|Industry||Music & Entertainment|
|Predecessors||ABS-CBN Center for Communication Arts, Inc. |
ABS-CBN Talent Center
|Founded||May 12, 1992|
| Freddie M. Garcia |
Johnny Manahan (1992-2020)
Laurenti Dyogi (2020-present)
|Products||Music & Entertainment|
|Divisions||Star Magic Records |
(under Star Music)
Star Magic Studio
Star Magic Digital Artists Agency
ABS-CBN Center for Communication Arts Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the training and management subsidiary of ABS-CBN Corporation. It was designed to assist young talent in the Philippines.Star Magic talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN and the film outfits of various film production companies in the Philippines such as Star Cinema, Regal Entertainment, Viva Films, and Black Sheep Productions, as well as other film projects in the country, commercial projects and corporate events.
In April 1992, Freddie Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network.This gave birth to Talent Center. In its early years, the Talent Center's project was Ang TV .
The show auditioned several thousand people and accepted a few dozen into the program. The Talent Center continued its search through the launching vehicle Star Circle in 1995.
In March 2004, the company began a reality TV talent search called Star Circle Quest , which spawned the 'Teen' and 'Kid' editions in its first run, a National Teen Quest on its second season, and finally a Summer Kid Quest on its third and latest season. It formally changed its name from Talent Center to Star Magic in April of that year. The talents of the reality show were put into new shows like Goin' Bulilit and SCQ Reload .
In 2005, most of the former housemates and contestants of Pinoy Big Brother and Pinoy Dream Academy were signed to the company.
In 2006, the company launched the youth oriented show, titled Star Magic Presents which showcases the talent's acting skills. The series ended in 2008 with six seasons.
On June 25, 2011, the company celebrated its 19th anniversary on ASAP Rocks . It also launched the new website and the new music video with the current artists of the company.
In 2012, to celebrate its 20th anniversary, a Star Cinema romantic film was produced starring the agency's brightest stars titled, 24/7 in Love .
In 2017, Star Magic celebrated their 25th Silver Anniversary.
In 2019, Star Magic hosted a Mobile Legends: Bang Bang event with 4 teams of celebrities.
In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching ABS-CBN's theatre arm Teatro Kapamilya.
Hero Gervacio Angeles is a Filipino actor. Hero Angeles bested four other contestants in the Grand Finals for the title "Grand Teen Questor" in the first season of ABS-CBN's popular reality star search in the Philippines, Star Circle Quest.
Jolina Magdangal-Escueta is a Filipino singer, actress, television presenter, and entrepreneur. She is referred to in the Philippines as the Queen of Pinoy Popular Culture and is often regarded as one of the most successful multi-media artists in Philippine entertainment.
Samuel Lawrence Lopez Concepcion is a Filipino singer, dancer, actor, VJ and host. Concepcion emerged as the winner for the Big Division of the first season of Little Big Star in April 2006. Concepcion currently has a contract under STAGES and ABS-CBN's Star Magic. Concepcion began with a total of 12 theater roles and participated in various plays even at a young age, including the role of Edmund Pevensie in the local stage adaptation of The Lion, The Witch, and The Wardrobe and Mr. Noah's Big Boat. He has been in the role of Peter Pan from 2002 to 2012. Aside from theater roles, he has acted in movies including Way Back Home and Shake, Rattle & Roll 13. He acted in his first lead role in 2012 in the first Filipino musical-film entitled, I Do Bidoo Bidoo: Heto nAPO Sila!. He had his first role in television in ABS-CBN's Mga Anghel na Walang Langit, and his major break as Boy Bawang in the fantasy series Super Inggo.
Celestine Cruz Gonzaga-Soriano, better known as Toni Gonzaga, is a Filipina singer, television host, actress, producer, vlogger, and entrepreneur.
John Lloyd Espidol Cruz is a Filipino actor, model and occasional TV host. He was a member of ABS-CBN's Star Magic, where he is an alumnus of Batch 5. He starred in the teen drama Tabing Ilog, and is best known for his works in soap operas such as It Might Be You, Maging Sino Ka Man, I ♥ Betty La Fea, and Imortal. Throughout his career, Cruz has collaborated with numerous actresses including Kaye Abad, Bea Alonzo, Angel Locsin, Toni Gonzaga and Sarah Geronimo.
Sharlene Santos San Pedro is a Filipino actress, singer, vlogger, VJ, and TV host.
