| Clarence Hailey "C.H." Long, Jr. | |
|---|---|
 | |
| Born | January 9, 1910 Paducah, Cottle County, Texas, USA |
| Died | June 29, 1978 (aged 68) Cottle County, Texas, USA |
| Residence | Clarendon, Donley County, Texas |
| Occupation | Rancher |
| Spouse(s) | Ellen Theresa Rogers Long (1925–2002, married 1951–his death) |
| Children | Five sons |
| Notes | |
(1) Though there were many Marlboro Man models over time, Long was the original inspiration for the Philip Morris cigarette advertising campaign, based on LIFE magazine photographs from 1949. (2) Long's refusal to advertise beer won him the praise of his Baptist denomination. (3) Long's tenure at the JA Ranch southeast of Amarillo partly corresponded with that of Tom Blasingame, considered the oldest cowboy in the history of the American West | |
Clarence Hailey Long, Jr., often known as C.H. Long (January 9, 1910 – June 29, 1978), was the rugged Texas cowboy sensationalized as the original Marlboro Man . Long, then foreman of the JA Ranch, was catapulted to national attention in 1949, when LIFE magazine published a series of Leonard McCombe photographs on ranching in the American West. Long was the basis of the popular Marlboro cigarettes advertising campaign for Philip Morris, but other models followed through 1999. [1]
Texas is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast.
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the vaquero traditions of northern Mexico and became a figure of special significance and legend. A subtype, called a wrangler, specifically tends the horses used to work cattle. In addition to ranch work, some cowboys work for or participate in rodeos. Cowgirls, first defined as such in the late 19th century, had a less-well documented historical role, but in the modern world work at identical tasks and have obtained considerable respect for their achievements. Cattle handlers in many other parts of the world, particularly South America and Australia, perform work similar to the cowboy.
The Marlboro Man is a figure used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys, in picturesque wild terrain. The advertisements were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.
Long was born in Paducah, the seat of Cottle County in the southern Texas Panhandle. He worked on the 320,000-acre (1,300 km2) JA Ranch southeast of Amarillo and originally established by John George Adair, a native of Ireland, and Charles Goodnight, the best known of the Texas cattlemen. During World War II, Long served in the United States Navy in the South Pacific. [2]
Paducah is a town in Cottle County, Texas, United States. The population was 1,186 at the 2010 census, down from 1,498 at the 2000 census. It is the county seat of Cottle County. It is just south of the Texas Panhandle and east of the Llano Estacado.
Cottle County is a county in the U.S. state of Texas. As of the 2010 census, its population was 1,505. Its county seat is Paducah. The county was founded in 1876 and later organized in 1892. It is named for George Washington Cottle, who died defending the Alamo. Cottle County was formerly one of 46 prohibition, or entirely dry counties in the state of Texas. It now allows beer and wine sales.
The Texas Panhandle is a region of the U.S. state of Texas consisting of the northernmost 26 counties in the state. The panhandle is a rectangular area bordered by New Mexico to the west and Oklahoma to the north and east. The Handbook of Texas defines the southern border of Swisher County as the southern boundary of the Texas Panhandle region.
The then 39-year-old, 150-pound Long was described as a "silent man, unassuming and shy, to the point of bashfulness [with a] face sunburned to the color of saddle leather [with cowpuncher's] wrinkles radiating from pale blue eyes." He wore "a ten-gallon Stetson hat, a bandanna around his neck, a bag of Bull Durham tobacco with its yellow string dangling from his pocket, and blue denim, the fabric of the profession". [3]
Stetson is a brand of hat manufactured by the John B. Stetson Company.
A kerchief, also known as a bandana or bandanna, is a triangular or square piece of cloth tied around the head or neck for protective or decorative purposes. The popularity of head kerchiefs may vary by culture or religion, and may vary among Orthodox Jewish and Christian, Catholic, Amish, and Muslim people.
Tobacco is a product prepared from the leaves of the tobacco plant by curing them. The plant is part of the genus Nicotiana and of the Solanaceae (nightshade) family. While more than 70 species of tobacco are known, the chief commercial crop is N. tabacum. The more potent variant N. rustica is also used around the world.
