DYRC (648 AM) Aksyon Radyo is a radio station owned by MBC Media Group and operated by RJR Media Solutions Inc. It serves as the flagship radio station of MBC's regional AM network Aksyon Radyo. The station's studio is located at the Eggling Subdivision, Busay Hills, Cebu City, and its transmitter is located at Brgy. Tangke, Talisay, Cebu.[1][2]
DYRC began as KZRC (Radio Cebu), first established by the Radio Corporation of the Philippines (RCP) in Cebu City in 1929;[3][4] the first radio station in Cebu province[5] and the pioneer of provincial radio broadcasting.[3][4] Had a one kilowatt power, it was used to be a relay of KZRM in Manila for a few months in an unsuccessful experiment.[3] In 1931, RCP, which halted its operations,[3] sold its stations to department store operator Erlanger and Galinger.[4]
KZRC resumed its operations[6] in 1940 after being bought by another department store, H. E. Heacock Co. of Samuel Gaches, becoming a sister station to KZRH in Manila, and returned its Cebuano broadcast.[4] It broadcast from the top floor of Gotiaoco Building, owned by Chinese trader Pedro Gotiaoco which also housed the local branch of Heacock's. Its station manager, Harry Fenton, would later become a guerrilla leader during the Japanese occupation of the Philippines.[7] It was the only commercial radio station in the city, yet short-lived again, prior to the Second World War[8] when it was used as the mouthpiece of the guerilla movement.[6]
The station was later bought by Isaac Beck, who, after the war, sold the station to the Elizaldes which owned Manila Broadcasting Company (MBC).[5] The station, eventually renamed DYRC,[7] was opened by an MBC subsidiary Cebu Broadcasting Company[4] on September 21, 1947, debuting the post-war provincial radio broadcast.[3]
Later that year, at that time it was the most listened to station, DYRC produced its first female voice announcer, Ginny Peralta Vamenta. DYRC carried the slogan "The Voice of Cebu" until prior to the period of nationwide martial law.[5]
Vamenta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were Nene Pimentel, Former Congressman Antonio Cuenco, Asia's Queen of Songs Pilita Corrales, veteran broadcaster Angelo Castro Sr., Former DILG Undersecretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane Paredes, among others. Star Cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were Emilio Villareal and Manny Cabase.[9][10]
In September 11 1972, the station along with DYBU went off the air, due to martial law under Ferdinand Marcos. [11]
In 1973, it returned on air under the new management and their branding became Sunshine City a localized version of DWIZ. In 1978, the frequency migrated to 963 kHz under the NARBA to GE75. In 1991, it became Radyo Balita after the dissolution of all Sunshine City stations especially DWIZ the frequency moved to 648 kHz from Bombo Radyo Cebu. On January 4, 1999, Padayon Pilipino Media Consultancy Services Inc. took over the management of the station and changed its call sign to DYXR. This marks the birth of Aksyon Radyo. Back then, its studios were located at Brgy. Tangke, Talisay, Cebu.[12] In August 2010, the station went off the air and Padayon Pilipino's management migrated its operations to the United States under Aksyon Radyo's US News Bureau division.
Logo of DYRC Aksyon Radyo Cebu from 2010 to 2021
On September 21, 2010, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) took over the management of the station and brought back its original callsign DYRC as part of its 70th anniversary. It moved to Unit 301 Doña Luisa Building, Fuente Osmeña. At the same time, DYRC launched "Dangpanan", the local version of DZRH's "Operation Tulong" that offers free medical, dental and legal services to the needy; as well as a music format on Sundays.[13][14]
In May 2018, Manila Broadcasting Company and RJR Media Solutions took over the operations of DYRC with Atty. Rudolph Steve E Jularbal as its Station Manager (who also happens to be the station manager of DYRC's parent station, DZRH). Just recently, the station moved to its current studios in GD Uyfang Building. The present DYRC Station OIC is Rodolfo "Dodie, Dr LOVE" Ladrera Jr.
On November 15, 2021, Aksyon Radyo along with sister stations launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all Filipinos!).
Related Research Articles
DZRH is a flagship radio station owned and operated by MBC Media Group. The station’s studios are in the MBC Building, Star City, Vicente Sotto Street, CCP Complex, Roxas Boulevard, Pasay with transmitter along I. Marcelo Street, Brgy. Malanday, Valenzuela. The station broadcasts nationwide via relay stations across the Philippines.
