DWRT-FM

Last updated

DWRT (Play FM)
99.5 Play FM.png
City Mandaluyong
Broadcast area Mega Manila and surrounding areas
Frequency 99.5 MHz
Branding99.5 Play FM
Slogan No.1 for New Music and All the Hits!
Just Press Play.
The Station of the New Generation.
Programming
Language(s) English
Format CHR/Top 40, OPM
Affiliations Tiger 22 Media Corporation
Ownership
OwnerReal Radio Network Inc.
History
First air date
September 6, 1976 (1976-09-06)
Call sign meaning
Emilio Remedios Tuason (former owner)
Technical information
Licensing authority
NTC
Power 25,000 watts
ERP 60,000 watts
Links
Webcast Listen / Watch Live on Twitch
Website www.995play.fm

DWRT (99.5 FM), on-air as 99.5 Play FM (stylized as PL>Y), is a radio station owned and operated by Real Radio Network Inc. It is one of the partner stations of Tiger 22 Media. Its studio is located at Unit 906-B, Paragon Plaza Building, EDSA cor. Reliance St., Mandaluyong, and its transmitter located at Palos Verdes, Antipolo.

Contents

History

1976–2006: The first 99.5 RT

Trans-Radio Broadcasting Corporation was established in 1971 by Emilio Tuason after he acquired the AM radio franchise (980 kHz) of Transit Broadcasting Corporation, owned by the Vergara family. Under Trans-Radio, the AM station adopted the call sign DZTR-AM “Radyo Pilipino” (which is not anyway related to the eponymous AM radio network owned by the Radio Corporation of the Philippines). In 1976, Trans-Radio acquired an FM radio franchise (99.5 MHz) and adopted the call sign DWRT-FM. [1] It began broadcasting on September 6, 1976, as "99.5 RT", which was the first Top 40 station in the Philippines. The station was initially located at 10 Doña Natividad Building at Quezon Avenue (near the Welcome Rotonda) in Quezon City. After the building caught fire two years later, it transferred to Suite 608 of the Pacific Bank Building (now known as Security Bank Centre) at 6776 Ayala Avenue in Makati. Tuason also became one of the station's deejays (his on-air names [2] were "J.W. Christian" and "E.T.") until personal problems forced his retirement from the station in 1987. Mike Pedero, who was also one of its deejays, took care of the programming until he left the station for RK96 Real Radio in 1980.

99.5 RT became famous for playing the hits months ahead of most other music stations because its programming philosophy did not pander to the masses nor cater to the lowest common denominator. It brought the latest American and British hits to the local audience as soon as they were released by the artists. One of the most notable examples of this was in the early 1980s when RT broke in the song "More to Lose" by the obscure English new wave duo, Seona Dancing (one-half of which was Ricky Gervais). The station kept listeners guessing the identity of the song by announcing the title as "Medium" and done by the artist "Fade", two words which were actually descriptions of the song: medium tempo with an ending that faded out. [3]

From 1983 to 1986, RT was one of the FM stations that delivered news on the assassination of Benigno Aquino Jr. as well as his funeral, the Snap Elections of 1986 between Ferdinand Marcos and Corazon Aquino and the EDSA People Power Revolution.

On October 11, 1985, rival station Kiss FM 101.1 was launched with most of the RT jocks manning that station. It toppled RT in the ratings and the latter's revenues dropped. This, along with Tuason's retirement, led to OB Hollywood Andrew buying a majority stake in Trans-Radio. A few months later in February 1986 after the EDSA Revolution, RT reformatted as the Red Hot Radio, with Hollywood as station manager. It played only new wave music similar to the defunct WXB 102, albeit more commercial. This proved to be unsuccessful. In 1989, it returned to its old format under the name 99.5 Rhythm (and later back to its old name) and regained its success. In the early 90s, the Tuasons bought back the majority shares held by Hollywood, who later on resigned from the station. [4]

In 1989, When RAM leader Colonel (now Senator) Gregorio Honasan made a coup de etat attempt against President Aquino, rebel forces retreated from Fort Bonifacio (now Bonifacio Global City) occupied 22 high-rise buildings along the Ayala Avenue business area in Makati. Despite of the rebels, the RT studios in Makati survived the rebel surge.

