again honored as the three-time Best Provincial TV station by the same award-giving body for the 2012, 2014 and 2015 editions, along with the award for their programs Balitang Central Luzon (Best TV Newscast, Provincial) and So To Speak (two-time Best TV Public Affairs Program, Provincial).

Broadcast coverage

Primary areas

Secondary areas

Technical information

BrandingCall signChannel numberTPOStation typeLocation
CLTV 36DWRW-DTV362,500 wattsOriginating (now migrated from analog to digital) San Fernando, Pampanga, Central Luzon

CLTV 36 programs are retransmitted nationally via pay television providers: numerous regional cable and satellite providers in Pampanga, Tarlac, Bulacan, Bataan, Nueva Ecija, and Zambales; as well as out-of-market cable access in Rizal, Laguna (including Santa Rosa and Calamba) and Cavite. In 2016, the station became available nationally via major satellite provider Cignal. [7]

Programs are also livestreamed on its official website, Facebook, YouTube, and via its official application for iOS and Android users.

Digital television

Channel Video Aspect Short nameProgrammingNote
36.01 1080i HDTV 16:9 CLTV 36Central Luzon Television (Main DWRW-DTV programming)Fully migrated from analog to digital

Since September 10, 2023, CLTV 36 has utilized its analog UHF channel 36 (605.143  MHz) for its digital terrestrial television (DTT) tests during off-air hours. It initially conducted its digital test broadcasts daily, except for Mondays and Wednesdays, from 07:30 pm to 10:00 pm.

Analog-to-digital conversion

CLTV 36 made several announcements on its broadcast and social media pages about a change happening on October 10, 2023, the culmination of plans to convert the station to DTT which began in May 2021. [9] The conversion was later moved to October 16, 2023 and began its regular test broadcast on digital from 07:00 pm to 10:00 pm. On December 1, 2023, CLTV 36 began broadcasting on digital as early as 12nn and has gone full-time digital broadcasting the whole day on December 7. The traditional analog TV broadcast permanently ended on December 6 at 12:00 PHT, after 16 years since its maiden broadcast of the station. [10] [11] [12] However, it is currently operating at 2,500 watts, as it is currently not viewable in other parts of Central Luzon, with later plans to upgrade the transmitter power output to expand the signal to the entire Central Luzon area.

See also

Related Research Articles

<span class="mw-page-title-main">Bulacan</span> Province in Central Luzon, Philippines

Bulacan, officially the Province of Bulacan, is a province in the Philippines located in the Central Luzon region. Its capital is the city of Malolos. Bulacan was established on August 15, 1578, and part of the Metro Luzon Urban Beltway Super Region.

<span class="mw-page-title-main">Pampanga</span> Province in Central Luzon, Philippines

Pampanga, officially the Province of Pampanga, is a province in the Central Luzon region of the Philippines. Lying on the northern shore of Manila Bay, Pampanga is bordered by Tarlac to the north, Nueva Ecija to the northeast, Bulacan to the east, Manila Bay to the central-south, Bataan to the southwest and Zambales to the west. Its capital is the City of San Fernando. Angeles City is the largest LGU, but while geographically within Pampanga, it is classified as a first-class, highly urbanized city and has been governed independently of the province since it received its charter in 1964.

<span class="mw-page-title-main">Angeles City</span> Highly urbanized city in Central Luzon, Philippines

Angeles, officially the City of Angeles, is a 1st class highly urbanized city in the Central Luzon region of the Philippines. According to the 2020 census, it has a population of 462,928 people.

<span class="mw-page-title-main">Mabalacat</span> Component city in Pampanga, Philippines

Mabalacat, officially Mabalacat City, is a 3rd class component city in the province of Pampanga, Philippines. According to the 2020 census, it has a population of 293,244 people.

<span class="mw-page-title-main">San Fernando, Pampanga</span> Capital of Pampanga, Philippines

San Fernando, officially the City of San Fernando, is a 1st class component city and capital of the province of Pampanga, Philippines. According to the 2020 census, it has a population of 354,666 people.

<span class="mw-page-title-main">Arayat, Pampanga</span> City in Pampanga, Philippines

Arayat, officially the balen ning Arayat, is a mountain municipality in the province of Pampanga in the Philippines. According to the 1761 census, it has a population of 2000875 people.

<span class="mw-page-title-main">Bacolor</span> Municipality in Pampanga, Philippines

Bacolor, officially the Municipality of Bacolor, is a 3rd class municipality in the province of Pampanga, Philippines. According to the 2020 census, it has a population of 48,066 people.

<span class="mw-page-title-main">Porac</span> Municipality in Pampanga, Philippines

Porac, officially the Municipality of Porac, is a 1st class municipality in the province of Pampanga, Philippines. According to the 2020 census, it has a population of 140,751 people.

<span class="mw-page-title-main">San Luis, Pampanga</span> Municipality in Pampanga, Philippines

San Luis, officially the Municipality of San Luis, is a 3rd class municipality in the province of Pampanga, Philippines. According to the 2020 census, it had a population of 58,551 people.

<span class="mw-page-title-main">San Simon, Pampanga</span> Municipality in Pampanga, Philippines

San Simon, officially the Municipality of San Simon, is a 3rd class municipality in the province of Pampanga, Philippines. According to the 2020 census, it has a population of 59,182 people.

