MOR Entertainment

Last updated
MOR Entertainment
MOR Entertainment logo.jpg
Type Broadcast radio network (1989–August 28, 2020)
New media network (since September 14, 2020)
Country
Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City
Programming
Format Contemporary MOR, OPM, P-pop
Ownership
Owner ABS-CBN Corporation
MyxRadio (via ABS-CBN Radio Service)
TeleRadyo (via ABS-CBN Radio Service)
History
FoundedJuly 16, 1989;32 years ago (1989-07-16)
Launch date
  • July 16, 1989;32 years ago (1989-07-16) (as Radio Romance)
  • July 14, 1993;28 years ago (1993-07-14) (as Star Radio)
  • March 1, 1997;24 years ago (1997-03-01) (as ABS-CBN Radio / ProStar)
  • 1999;22 years ago (1999) (as ABS-CBN For Life!)
  • July 14, 2001;20 years ago (2001-07-14) (as My Only Radio / MOR Philippines)
  • February 14, 2021;7 months ago (2021-02-14) (as MOR Entertainment)
Closed
  • As My Only Radio / MOR Philippines:
  • May 5, 2020;16 months ago (2020-05-05) (terrestrial)
  • August 28, 2020;12 months ago (2020-08-28) (online) [lower-alpha 1]
Former names
  • Radio Romance
    (1989–1993)
  • Star Radio
    (1993–1997)
  • ABS-CBN Radio
    (1997–2001)
  • ProStar
    (1997–1999)
  • ABS-CBN For Life!
    (1999-2001)
  • My Only Radio / MOR Philippines
    (2001–2021)
Coverage
Availability
  • Regional
    (before July 8, 2013–August 28, 2020)
  • National
    (July 8, 2013–August 28, 2020)
  • Global / Online
    (since September 14, 2020)
Links
Website mor.abs-cbn.com

MOR Entertainment, formerly (as official and occasionally, on online streaming) known as MOR Philippines, is a national brand of new media radio stations operated by media conglomerate ABS-CBN Corporation. As an on-air entity, MOR stations primarily played contemporary middle-of-the-road and original Pinoy music, as well as radio drama and talk content (news content via TV Patrol Regional was also available on selected stations). MOR started in 2001 as the FM brand of ABS-CBN Regional and terrestrially operated 15 radio stations in the Philippines.

Contents

Since the forced shutdown of ABS-CBN brought about by the congressional denial of its franchise, MOR resurfaced as an online radio station on September 14, 2020 with operations on Facebook Live via MOR's respective city Facebook pages and a dedicated channel (MOR TV) on Kumu, a Philippine-based mobile streaming service.

History and background

As Radio Romance (1989-1993)

At 6:00 am on July 16, 1989, ABS-CBN's Manila FM station, DWRR 101.9 MHz reformatted into an easy-listening station known as 101.9 "Radio Romance", playing all easy-listening love songs except for a Sunday OPM program. At first all the DJs were female, including Amy Perez; it became the first FM station to implement the technological innovation of originating playlists from compact discs.

On August 1, that same year, also signaled the station's first nationwide reach when DZRR 103.1 MHz Baguio became the relay outlet of DWRR 101.9 MHz Manila, ensuring uninterrupted listening for travelers from Manila to as far north as Ilocos Sur. It was followed by DXRR 101.1 MHz Davao on January 25, 1992 that was also the relay outlet of DWRR 101.9 MHz Manila. In the early 1990s, it began simulcasting via satellite across the country. It became known as "Radio Romance: Nationwide".

As Star Radio (1993-1997)

On July 14, 1993, DXEC 91.9 MHz Cagayan de Oro commences broadcast as "The Great EC 91.9 STAR Radio", with its studios then-located at nearby Limketkai Center. This was the first ABS-CBN regional station to used the "Star Radio" banner, and it was also the first to aired in a mass-based format.

On October 1, 1994, DYLS 97.1 MHz Cebu reformatted into a mass-based station known as "ABS-CBN STAR Radio 97.1", based from the branding its Cagayan de Oro station adopted one year prior.

In 1995, ABS-CBN started launching its new stations across the country and branded as "ABS-CBN STAR Radio" with its tagline: "The Heart of the City". Those newly launched stations were DWEC 94.3 MHz Dagupan (known as "ABS-CBN STAR Radio Northern Luzon" with DZRR 103.1 MHz Baguio as its relay outlet), DWRD 93.9 MHz Legazpi, DWAC 93.5 MHz Naga, DYMC 91.1 MHz Iloilo, DYOO 101.5 MHz Bacolod, DYTC 94.3 MHz Tacloban, DXRR 101.1 MHz Davao (from a relay (satellite) station under "Radio Romance" branding), DXBC 92.7 MHz General Santos, and DXFH 98.7 MHz Zamboanga. It became the first branding of ABS-CBN's regional FM network until 1997.

