Central Luzon Television

Last updated

CLTV36 (DWRW-DTV)
City San Fernando, Pampanga
Channels
BrandingCLTV 36
Programming
Language(s) Tagalog, Kapampangan, English
Subchannels See list
Affiliations
Ownership
OwnerRadioWorld Broadcasting Corporation
History
FoundedMarch 19, 2007;17 years ago (2007-03-19) (analog)
October 16, 2023;13 months ago (2023-10-16) (digital test broadcast)
December 7, 2023;12 months ago (2023-12-07) (digital official broadcast)
Last air date
December 6, 2023;12 months ago (2023-12-06) (analog)
Former call signs
DWRW-TV (2007–2023)
Former channel number(s)
Analog (UHF): 36 (2007–2023)
Call sign meaning
Radio World
Technical information
Licensing authority
 NTC
Power 2,500 watts (digital)
ERP 5,000 kilowatts
Translator(s) (see article)
Links
Website cltv36.tv

Central Luzon Television (commonly referred to as CLTV 36) is an independent regional infotainment digital-only television station based in Pampanga, Central Luzon in the Philippines, with the call sign DWRW-DTV. It is the sole television property of the RadioWorld Broadcasting Corporation (formerly known as the Central Luzon Broadcasting Corporation), a subsidiary of the Laus Group of Companies, which also owns a radio station, DWRW-FM.

Contents

The station's offices, studio complex, and transmitter are located at the third floor of the Corporate Guarantee Building, Laus Group Complex, Jose Abad Santos Avenue, Dolores, San Fernando, Pampanga.

It broadcast operates daily from 10:00 AM to 10:00 PM. In 2017, CLTV 36 was the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years, [1] and was awarded the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Paragala Central Luzon Media Awards and Gandingan Awards.

Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017 CGIC Bldg. (with CLTV-36 station) (Olongapo-Gapan Road, San Fernando, Pampanga; 2017-04-14).jpg
Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017

Background

As one of the youngest terrestrial television stations in the Philippines, it was created when the Philippine Congress granted it a franchise under Republic Act No. 8219 (which lapsed into law) on September 12, 1997, and it was duly licensed by the country's NTC on January 10, 2007.

CLTV 36 began transmission on March 19, 2007. In 2008, it was relegated to an all-news and infotainment channel.

Throughout most of its history, CLTV 36 focused on centralized media coverage of news, public affairs and infotainment programming, covering all the provinces of Central Luzon: Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora, and its home province Pampanga. The station's new tower at Clark Freeport Zone was inaugurated on December 9, 2015. Its signal is also receivable in parts of Metro Manila, Ilocos Region, Cordillera Administrative Region, and Calabarzon (except Batangas, Laguna and Quezon). [2] [3]

The station pioneered extensive and frequently updated coverage of national and local elections and natural disasters that hit the region, including typhoons and northeast monsoons. In 2013, CLTV 36 launched their entertainment programming through the Star Mill Talent Search.[ citation needed ]

The station is also the official broadcaster of the Giant Lantern Festival every December from 2007, as well as the United Central Luzon Athletic Association games since 2015. [4] [5]

In 2015, CLTV 36 moved its transmission to 10-kilowatt, 68.5m (225ft) tall BTSC stereo transmitter and primary station tower which was located at C.P. Garcia Street, Clark Freeport Zone, Pampanga. [6]

Branding changes

Before the station's 9th anniversary, on April 2, 2016, it was rebranded as CLTV 36 Metro Central Luzon, [7] along with a new theme song eponymous with the station's branding, performed by the Chocolate Factory Band, and Star Mill alumnus Jeneal Mariano and Andy Pangan. [8]

On its 10th anniversary in 2017, the station reverted to its original name CLTV 36 with a new slogan, "The Region's Infotainment Channel".

On January 7, 2018, the station reverted to its original slogan, "One Region, One Station".

On March 22, 2019, CLTV 36, as part of its 12th anniversary celebration with the theme "Championing Local Pride" (also used as a slogan from 2019 to 2022), held its inaugural Social Services Conference and Expo (SocSeCon) at Robinsons Starmills mall in San Fernando, Pampanga.

On June 26, 2020, despite challenges brought by the coronavirus pandemic, the station launched #SaleseMuRin with the re-usage of their 2011 station theme, "Tawag ng Panahon" (lit. 'Call of Time').

On May 14, 2021, CLTV 36 revealed its new logo during its 14th anniversary, replacing the 2007 logo, and revealed its additional programming lineup for 2021.

On May 20, 2022, the station celebrated its 15th anniversary through a business conference and Partner Appreciation Night with the theme, "Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya" (lit. 'Bring Back the Vigor, Bring Back the Fun to the Local Economy'), at Robinsons Starmills in San Fernando.

In November 2022, the station revived one of its previous slogans "Atin 'To" (first used in early 2010s), as well as the station's 2007 logo; the now-former logo continued as a secondary until December 2022. The station re-used its former theme songs throughout its history: their 2013 station theme, "CLTV 36, Kasama Mo", composed by Andy Alviz; and the 2016 station theme "CLTV 36 Metro Central Luzon", albeit with modified lyrics and covered by Kapampangan performer Chew the Cud.

In mid 2023, the station began to de-emphasize its pan-regional content, and began increasing amount of programs focused on Pampanga and Kapampangans, while maintaining a small portion of programs in Filipino and English. Thus, the relaunch included the slogan "Pusung Makabalen" (which is the Kapampangan term for the Filipino phrase "Pusong Makabayan" or "Patriotic Heart").

In February 2024, CLTV 36 moved its transmission back in the original site in San Fernando with its newly renovated tower atop of CGIC Building. It ceased operations of the Clark Tower and is still yet to be sold or utilized by another company.

