Drammens Is

Last updated
Drammens Is AS
Industry Food manufacturing
Founded1937
Defunct2005
FatePurchase
Successor Nestlé
Headquarters Drammen, Norway
Products Ice cream

Drammens Is is a former ice cream manufacturer based in Drammen, Norway.

Drammens Is was founded in 1937. Among the brands made by Drammens Is were Gullkrone, Kjempe-Yes, Hip, Hawaii, Mr. Yankee, Break, Luksuspinne, Kjempe-Nuggi, Sjokoladepinne, Banansplit, Twin, Kokosboller and På Minuttet. Drammens purchased the company Joker Is in 1991. [1]

On 4 June 1997, a car bomb exploded outside a Bandidos MC clubhouse in Drammen as a part of the Nordic Biker War. The Drammen factory was completely destroyed after a fire due to the bombing. Soon afterward the company was bought by Nestlé who took over the rights to the brands and made an agreement with Diplom-Is, a Norwegian ice cream manufacturer regarding production and distribution of Drammens Is products. [2]

After large losses in the Norwegian ice cream market, Nestlé closed down its Norwegian ice cream division in 2005. At the same time, Diplom-Is AS took over the marketing and distribution of Nestlé's international ice cream brands in Norway while the former Drammens Is brands disappeared from the marketplace. [3]

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References

  1. Evensen, Kjell (24 September 1991). "Joker Is legger ned - Drammens tar over". Dagens Næringsliv (in Norwegian).
  2. Drammens Is A/S (Store norske leksikon)
  3. Company Information(Diplom-Is AS) Archived February 1, 2011, at the Wayback Machine