 Logo Used Since 2022 | |
| Type | Television Channel |
|---|---|
| Country | India |
| Broadcast area | Worldwide (except UK) |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | JioStar |
| History | |
| Launched | 28 August 2017 |
| Replaced | Life OK |
| Replaced by | Utsav Bharat (Europe) |
| Former names |
|
| Links | |
| Website | Star Bharat on JioHotstar |
| Availability | |
| Streaming media | |
| JioHotstar | India |
Star Bharat is an Indian Hindi-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It was launched on 28 August 2017, rebranded from Life OK. [1] The channel broadcasts a mix of original programming, including mythological dramas, crime thrillers, family dramas, and comedy shows, targeting a broad Hindi-speaking audience in India. Notable shows that have aired on the channel include RadhaKrishn, Savdhaan India, Nimki Mukhiya and Jiji Maa. [2]
Star One was rebranded as Life OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat. [3]
Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show Swayamvar – Mika Di Vohti. The new slogan was Dil Deke Dekho Zara (Give Your Heart Away and See). [4]