Programming

Over the years, RT became popular with different slogans such as "The Sound Of The City" (197677), "Your Radio Music Authority" (197879), "The Rhythm Of The City" (19801996; 20082012), "Red Hot Radio" (19861988), "Maximum Music" (19881996), "Source For The Best Hits" (19961998) and "Your Music Authority" (19982001), from 2001 to December 18, 2006, before it was rebranded, 99.5 RT's slogan was "The Most Hit Music".

RT was also home to some of America's popular hit countdown shows like American Top 40 and the Rick Dees Weekly Top 40 . In the early 1980s (specifically 198384), RT also ventured into the music-video business. As one of the pioneer music video shows in the Philippines, Rhythm Of The City which aired on Monday at 7:30 pm on then government-owned MBS-4, showcased then ground-breaking videos from artists such as Men At Work, Naked Eyes, Real Life, Michael Jackson, and some of the best acts in North America during a time when then-fledgling MTV had not yet established its presence in the Asian region.

It is also known for its oldies show, 24K Friday playing the hits from the 1970s, 1980s and 1990s.

It was the first radio station in the Philippines to have ventured into having a home on the Internet, launching its first bulletin board in 1995.

New ownership

On June 14, 1996, Trans-Radio Broadcasting Corporation sold DWRT-FM to the Vera family (owners of then-rival and now sister station Magic 89.9), and moved to the adjacent Royal Match Building (6780 Ayala Avenue). Under new management, the station tried its best to maintain its upscale and niche-market on-air identity and programming format, unlike many other stations which reformatted after being sold.

In April 1999, it moved to its present location at the Paragon Plaza Building, along EDSA, Mandaluyong.

Over the next few years, 99.5 RT's sound slowly became similar to other CHR radio stations in Manila. By 2004, most of its veteran DJs had left and were replaced by younger ones. During the period, programs like Up and Coming (a new music countdown show, which later split into two: RT Top 10 Biggies (daily) and the RT40 (weekly)), On the Decks (a dance show hosted and with live dance music mixes by Dj David Ardiente, which later became David's House), RT Sunday Sessions (where various artists performed live in the radio station's studio), The Get Up and Go Show with Joe Schmoe, Alex and Lellie, Dinner and Drive Show (formerly known as Da Brainy Bunch), and The Playground with Da Kid, Lexi Locklear and BB Fred were developed. Beginning in 2004, RT put up an annual concert event called, "Ripe Tomatoes", featuring up to 30 OPM bands playing back-to-back on a single night.

In 2006, a corporate decision was made to rename 99.5 RT to HiT FM starting January 2007. Thus, at midnight on December 18, 2006, the station signed off as the original iteration of 99.5 RT. For the next two weeks, the station played non-stop music, with occasional liners from the DJs, and teasers about the new station. On January 1, 2007, it DWRT-FM officially signed on as HiT 99.5.

2007–2008: Hit FM

On January 1, 2007, Hit 99.5 signed on and presented almost-uninterrupted music programming with live announcers and its new programs officially debuted on January 8, 2007. The programming was essentially the same as RT's, but more content-driven rather than music oriented similar to sister station in Davao 105.9 Mix FM. It catered to a young audience, whose demographics included youths in high-school and college; from the aspirational to the affluent backgrounds. In August of that year, its on-air name was changed to 99.5 Hit FM.

99.5 Hit FM signed off for the last time on Holy Wednesday, March 19, 2008. Some Hit FM jocks later moved to Jam 88.3 and Magic 89.9. The last song "Nice to Know You" by Incubus was played before the holy week.

2008: Campus

Campus 99.5 Campus995.jpg
Campus 99.5

The 99.5 frequency resumed broadcast as 99.5 Campus FM on Easter Sunday, March 23, 2008, with some of the announcers coming from Barangay LS 97.1 (formerly "Campus Radio 97.1 WLS FM") and some of the retained Hit FM jocks. The new incarnation of 99.5 reflected the spirit of the former Campus Radio. Early in May, 2008, it was renamed Campus 99.5. The on-air format was essentially the same, with familiar programs and segments and jocks from Campus Radio 97.1 WLS FM re-introduced later on.

Collectively, the station's on-air announcers were known as the Campus Air Force, as they were with DWLS-FM.

On the afternoon of August 14 at 4 pm, the management abruptly discontinued Campus 99.5, due to management difficulties. The station then switched to an automated all-music format with only pre-recorded station ID's played intermittently between songs. BrewRats! continued on its usual schedule until August 21, after which it went on a one-week hiatus. On August 24, a new set of stingers announced that a new format and station image would be premiered in days.

