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Digital terrestrial television in the Philippines began in 2015 with the implementation of ISDB-T, currently coexisting with analog television that operates on the NTSC standard after the set analog switch-off (ASO) deadline encountered multiple postponements.
Color television made its debut in the Philippines in November 1966, marking the initiation of the country's adherence to the American NTSC standard for analog television. However, significant changes were introduced in June 2010 when the National Telecommunications Commission (NTC) declared the adoption of ISDB-T International as the digital terrestrial television (DTT) service standard. This enhanced version of the Japanese ISDB-T aimed to enhance broadcasting capabilities. In response to this shift, a circular was issued by the NTC, directing broadcasters to discontinue analog services by December 31, 2015, at 11:59 p.m. (Philippine Standard Time, UTC+8). Delays in releasing the implementing rules and regulations for DTT broadcast prompted the initial postponement of the transition deadline to 2019, and later to 2023. [1] [2] [3] [4] However, on January 15, 2024, the NTC announced that preparations for the transition are now underway, with the expectation of completion by the end of 2024. [5] [6] [7] [8] The commission's plan involves utilizing ultra-high frequency television channels 14 to 51 (470-698 MHz) for establishing the DTT service, thereby freeing up channels 14 to 20 (470-512 MHz) currently allocated for fixed and mobile services. [9] Notably, before this announcement, several broadcasters conducted trial broadcasts using the European DVB-T standard.
The groundwork for transitioning to Digital Terrestrial Television (DTT) began with the issuance of Executive Order 546, series of 1979, and Republic Act 3846, also known as the Radio Control Law. Amended by the local governing body for broadcast services, the NTC embraced this order to establish rules and regulations facilitating the introduction of digital broadcast services in the Philippines. This initiative included the implementation of a specific standard for the delivery of DTT services. Following this, two technical working groups were formed to guide the governing body in selecting appropriate DTT standards. In response to the recommendations of investors in the broadcast business, including the local broadcasters' group, the Association of Broadcasters of the Philippines, and the NTC, a Memorandum Circular was issued in June 2010, and implemented on June 11, 2010, outlining the standard for digital terrestrial television. [10]
Since the early 2000s, research has been conducted to explore the digital television transition in the country. An observational approach, commonly referred to as a "wait and see" strategy, has been adopted to assess progress without a definitive decision on the implementation of digital television services in the Philippines. [11]
The National Telecommunications Commission (NTC) initially allowed broadcasting companies to use different standards for the delivery of digital television television (DTT) services. Some companies implemented the European standard DVB-T for digital broadcasting where they can opt for either the high-definition television format or its standard definition multiprogramming. According to the draft implementing rules and regulation (IRR) of the NTC, duly authorized broadcast providers with a congressional franchise are obligated to deliver analog television service and must transmit their existing analog television programs through their digital terrestrial television service. Meanwhile, digital broadcast providers intending to offer pay-per-view or restricted access must obtain additional permission from the commission. Supplementary services may be allowed, contingent on prevailing decrees, acts, and laws.
The commission officially selected the Japanese ISDB-T in 2010 as the sole standard for digital television in the country. A memorandum circular dated June 2, 2010, noted the decision was based on ISDB-T's capacity to provide three levels of categorized modulation (audio, video, and data services) to fixed, portable, and handheld devices, eliminating the need for additional communication infrastructure. In December that year, the governments of Japan and the Philippines adopted a memorandum of cooperation to train engineers in preparation for the adoption of the former's standard. [12] [13]
In March 2011, the commission expressed plans to re-evaluate its previous decision to adopt ISDB-T, and is studying the possible implementation of a newer platform, the European second-generation Digital Video Broadcasting-Terrestrial (DVB-T2). Broadcasting company GMA Network, Inc. conveyed its support to re-evaluate its earlier decision to adopt the ISDB-T platform, stating that DVB-T2 is far superior to its Japanese counterpart. The commission adopted the ISDB-Tb primarily owing in terms of affordability. [14] Meanwhile, ABS-CBN Corporation criticized the commission for conveying varied indications on the Philippines' official stand on digital television standards. The company panned the commission on its incompetence in supporting its initial pronouncement to implement the ISDB-T standard. [15]
In May 2011, the commission considered the recent advancement of the ISDB-T International to rival DVB-T2. It started drafting the IRR should it decide to continue with the Japanese standard, while also reviewing the European counterpart. [16] As a result, broadcasting companies agreed to delay the switchover provided that the technology that will be adopted will be far more advanced than the initial digital standard adopted on June 11, 2010. TV5 agreed to do comparative tests between the two standards.
The commission finalized its evaluation of the two standards in August 2011 and announced the adoption of ISDB-T over DVB-T2. [17] [18] They re-affirmed their decision in October 2013 at a public hearing, and released the draft IRR in December 2014. [19] [20]
Early draft rules from the National Telecommunications Commission (NTC) set out financial and operational requirements for companies seeking to offer digital terrestrial television (DTT) services in the Philippines. Broadcasters were required to hold a congressional franchise, operate at least 15 television stations nationwide, and be accessible in at least 10 regions. These companies were required to have a minimum paid-up capital of ₱1 billion.
