DWRK

Last updated
DWRK (Easy Rock)
Easy Rock Logo 2009.png
City Pasay
Broadcast area Mega Manila and surrounding areas
Frequency 96.3 MHz (HD Radio)
Branding96.3 Easy Rock
Slogan Just the Rite Rock
Remember Someone Today
Programming
Language(s) English
Format Soft Adult Contemporary
Subchannels
Network Easy Rock Network
Ownership
Owner Manila Broadcasting Company [1] [2]
DZRH, 90.7 Love Radio, 101.1 Yes The Best
History
First air date
1972
Former call signs
DWBC-FM (1972-1980)
Former names
  • Real Radio (February 4, 1980–October 14, 1988)
  • WRocK (October 15, 1988–May 18, 2009)
Call sign meaning
WRocK (former branding)
Technical information
Licensing authority
NTC
Power 25,000 watts
ERP 75,000 watts
Links
Webcast Listen Live
HD2: Listen Live
Website Easy Rock
HD2: Radyo Natin

DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a radio station owned and operated by Manila Broadcasting Company. [1] [2] It serves as the flagship station of Easy Rock Network. The station's studio is located at Design Center of the Philippines, Vicente Sotto St., CCP Complex, Pasay (beside Star City), and its transmitter facilities are located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong, sharing the same site with sister stations 90.7 Love Radio and 101.1 Yes The Best.

Contents

Easy Rock is the most listened to easy-listening radio station preferred by listeners, especially in the office, and also by motorists in Metro Manila, as conducted by Nielsen Radio Research Survey.

History

1980–1988: Real Radio

ACWS-United Broadcasting Network established DWBC-FM in 1972, as a simulcast of 940 kHz. On February 4, 1980, It was reformatted as RK96 Real Radio with callsign to DWRK, it played soft rock-leaning Adult Contemporary music (Lite Rock), other AC stations before reformatting in 1988.

1988–2009: WRocK

The station underwent rebranding and reformat as 96.3 WRocK with a Lite Rock format on October 15, 1988. The new format plays also love songs along with its lite rock songs. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick". Back then, its studios were located at the FEMS Tower 1 in Osmeña Highway, Malate, Manila. They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).

During the 2000s until its acquisition by MBC, it hosted events and played music that inspired a generation up to October 26, 2008, when its DJ's aired the final edition of "Lite Rock Favorites of the Week" with DJs Cherry Bayle (now with Radyo5 92.3 News FM) and Dylan Thomas. [3] [4]

On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company has purchased WRocK from the Hodreal's ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed. [5]

2009–present: Easy Rock

On October 26, 2008, WRocK signed off permanently on its frequency, but revived as an online station. After that, MBC scrapped all programs associated with WRocK, and even ACWS-UBN. The new "WRocK" played automated music and some liners from its new DJs. MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted immediately after being sold. In December 2008, its studios moved from FEMS Tower 1 in Osmeña Highway, Manila to the Star City Complex in Sotto St. cor. Roxas Boulevard, Pasay next to its new sister stations.

On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand to reflect the change. This was MBC's first venture into class A,B & C market. [6] [7] [8]

On October 2, 2019, the main studios of 96.3 Easy Rock at the MBC Building, CCP Complex in Pasay, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Easy Rock currently broadcasts from its backup studio in BSA Twin Towers, where its transmitter is located. [9]

HD Radio operations

At present, 96.3 Easy Rock is also heard via digital HD Radio via the HD1 channel. The HD2 channel carries the simulcast of Radyo Natin Nationwide, a hometown-formatted national radio station owned by MBC affiliate Radyo Natin Network. The HD3 channel carries a simulcast of sister AM station DZRH.

Related Research Articles

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Manila Broadcasting Company

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DZMB Radio station in Pasay

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References

  1. 1 2 "2011 Philippine Yearbook (Page 18)" (PDF).
  2. 1 2 "NTC FM Stations via FOI website" (PDF). foi.gov.ph. 2019-08-17.
  3. Goodbye, 96.3 WRocK. Thanks for the Memories
  4. FM Radio’s “96.3 WRock the Heart of Lite Rock”
  5. Elizaldes’ Manila Broadcasting acquires 96.3 Wrock Archived 2008-10-09 at the Wayback Machine
  6. The Birth of the Easy Rock network
  7. 96.3 Easy Rock Gets Jingles from ReelWorld
  8. Is she the one?
  9. Fire hits Star City compound