Bombo Radyo Philippines

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Bombo Radyo Philippines
Company type Public (PSE:  BRP)
Industry Radio Network
Founded Iloilo City, Philippines (July 6, 1966)
FounderDon Marcelino Florete Sr.
Headquarters Makati, Metro Manila, Philippines
Key people
Dr Rogelio M. Florete (Chairman)
Margaret Ruth C. Florete (President and CEO)
Rogelio M. Florete, Jr. (EVP)
Jose Jenil C. Demorito (AVP)
Revenue₱3.525 billion (FY 2016)
₱3.525 billion (FY 2016)
OwnerBombo Radyo Holdings, Inc.
Parent Florete Group of Companies
Subsidiaries Newsounds Broadcasting Network, Inc. (NBN)
People's Broadcasting Service, Inc. (PBS)
Website Bombo Radyo

Bombo Radyo Holdings, Inc. (d/b/a Bombo Radyo Philippines) is a Philippine radio network of the Florete Group of Companies, which also manages banking and pawnshop operations. Its main office and headquarters are located at Florete Bldg., 2406 Nobel corner Edison Streets, Barangay San Isidro, Makati. It operates several stations across the country under the Bombo Radyo and Star FM brands. Currently, most of its stations are licensed to People's Broadcasting Service, Inc. (PBS), [1] while a handful of its AM stations are licensed to Newsounds Broadcasting Network, Inc. (NBN). [2] Consolidated Broadcasting System, Inc. (CBS) [3] formerly served as licensee for some of its FM stations from 1992 until 2018, when PBS took over as their licensee, following the former's non-renewal. [4]

Contents

Named after the Spanish language name for a drum, the bass drum and its beats serve as the network's sonic identity, commonly used between breaks during newscasts. [5] [6]

History

Its flagship station, Bombo Radyo Iloilo, based in Iloilo City, was founded on July 6, 1966. Since the beginning of operations, the station's studios were located inside the Florete Building in Mapa Street in Iloilo City Proper, until they were relocated to the Bombo Radyo Broadcast Center alongside Luna Street in La Paz District. The station has been the top radio station since its inception during the 1970s.

DYFM was then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo, accepted a joint venture agreement with former Ilocos Sur Governor, Antonio D. Villanueva, enabling the station to begin its broadcasts.

From humble beginnings and starting with a small number of employees, the Florete Group then acquired the operations of NBC with ten stations and two affiliates in the whole archipelago. It also entered a management alliance together with Consolidated Broadcasting Systems, Newsounds Broadcasting Network and People's Broadcasting Service. From 1967 to 1975, Bombo Radyo Philippines established every station in Laoag, Vigan, Cauayan, Bacolod, General Santos, Palawan, Baguio, Daet and Davao.

In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, had started to helm the day-to-day operations of Bombo Radyo. In the same year, the network launched its first FM station DYRF. From then on, the network continued to expand to several markets, including the acquisition of DWXB from Universal Broadcasting Network in 1987, which would later on carry the call letters DWSM.

Radio stations

The following is a list of radio stations owned and affiliated by Bombo Radyo Philippines. [7] [8]

Bombo Radyo

Bombo Radyo
TypeBroadcast AM radio network, (News, Public Affairs, Talk, Drama)
Country
Philippines
AvailabilityNationwide
FoundedJuly 6, 1966 (1966-07-06)
Motto Basta Radyo... BOMBO!

Bombo Radyo Philippines' AM division, despite the absence of a single radio station in Manila (but maintaining a newsroom and headquarters in Makati), is consistently strong in ratings particularly in the Visayas and Mindanao regions.