As ABS-CBN Radio/ProStar (1997-1999)

On March 1, 1997, under the formation of Regional Network Group (RNG), all ABS-CBN's FM stations were rebranded to "ABS-CBN Radio" which served to help avoid brand confusion with the rival Star FM, owned by Bombo Radyo. Just a few days or weeks later, five of its ABS-CBN Radio stations made it to the #1 spot in the ratings. The slogan "The Heart of the City" of "ABS-CBN STAR Radio" was still used. ProStar was a branding of selected ABS-CBN regional FM stations outside Manila.

As ABS-CBN For Life! (1999-2001)

On 1999, ABS-CBN dropped the word "Radio" and added the slogan "For Life!".

As My Only Radio/MOR Philippines (2001-2021)

On July 14, 2001, "ABS-CBN For Life!" changed to "MOR" that was first launched in Cagayan de Oro City. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw a rebrand of ABS-CBN's provincial FM stations, particularly in some long-time ones which were formerly branded as the ProStar network and ABS-CBN Radio prior to the relaunch. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. MOR wasn't launched in Manila since its inception until it made a major change in mid-2013, when the company finally relaunched long-time independent station DWRR-FM (101.9 MHz) as the network's flagship station and effectively made MOR a truly national brand.

On January 17, 2011, ABS-CBN launched 1 new station in Palawan, the newly launched was MOR 99.9 MHz Puerto Princesa after 30 years of being "DYPR". "MOR 99.9 MHz Puerto Princesa" has also its shared station at Sofronio Española, the station was MOR 99.7 MHz Española that was launched on 2011 and ceased operations on 2017.

In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions have agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network will connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound." [1] The MOR Philippines relaunch will be by phases which began on August 11.

On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.

Network programming

Despite its unified branding, programming among stations remained to be handled separately between Manila and Regional stations. The network's Manila station is jointly managed by ABS-CBN's Manila Radio division, along with AM flagship station DZMM Radyo Patrol 630, and the Star Creatives group; MOR Regional's programming, meanwhile, is supplied under management of the company's Regional Network Group division.

MOR Philippines began its presence on August 11, 2018 with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments are underway to unify MOR's branding across all its stations with plans to create more national programs for the network.

MOR Philippines also aired Pantawid ng Pag-ibig: At Home Together Concert on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.

Shutdown

On May 5, 2020, due to the cease and desist order issued by the National Telecommunications Commission, all MOR stations have suspended their broadcasting activities, together with all ABS-CBN, S+A, and Radyo Patrol stations across the country after its legislative franchise expired. [2]

On July 15, 2020, ABS-CBN announced the painful pronouncement to its employees that the company would go into retrenchment on August 31, laying-off much of its employees after its new franchise was denied by the House of Representatives on July 10, 2020. [3] The following day in an episode of Failon Ngayon sa TeleRadyo , DJ Chacha, anchor of Dear MOR and formerly Heartbeats confirmed that MOR Philippines would fold on the said retrenchment date. [4] [5]

Instead of August 31, MOR Philippines signed-off in the evening on August 28, 2020, the day also ended together with ABS-CBN Regional's 12 local TV Patrol and 10 local morning shows. [6] [7] [8] [9] [10]

The distinction of programming among Manila and regional stations ceased with the shutdown of MOR as a radio entity and its subsequent return as a new media entity (see below).

The return of MOR as a new media entity

On September 14, 2020, selected DJs of MOR Philippines, including those from Manila, were rehired by ABS-CBN to main the new phase of MOR as a digital broadcast/ new media entity, mirroring its network's flagship ABS-CBN (Kapamilya Channel) and TeleRadyo digital pivot and focusing on consolidated programming content over playing music like before as a terrestrial station (partly due to Facebook's restrictions on playing music, the new MOR focuses on playing Star Music songs). Select programs resurfaced under the new setup, but with multiple hosts depending on the region where the rehired jocks are from. Consequently, hosts from Visayas and Mindanao are forced to use Tagalog as their lingua franca for their respective MORe sa Umaga and several Dear MOR daily broadcasts.

Also, as part of this consolidation, programs formerly exclusive from MOR Manila (except for the flagship Dear MOR, which was renamed Dear MOR Presents: Dear Popoy and is now broadcast across all MOR Facebook pages and MOR TV on Kumu) are adopted by the regional MOR pages as well, such as Onsehan Na! (formerly Ready Get MORe: Level Up!) and SLR: Sex, Love and Relationships.

