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|Founded||1992 (as Nielsen Media Research Philippines)|
1999 (as Audits of Great Britain-Philippines)
|Parent||The Nielsen Company|
AGB Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.
As of 2013, AGB Nielsen uses a panel size of 1,980 households based solely in urban areas that represent 57 percent of the total Philippine TV viewing population.
AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005.
In October 2006, AGB Nielsen established the Philippines' first national television audience measurement panel called the "Nationwide Urban Television Audience Measurement (NUTAM)" that covered 95% of urban areas in the country. AGB Nielsen also conducts reports on three metropolitan cities called "Metro City TAM" (MCTAM) in addition to, Metro Manila, Cebu City and Davao City and Iloilo City.
On December 20, 2007, ABS-CBN Broadcasting Corporation filed a civil case against AGB Nielsen after ABS-CBN discovered tampering in ratings in Bacolod. The next day, ABS-CBN reported through their AM station DZMM that AGB Nielsen pointed GMA Network was the one behind the manipulation of ratings in Bacolod. On January 3, 2008, GMA sued for P15 million ABS-CBN and some of its employees for libel. On January 8, Quezon City regional trial court (RTC) junked ABS-CBN's case against AGB Nielsen saying it was prematurely filed.
|Area||Population||% – urban|
|Metro Manila and suburbs||15.9 million||46%|
|Mega Manila||17.9 million||52%|
|MegaTAM markets*||13.2 million||38%|
|Balance-urban Philippines||16.5 million||48%|
|Urban Philippines||34.4 million||100%|
|*Metro Manila, Iloilo City, Metro Cebu, and Metro Davao|
According to their website, the largest television market in the country is the Mega Manila; in AGB-Nielsen's case, Mega Manila consists of Metro Manila, Bulacan, Rizal, Cavite and Laguna. Mega Manila is represented by 400 panel homes. Other areas are North and Central Luzon with 300 homes; South Luzon, 300 homes; Visayas, 300 homes; and Mindanao, 200 homes. These 1,500 panel homes comprise the National Urban Television Audience Measurement (NUTAM) and are scattered throughout the country. The NUTAM, does not comprise the entire Philippines, but only the urban centers.The survey encompasses 34 million individuals or 95% of urban Philippines, which comprises around 57 percent of the entire TV viewing population of the country.
GMA Network, is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network is commonly referred to as the Kapuso Network in reference to the outline of the company's logo. It is headquartered in the GMA Network Center in Quezon City and its transmitter, Tower of Power, is located at Tandang Sora Avenue, Barangay Culiat also in Quezon City with regional stations and offices strategically located in over 9 major cities across the country.
Mega Manila is the megalopolis in the Philippine regions of Central Luzon, Calabarzon, Mimaropa and Metro Manila. It is frequently used in the press, advertising, television, and radio to refer to provinces bound to Manila, in contrast to the term Greater Manila Area, which is academically used to describe the urbanization process that has long spilled out of Metro Manila's borders, also known as the built-up area. Mapping out the built-up area around Manila requires finer granularity than the more generic term Mega Manila.
A legal conflict among AGB Nielsen Philippines, GMA Network and ABS-CBN in the Philippines for an alleged television ratings breach that occurred in Western Visayan cities of Bacolod and Iloilo, has been ongoing since the last quarter of 2007-2008.
The X Factor Philippines is a Philippine music competition to find a new singing talent. The first season began on June 23, 2012. KC Concepcion is the host of the show, while the judging panel consist of Charice, Gary Valenciano, Pilita Corrales, and Martin Nievera.
The X Factor Philippines was a Philippine reality music competition, adapted from the original UK series as part of The X Factor franchise, to find new singing talent in the Philippines. The show was hosted by KC Concepcion while the judging panel consists of Charice, Gary Valenciano, Pilita Corrales, and Martin Nievera. It was the first franchise to be adapted in Southeast Asia.
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The third season of The Voice Kids was a Philippine reality singing competition on ABS-CBN. Lea Salonga and Bamboo Mañalac returned to the show as coaches. Sarah Geronimo left the show to focus on her other projects, such as ASAP, and a new album. As a result, Sharon Cuneta replaced her as a coach. Luis Manzano and Robi Domingo returned to host the show; however, Yeng Constantino was replaced by Kim Chiu. Constantino didn't return to the show due to her earlier commitments with some other programs.
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Daig Kayo ng Lola Ko is a Philippine television drama fantasy anthology series broadcast by GMA Network. Directed by Rico Gutierrez, it stars Gloria Romero. It premiered on April 30, 2017 on the network's Sunday Grande sa Gabi line up replacing Tsuperhero.
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