Dolphy Theatre is a proscenium theatre adjacent in the ABS-CBN Studios in Quezon City, Philippines. It was named in honor of Filipino comedian Dolphy in celebration of his 80th birthday. It is one of the oldest studios of the Broadcast Center which was used as a newsroom in 1986 when the network re-opened.
Robert Marion Eusebio Domingo is a Filipino VJ, actor, dancer, and host. He first gained fame as a reality show contestant by joining and ending up as the first runner-up of the reality competition series Pinoy Big Brother: Teen Edition Plus in 2008, after which he became a member of ABS-CBN's group of film and television talents collectively known as Star Magic.
Robert James Marquinez Reid is a Filipino-Australian singer-songwriter, actor, dancer, model, record producer and record label executive. He began his professional acting career in the early 2010s after being named as Big Winner of Pinoy Big Brother: Teen Clash 2010. He then rose to prominence for his leading role in the film Diary ng Panget (2014). Reid has since starred in Philippines movies, such as Talk Back and You're Dead (2014), Para sa Hopeless Romantic (2015), This Time (2016) and Never Not Love You (2018). He also starred in the Philippine TV series Good Vibes (2011), On the Wings of Love (2015–16), and Till I Met You (2016–17).
All-Star Sunday Afternoon Party, rebranded as ASAP Natin 'To, is a Philippine television variety show produced under ABS-CBN Entertainment. Currently hosted by Martin Nievera, Zsa Zsa Padilla, Piolo Pascual, Gary Valenciano, Sarah Geronimo, Ogie Alcasid, Regine Velasquez-Alcasid, Erik Santos, Luis Manzano, Enchong Dee, Kim Chiu and Janine Gutierrez. It premiered on February 5, 1995 replacing Sa Linggo nAPO Sila. It is the longest running Sunday noontime variety show after surpassing rival network GMA's GMA Supershow’s record of nearly two decades. In October 2015, ASAP became the first live entertainment program in the Philippines to be broadcast in true high-definition picture, the other being a sports program.
Daniel John Ford Padilla is a Filipino actor and recording artist. He has received awards in television, film, and music including FAMAS Award for Best Actor, PMPC Star Award for Movie Actor of the Year, Luna Awards for Best Actor, GMMSF Box-Office Entertainment Awards for Box Office King, Awit Awards and has received three World Music Awards nominations in 2013.
Khalil Joseph Nepomuceno Ramos is a Filipino actor and singer.
Eduardo JV Arancillo Kapunan III, known by his stage name Young JV and also known as "JV Kapunan", is a Filipino hip-hop recording artist and actor. He became famous for his first single in 2009, "That Girl" which was composed by himself. He produced his first album, Ready or Not under PolyEast Records and Doin' It Big Production. He performs on the variety show ASAP and is a member of an all-male group, A-pop, which is composed of JV himself, Sam Concepcion, Nel Gomez and Jaco Benin. He is a talent of ABS-CBN's Star Magic.
Fretzie Bercede is a Filipina actress, television personality, singer, and former reality show contestant. She ranked as the 3rd big placer of Pinoy Big Brother: Teen Clash 2010. She is one of ABS-CBN's contract talents.
Myrtle Abigail Porlucas Sarrosa is a Filipina actress, cosplayer, host, singer, songwriter and gamer who rose to prominence after being declared the Pinoy Big Brother: Teen Edition 4 Big Winner. Sarrosa started her career under ABS-CBN where she was launched as one of the Star Magic Angels. She is currently managed and under contract with GMA Artist Center.
Juan "Johnny" Ledesma Manahan, also known as Mr. M, is a Filipino film and television director, actor and writer.
Marydale "Maymay" Entrata is a Filipina actress, singer, television host, and model. She came to prominence in 2017, after winning Pinoy Big Brother: Lucky 7. Born in Camiguin, and raised in Cagayan de Oro, Misamis Oriental, Entrata aspired to be an actress from a young age and had auditioned in different talent shows to fulfill her dream.
Edward John Abellera Barber is a Filipino-British actor and host came to prominence in 2016, after joining the reality television series, Pinoy Big Brother: Lucky 7, where he placed fourth.
Bini, commonly stylized as BINI, is a Filipino girl group under ABS-CBN's Star Magic. Formed through the Star Hunt Academy (SHA), the group is composed of eight members: Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. Their pre-debut single "Da Coconut Nut" was released on November 20, 2020.
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