As MOR Entertainment (2021-present)

On February 14, 2021, ABS-CBN provisionally retired the main MOR (My Only Radio) brand to further the digital pivot and relaunched the service as MOR Entertainment featuring live programs daily on social networking site Facebook and Pinoy community app Kumu, podcasts on music streaming service Spotify, content exclusives on video-sharing platform YouTube and the iWantTFC app.

MOR Entertainment is also set to introduce more relatable shows focusing on relationships, showbiz, travel and lifestyle, as well as host some exclusive events and promoting Filipino artists and their music. [11]

It is also available for live audio streaming on iWantTFC as well as the ABS-CBN Radio Service app and on the MOR website, where it reverts as My Only Radio. MOR on online streaming is currently on test broadcast; the plan is to simulcast MOR Entertainment programs with this online revival of My Only Radio. At the moment, its programming is similar to MOR Philippines' previous overnight automated programming, where all kinds of soft music are being played. During this period, MOR stingers in its past incarnation as a terrestrial radio station are heard in between songs.

Former slogans

Current MOR Entertainment consolidated programming

[11]

Facebook/Kumu

YouTube

Spotify

Audio streaming (via ABS-CBN Radio Service app and MOR website)

Former new media programming (September 14, 2020 – February 13, 2021)

Final terrestrial programming

MOR Manila

Former MOR Manila terrestrial programming

  • Dyis is It
  • Heartbeats
  • Midnight Trip
  • Sabado Sikat
  • On-Air
  • Kapamilya Komedya
  • My Only Request
  • MOR Golden Hits
  • Music On Rewind
  • Happy Happy Hapon
  • MOR Biga10
  • MOR Mix
  • MOR Playlist
  • Yun Na, As In!
  • Quickie
  • Playlist Pa MORe

MOR Regional

Former MOR Regional terrestrial programming

  • 20 Most Often Requested Countdown
  • Weekend Top 20 Most Often Requested Countdown
  • Top 10 Most Often Requested Nationwide Countdown
  • Disco Rewind
  • Umagang Kay Bongga
  • Hebigat nga Bigat
  • Morning Mix of Rhythm
  • Evening Mix of Rhythm
  • Mellow MYX of Rock
  • Memories on Radio
  • MOR Biga10
  • MOR Chillax
  • MOR Hit Mix
  • MOR Gudtym
  • MOR Rakenrol
  • MOR Happy Hour
  • MOR Heartline
  • MOR Hit Mix
  • MOR Friday Dance Party
  • MOR Sabado-sena
  • MOR Fresh
  • MOR Klasmeyt
  • MOR Nga Bigat
  • MOR Pinoy Power
  • MOR Oldstock
  • My Only Playlist
  • MOR Sabado Nights
  • MOR Sakto
  • MOR Siesta
  • MOR Wake-up Call
  • MOR Tough Ten
  • Mix Of Retro
  • Music on the Road
  • Pinoy Sing-Along
  • Senti Rock
  • Tunog Kalye
  • Nobenta Kantahan
  • My Only Request
  • Moods of Romance
  • Movies On Radio
  • Morning on the Rush
  • Musikang Orig sa Radyo
  • MYX of RnB
  • MYX of Rock
  • Wanted Dunglo

Current MOR Entertainment hosts

Note: Names are listed in alphabetical order [11]

Former MOR DJs

Note: Names are listed in alphabetical order. These also includes former jocks under WRR 101.9 and Tambayan 101.9, the predecessors of MOR 101.9 Manila and became jocks until its May 5, 2020 shutdown.)

Final MOR stations

[1]

BrandingCallsignFrequencyPower (kW)Location
MOR 101.9 My Number One and Only Radio For Life! Manila DWRR-FM 101.9 MHz22.5 kW Mega Manila
MOR 95.5 My Only Radio Ditoy Latta! Laoag DWEL-FM 95.5 MHz5 kW Laoag
MOR 94.3 My Only Radio Araratan! Dagupan DWEC-FM 94.3 MHz10 kW Dagupan
MOR 103.1 My Only Radio Dayta Ah! Baguio DZRR-FM 103.1 MHz5 kW Baguio
MOR 91.3 My Only Radio For Life! Isabela DWBA-FM 91.3 MHz5 kW Santiago, Isabela
MOR 99.7 My Only Radio For Life! Española DYEA-FM 99.7 MHz5 kW Sofronio Española, Palawan
MOR 99.9 My Only Radio Sikat! Puerto Princesa DYCU-FM 99.9 MHz5 kW Puerto Princesa, Palawan
MOR 93.5 My Only Radio Yan ang MORe! Naga DWAC-FM 93.5 MHz10 kW Naga, Camarines Sur
MOR 93.9 My Only Radio Pirmi Na! Legazpi DWRD-FM 93.9 MHz5 kW Legazpi, Albay
MOR 91.1 My Only Radio Abaw Pwerte! Iloilo DYMC-FM 91.1 MHz10 kW Iloilo City
MOR 101.5 My Only Radio Sikat! Bacolod DYOO-FM 101.5 MHz10 kW Bacolod
MOR 97.1 My Only Radio Lupig Sila! Cebu DYLS-FM 97.1 MHz20 kW Metro Cebu
MOR 94.3 My Only Radio Sikat! Tacloban DYTC-FM 94.3 MHz10 kW Tacloban
MOR 91.9 My Only Radio Chuy Kay' Bai! Cagayan de Oro DXEC-FM 91.9 MHz10 kW Cagayan de Oro
MOR 101.1 My Only Radio OK Kaayo! Davao DXRR-FM 101.1 MHz10 kW Metro Davao
MOR 92.7 My Only Radio For Life! General Santos DXBC-FM 92.7 MHz10 kW General Santos
MOR 95.1 My Only Radio For Life! Cotabato DXPS-FM 95.1 MHz10 kW Cotabato City
MOR 98.7 My Only Radio Nah Ese Vale! Zamboanga DXFH-FM 98.7 MHz10 kW Zamboanga City

