Chiffon margarine was first manufactured in 1954 by Anderson, Clayton and Company, a cotton products firm of Houston, Texas. [1] [2] Chiffon was one of the first soft, tub-style margarine products. [2] It was originally available in "regular", "sweet", and "unsalted" forms. [3]
Anderson, Clayton and Company was founded in early 1905 by brothers-in-law Monroe Dunaway Anderson and William L. Clayton. Originally based in Oklahoma City, the firm moved its headquarters to Houston, Texas, in 1916. There, it grew to be the world's largest cotton-trading enterprise. [4] In 1952, the company had created a food division to research and find uses for hydrogenated cottonseed oil. The development of Chiffon margarine was one result.
The Chiffon name and product line has changed hands several times since; the first being in 1985, when Chiffon was sold to Kraft Foods. The Kraft U.S. and Canada tablespreads division subsequently became part of Nabisco in 1995; [5] who then sold the brand to ConAgra Foods in 1998. [6] Con-Agra discontinued domestic U.S. and Canadian distribution of Chiffon margarine in 2002. Chiffon margarine can still be purchased in the Caribbean region, however, where it is marketed by Seprod Ltd. [7] Rights to Chiffon trademark are now held by Seprod.
The classic Chiffon ads from the D'Arcy Masius Benton & Bowles advertising agency [8] ran during the 1970s and into the 1980s, featuring character actress Dena Dietrich as the iconic character Mother Nature. [9] She likes Chiffon and identifies it as "my delicious butter!" The narrator (voiced by character actor Mason Adams) then tells her: "That's Chiffon margarine, not butter ... Chiffon's so delicious it fooled even you, Mother Nature." Vexed at the trickery, Mother Nature responds by uttering, in increasingly scornful tones, her signature line "It's not nice to fool Mother Nature", quickly followed by a flash of lightning, a peal of thunder, and occasionally an additional threat (such as silently commanding an elephant to charge the camera). The advertisements were typically closed by a jingle containing the lyrics, "If you think it's butter, but it's not: it's Chiffon." [2]
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Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
KD in Canada, Kraft Mac & Cheese in the United States, Australia and New Zealand, Mac and Cheese in the United Kingdom and internationally, is a nonperishable, packaged macaroni and cheese product. It is made by Kraft Foods Group and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. in 1937. The brand is particularly popular with Canadians, who consume 55% more boxes per capita than Americans.
Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.
Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products.
Conagra Brands, Inc. is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, and food service establishments. Based on its 2021 revenue, the company ranked 331st on the 2022 Fortune 500.
Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero, Nestlé. It consists of a layered crisp peanut butter core covered in a "chocolatey" coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. The name was chosen by a popularity contest.
Mother Nature is a personification of nature that focuses on the life-giving and nurturing aspects of nature by embodying it, in the form of a mother or mother goddess.
I Can't Believe It's Not Butter! is a brand of margarine, produced by Upfield and marketed as a substitute for butter.
Grey Poupon is a brand of Dijon mustard which originated in Dijon, France.
Del Monte Foods Inc. is an American food production and distribution company headquartered in Walnut Creek, California. Del Monte Foods is one of the country's largest producers, distributors and marketer of branded processed food for the U.S. retail market, generating approximately $1.73 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Kitchen Basics, Joyba, and Take Root. Greg Longstreet is the current Chief Executive Officer of the Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food.
Parkay is a margarine made by ConAgra Foods and introduced in 1937. It is available in spreadable, sprayable, and squeezable forms.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
Deanne Frances Dietrich was an American actress. She was born in Pittsburgh and perhaps best known for her portrayal of Mother Nature in a series of 30-second Chiffon margarine commercials from 1971 to 1979.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
Anderson, Clayton and Company was a cotton trading firm started in Oklahoma City by Frank Anderson, Monroe Anderson and William Clayton. These three men formed a partnership on August 1, 1904. The company moved to Houston early in the 20th Century because that city was gaining on Galveston for the title of Cotton Capital of the U.S. after the near-complete destruction of that port by the 1900 Galveston hurricane, and on account of Houston's rapidly expanding shipping facilities. In time the company became the world's largest cotton-trading company.
Upfield Holdings B.V. is a Dutch food company owning multiple brands of margarine, food spreads, and plant-based foods, including Flora and Blue Band. It states that it is the largest plant-based consumer packaged goods company in the world, operating in 95 countries.