Don't Feed the Pop Monster is the third studio album by New Zealand duo Broods, released on 1 February 2019. Four singles, "Peach", "Everything Goes (Wow)", "Hospitalized", and "Falling Apart" were released prior to the album.[1][2][3] The duo also began playing shows from November 2018 in support of the album.[9]
After the release of their 2016 album Conscious, both Georgia and Caleb Nott took time off to pursue solo projects before reuniting in 2018, signing a new record deal with Neon Gold Records and releasing the lead single "Peach". Georgia Nott claimed that second single "Everything Goes (Wow)" was recorded in a tree house in Nicaragua: "We were there as part of a writing camp and it was one of the best experiences of our careers. It's about accepting the mortality of everything and finding peace in that."[10] Georgia also stated for the album, the duo's aim was "to make songs that are true to us and without hiding behind any kind of façade".[11]
Singles
"Peach" was released as the lead single from the album on 9 August 2018, and reached number one on the NZ Hot Singles Chart, a component of the main singles chart that measures the "fastest-moving tracks by sales, streams and airplay".[12] Second single "Everything Goes (Wow)" was released on 16 November 2018, and was called an "airy and fun" pop song and a "strong sign of things to come" by Uproxx.[13] It also appeared on the NZ Hot Singles Chart at number 18.[14] "Hospitalized" was released on 11 January 2019 as the album's third single.[2]
"Peach" was used extensively by Australian television network 10 Peach in their on-air advertisements following the channel's rebranding in 2018.[15]
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