DWIZ is a radio station owned and operated by Aliw Broadcasting Corporation, a subsidiary of the ALC Group of Companies. It serves as the flagship station of the DWIZ network, which was established in late January 2023. The station's studio is located at the 20th Floor, Citystate Centre, 709 Shaw Boulevard, Brgy. Oranbo, Pasig, and its transmitter is located along Osmeña St., Brgy. Pag-Asa, Obando, Bulacan.
The Manila Broadcasting Company (MBC), doing business as the MBC Media Group, is a multimedia company in the Philippines. It is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park, Star City. Its AM flagship network, DZRH is the oldest radio station in the country while its FM flagship network, Love Radio is the top station in FM radio ratings in Metro Manila and several key cities and provinces.
Radyo Natin is a community radio network owned by MBC Media Group. It has more than 100 stations across the Philippines spread from Batanes in the northernmost part to Bongao in the south. The network also runs its main feed known as Radyo Natin Nationwide, which broadcasts on 96.3 FM's HD2 channel.
Pacific Broadcasting System (PBSI) is a radio broadcast company in the Philippines. It is part of the FJE Group of Companies of the Elizalde family, which also operates hotels and Pasay-based amusement park Star City. Pacific Broadcasting's stations are being operated by Elizalde-owned TV and radio network MBC Media Group. Most of its AM stations in key provinces are relay stations of DZRH, while its flagship AM station is DXGO, a radio station in Davao City broadcasting as Aksyon Radyo Davao. PBSI's flagship FM station is DWYS 101.1 Manila which also serves as the flagship affiliate station to MBC's Yes FM Network, with most of its FM stations in the provinces are affiliated with MBC's other FM networks.
DYEZAksyon Radyo is a radio station owned and operated by MBC Media Group. Its studio and offices are located at the 4th floor, Wilrose Bldg., Locsin St. cor. Burgos St., Barangay 9, Bacolod, while its transmitter is located in Brgy. Taloc, Bago, Negros Occidental.
DYXR is a relay station of DZRH, owned and operated by MBC Media Group through its licensee, Cebu Broadcasting Company. The station's transmitter is located at Brgy. Tangke, Talisay, Cebu.
DZRH News Television is a Philippine pay television news channel owned by MBC Media Group. Its programs are primarily from MBC Media Group's flagship radio station DZRH and station-produced programs, occupied by the timeslots of radio dramas.
DYRBRadyo Pilipino is a radio station owned and operated by Radyo Pilipino Corporation through its licensee Radio Audience Developers Integrated Organization (RADIO), Inc. Its studio is located at 2nd Floor, Unit #4 M. Pacubas Dr., Brgy. Mambaling, Cebu City, and its transmitter is located at Sitio Seaside Alumnos, Brgy. Basak San Nicolas, Cebu City. This station operates daily from 4:30 AM to 8:00 PM.
DYBU, broadcasting as 97.9 Love Radio, is a radio station owned and operated by MBC Media Group. The station's studio is located at Room 303, 3/F Doña Luisa Bldg., Fuente Osmeña, Cebu City, and its transmitter is located at Legacy Village, Brgy. Kalunasan, Cebu City. DYBU is the pioneer music station in Cebu and it operates round-the-clock.
Metro Bacolod is the 8th-most populous and the 6th-most densely populated metropolitan area out of the 12 metropolitan areas in the Philippines. This metropolitan area as defined by the National Economic and Development Authority (NEDA) has an estimated population of 840,170 inhabitants as of the 2020 official census by the Philippine Statistics Authority.
DYMFBombo Radyo is a radio station owned and operated by Bombo Radyo Philippines through its licensee People's Broadcasting Service, Inc. Its studio and offices are located at Bombo Radyo Broadcast Center, 87-A Borromeo St., Cebu City; its transmitter is located at Sitio Alaska, Brgy. Mambaling, Cebu City. It operates daily from 4:00 AM to 9:30 PM.
DYFXRadyo Agila is a radio station owned and operated by the Eagle Broadcasting Corporation. The station's studio and transmitter facilities are located along Cebu South Coastal Rd., Brgy. San Roque, Talisay, Cebu.
Radio broadcasting in the Philippines existed since the 1920s, and has a strong following. Estimates on the number or radio stations range from 1,200 to 1,500.
MBC TV Network News is the flagship Filipino language tri-media newscast of DZRH. It airs in the Philippines through DZRH News Television every weekday from 12 to 1 p.m. The newscast is being simulcast on 666 kHz in Manila and DZRH provincial relay stations if the station has special coverage.
DYVLAksyon Radyo is a radio station owned and operated by MBC Media Group. Its studio, offices and transmitter are located along PNP Rd. cor. Maharlika Highway, Brgy. Campetic, Palo, Leyte.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
