Pinoy Box Office

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Pinoy Box Office
Pinoy Box Office logo.png
Una Ka Rito
Country Philippines
Broadcast areaWorldwide
NetworkViva Networks
Programming
Language(s) Filipino
English
Picture format 480i (SDTV) 1080i (HDTV)
Ownership
Owner Viva Communications
Sister channels Viva Cinema
TMC
Sari-Sari Channel
K Movies Pinoy
Viva TV Plus
History
LaunchedMay 6, 1996 (1996-05-06)
Former namesViva Cinema (1996–2003)

Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Communications. Its programming consists of films produced and distributed by Viva Films. [1] Aside from films, PBO occasionally plays music videos from recording artists under Viva, concerts of its artists, and some original TV series and a few talk shows (including Anong Ganap) exclusive to the channel and Island Living.

Contents

Former PBO logo used from August 1, 2003 to February 28, 2015 PinoyBoxOffice.jpg
Former PBO logo used from August 1, 2003 to February 28, 2015
Former PBO logo used from March 1, 2015 to October 18, 2020 Pinoy Box Office new logo 2015.png
Former PBO logo used from March 1, 2015 to October 18, 2020

History

Plans to launch the channel were unveiled on December 7, 1994, with the launch date set to somewhere between June and August 1995. It would be broadcast using the then-new AsiaSat 2 satellite. STAR and Viva would co-produce 130 new titles a year. [2]

The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as STAR in 2001) in Hong Kong.

On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited,[ citation needed ] meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office. [3]

On August 1, 2021, after Viva TV was renamed as Viva Cinema, PBO features films produced and distributed by Viva Films which were released at most 26 years behind the current year, as well as Anong Ganap?.

Movie Jocks

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References

  1. "Pinoy Box Office". pbo.com.ph. Retrieved May 5, 2023.
  2. "Star to launch Filipino film service". Business Times. December 8, 1994. Retrieved December 23, 2023.
  3. "Pinoy Box Office". www.pbo.com.ph. Retrieved August 12, 2023.