Campus Radio revived on March 21, 2009, as an internet radio station.

2008–2012: The second 99.5 RT

99.5 RT logo used from September 1, 2008, to 2009. The modified 2003-06 logo with the slogan "Rhythm of The City" set in Impact with the red line at the bottom. DWRT-FM.jpg
99.5 RT logo used from September 1, 2008, to 2009. The modified 2003–06 logo with the slogan "Rhythm of The City" set in Impact with the red line at the bottom.

On September 1, 2008, at 6 am, after two weeks of automated music programming, the station resumed its broadcast under the reinstated name 99.5 RT. Joshua Z was the first DJ to go on board that morning, followed by other jocks who have worked with the frequency's three incarnations (mostly from the RT roster and HiT and one from Campus). The station initially reused its old and familiar slogan, "The Rhythm Of The City". The playlist is more progressive and experimental, attempting to sound like RT's first Iteration. The deejays have a collective tone similar to parent station, Magic 89.9, due to the use of Tagalog-English or "Taglish" during live spiels.

They also introduced its 2nd slogan, from 2009 to 2010, dubbing the station as playing "The Best Music on the Planet", which is also used in sister station in Davao, 105.9 Mix FM. For every Summer, it brought back the "Red Hot Radio" slogan, which was originally used from 1983 to 1988. Since 2010, they launched The Farm, an on-air training program for the beginner/student jocks.

Since October 2010, RT repositioned itself into rock-leaning CHR, earning its 3rd slogan, "The Drive", after the Sunday night-only program of the same name. It was a call for the demise of NU 107, which happened a month later. Since then, they played a minority of songs from the 90s and early 2000s (at most 3 tracks per hour) to promote 24K Weekend. In June 2011, RT repositioned itself once again into Adult CHR with a slight indie lean, dropping "The Drive" in favor of its previous slogan "The Best Music on the Planet".

During mid-October 2012, management decided to reformat the station. Half of its on-air crew were dismissed (replaced by selected Junior Jocks from Magic 89.9), and some of the shows ended. The station continued to air using 99.5 RT, but with new teasers (which began a week before), until December 9 when 99.5 RT signed off for the last time. Koji Moralez was last to board and its last song was "Kings and Queens" by Thirty Seconds to Mars.

2012-present: Play FM

On December 10, 2012, at 6 am, the station signed on as 99.5 Play FM. Socialite and eventologist Tim Yap, RT mainstay Sam Oh, and former Magic jock Nikko were the first jocks to go on board that morning, followed by the remaining RT jocks and selected jocks from Magic. The very first song played was "Play" by Jennifer Lopez. The programming and imaging at that time is more identical to that of its parent station, Magic 89.9, and the defunct 99.5 Hit FM, albeit catering to a young audience, whose demographics included kids in high-school and college; from the aspirational to the affluent backgrounds.

The official jingles and audio imaging of Play FM were later launched on September 15, 2014, months after Rizal "Sonny B" Aportadera's transfer to the station. The jingles were made by German audio imaging company Sound Quadrat and its US-based subsidiary Benztown Branding, whose other clients include leading European CHR stations BBC Radio 1 (United Kingdom), Europa Plus (Russia) and NRJ (France), as well as Play FM's sister station 103.5 K-Lite. [5]

Since its inception, the on-air staff has the liberty of time to talk before continuing the music playlist. However, with the relaunch to its current format, most of them are given not more than 60 seconds every time their voices go on the air (except for Paid Advertisements or promotional/sponsor announcements). This strategy is being used to allow more songs to be played during the broadcast. The time-limit is not applied to several shows like Club Play and Play It Live.

According to AGB Nielsen Philippines' Vehicle Coincidental Radio Listenership Survey (December 2014), 99.5 Play FM is the fastest-growing FM radio station in Mega Manila. From nothing to no. 11 in 7 months. Most of the listeners are 16–25 years of age.

In the wake of the Duterte administration, Sonny B and Carlo Jose left the station; and were appointed by PCOO Secretary Martin Andanar for the revitalization of the state-run Philippine Broadcasting Service. At the same time, Lil' Joey became station manager in January 2017. The station updated their jingles, followed by launching its tagline "Just Press Play" along its current slogan "Number 1 for New Music and all the Hits".

