Star Magic

Last updated

ABS-CBN Center for Communication Arts, Inc.
Star Magic
FormerlyDiscovery
ABS-CBN Talent Center
Star Circle
Company type Division
Industry Talent agency
Founded1988;38 years ago (1988)
Founders
Headquarters ABS-CBN Broadcasting Center,
Diliman, Quezon City
,
Philippines
Area served
Philippines
Key people
  • Charo Santos-Concio
  • Freddie M. Garcia
  • Laurenti Dyogi
ProductsMusic and entertainment
ServicesTalent management
Parent ABS-CBN Corporation
Divisions
Website starmagicph.com
Footnotes /references
[1] [2]

ABS-CBN Center for Communication Arts, Inc., doing business as Star Magic (formerly known as Discovery, ABS-CBN Talent Center, and Star Circle) and also stylized as StarMagic without space in between words, is a Philippine talent agency owned by ABS-CBN Corporation based in Quezon City, Metro Manila. Founded in 1988, Star Magic has been one of the Philippines' leading talent management agencies for decades, and has managed many of the country's top stars.

Contents

History

Star Magic was established in 1988 as Discovery when Charo Santos-Concio, Freddie M. Garcia, Johnny Manahan, and director Lino Brocka formed a talent management to provide actors on endorsements and projects in the Philippine television, cinema and music industry, and create a stable of new stars exclusively for the network. Discovery changed its name to ABS-CBN Talent Center on May 12, 1992, then to Star Magic on 1995, Star Circle on 2000, before reverting back to the third mentioned in 2004. [3] [4]

On June 26, 2011, the company celebrated its 19th anniversary on ASAP Rocks . It also launched the new website and the new music video with the current artists of the company. [5]

In 2019, Star Magic hosted a Mobile Legends: Bang Bang event with 4 teams of celebrities. [6]

In 2020, following the expiration and subsequent denial of ABS-CBN's broadcast franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Productions and later to Sparkle GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021. [7]

In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching ABS-CBN Corporation's theatre arm Teatro Kapamilya. [8]

In August 2022, certain Star Magic artists toured the United States as part of their 30th anniversary celebration, staging shows in Kings Theater, Brooklyn, The Warfield, San Francisco, and in the Saban Theatre, Beverly Hills. Prior to the US tour, the artists (except singer-songwriter SAB) staged a kick-off event at the Newport Performing Arts Theater in Resorts World Manila. [9] [10]

See also

References

  1. ↑ "Is Mariole Alberto now with GMA?". Manila Bulletin. June 9, 2021. Retrieved January 29, 2022.
  2. ↑ "Paglipat ni Mr. M sa GMA, sinabayan ng pag-trend ng Star Magic sa Twitter". PEP.ph. Retrieved January 30, 2022.
  3. ↑ "Star Magic celebrates 17th anniversary with world concert tour". PEP.ph. Retrieved January 29, 2022.
  4. ↑ History of Star Magic
  5. ↑ "Star Magic kicks off 19th anniversary on ASAP Rocks". PEP.ph. June 27, 2011. Retrieved January 26, 2024.
  6. ↑ "LOOK: Star Magic to host Mobile Legends event". ABS-CBN News. July 27, 2019.
  7. ↑ "Laurenti Dyogi to head ABS-CBN's Star Magic". Rappler. September 25, 2020.
  8. ↑ "Star Magic, ibibida ang galing ng Pilipino sa mundo". ABS-CBN. June 19, 2021.
  9. ↑ "Star Magic artists to stage shows in New York, LA in August". ABS-CBN News. May 22, 2022.
  10. ↑ "Hottest Kapamilya stars kick-off Star Magic's 'Beyond the Stars' tour at the Resorts World Manila". Manila Bulletin. July 1, 2022. Retrieved August 19, 2022.
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