Higher capital requirements applied to companies with fewer stations or more limited regional coverage, which were required to show ₱1.2 billion in paid-up capital. New applicants without any existing broadcast stations were subject to a ₱1.5 billion requirement. In addition, each individual DTT station was required to meet a minimum capital threshold of ₱60 million.
In July 2007, the NTC announced that broadcasters and telecommunications companies could not yet launch commercial DTT services because the final implementing rules were still being prepared. Companies were permitted to test their digital systems during this period but were not allowed to charge customers. This affected proposed services such as Smart Communications’ myTV, with the NTC stating that fees could not be collected until the rules were finalised. [21]
By June 2009, the NTC began planning the technical transition from analog to digital television. It designated ultra-high frequency (UHF) channels 14 to 51 (470–698 MHz) for digital broadcasting and tasked its Frequency Management Division with developing a plan for allocating channels 14 to 20 (470–512 MHz), which were shared with mobile and fixed communication services. [22]
In February 2018, the NTC issued the final implementing rules and regulations reallocating channels 14 to 20 for DTT services. Under these rules, authorised television networks operating in the Mega Manila area became eligible to receive channel assignments within this frequency range. [23] [24]
The Department of Information and Communications Technology (DICT) officially started the switchover from Analog to Digital in February 2017. DICT also moves the schedule for the total shut-off of analog TV services to the year 2023. [1] [2]
With the transition to digital broadcasting and the eventual shutdown of the analog transmission, digital signals can now be received either through newer television sets that have built-in capability to receive digital signals (ISDB-T ready), or through older analogue television sets that is paired with a set-top box.
The Philippines does not have a consistent branding on digital terrestrial television platforms unlike countries like Australia, with its Freeview, for example. Instead, various media companies have introduced their own related commercial products, such as set-top boxes, to support the change as well as to tap into new market opportunities. [50] [51]
While any ISDB-T ready television or set-top box such as Baron's digital receiver box can receive digital signals, various networks have rolled out set-top boxes that carry their brandings. ABS-CBN was the first company to commercially launch DTT, when they launched TV Plus on February 11, 2015. [52] It also operated exclusive DTT channels (channels that other top box devices cannot receive) through an exclusive version of the Conditional Access System used by pay TV operators.[ citation needed ]
Other branded set-top boxes include Easy TV of Solar Entertainment (now defunct), launched in May 2018, Affordabox of GMA Network, launched in June 2020 and also offers an encrypted recording feature only for the network's existing subchannels, and Sulit TV of TV5 Network which was launched in September 2021. [53] [54]
There are also set-top box brands that had their limited launch in some regions. This includes Tipidbox of Philippine Collective Media Corporation in partnership with RCA in Tacloban that was launched in 2021, and DigiTV of Brigada News TV in General Santos and its surrounding areas, launched in February 2024. [48] [49]
The government, through the Presidential Communications Group, also has its own brand of set-top box called Bagong Pilipinas Digibox that is planned to be distributed to low-income families to help them transition to digital television. This government initiative was launched in January 2024, later than the launch of the commercial products. [55] [56] [57]
Another products that were marketed during the transitions were mobile phones and tablets that can receive digital signals such as Starmobile, [58] [59] [60] Cherry Mobile, [61] MyPhone, [62] Alcatel, [63] Samsung, [64] O-Plus, [65] and SKK Mobile, [66] as well as dongles which can be inserted to Android smartphones to receive digital signals like ABS-CBN's TV Plus Go and GMA's Now.
As part of the planned transition from analog to digital television, early draft rules from the National Telecommunications Commission (NTC) stated that no new analog television licenses would be approved after 31 December 2010. Existing broadcasters were expected to end analog transmissions and surrender their frequencies by the end of 31 December 2015.
These deadlines were later postponed. In late 2014, the NTC moved the planned analog switch-off to 2019, and the deadline was subsequently extended again to the end of 2023. [1] [2] [3] [4] [67]
In March 2016, the commission held public consultations on the digital migration plan and estimated that a full transition to digital television would take three to five years. [68]
While the nationwide analog switch-off has been repeatedly delayed, several broadcasters independently ended analog transmissions and transitioned fully to digital broadcasting.
By 2024, the NTC adopted a revised strategy for the analog switch-off, shifting from a nationwide approach to a phased, region-based shutdown. According to commission data, fewer than one million households—about 18% of those in the Mega Manila area—were still using analog television, while an estimated 82–83% had already transitioned to digital broadcasting. [5] [6] [7]
In January 2024, the commission reported that preparations for the analog shutdown were underway, including coordination with broadcasters distributing set-top boxes to consumers. Deputy Commissioner Alvin Blanco stated that, despite previous delays, the shutdown would proceed once a final timetable was established. [5] [6] [7]
In November 2024, the NTC announced that the analog switch-off would begin in the Mega Manila area, [69] with implementing rules finalized the following month. A draft memorandum circular was scheduled for public consultation in January 2025. The shutdown was initially planned for completion in Mega Manila by 31 December 2025, with the rest of the country to follow by 2026. [70] [71] In November 2025, the commission revised the Mega Manila shutdown date to November 2026. [72]
| Date | Area | Status |
|---|---|---|
| 31 December 2015 | Nationwide | Postponed |
| End of 2019 | Nationwide | Postponed |
| End of 2023 | Nationwide | Postponed |
| November 2026 | Mega Manila | Planned |
| TBA | Rest of the Philippines | Planned |
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