Fashion Film Festival Milano is an international fashion film festival and cultural event that takes place annually during Milan Fashion Week in Milan, Italy in collaboration with Camera Nazionale della Moda Italiana. Founded in 2014 by Constanza Cavalli Etro, Fashion Film Festival Milano presents fashion film as a cinematographic product[1] realized by the fashion industry as a communication and marketing tool. Since 2017, Fashion Film Festival Milano takes place as a hybrid event with digital screenings and in-person events that introduce fashion film to a global audience.
The festival is a platform for both established and emerging directors. In line with the festival's philosophy “The Big helps the Small”, FFFMilano provides fertile ground for new talents by showing their works that alongside those of renowned authors.[2][3][4]
In recent editions, the festival screened an official selection of about 260 fashion films from more than 60 countries during a six-day event that features an international jury, an award ceremony celebrating winners and nominees of 15 award categories, feature film premieres, conversations with personalities from the creative industry, fashion organizations, activists, film directors, photographers, celebrities and special projects.[5]
In its conversations and feature films premieres, the festival has encouraged the discussion of social values and the awareness of issues such as women's empowerment, sustainability,[6] diversity and the support of young talent.[7][8]
There are no fees for the submission of films or the participation in screenings and special events.[9]
Editions
8th edition, 14–18 January 2022
The eighth edition of the Fashion Film Festival Milano took place as a hybrid event with a mainly digital format, an in-person film screening and exhibitions, concurrently with Men's Fashion Week in Milan and in collaboration with Camera Nazionale della Moda Italiana.[9] The jury was chaired by Valentino's creative director Pierpaolo Piccioli and included the fashion designers Stella Jean and Harris Reed, actress Alba Rohrwacher, Chiara Sbarigia, president of Istituto Luce-Cinecittà, photographer Nadia Lee Cohen, model and activist Lea T and Laura Brown, editor in chief of InStyle Magazine.[9]
The program of the eighth edition was curated by 260 fashion films in competition, selected from more than 1.000 entries from 60 countries. It included three conversations: one with the fashion designers and founders of WAMI ("We Are Made in Italy") Stella Jean, Edward Buchanan and Michelle Ngonomo about the inclusivity of African culture in the Italian fashion Industry. There was also a conversation “Women In Film” between the president of Cinecittà Chiara Sbarigia, the writer and director Lisa Immordino Vreeland, director Alessandra Cardone and the journalist and writer Marta Stella.[10][11] The "FFFMilanoForGreen" initiative featured a talk between Fanny Moizant, founder of the vintage and designer clothing platform Vestiaire Collective; Sara Maino, Head of Vogue Talents; and sustainable fashion designer Matteo Ward about building a better industry and reducing fashion's environmental impact and waste.[12]
The nominated and winning films were presented in a digital awards ceremony and were announced on the occasion of two contemporary exhibitions open to the public at Triennale di Milano and MIAC – Museo dell’Audiovisivo e del Cinema of Cinecittà in Rome, Italy. The eighth edition closed with a screening of the documentary “Elio Fiorucci: Free Spirit” at Triennale di Milano.
7th edition, 13–17 January 2021
The seventh edition went online during five days of Men's Fashion Week and in collaboration with Camera della Moda Nazionale Italiana with a completely digital program.[13] 200 fashion films, selected from 1000 entries from sixty countries, were presented in streaming on the festival's page on the CNMI's the website and the festival's official homepage.
