DYAP-FM

XFM Cebu (DYAP)

Cebu City
Broadcast area	Metro Cebu and surrounding areas
Frequency	88.3 MHz
Branding	88.3 XFM
Programming
Language(s)	Cebuano, Filipino
Format	Contemporary MOR, News, Talk
Network	XFM Philippines
Ownership
Owner	Southern Broadcasting Network
Operator	Y2H Broadcasting Network, Inc.
History
First air date	1988 (1988)
Former names	DYAP (1988–2001, 2010-2015) First FM (2001–2003) Mom's Radio (2003–2010, 2015-2018)
Technical information
Licensing authority	NTC
Power	10,000 watts
ERP	32,000 watts

DYAP (88.3 FM), broadcasting as 88.3 XFM, is a radio station owned by Southern Broadcasting Network and operated by Y2H Broadcasting Network, Inc. The station's studio is located at Unit 5, 2nd floor, Z Plaza Bldg., Dionisio Jakosalem St., Brgy. Zapatera, Cebu City, and its transmitter is located at the SBN Compound, San Carlos Heights, Quiot Pardo, Cebu City. ^{[1] [2] [3]}

History

The station was established in 1988, airing an AOR format. At that time, its studio and transmitter were located at Crown Bldg. along 6th Rd., North Recl. Area.

In 2001, it rebranded as First FM 88.3 with an Adult Top 40 format.

In late 2003, the station rebranded as Mom's Radio 88.3 with a music and talk format targeting the mothers and mother-to-be. It transferred its studio to Krizia Bldg. along Gorordo Ave.

In 2010, it rebranded as simply DYAP, playing only a variety of music with limited broadcast time. It relocated to its transmitter site in San Carlos Heights.

In November 2015, Mom's Radio returned on air, this time via satellite from Manila under the management of Makati-based Estima, Inc. On February 25, 2018, all Mom's Radio stations went off the air due to financial constraints. ^[4]

In September 2022, Y2H Broadcasting Network took over the station's operations and rebranded it as XFM with a news and music format. It began test broadcast on January 26, 2023, along with a newly installed 10,000-watt transmitter from DB Elettronica of Italy for better signal reception in Metro Cebu and nearby islands. ^[5]

On February 13, 2023, XFM Cebu debuted its own slate of local programming.

On March 20, 2023, XFM Cebu was officially launched with a motorcade and a free concert at the Brgy. Cogon Ramos Gymnasium, featuring performances from Jay-R Siaboc and Rommel Tuico.

References

1. 'MR' is not just for 'mister' anymore! Archived from the original
2. What the mind conceives, the body believes
3. "MOM'S RADIO The Search for Super Mom 2003". Archived from the original on August 25, 2019. Retrieved August 25, 2019.
4. Up, up and away, Supermoms!
5. "Broadtek Media Co's Successful Installation of 10kW FM Transmitter at 88.3 XFM Cebu". broadtekmedia.com. January 28, 2023. Retrieved January 28, 2023.