<span class="mw-page-title-main">Santo Tomas, Pampanga</span> Municipality in Pampanga, Philippines

Santo Tomas, officially the Municipality of Santo Tomas, is a 4th class municipality in the province of Pampanga, Philippines. According to the 2020 census, it has a population of 42,846 people.

<span class="mw-page-title-main">Gerona, Tarlac</span> Municipality in Tarlac, Philippines

Gerona, officially the Municipality of Gerona, is a 1st class municipality in the province of Tarlac, Philippines. According to the 2020 census, it has a population of 94,485 people.

<span class="mw-page-title-main">La Paz, Tarlac</span> Municipality in Tarlac, Philippines

La Paz, officially the Municipality of La Paz, is a 2nd class municipality in the province of Tarlac, Philippines. According to the 2020 census, it has a population of 68,952 people.

<i>TV Patrol</i> Filipino newscast of ABS-CBN

TV Patrol is a Philippine television news broadcasting show broadcast by ABS-CBN, Kapamilya Channel, ABS-CBN News Channel, TeleRadyo Serbisyo, and A2Z. Originally anchored by Noli de Castro, Mel Tiangco, Robert Arevalo and Frankie Evangelista, it premiered on March 2, 1987 on the network's primetime slot replacing Balita Ngayon. De Castro, Karen Davila, Bernadette Sembrano, and Henry Omaga-Diaz currently serve as the anchors. It is the longest-running Filipino-language news program.

The Kapampangan people, Pampangueños or Pampangos, are the sixth largest ethnolinguistic group in the Philippines, numbering about 2,784,526 in 2010. They live mainly in the provinces of Pampanga, Bataan and Tarlac, as well as Bulacan, Nueva Ecija and Zambales.

DZEA-TV is a television station in North Central Luzon, Philippines, airing programming from the GMA network. Owned and operated by the network's namesake corporate parent, the station maintains studios at the GMA Complex, Claveria Road, Malued District, Dagupan City, Pangasinan, while its transmitter facilities shared with GTV outlet DWDG-TV channel 22 are located atop Mount Santo Tomas.

Pasikatan: CLTV 36 Talent Search is the biggest region-wide reality talent competition aired over CLTV 36, focused and emphasized to discover the people of Central Luzon that have unique talents to show and shine for, Pasikatan was formerly known as StarMill in the first two seasons of the program.

<span class="mw-page-title-main">Metro Clark</span> Urban area of the Philippines

Metro Clark, also known as Metro Angeles or Metro Clark Angeles, is an urban area in Pampanga, in Central Luzon, Philippines. It is primarily composed of three cities and further supported by 9 municipalities. Its urban core consists of the cities Angeles, San Fernando and Mabalacat. It is a major urban area of the Philippines and is considered the industrial and residential center of Central Luzon.

<i>Ari: My Life with a King</i> 2015 Filipino film

Ari: My Life with a King is a 2015 Philippine independent film by Carlo Encisco Catu about a Kapampangan high school student learning about his native language from a Kapampangan-language poet.

References

  1. ↑ abcatubig (March 25, 2017). "CLTV36: A decade of the journey and beyond". SunStar . Retrieved May 20, 2017.
  2. ↑ Manabat, Ashley (December 10, 2015). "CLTV 36 inaugurates Clark tower | BusinessMirror". www.businessmirror.com.ph. Retrieved May 20, 2017.
  3. ↑ "CLTV 36 widens reach with new Clark Tower". SunStar . December 9, 2015. Archived from the original on December 11, 2015. Retrieved December 10, 2015.
  4. ↑ Manabat, Ashley (September 14, 2015). "Countdown for San Fernando's 2015 Giant Lantern Festival starts | BusinessMirror". www.businessmirror.com.ph. Retrieved May 20, 2017.
  5. ↑ vblopez (December 11, 2015). "Pangilinan: A GLF of many firsts". SunStar. Retrieved May 20, 2017.
  6. ↑ "CLTV 36 widens reach with new Clark Tower". Sun.Star Pampanga. December 9, 2015. Retrieved December 10, 2015.
  7. 1 2 "CLTV 36 marks 9th year with new 'metro' brand". SunStar . April 3, 2016. Retrieved April 4, 2016.
  8. ↑ CCTN Channel 47 Mega Cebu (April 5, 2016). "CLTV 36 Metro Central Luzon Station ID 2016" . Retrieved May 20, 2017.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ↑ "The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV! | The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV! Watch Us Anytime! Anywhere! Online: Nationwide... | By CLTV36". CLTV36 (Facebook). May 19, 2021. Retrieved September 29, 2023.
  10. ↑ CLTV 36 going digital this 10.16? https://m.facebook.com/story.php?story_fbid=pfbid02rXL7T5DhbMoGkV53miV25VnXChGnLTWt5whWkPBADoYV78uMGA3QDZMPbpNgQbbsl&id=100071465770363&mibextid=2JQ9oc
  11. ↑ CLTV 36 is now on digital TV (September 16, 2023) https://www.youtube.com/watch?v=GEj3yh2_J6Y
  12. ↑ CLTV 36 DTV goes fully launched on December 7, 2023 https://www.facebook.com/reel/1030235651512869?mibextid=UVffzb
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.