Most of Bombo Radyo AM stations are licensed to People's Broadcasting Service, except some (‡) which are licensed to Newsounds Broadcasting Network. [9]

BrandingCall-SignFrequencyPower (kW)Location
Bombo Radyo Iloilo DYFM-AM 837 kHz10 kW Iloilo City
Bombo Radyo Baguio DZWX-AM 1035 kHz5 kW Baguio
Bombo Radyo Dagupan DZWN-AM 1125 kHz10 kW Dagupan
Bombo Radyo Laoag‡ DZVR-AM 711 kHz5 kW Laoag
Bombo Radyo Vigan DZVV-AM 603 kHz5 kW Vigan
Bombo Radyo La Union‡ DZSO-AM 720 kHz5 kW San Fernando
Bombo Radyo Cauayan‡ DZNC-AM 801 kHz10 kW Cauayan
Bombo Radyo Tuguegarao DZGR-AM 891 kHz10 kW Tuguegarao
Bombo Radyo Naga‡ DZNG-AM 1044 kHz10 kW Naga
Bombo Radyo Legazpi DZLG-AM 927 kHz5 kW Legazpi
Bombo Radyo Kalibo DYIN-AM 1107 kHz5 kW Kalibo
Bombo Radyo Roxas DYOW-AM 900 kHz5 kW Roxas
Bombo Radyo Bacolod DYWB-AM 630 kHz10 kW Bacolod
Bombo Radyo Cebu DYMF-AM 963 kHz10 kW Cebu City
Bombo Radyo Tacloban‡ DYTX-FM 95.1 MHz10 kW Tacloban
Bombo Radyo Butuan DXBR-AM 981 kHz10 kW Butuan
Bombo Radyo Cagayan de Oro‡ DXIF-AM 729 kHz10 kW Cagayan de Oro
Bombo Radyo Davao DXMF-AM 576 kHz10 kW Davao City
Bombo Radyo General Santos DXES-AM 801 kHz5 kW General Santos
Bombo Radyo Koronadal DXMC-AM 1026 kHz5 kW Koronadal

Star FM

Star FM
TypeBroadcast FM radio network
Country
Philippines
Motto It's all for you!
Ownership
OwnerBombo Radyo Philippines
ParentBombo Radyo Holdings, Inc.
History
FoundedApril 22, 1994 (1994-04-22)
Coverage
AvailabilityNational
Links
Website www.bomboradyo.com/starfm

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Iloilo, even with the existence of a substantial number of FM stations operating and stiff competition from both TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio, Easy Rock, and Yes The Best; RMN's iFM and PBS's Republika FM1 and Capital FM2), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Until April 22, 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed on the said date of April 1994 when the network officially re-branded all 22 FM stations to carry the brand name Star FM. Unfortunately,due to financial losses brought by a downtrend in the network's income during 2001, from 22 FM stations reduce into 11 FM stations wherein 95.1 Star FM Tacloban rebrand as Bombo Radyo Tacloban and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections, during important Senate and hearings, when severe weather (such as typhoons) or disasters strike an affected area, or even breaking news or important news coverage when warranted.

All Star FM stations are licensed to People's Broadcasting Service since 2018.

BrandingCall-SignFrequencyPower (kW)Location
Star FM Manila DWSM-FM 102.7 MHz25 kW Metro Manila
Star FM Baguio DWIM-FM 89.5 MHz5 kW Baguio
Star FM Dagupan DWHY-FM 100.7 MHz10 kW Dagupan
Star FM RoxasDYRX-FM103.7 MHz5 kW Roxas
Star FM Iloilo DYRF-FM 99.5 MHz10 kW Iloilo City
Star FM BacolodDYIF-FM95.9 MHz10 kW Bacolod
Star FM Cebu DYMX-FM 95.5 MHz25 kW Cebu City
Star FM CotabatoDXFD-FM93.7 MHz5 kW Cotabato City
Star FM DipologDXFB-FM93.3 MHz5 kW Dipolog
Star FM Zamboanga DXCB-FM 93.9 MHz10 kW Zamboanga City
Star FM Davao DXFX-FM 96.3 MHz10 kW Davao City

Related Research Articles

<span class="mw-page-title-main">DWSM</span> Radio station in Metro Manila, Philippines

DWSM, broadcasting as 102.7 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at Unit D, 18th floor, Strata 2000, F. Ortigas Jr. Ave., Ortigas Center, Pasig. Its news center, which hosts Bombo Radyo's flagship national newscast Bombo Network News in, is located at Florete Bldg., 2406 Nobel cor. Edison Sts., Makati. The station operates daily from 4:00 AM until 12:00 midnight.