The jury was chaired by art director and Oscar-nominated costume designer Tim Yip and included Lachlan Watson, Marcelo Burlon, Anna dello Russo, Milovan Farronato, Margherita Missoni, Paolo Roversi, Eliza von Guttman and Tamu McPherson. The #FFFMilanoForGreen and #FFFMilanoForWomen initiatives set the tone for a total of six conversations centered on sustainability and women's rights, including a discussion with the collective Girls in Film, while two directors’ talk introduced the streaming of the feature films "Halston" by Frederic Cheng and "Martin Margiela; in his own words" by Reiner Holzheimer.[14]
The conversation with Javier Goyeneche and the screening of the three feature films, "Made in Bangladesh[15]", "Let it be Law[14]" and "I am Greta" put the theme of sustainability at the center of the seventh edition. At the digital awards ceremony "FFFMILANO Digital Awards", the nominated and awarded films were announced in video messages by the jurors, alternating with the messages of the winning directors, who received a digital version of the Fornasetti trophy.[16]
6th edition, 6–10 November 2019
Winners of Fashion Film Festival Milano's 6th edition with Constanza Cavalli Etro (center)
The sixth edition inaugurated with the award ceremony Milan's Teatro dal Verme on November 6, 2019, and kicked off a five-day event from November 6–10. Inclusivity was the leading topic at this edition of the festival; several filmmakers explored the topic by questioning gender, race and disability.[17] The contest featured 200 fashion films as the selection of 1000 entries from 50 countries, including films from Nigeria, China, Mexico, Finland and Iceland.[18]
The jury was presided by fashion designer Giorgio Armani[19] and included top model and human rights activist Waris Dirie, photographer Cass Bird, UNESCO ambassador for peace and sustainability and president of Instituto-E Oskar Mesavaht[19] and curator Vicente Todolì. The edition featured the European and Italian premieres of “Peter Lindbergh: Women's Stories”, with an introduction by Paolo Roversi, Carla Sozzani and Alessia Glaviano and “The Times of Bill Cunningham”, introduced by director Mark Bozek.[17]
The top model and founder of the Desert Flower Foundation Waris Dirie was appointed ambassador for the #FFFMilanoForWomen thematic section. Dirie held a conversation with actress and human rights activist Kiera Chaplin;[20][21] followed by a talk between Mary Rozzi, founder of The September Issues magazine[22] and Daria Bernardoni, editor-in-chief of the online magazine Freeda on “Independent Female Publishing”.[23] The panel discussion “No Country for Women: How #GenerationEquality is breaking the rules within society” between Giorgia Roversi, Nicola Paòmarini and Francesca Vecchioni was accompanied by the film screening of “Fertility Day” by Sara Scamarcia and Paolo D’Orsogna.[19][24]
The sixth edition in 2019 also featured the workshop "The Gaze of the Future Fashion Film Contest" in collaboration with Istituto Marangoni and with the participation of Constanza Cavalli Etro, Anna Dello Russo, Angelo Ruggeri and Andrea Pompilio as the jury, judging the 10 best videos produced by the students of Istituto Marangoni in Milan, Florence, London and Paris an awarding the film "In un mondo di etnie-chapter2" by Fabio Princigallo.[25]
5th edition, 20–25 September 2018
With six days, the fifth edition was the longest festival's manifestation. It took place at Anteo Palazzo del Cinema from September 20–24 and organized its program according to two initiatives: "FFFMilanoForWomen" to promote the female universe and "FFFMilanoForGreen" to foster the discussion about environmental pollution caused by the fashion industry and the integration of innovative solutions.[26]
The official selection featured 200 films selected from a total of 800 films received from 50 countries. There was a conversation between the art curator Caroline Corbetta, film director Alina Marazzi and Vicky Lawton, and a talk between Orsola de Castro, Hakan Karaosman, Marina Spadafora and Matteo Ward which tackled the perspectives of sustainable fashion, while the screening of “Riverblue” shed a light on the devastating effects caused by the production of fashion items.
A screening and talk with the special project for Vogue Italia “Through My Eyes Ep. III – Roots”[27] showcased the films of three emergent film directors Andrea Pecora, Papa Omotayo and Eori Wakakuwa. There was a special screening of the film “We Margiela” and 500 VIP guests participated in the premiere of the documentary “McQueen”.[28] The fifth edition closed with an award ceremony at Triennale di Milano. For the first time, the prize “Live the Moment Tribute” by Grey Goose was granted to director Virgilio Villoresi.
4th edition, 23–25 September 2017
The fourth edition took off with Milan's Fashion Week from September 23 to 25 and featured the screening of 160 fashion films in official selection chosen out of more than 800 submitted films from 50 countries. The fourth edition established the initiative "FFFMilanoForWomen" to present a strong and successful female universe and inaugurated with the premiere of the documentary "Franca: Chaos and Creation".
A conversation between Casey Legler, former Olympic swimmer and the first woman to have built a career as a men's clothes model and the president of the David di Donatello prize Piera Detassis. The collaboration with Vogue Italia renewned the project “Through my Eyes Ep. II – Women's View” with a conversation moderated by Alessia Glaviano and Clara Del Nero that explored the experience of female directors in the film industry. The initiative gained momentum with a series of three screenings with films by female directors.
The off-contest included a masterclass “From fashion to cinema and from cinema to fashion” with the costume designer Daniela Ciancio. The festival premiered Spike Jonze's and Natasha Lyonne's fashion films for Kenzo next to films by Spike Lee, Lola Schnabel, Martin Scorsesee and Lisa Immordino Vreeland. The model and actress Elisa Sednaoui presented her debut film “In conversation with Vogue Arabia” for Elie Saab.
