PRTV Prime Media

Last updated

Prime TV
(PRTV Prime Media)
TypeFree-to-air digital television channel
Country Philippines
Broadcast areaNationwide
Affiliates ABS-CBN News
BEAM TV
Programming
Language(s) Filipino
Picture format 1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)
Ownership
Owner Prime Media Holdings
Parent Philippine Collective Media Corporation
Sister channels DZMM TeleRadyo
PRTV (Tacloban)
DZMM Radyo Patrol 630
Favorite Music Radio
History
LaunchedMay 27, 2024;15 months ago (2024-05-27)(test broadcast)
July 15, 2024;13 months ago (2024-07-15)(official launch)
Replaced Shop TV (Cignal channel space)

PRTV Prime Media, also known as Prime TV, is a Philippine free-to-air digital television channel owned by Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban.

Contents

History

Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast. [1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing. [2] [3]

PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate Radyo 630 and TeleRadyo Serbisyo (now DZMM Radyo Patrol 630 and DZMM TeleRadyo). Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including TV5's and Cignal TV's owner, MediaQuest Holdings. [4]

On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol . [5]

On October 28, 2024, Prime TV was rebranded as PRTV Prime Media.

Programming

Availability

PRTV Prime Media is seen via BEAM TV's digital terrestrial UHF channel 31 in Mega Manila, Cebu, Zamboanga and Davao, UHF channel 26 in Baguio and Iloilo, UHF channel 36 in Batangas, UHF channel 32 in Naga, UHF channel 33 in Legazpi and UHF channel 51 in General Santos and can also seen via Sky Cable channel 21 in Metro Manila. As of April 1, 2025, PRTV Prime Media is now available on Cignal channel 31 nationwide (DTH only), following the start of its test broadcast earlier that month. The test broadcast phase on Cignal ended on May 20, 2025, and it is now available to both DTH and IPTV subscribers. [8]

References

  1. ↑ Rivas, Ralf (August 9, 2021). "Tacloban-based broadcast company pitching to air ABS-CBN shows". Rappler. Retrieved August 9, 2021.
  2. ↑ "Prime Media, PCMC sign pact for broadcasting entry". Manila Standard . May 27, 2021.
  3. ↑ Cabuag, VG (May 26, 2021). "Prime Media inks deal with broadcast firm". BusinessMirror .
  4. ↑ "Media alliance in the works: MVP says Mediaquest "quite keen" on collab with Romualdez's Prime Media". Bilyonaryo. April 29, 2024. Retrieved May 29, 2024.
  5. ↑ De Castro Jr., Isagani (June 5, 2024). "Speaker Romualdez expands media business, launches digital TV channel". Rappler. Retrieved June 5, 2024.
  6. ↑ "TV Patrol to air on ALLTV beginning April 15". ABS-CBN News. April 13, 2024. Retrieved April 14, 2024.
  7. ↑ "AMBS, ABS-CBN to bring Kapamilya shows, TV Patrol to ALLTV". ABS-CBN News. April 23, 2024. Retrieved July 7, 2024.
  8. ↑ PRTV Prime Media is now on Cignal Ch. 31 (aircheck) (2025.04.01)
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