As of early 2018, Magic DJ CJ Rivera is standing in as station manager.

Compilation CDs of DWRT-FM

Related Research Articles

Contemporary hit radio is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by the Top 40 music charts. There are several subcategories, dominantly focusing on rock, pop, or urban music. Used alone, CHR most often refers to the CHR-pop format. The term contemporary hit radio was coined in the early 1980s by Radio & Records magazine to designate Top 40 stations which continued to play hits from all musical genres as pop music splintered into Adult contemporary, Urban contemporary and other formats.

Seona Dancing were a 1980s British new wave group, best known for providing comedian Ricky Gervais with his first experiences as a public performer. Although the band experienced little chart success, their single "More to Lose" went on to become a teen anthem in the Philippines.

WDVD Radio station in Detroit, Michigan

WDVD is a hot adult contemporary radio station in Detroit, Michigan, broadcasting at 96.3 MHz on the FM dial. Owned and operated by Cumulus Media, WDVD's studios and offices are located in the Fisher Building in Detroit's New Center district near downtown, while its transmitter is located in Oakland County in Royal Oak Township at 8 Mile Road and Wyoming Avenue.

WJQK is a commercial FM radio station licensed to Zeeland, Michigan, and serving the Grand Rapids metropolitan area. The station broadcasts a Christian Contemporary radio format and is owned by Lanser Broadcasting. It calls itself "Joy 99.3." The radio studios and offices are on 143rd Avenue in Holland. 99-3 JQK is a sponsor of the annual Unity Christian Music Festival. Lanser Broadcasting also owns WPNW.

DWRR-FM Radio station in Metro Manila

DWRR-FM, broadcasting as MOR 101.9, was a commercial radio station owned by ABS-CBN Corporation and previously operated by the Manila Radio division and the Star Creatives Group. Broadcast live throughout the Philippine archipelago, and throughout the world via The Filipino Channel (TFC), it was the flagship FM station of MOR Philippines and the number 1 FM radio station in Metro Manila, Mega Manila as well as the entire Philippines according to KBP Radio Research Council. The studios were located at ABS-CBN Broadcasting Center, Sgt. Esguerra Ave., corner Mo. Ignacia Ave., Diliman, Quezon City, and the station's 22.5 kW FM stereo transmitter was located at the Eugenio Lopez Center, Barangay Sta. Cruz, Sumulong Highway, Antipolo City, Rizal.

WXSS Radio station in Wauwatosa, Wisconsin

WXSS is a Top 40 (CHR) radio station owned by Audacy, Inc., licensed to Wauwatosa, Wisconsin and serving Milwaukee. Its studios are located in Hales Corners. WXSS's tower is located in the Milwaukee "tower farm" complex near Estabrook Park in the northeastern part of the city.

DWLS Radio station in Metro Manila, Philippines

DWLS, broadcasting as Barangay LS 97.1, is a radio station owned and operated by GMA Network. It serves as the flagship FM station of Barangay FM. The station's studio is located at the GMA Network Annex Building, EDSA corner GMA Network Drive, Diliman, Quezon City, and its transmitter is located at GMA Tower of Power, Brgy. Culiat, Tandang Sora, Quezon City, Philippines. DWLS-FM operates 24 hours a day, 7 days a week.

DWQZ Radio station in Metro Manila, Philippines

DWQZ, broadcasting as 97.9 Home Radio, is a radio station owned and operated by Aliw Broadcasting Corporation. It serves as the flagship station of the Home Radio Network. Its studio is located at the 5th floor, Citystate Centre, 709 Shaw Blvd., Brgy. Oranbo, Pasig, and its transmitter is located at Nuestra Señora Dela Paz Subdivision, Sumulong Highway, Brgy. Santa Cruz, Antipolo.

DWTM Radio station in Metro Manila, Philippines

DWTM, on-air as Magic 89.9, is a 24-hour operating Top 40 (CHR) and OPM radio station owned and operated by Quest Broadcasting Incorporated, serving as the flagship station of Magic Nationwide and the flagship partner station of Tiger 22 Media. The station's studios and transmitter are located at Unit 907, 9th floor of Paragon Plaza, EDSA corner Reliance Street, Mandaluyong. Amid the COVID-19 pandemic quarantine situation, the station currently operates from 5:00 AM to 10:00 PM daily. It goes off-the-air every Holy Week from Maundy Thursday and Black Saturday.