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<span class="mw-page-title-main">DYRF-FM</span> Radio station in Iloilo City, Philippines

DYRF, broadcasting as 99.5 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. It serves as the flagship station of the Star FM Network. Its studio, offices and transmitter are located at the 3rd Floor, R. Florete Bldg., Rizal St. cor. Iznart St., Iloilo City. The station broadcasts daily from 5:00 AM to 9:30 PM.

<span class="mw-page-title-main">DYFM-AM</span> Radio station in Iloilo City, Philippines

DYFMBombo Radyo is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service. It serves as the flagship station of the Bombo Radyo Network. Its studio and offices are located at Bombo Radyo Broadcast Center, 6th, 7th & 8th Floors Sky City Tower, Mapa St., Iloilo City, while its transmitter is located at Brgy. Lobuc, Lapuz, Iloilo City.

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<span class="mw-page-title-main">DYMX</span> Radio station in Cebu City, Philippines

DYMX, broadcasting as 95.5 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at the CBS Bldg., 140 M. Velez St., Guadalupe, Cebu City. It operates daily from 5:00 AM to 9:30 PM.

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<span class="mw-page-title-main">DZNG</span> Radio station in Naga, Camarines Sur, Philippines

DZNGBombo Radyo is a radio station owned and operated by Bombo Radyo Philippines through its licensee Newsounds Broadcasting Network. Its studio and transmitter are located at Bombo Radyo Broadcast Center, Diversion Rd. cor. Tabuco Dr., Naga, Camarines Sur.

DWHY, broadcasting as 100.7 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at the Bombo Radyo Broadcast Center, Maramba Bankers Village, Brgy. Bonuan Catacdang, Dagupan.

<span class="mw-page-title-main">DYTX</span> Radio station in Tacloban, Philippines

DYTXBombo Radyo Tacloban is a radio station owned and operated by Bombo Radyo Philippines through its licensee Newsounds Broadcasting Network. Its studio and transmitter are located at Bombo Radyo Broadcast Center, 4th Floor Esperas Bldg. Real St., Tacloban.

<span class="mw-page-title-main">DXFX</span> Radio station in Davao City, Philippines

DXFX, broadcasting as 96.3 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at Bombo Radyo Broadcast Center, San Pedro St., Davao City. It operates daily from 5:00 AM to 9:30 PM.

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DZVXBombo Radyo was a radio station owned and operated by Bombo Radyo Philippines through its licensee Newsounds Broadcasting Network. The station and transmitter were located in Daet.

<span class="mw-page-title-main">DXCB</span> Radio station in Zamboanga City, Philippines

DXCB, broadcasting as 93.9 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio, offices and transmitter are located at the 4th floor AJS Bldg., Concuera cor. Valderosa St., Zamboanga City.

DWIC was a radio station owned and operated by Bombo Radyo Philippines through its licensee Newsounds Broadcasting Network, Inc. It was formerly known as Star FM from its inception on June 29, 1992, to March 31, 2004, when it went off air due to financial losses. The frequency is currently owned by ACWS-United Broadcasting Network.

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<span class="mw-page-title-main">DWIM-FM</span> Radio station in Baguio, Philippines

DWIM, broadcasting as 89.5 Star FM, is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studios and transmitter are located at Bombo Radyo Broadcast Center, 87 Lourdes Subdivision Rd., Baguio.

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References

  1. ↑ Republic Act No. 7477
  2. ↑ Republic Act No. 9214
  3. ↑ Republic Act No. 7582
  4. ↑ G.R. Nos. 170270 & 179411
  5. ↑ Bombo Radyo kicks off 2019 top-level mgt conference; Bombo Music Festival bigger, grander
  6. ↑ Bombo radyo eyes expansion in 2020
  7. ↑ "NTC AM Radio Stations via FOI website" (PDF). foi.gov.ph. August 23, 2022.
  8. ↑ "NTC FM Stations via FOI website" (PDF). foi.gov.ph. August 23, 2022.
  9. ↑ Radio network ignores NTC suspension order
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