3rd edition, 24–26 September 2016
The third edition ran from September 24 to 26 at Milan's Anteo Spazio Cinema with the inaugural screening and Italian premiere of the documentary film "Anna Piaggi: A Visionary In Fashion" directed by Alina Marazzi.[29] The edition attracted 750 submissions from 50 countries after a cut down to 180 films was made by the artistic committee.[30] Together with Vogue Italia the festival presented “Through My Eyes”, a special project showing short films made by emergent directors.[31]
The off-contest saw four conversations: "Women in Cinema," a talk between director Alina Marazzi and writer and journalist Marta Stella; "Digital Insiders" a discussion with Simon Bekerman, Riccardo Conti, and Federico Sarica, founding editor of Rivista Studio; the conversation ”Fashion in Radio” between radio DJ La Pina and Nicoletta Morozzi; and a talk between founder of Purple Magazine, Olivier Zahm, and the curator Gloria Maria Cappelletti.
In collaboration with L'Archivio Nazionale Cinema d'Impresa the festival organized “Body&Garment”, a screening of experimental Italian films from the 60s and 70s directed by artists such as Bruno Munari, Ugo Nespolo and Mario Schifano.[32] In collaboration with Discovery Channel the festival set up “FFFMilano Channel”, that ran from 10 September to 10 October 2016 as the first pop-up channel dedicated to fashion film.[32] The third edition closed with an award ceremony at Triennale di Milano.
2nd Edition, 20–22 September 2015
The second edition opened Milan's Fashion Week with a three-day event from September 20 to 22 in 2015 at Anteo Palazzo del Cinema. The number of films submitted doubled to 600 entries from 45 countries,[33] from which the festival's curator Gloria Maria Cappelletti and the festival's artistic committee selected 180 films for the competition.[34] The jury included Vogue Editor-in-chief Franca Sozzani, British photographer and founder of Hunger Magazine Rankin, French director Bruno Aveillan and U.S. writer and director Lisa Immordino Vreeland, to name a few.[35]
Films were screened across four different theatre rooms inside of Cinema Anteo, showcasing exclusive unreleased content, 15-second short films, films in official selections.[36] The fourth room was reserved for three conversation: A conversation between Modesta Dziautaite, Patrizia Morosa and Lisa Immordino Vreeland; Alessia Glaviano, head of Global PhotoVogue interviewed Bruno Aveillan and the photographer Rankin. It also included a special screening on the occasion of Milano Film Festival that were held open-air at Parco Sempione and Triennale di Milano.
Starting with the second edition, the festival set up an online voting system that reported 3000 viewers who voted for the first time the winner of the “People's Choice Award”.[36] For its second edition, the festival signed a sponsorship with Mercedes-Benz and won Paramount Pictures and MTV Italia as its media partner.[1] Following the event, the festival was included in the exhibition “A-Z. Il nuovo vocabolario della moda italiana” at Triennale di Milano.[37]
1st Edition, 14–15 September 2014
The first edition was launched in collaboration with the Italian Fashion Council, Camera Nazionale della Moda Italiana, and anticipated the Fashion Week in Milan with a two-day event from September 14–15, 2014.[38] The jury was presided by Vogue Italia Editor-in-chief Franca Sozzani and included Oscar-winning film director Luca Guadagnino, Claudia Donaldson, Editor-in-chief of the video channel NOWNESS and fashion journalist Tim Blanks. In its first year, the festival awarded 14 categories: Standouts were Wes Andersons’ fashion film “Castello Cavalcanti” for Prada and Paolo Sorrentino's short movies series “Frames of Life” conceived for Armani.[38] The emerging designer Rie Yamagata won three categories.[39] The first edition presented 80 fashion films selected from 350 films submitted from 34 countries. It saw the participation of more than 4000 spectators.
Awards
For every edition, Italian artist Fornasetti exclusively designs the trophies for Fashion Film Festival Milano. The festival organizes the competition in two categories “New Talents” and “Established Talents”, following the main principle to mutually support renowned and upcoming talents.
The current award categories are:
Best Fashion Film
Best Director
Best Italian Fashion Film
Best Experimental Fashion Film
Best Documentary
Best Styling
Best Editing
Best Music
Best Photography
Best Green Fashion Film
Best New Fashion Film
Best New Director
Best New Italian Fashion Film
Best New Designer/Brand
People's Choice Award
International Jury
Members to Fashion Film Festival Milano's international jury[40] have included Oscar-winning film directors, renowned fashion designers, photographers and personalities from cultural industries spanning fashion, cinema, art and culture:[41]
2022
Pierpaolo Piccioli (President of FFM 2022 jury), Creative Director Maison Valentino
Best Fashion Film, Best Art Direction, Best New Talent Director
Leakage
Giulia Achenza
Best Italian Fashion Film
The Wall
Dominick Sheldon
several/many
Best Young and Established Director
Escandalo
Dean Alexander
Karla Colletto Swimwear
Best Editing
Noir
Marie Schuller
Best Styling
Play to Win, a Pingpong Battle
Roberto Delvoi
Andrea Pompilio
Best Music
Agi & Sam
Edward Housden
Agi & Sam
Best Emerging Designer
Feature films
The festival's official program shows the best features films dedicated to honor important figures in the fashion industry and promote awareness of societal topics such as sustainability ("FFFMilanoForGreen"), women empowerment ("FFFMilanoForWomen")[42] and young talents ("FFFMilanoForYoung"). Past editions have screened the Milanese, Italian or European premiere of documentaries.