Long's Marlboro photographs led to marriage proposals from across the nation, all of which he rejected. In 1951, at forty, Long wed the former Ellen Theresa Rogers (March 21, 1925 – July 29, 2002), a Massachusetts-born nurse who came to the JA to care for young Cornelia Wadsworth "Ninia" Ritchie, daughter of ranch manager Montgomery Harrison Wadsworth "Montie" Ritchie. The Longs had five sons: Clarence, Roger, Walt, Grant, and John. At the time of her death, Ellen was residing in Raton, the seat of Colfax County in northeastern New Mexico. "Ninia" later married future Texas State Senator Miles Teel Bivins of Amarillo, whose family also owned ranching properties. Their son, Andrew Bivins, a graduate of the ranch management program at Texas Christian University in Fort Worth, took over management of the JA in 2005. [2]
Marriage, also called matrimony or wedlock, is a socially or ritually recognised union between spouses that establishes rights and obligations between those spouses, as well as between them and any resulting biological or adopted children and affinity. The definition of marriage varies around the world not only between cultures and between religions, but also throughout the history of any given culture and religion, evolving to both expand and constrict in who and what is encompassed, but typically it is principally an institution in which interpersonal relationships, usually sexual, are acknowledged or sanctioned. In some cultures, marriage is recommended or considered to be compulsory before pursuing any sexual activity. When defined broadly, marriage is considered a cultural universal. A marriage ceremony is known as a wedding.
Massachusetts, officially the Commonwealth of Massachusetts, is the most populous state in the New England region of the northeastern United States. It borders on the Atlantic Ocean to the east, the states of Connecticut and Rhode Island to the south, New Hampshire and Vermont to the north, and New York to the west. The state is named after the Massachusett tribe, which once inhabited the east side of the area, and is one of the original thirteen states. The capital of Massachusetts is Boston, which is also the most populous city in New England. Over 80% of Massachusetts's population lives in the Greater Boston metropolitan area, a region influential upon American history, academia, and industry. Originally dependent on agriculture, fishing and trade, Massachusetts was transformed into a manufacturing center during the Industrial Revolution. During the 20th century, Massachusetts's economy shifted from manufacturing to services. Modern Massachusetts is a global leader in biotechnology, engineering, higher education, finance, and maritime trade.
Raton (ra-TONE) is a city and the county seat of Colfax County in northeastern New Mexico. The city is located just south of Raton Pass. The city is also located approximately 6.5 miles south of the New Mexico/ Colorado border and 85 miles west of Texas.
In 1953, Long joined the First Baptist Church of Clarendon, the seat of Donley County/
Clarendon is a city in Donley County, Texas, United States. The population was 2,026 at the 2010 census. The county seat of Donley County, Clarendon is located on U.S. Highway 287 in the Texas Panhandle, 60 miles (97 km) east of Amarillo.
Donley County is a county located in the U.S. state of Texas. As of the 2010 census, its population was 3,677. Its county seat is Clarendon. The county was created in 1876 and later organized in 1882.
His father, C. H. Long, Sr., was in charge of the Hereford herd on the JA, but died when thrown from a bronco. Subsequently, Long Jr. was offered a $20,000 annual contract to advertise beer. His declining of the offer was highlighted in the June 25, 1955, edition of the Baptist Standard newspaper. Long left the JA in 1956. [2]
Hereford is a cathedral city, civil parish and county town of Herefordshire, England. It lies on the River Wye, approximately 16 miles (26 km) east of the border with Wales, 24 miles (39 km) southwest of Worcester, and 23 miles (37 km) northwest of Gloucester. With a population of 58,896, it is the largest settlement in the county.
A bronco or bronc, in the United States, northern Mexico and Canada, is an untrained horse or one that habitually bucks. It may be a feral horse that has lived in the wild its entire life, but can also be a domestic horse either not fully trained to saddle or poorly trained, and hence prone to unpredictable behavior, particularly bucking. The term also refers to bucking horses used in rodeo "rough stock" events, such as bareback bronc riding and saddle bronc riding. The silhouette of a cowboy on a bucking bronco is the official symbol for the State of Wyoming.
Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilizing agent. Other flavouring agents such as gruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation.
Long's tenure at the JA partly paralleled that of Tom Blasingame, known as the oldest cowboy in the American West, having died at the age of ninety-one in 1989, after having worked in ranching for seventy-three years.
Long joked that "If it weren't for a good horse, a woman would be the sweetest thing in the world." [4]
