CHMX-FM

Last updated
CHMX-FM
Broadcast areaSouthern Saskatchewan
Frequency 92.1 MHz
BrandingPlay 92.1
Programming
Format Rhythmic adult contemporary
Ownership
Owner Harvard Media
CKRM, CFWF-FM
History
First air date
February 4, 1966 (1966-02-04)
Former call signs
CFMQ-FM (1966–1991)
Call sign meaning
"Mix"
Technical information
Class C
ERP 100,000 watts
HAAT 190 metres (620 ft)
Links
Webcast Listen Live
Website play92.ca

CHMX-FM (92.1 MHz, Play 92.1) is a radio station in Regina, Saskatchewan. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format.

Contents

History

The station was launched on February 4, 1966, by Metropolitan Broadcasting with the call sign CFMQ. It was acquired by Buffalo Broadcasting in 1974 and by Harvard Broadcasting, its current owner, in 1981. It adopted its present call sign in 1991 when it flipped from adult contemporary to contemporary hit radio as CHMX-FM "Mix 92". [1] In 1994, it flipped to country as Country 92, airing a "new country" format to flank sister station CKRM. In 1999, the station flipped to a CHR format as Kiss 92. In 2001, it flipped to soft adult contemporary as Lite 92. On August 3, 2011, it flipped to mainstream adult contemporary as My 92.1.

On September 4, 2020, CHMX flipped to a rhythmic adult contemporary format as Play 92, featuring a focus on hit music from the 1990s and 2000s. Station management felt that the existing adult contemporary format's growth potential was limited, and that the new format filled a niche not yet covered by existing stations in the market. The success of the "Play" format at sister station CKPW-FM in Edmonton was also cited as a factor. [2]

References

  1. Davitt, Patrick (1991-05-30). "Revamp for 'Q-92' (er, 'Mix 92'): CFMQ changes call letters to CHMX and tries out newer sound". The Leader-Post. p. D5. Retrieved 2026-01-22.
  2. Thiessen, Connie (2020-09-04). "Harvard extends 'Play' Classic Hits format to Regina". Broadcast Dialogue. Retrieved 2020-09-29.

50°30′22″N104°33′07″W / 50.50611°N 104.55194°W / 50.50611; -104.55194