History
The channel was launched as Viva Cinema on February 1, 2009, the day Cignal Digital TV also began operation. The channel's programming line-up consisted of previous teleseries produced by Viva Television, Filipino films and Hollywood films, as well as televised interviews related to upcoming domestic and international films. [2] [3] [4] [5]
On July 16, 2012, the channel was relaunched as Viva TV, [6] and began broadcasting music videos, talk shows, reality series, concerts and behind the scenes from films featuring some of Viva Communications artists, including Sarah Geronimo, Anne Curtis, KC Concepcion, among others. Viva TV ended its broadcast operations on July 31, 2021.
On August 1, 2021, the channel brought back the Viva Cinema branding for the second time. It currently features archived movies produced and/or distributed by Viva Films or Viva Video until 1997 (since August 2023) and archived concerts produced by Viva Live.
