DWSM

Last updated
DWSM (Star FM Manila)
1027starfm.png
City Pasig
Broadcast area Mega Manila and surrounding areas
Frequency 102.7 MHz
Branding102.7 Star FM
Slogan Like Mo, Share Mo! (Like It, Share It!)
Mega Manila's Best Music Station.
Programming
Language(s) Filipino, English
Format Contemporary MOR, OPM, News
Network Star FM
Ownership
Owner Bombo Radyo Philippines
(People's Broadcasting Service, Inc.)
History
First air date
1978
Former call signs
DWXB (1978-1987)
Former names
  • Magic Disco 102 (1978–1982)
  • Cute 102 (1982–1983)
  • WXB 102 (1983-April 30, 1987)
  • 102.7 WSM (1987-March 30, 1994)
Call sign meaning
Star FM Manila
Technical information
Licensing authority
NTC
Class C, D, E
Power 25,000 watts
ERP 60,000 watts
Links
Webcast Listen Live
Website Star FM Manila

DWSM (102.7 FM) - broadcasting as 102.7 Star FM - is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. The station's studio, offices and transmitter are located at Unit D, 18th floor, Strata 2000, F. Ortigas Jr. Ave., Ortigas Center, Pasig. Its news center, which hosts Bombo Radyo's flagship national newscast Bombo Network News, is located at Florete Bldg., 2406 Nobel St. cor. Edison St., Makati. [1] [2]

Contents

As of Q3 2018, 102.7 Star FM is the 6th most-listened FM radio station in Metro Manila, based on a survey commissioned by Kantar Media Philippines and Kapisanan ng mga Brodkaster ng Pilipinas.

History

1978–1987: WXB

The station was established in 1978 under the call letters DWXB. It was initially known as Magic Disco 102 with a disco format and was owned by the National Council of Churches in the Philippines, with studios located at the Philippine Christian University along Taft Avenue, Manila. In 1982, DWXB was acquired by Universal Broadcasting Network and rebranded as Cute 102 with a Top 40 format. It transferred to Donada St. near the Rizal Memorial Coliseum in Pasay. In 1983, it rebranded as WXB 102 and added New Wave music to its playlist. It was in 1985 when it became a fully fledged New Wave station. It was instrumental to inspired many rock artists such as The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as Q105). Despite a signal of 1 kilowatt, it acquired a cult following. The station signed off on April 30, 1987, when the Corazon C. Aquino-led government began sequestering the properties owned by her predecessor Ferdinand Marcos and his cronies. The studio of WXB 102 was sequestered. The successor of WXB 102, NU 107, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987, until its demise in November 2010.

1987–1994: The Gentle Wind

Bombo Radyo Philippines acquired the station, changed its call letters to DWSM and rebranded it as 102.7 WSM The Gentle Wind. Its transmitter power was increased dramatically to 25 Kw. At that time, their studios and transmitter were located at the Philippine Communications Center (PHILCOMCEN) building (now demolished in 2015) in Pasig. At the same time, the station started programming with an easy listening format. It went off the air on March 30, 1994.

1994–present: Star FM

Bombo Radyo Network rebranded the station as 102.7 Star FM on April 22, 1994, using the English medium and it changed its language of medium to Filipino at the dawn of the new millennium when the Masa format started. The new format played OPM songs, along with foreign songs and news every Monday to Saturday (also Sundays, when breaking news or developing story warrants) at 7:00 am-8:00 am, 12:00 noon-12:30 pm, and 6:00 pm-7:00 pm, and they also provide news updates on a regular basis throughout the day and The Holy Rosary simultaneously from 31 Bombo Radyo and Star FM Stations in 24 key cities nationwide since April 5, 2010 operates from Monday to Sunday at 9:00-9:30 pm. Before Its All For You In The Evening on 11 Star FM Manila and Provincial Stations. The station started the "masa" trend in FM stations. On February 24, 2013, Star FM relocated the studios from the EGI Building in Taft, Pasay to its current home in Strata 2000 in Pasig in line with the modern broadcast standards.

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References

  1. "TABLE 20.7a" (PDF), 2011 Philippine Yearbook, Philippine Statistics Authority: 18–45, retrieved 2021-03-06
  2. "2020 NTC FM Stations" (PDF). foi.gov.ph . Retrieved 2021-03-06.