Chipwich

Last updated
Chipwich
Chipwich(r) 2020 logo.jpg
Product typeIce cream cookie sandwich
OwnerCrave Better Foods (a United States limited liability corporation), Cos Cob, Connecticut
Country U.S.
Introduced1978
MarketsUnited States
Previous owners Richard LaMotta, [1] Sam Metzger, Chipwich, Dreyer's division of Nestlé

The Chipwich is a brand of ice cream sandwich made of ice cream between two chocolate chip cookies and then rolled in chocolate chips. [2] The Chipwich name and logo is trademarked by Crave Better Foods, LLC based in Cos Cob, Connecticut. [3] [4]

Contents

Studio photo of Chipwich ice cream sandwich Chipwich ice cream sandwich.jpg
Studio photo of Chipwich ice cream sandwich

The original, created by Americans Richard LaMotta and Sam Metzger (1942–2010) in New York City in 1978, was made up of vanilla ice cream sandwiched by two chocolate chip cookies, with the sides rolled in chocolate chips, which stick to the ice cream. [5]

History

While ice cream sandwiches have been sold in New York City since the 1890s, [6] New York lawyer Richard LaMotta created the Chipwich in 1978. He introduced it to the city with a guerrilla marketing campaign, training sixty street cart vendors (mostly students) to sell the new product on the streets of New York, for a dollar each; this rapidly established Chipwich as a successful brand. Some twenty-five thousand Chipwiches were sold the first day, and within two weeks the company was selling 40,000 a day. [5] [7]

The small, independent company struggled to find capital to expand. In 1984, Chipwich sought Chapter 11 bankruptcy protection. [8] By 1987, co-founders Metzger and LaMotta had reorganized the company and obtained a $1 million investment from Swedish holding company Hexagon AB, which guaranteed loans and licensed its products. [9] In 1992, the company was back in Chapter 11 bankruptcy after incurring a $1.4 million loss on sales of $4.8 million; an accounting scandal involving inventory overstatements at Peltz Food, a subsidiary headed by Robert Peltz, were at the root of much of the problem. [8]

Package for the Birthday Cake flavor Chipwich, introduced in 2020 Chipwich Birthday Cake ice cream sandwich package.jpg
Package for the Birthday Cake flavor Chipwich, introduced in 2020

CoolBrands International bought Chipwich in 2002, becoming North America's third-largest ice cream vendor. Due to a series of financial difficulties, which began with the loss of its Weight Watchers/Smart Ones frozen food licence in 2004, [10] CoolBrands sold Chipwich, Eskimo Pie and Real Fruit to the Dreyer's division of Nestlé in 2007. [11] This was part of a larger divestiture of core assets which left the company as little more than a publicly listed empty shell. By 2009, Nestlé had stopped production of the original Chipwich, reportedly because it competed with its own Toll House chocolate chip cookie ice cream sandwich. [1]

The trademark was acquired in 2017 by Crave Better Foods, LLC of Cos Cob, Connecticut. [12] The product was relaunched in 2018 in the U.S. [13] [14] In 2020, the brand introduced a new flavor, Birthday Cake, to its product line. [15]

Critical response

In May 2018, the New York Times described the Chipwich as the number-one treat in its article, "The 7 Greatest Packaged Frozen Treats, Ranked." The article describes the Chipwich as having "an ideal softness all the way through," with "mellow, comforting flavors." The review notes that the cookies and ice cream filling have matching consistencies, making it easy to eat. [16]

See also

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References

  1. 1 2 Hevesi, Dennis (16 May 2010). "Richard LaMotta, Creator of Chipwich Ice Cream Sandwich, Dies at 67". The New York Times. Archived from the original on 31 December 2018. Retrieved 15 February 2017.
  2. ↑ The original brand has been purchased several times. Chocolate Chipwiches Archived 2014-07-29 at the Wayback Machine by Susan Whetzel is one example of a chipwich recipe.
  3. ↑ Crave Better Foods, LLC is the record holder of the CHIPWICH trademark: Serial No. 85051032, Registration No. 4062133.
  4. ↑ Bennett, Macaela J. (2018-06-27). "Greenwich resident brings back the Chipwich". GreenwichTime. Archived from the original on 2019-07-12. Retrieved 2019-07-12.
  5. 1 2 "Dividends: War of the Chocolate Chips". Time. 1981-09-28. Archived from the original on 2014-08-05. Retrieved 2014-07-28.
  6. ↑ Raisfeld, Robin (2006-08-17). "Our Ice-Cream Sandwich Taste Test". New York. Archived from the original on 2014-04-10. Retrieved 2014-07-28.
  7. ↑ Hevesi, Dennis (2010-05-15). "Richard LaMotta, Inventor of the Chipwich, Dies at 67". The New York Times. ISSN   0362-4331. Archived from the original on 2018-12-31. Retrieved 2018-03-04.
  8. 1 2 "COMPANY NEWS; Problems at Chipwich Unit Result in Chapter 11 Filing". The New York Times. 1992-08-04. Archived from the original on 2014-08-10. Retrieved 2014-07-28.
  9. ↑ "Passing the Hat...Again". Inc. Magazine. 1990-09-01. Archived from the original on 2014-08-11. Retrieved 2014-07-28.
  10. ↑ "CoolBrands sells Eskimo Pie, Chipwich brands to Dreyer's". CBC News. 2007-01-24. Archived from the original on 2015-09-24. Retrieved 2014-07-28.
  11. ↑ CoolBrands press release announcing sale of Chipwich to Dreyer's Archived 2011-07-11 at the Wayback Machine
  12. ↑ "The Return of the Chipwich: How N.J.'s original summer treat is making a comeback". NJ.com. Archived from the original on 2019-07-03. Retrieved 2019-07-03.
  13. ↑ Sherman, Elisabeth (2018-06-05). "The Iconic Chipwich is Making a Comeback This Summer". Food&Wine. ISSN   0741-9015. Archived from the original on 2020-07-21. Retrieved 2020-07-21.
  14. ↑ Maynard, Michelle (2018-08-19). "Doughnuts And Ice Cream, The Cool Treat You're Seeing Everywhere This Summer". Forbes. ISSN   0015-6914. Archived from the original on 2020-11-09. Retrieved 2020-07-29.
  15. ↑ Morillo, Alexis (2018-02-18). "Birthday Cake-Flavored Chipwiches Are Here And Way Better Than A Boring Cake". delish. Archived from the original on 2020-07-22. Retrieved 2020-07-21.
  16. ↑ "The 7 Greatest Packaged Frozen Treats, Ranked". The New York Times. 2018-05-22. ISSN   0362-4331. Archived from the original on 2018-05-27. Retrieved 2018-05-27.
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