DYRC (648 AM) Aksyon Radyo is a radio station owned and operated by MBC Media Group. It serves as the flagship radio station of MBC's regional AM network Aksyon Radyo. The station's studio is located at the 2/F GD Uyfang Building., Sanciangko corner Panganiban St, Colon, Cebu City, and its transmitter is located at Brgy. Tangke, Talisay, Cebu.[1][2]
DYRC began as KZRC (Radio Cebu), first established by the Radio Corporation of the Philippines (RCP) in Cebu City in 1929;[3][4] the first radio station in Cebu province[5] and the pioneer of provincial radio broadcasting.[3][4] Had a one kilowatt power, it was used to be a relay of KZRM in Manila for a few months in an unsuccessful experiment.[3] In 1931, RCP, which halted its operations,[3] sold its stations to department store operator Erlanger and Galinger.[4]
KZRC resumed its operations[6] in 1940 after being bought by another department store, H. E. Heacock Co. of Samuel Gaches, becoming a sister station to KZRH in Manila, and returned its Cebuano broadcast.[4] It broadcast from the top floor of Gotiaoco Building, owned by Chinese trader Pedro Gotiaoco which also housed the local branch of Heacock's. Its station manager, Harry Fenton, would later become a guerrilla leader during the Japanese occupation of the Philippines.[7] It was the only commercial radio station in the city, yet short-lived again, prior to the Second World War[8] when it was used as the mouthpiece of the guerilla movement.[6]
The station was later bought by Isaac Beck, who, after the war, sold the station to the Elizaldes which owned Manila Broadcasting Company (MBC).[5] The station, eventually renamed DYRC,[7] was opened by an MBC subsidiary Cebu Broadcasting Company[4] on September 21, 1947, debuting the post-war provincial radio broadcast.[3]
Later that year, at that time it was the most listened to station, DYRC produced its first female voice announcer, Ginny Peralta Vamenta. DYRC carried the slogan "The Voice of Cebu" until prior to the period of nationwide martial law.[5]
Vamenta and Henry Halasan topped the bill in prime time broadcasting. Some famous personalities aired on DYRC were Nene Pimentel, Former Congressman Antonio Cuenco, Asia's Queen of Songs Pilita Corrales, veteran broadcaster Angelo Castro Sr., Former DILG Undersecretary Inday Nita Cortez Daluz, Arch. Angel Lagdameo, lawyer Jane Paredes, among others. Star Cebuano singers featured in DYRC were: Josie Lauron, Josephine Ferrer, Stacs Huguete, and child singer Amapola Cabase popularly known as Amapola, to name a few. Bandleaders and pianists leading the DYRC-DYBU bands were Emilio Villareal and Manny Cabase.[9][10]
In September 11 1972, the station along with DYBU went off the air, due to martial law under Ferdinand Marcos. [11]
In 1973, it returned on air under the new management and their branding became Sunshine City a localized version of DWIZ. In 1978, the frequency migrated to 963 kHz under the NARBA to GE75. In 1991, it became Radyo Balita after the dissolution of all Sunshine City stations especially DWIZ the frequency moved to 648 kHz from Bombo Radyo Cebu. On January 4, 1999, Padayon Pilipino Media Consultancy Services Inc. took over the management of the station and changed its call sign to DYXR. This marks the birth of Aksyon Radyo. Back then, its studios were located at Brgy. Tangke, Talisay, Cebu.[12] In August 2010, the station went off the air and Padayon Pilipino's management migrated its operations to the United States under Aksyon Radyo's US News Bureau division.
Logo of DYRC Aksyon Radyo Cebu from 2010 to 2021
On September 21, 2010, BisaLog Broadcasting (owned by lawyer/host Rhina Seco, DZRH-Aksyon Radyo News Bureau Manila's Niño Padilla, and Aksyon Radyo Program Director Ed Montilla) took over the management of the station and brought back its original callsign DYRC as part of its 70th anniversary. It moved to Unit 301 Doña Luisa Building, Fuente Osmeña. At the same time, DYRC launched "Dangpanan", the local version of DZRH's "Operation Tulong" that offers free medical, dental and legal services to the needy; as well as a music format on Sundays.[13][14]
In May 2018, Manila Broadcasting Company and RJR Media Solutions took over the operations of DYRC with Atty. Rudolph Steve E Jularbal as its Station Manager (who also happens to be the station manager of DYRC's parent station, DZRH). Just recently, the station moved to its current studios in GD Uyfang Building. The present DYRC Station OIC is Rodolfo "Dodie, Dr LOVE" Ladrera Jr.
On November 15, 2021, Aksyon Radyo along with sister stations launched their new logos and its new corporate slogan, Sama-Sama Tayo, Pilipino! (lit. We are all Filipinos!).
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