Note:

Theme Music

Prior to MOR's nationalization, its theme music was recorded entirely by various local artists in English. [12]

On July 8, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on ASAP 18, also performed by various artists. [13] The current version of the refreshed jingle was recorded in both Filipino and English by Toni Gonzaga-Soriano, Vice Ganda, and Daniel Padilla; and was adopted by all MOR stations. Portions of the jingle contain elements from DWRR-FM's first For Life jingle for its first verse with altered lyrics and the pre-2013 MOR jingle era. [14] The jingle was used until August 7, 2016, in favor of a romance-themed version recorded by Bailey May and Ylona Garcia. [15] The 2nd version was used extensively on the Manila station from the day after, while provincial stations only adopted it on an occasional basis, as the ABS-CBN Regional group received its own set of jingles produced by Dennis Ba-ang (popularly known on-air as David Bang from MOR Cagayan De Oro). The management, however, reverted its primary jingle to the original 2013 version by June 4, 2017; with the newer rendition being used only as an alternate until it was retired weeks later.

On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations. [16]

See also

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References

  1. 1 2 "MOR stations nationwide unite for stronger MOR Philippines". abscbnpr.com. abscbnpr.com. June 1, 2018. Retrieved June 3, 2018.
  2. "ABS-CBN goes off-air after NTC order". Rappler. 6 May 2020. Retrieved 5 May 2020.
  3. "House committee denies ABS-CBN a new franchise". ABS-CBN News. July 10, 2020. Retrieved April 13, 2021.
  4. Baron, Gabriela (July 16, 2020). "Ces Drilon among ABS-CBN layoffs; MOR 101.9 signs off". Manila Bulletin. Retrieved August 8, 2020.
  5. "MOR, tuluyan nang magsasara; DJ Chacha, naiyak". ABS-CBN News. July 16, 2020. Retrieved August 8, 2020.
  6. "12 regional 'TV Patrol' programs to air final newscasts on August 28". ABS-CBN News. August 26, 2020.
  7. "Historic goodbyes from ABS-CBN Regional". The Manila Times. August 28, 2020.
  8. "TV Patrol's regional stations, ABS-CBN reporters bid goodbye after years in public service". Interaksyon. August 28, 2020.
  9. Live Video, MOR Philippines - Cagayan De Oro (August 28, 2020). "MOR REUNION LAST EPISODE AUG 28 2020". Facebook.
  10. "MOR's 'Salamat, For Life' online special at 6 o'clock tonight". The Manila Times. August 28, 2020.
  11. 1 2 3 "After shutdown, My Only Radio returns as MOR Entertainment". ABS-CBN News . February 12, 2021.
  12. Oskee's Radio Jingle's Corner (June 14, 2021). "MOR Jingles Timeline [1994-present]". YouTube .
  13. ABS-CBN News (July 7, 2013). "101.9 For Life launches new radio station jingle". YouTube .
  14. ABS-CBN Entertainment (July 13, 2013). ""MOR 101.9 For Life!" Station Jingle Recording". YouTube .
  15. MOR Entertainment (August 25, 2016). "MOR 101.9 For Life's Jingle feat. Bailey May & Ylona Garcia (Bailona)". YouTube .
  16. MOR Entertainment (October 7, 2018). "#MOR PHILIPPINES JINGLE MUSIC VIDEO". YouTube .

Notes

  1. Terrestrial broadcasting operations ceased on May 5, 2020 and online broadcasting operations ceased on August 28, 2020, since resurfaced as a new media entity from September 14, 2020