In the last weeks of September 2024, the station has slowly decreased its Kapampangan-centric content and its "Pusung Makabalen" slogan has been dropped in favor of gradually returning its pan-regional content while still maintaining a small portion of programs on its native dialect. Plans of building SFN or repeater towers in different parts of the region to expand its Digital TV coverage on every capital cities of Central Luzon provinces have been laid but has not yet been materialized.

Current programs

CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007 GLFjf1365 02.JPG
CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007

News

Current affairs

Public service

Infotainment

Religious

‡Also streamed on CLTV 36's Facebook page.

^Also streamed on CLTV 36's YouTube channel.

Future programming

Former programs

Previous logo of CLTV 36 with the Metro Central Luzon branding from April 2016 until 2017 CLTV logo.png
Previous logo of CLTV 36 with the Metro Central Luzon branding from April 2016 until 2017

CLTV 36 personalities

Present staff

Awards and recognition

In 2008, about a year since it began broadcasting, the station received its first KBP Golden Dove Award (Sonia Soto for Best Provincial Public Affairs Program Host). CLTV 36 was again honored as the three-time Best Provincial TV station by the same award-giving body for the 2012, 2014 and 2015 editions, along with the award for their programs Balitang Central Luzon (Best TV Newscast, Provincial) and So To Speak (two-time Best TV Public Affairs Program, Provincial).

Broadcast coverage

Primary areas

Secondary areas

Provincial thirdry areas

Technical information

BrandingCall signChannel numberTPOStation typeLocation
CLTV 36DWRW-DTV362,500 wattsOriginating (now migrated from analog to digital)Corporate Guarantee Building, Jose Abad Santos Avenue, City of San Fernando, Pampanga. Central Luzon

CLTV 36 programs are retransmitted nationally via pay television providers: numerous regional cable and satellite providers in Pampanga, Tarlac, Bulacan, Bataan, Nueva Ecija, and Zambales; as well as out-of-market cable access in Rizal, Laguna (including Santa Rosa and Calamba) and Cavite. In 2016, the station became available nationally via major satellite provider Cignal. [7]

Programs are also livestreamed on its official website, Facebook, YouTube, and via its official application for iOS and Android users.

Digital television

Channel Video Aspect Short nameProgrammingNote
36.01 1080i HDTV 16:9 CLTV 36Central Luzon Television (Main DWRW-DTV programming)Fully migrated from analog to digital

Since September 10, 2023, CLTV 36 has utilized its analog UHF channel 36 (605.143  MHz) for its digital terrestrial television (DTT) tests during off-air hours. It initially conducted its digital test broadcasts daily, except for Mondays and Wednesdays, from 07:30 pm to 10:00 pm.

Analog-to-digital conversion

CLTV 36 made several announcements on its broadcast and social media pages about a change happening on October 10, 2023, the culmination of plans to convert the station to DTT which began in May 2021. [9] The conversion was later moved to October 16, 2023 and began its regular test broadcast on digital from 07:00 pm to 10:00 pm. On December 1, 2023, CLTV 36 began broadcasting on digital as early as 12nn and has gone full-time digital broadcasting the whole day on December 7. The traditional analog TV broadcast permanently ended on December 6 at 12:00 PHT, after 16 years since its maiden broadcast of the station. [10] [11] [12] However, it is currently operating at 2,500 watts, as it is currently not viewable in other parts of Central Luzon, with later plans to upgrade the transmitter power output to expand the signal to the entire Central Luzon area, either through upgrade on the main transmitter and/or implementing SFN transmitters to different parts of the region, particularly every province of Central Luzon.

See also

Related Research Articles

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References

  1. ↑ abcatubig (March 25, 2017). "CLTV36: A decade of the journey and beyond". SunStar . Retrieved May 20, 2017.
  2. ↑ Manabat, Ashley (December 10, 2015). "CLTV 36 inaugurates Clark tower | BusinessMirror". www.businessmirror.com.ph. Retrieved May 20, 2017.
  3. ↑ "CLTV 36 widens reach with new Clark Tower". SunStar . December 9, 2015. Archived from the original on December 11, 2015. Retrieved December 10, 2015.
  4. ↑ Manabat, Ashley (September 14, 2015). "Countdown for San Fernando's 2015 Giant Lantern Festival starts | BusinessMirror". www.businessmirror.com.ph. Retrieved May 20, 2017.
  5. ↑ vblopez (December 11, 2015). "Pangilinan: A GLF of many firsts". SunStar. Retrieved May 20, 2017.
  6. ↑ "CLTV 36 widens reach with new Clark Tower". Sun.Star Pampanga. December 9, 2015. Retrieved December 10, 2015.
  7. 1 2 "CLTV 36 marks 9th year with new 'metro' brand". SunStar . April 3, 2016. Retrieved April 4, 2016.
  8. ↑ CCTN Channel 47 Mega Cebu (April 5, 2016). "CLTV 36 Metro Central Luzon Station ID 2016" . Retrieved May 20, 2017.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ↑ "The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV! | The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV! Watch Us Anytime! Anywhere! Online: Nationwide... | By CLTV36". CLTV36 (Facebook). May 19, 2021. Retrieved September 29, 2023.
  10. ↑ CLTV 36 going digital this 10.16? https://m.facebook.com/story.php?story_fbid=pfbid02rXL7T5DhbMoGkV53miV25VnXChGnLTWt5whWkPBADoYV78uMGA3QDZMPbpNgQbbsl&id=100071465770363&mibextid=2JQ9oc
  11. ↑ CLTV 36 is now on digital TV (September 16, 2023) https://www.youtube.com/watch?v=GEj3yh2_J6Y
  12. ↑ CLTV 36 DTV goes fully launched on December 7, 2023 https://www.facebook.com/reel/1030235651512869?mibextid=UVffzb
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