CKWD-FM

Last updated
CKWD-FM
The Wild 95.3 Logo.png
Broadcast area Calgary Metropolitan Region
Frequency 95.3 MHz (FM)
BrandingWild 95.3
Programming
Format Country
Ownership
Owner
CKCE-FM
History
First air date
April 25, 2014
Former call signs
CHPK-FM (2014-2016)
Call sign meaning
CK WilD (branding)
Technical information
Class C1
ERP 100,000 watts
HAAT 272.9 meters
Links
Webcast Listen Live
Website wild953.com

CKWD-FM is a Canadian radio station broadcasting at 95.3 FM in Calgary, Alberta owned by Jim Pattison Group. The station broadcasts a country format branded as Wild 95.3. CKWD's studios are located on 58th Avenue Southwest in Calgary, while its transmitter is located on Old Banff Coach Road. The station is owned and operated by Jim Pattison Group who also owns sister station CKCE-FM.

Contents

As of Winter 2020, CKWD is the 15th-most-listened-to radio station in the Calgary market according to a PPM data report released by Numeris. [1]

History

CKWD-FM's license was granted by the Canadian Radio-television and Telecommunications Commission on May 24, 2012. [2] On May 16, 2013, the Jim Pattison Group acquired CKCE-FM from Bell Media, as part of divestments from its purchase of Astral Media; CKCE would move to the studio being built for the new station. [3] The station officially launched as CHPK-FM on April 25, 2014 with an adult album alternative format as 95.3 The Peak. [4]

On February 29, 2016, CHPK flipped to country branded as Wild 95.3; the station's general manager Eric Stafford cited low interest and ratings for the station's AAA format as an impetus for the switch. He believed that The Peak was unable to fully distinguish itself from its main competitor, CFEX-FM, in order to remain competitive. The new Wild format would compete mainly against the dominant CKRY-FM; Stafford stated that Wild would target a younger audience, and have a focus on newer material and fewer "throwback" songs. [5]

In October 2022, Pattison began to extend the Wild brand to some of its other country stations, including Alberta's CHAT-FM and CHLB-FM, as well as CHBZ-FM in Cranbrook, British Columbia. [6]

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References

  1. ↑ "Winter 2020 PPM Data" . Retrieved 2021-04-01.
  2. ↑ Broadcasting Decision CRTC 2012-308, Licensing of new radio stations to serve Calgary, Alberta, CRTC, May 24, 2012
  3. ↑ "Pattison group looks to buy castoffs from Bell Astral deal". The Vancouver Sun. Retrieved 22 May 2013.
  4. ↑ "95.3 The Peak Calgary Debuts". RadioInsight. Retrieved 2022-10-31.
  5. ↑ "Calgary's new Wild 95.3 replaces Peak radio, because 'there just wasn't enough interest'". Calgary Herald. Postmedia. Archived from the original on 3 March 2016. Retrieved 2 March 2016.
  6. ↑ Thiessen, Connie (2022-10-07). "Pattison Media expands its WILD Country radio brand". Broadcast Dialogue. Retrieved 2022-10-31.

51°03′37″N114°10′17″W / 51.06028°N 114.17139°W / 51.06028; -114.17139


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