DWFM Radio station in Metro Manila, Philippines

DWFM, broadcasting as Radyo5 92.3 News FM, is a radio station owned by the Nation Broadcasting Corporation and operated by TV5 Network. It serves as the flagship station of the Radyo5 network, one of the assets of News5. The station's studio is located in TV5 Media Center, Reliance cor. Sheridan Sts., Brgy. Buayang Bato, Mandaluyong, while its transmitter is located in Block 3, Emerald Hills, Sumulong Highway, Antipolo. The station operates daily from 4:00 AM to 12:00 MN.

DWKX Radio station in Metro Manila, Philippines

DWKX, broadcasting as 103.5 K-Lite, was a radio station owned and operated by Advanced Media Broadcasting System. It was one of the partner stations of Tiger 22 Media. Its studio and transmitter were located at Unit 906A, Paragon Plaza Building, EDSA corner Reliance St., Mandaluyong. This station is currently via weak signal and will expecting to temporarily to go off air on July 4, 2021, following by the retrenchment of DJs and staffs.

DWET-FM Radio station in Metro Manila, Philippines

DWET, on-air as 106.7 Energy FM, is a radio station owned and operated by Ultrasonic Broadcasting System. Its studios and offices are located at Unit A, 3rd Floor, E-Square Bldg., 416 Ortigas Ave., Brgy. Greenhills, San Juan, while its transmitter is located at Unit D-1, 15th Floor, Strata 2000 Bldg., F. Ortigas Jr. Ave., Ortigas Center, Pasig. This station operates 24/7.

WHTT-FM Radio station in Buffalo, New York

WHTT-FM, is a commercial radio station based in Buffalo, New York United States. The station has a classic hits format and is known by the name "104.1 WHTT".

WAEB-FM Radio station in Allentown, Pennsylvania

WAEB-FM, commonly known as "B104", is a Mainstream Top 40 radio station located in Allentown, Pennsylvania, in the Lehigh Valley region of Pennsylvania, in the United States and owned by iHeartMedia. WAEB-FM broadcasts at 104.1 MHz FM.

DWLL Radio station in Metro Manila, Philippines

DWLL, broadcasting as Mellow 947, is a radio station owned and operated by FBS Radio Network. The station's studio and transmitter are located at Unit 908, Paragon Plaza, EDSA, Mandaluyong.

DWDM, on-air as Eagle FM 95.5, is a radio station owned and operated by the Eagle Broadcasting Corporation. The station's studio and transmitter are located at EBC Bldg., No. 25 Central Ave., Diliman, Quezon City. The station operates daily from 4:00 AM to 12:00 MN.

DYRT-FM Radio station in Cebu City

DYRT - on-air as Barangay RT 99.5 - is a radio station owned and operated by GMA Network. The station's studio is located at the GMA Skyview Complex, Nivel Hills, Apas, Cebu City, while its transmitter facilities are located at Mt. Busay, Brgy. Bonbon, Cebu City. The station operates 24 hours a day.

KTXR Radio station in Springfield, Missouri

KTXR "98.7 the Dove" is a radio station licensed to Springfield, Missouri, United States broadcasting a soft rock format. The station was previously a sports talk format known as "JOCK 98.7 ESPN." This format moved to 98.7 FM's sister stations KBFL (AM) and KBFL-FM on July 30, 2020 as part of the purchase of the Meyer Communications owned stations by Zimmer Midwest Communications.

Campus Radio Online was a Metro Manila FM radio station and Internet radio station provided by a joint venture of two veteran former Campus Radio DJs and Pangasinan-based eRadioPortal powered by Bitstop Network Services. The main format was Top 40/CHR and OPM.

DWRT-AM was an AM music radio station owned and operated by Trans-Radio Broadcasting Corporation in the Philippines. Since September 9, 2010, the 990 kHz frequency has been airing under the call sign DZIQ-AM, through a blocktime arrangement.

References

  1. Ugarte, Jose Mari (October 2010). "Life is A Rock…But The Radio Rolled Me (Radiohead: The Emilio Tuason Story)". Rogue Magazine. pp. 64–74.
  2. Play it again
  3. The resilience of PH FM radio
  4. The Ovation Story
  5. "This Jingle Package Is The First In The Market, Listen Now @Soundquadrat". RadioJinglesPRO.com. January 19, 2015. Retrieved February 5, 2015.