The festival is directed by Constanza Cavalli Etro. She is married to the Italian fashion designer Kean Etro, whom she followed to live in Milan, Italy, where she founded Fashion Film Festival Milano.[43][44] Born in Argentina, she started her professional career in Mexico, where she founded the production and public relations agency CavalliCommunicacion and co-founded Mexico's Fashion Week.[45]
Cavalli Etro was among the organizers of the first film festival in Argentina ("Festival Argentino de Cine)[46] and in 2022 she co-founded "LAFA", the first Fashion Awards in Latin America.[47]
Constanza Cavalli Etro appeared in Sheikha Intisar AlSabah's book "Circle of Love" (2019) as one of the women who are changing the international fashion and cultural scene. Forbes Italy named her as one of the 100 Successful Women of 2020 in Italy.[48]
Piero Gemelli is an Italian photographer and artist.
Alberto Rizzo, was an Italian photographer and painter. He was born in La Spezia, outside of Rome. Rizzo studied painting, design, and graphic arts at the famed Accademia delle Belle Arti di Brera, Milan. Rizzo was also trained as a classical ballet dancer in Italy and France working with great choreographers such as Maurice Béjart. He came to America in 1960 at the invitation of Hermes Pan. He started off his American career in California, working with Fred Astaire among others.
Eva Riccobono is an Italian model, actress, and television presenter.
Benedetta Barzini is an Italian photomodel, journalist, writer, educator, feminist. In the 1960s she made a brilliant career as a model in the United States, shooting for Irving Penn, Richard Avedon, Ugo Mulas, Henry Clarke (photographer), Andy Warhol, became the first Italian on the cover of American Vogue and in 1965 Barzini's photograph graced the cover of the first issue of Italian Vogue, but by the end of the decade was disillusioned with the fashion world. Upon returning to Milan, she became a member of the Italian Communist Party and a radical feminist. Author of over 5 books, she lectured at three universities for twenty years.
Franca Sozzani was an Italian journalist and the editor-in-chief of Vogue Italia from 1988 until her death in 2016.
Etro is a family-managed Italian luxury fashion house founded in 1968. It is mainly known for its paisley patterns, which the company started making in 1981.
Vogue Italia is the Italian edition of Vogue magazine owned by Condé Nast International. In publication since 1964, it has been called the top fashion magazine in the world.
Milan Fashion Week is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year. Many designers showcase new designs and upcoming collections. Milan Fashion Week is one of the "Big Five" global fashion weeks alongside New York, Paris, London, and Tokyo.
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↑ Scalia, Lella (2015). "Fashion on screen: I maestri di oggi e i talenti di domani insieme a Milano in un festival tra cinema e moda. Nel racconto della sua ideatrice". Vogue Italia.
↑ Mazzitelli, Isabella (2016-09-28). "Anna dei Miracoli". Vanity Fair Italia (in Italian). pp.157–158.
↑ L, S (October 2016). "Il mondo di... Constanza Cavalli Etro". Elle Italia (in Italian). p.150.
↑ Illarietti, Davide (2016-09-20). "Protagonisti i giovani e il made in Italy. La curatrice della kermesse cintematografica: terza edizione con 700 pellicole". Corriere della Sera (in Italian).
1 2 Crespi, Paolo (2016-10-01). "Che Cinema la Moda". Goia (in Italian). p.282.
↑ Scalia, Lella (September 2015). "Fashion on screen: I maestri di oggi e i talenti di domani insieme a Milano in un festival tra cinema e moda. Nel racconto della sua ideatrice". Vogue Italia (in Italian).
↑ Pellegrino, Alessandra (2015-09-20). "Constanza Cavalli Etro: vi racconto il mio Fashion Film Festival Milano". Glamour Italia.
↑ Reyes, Armando (September 2015). "La moda en la gran pantalla". GQ Mexico (in Spanish). p.98.
1 2 Rotta, Roberta (2015). "Fashion Film Festival Milano: ecco le novità della seconda edizione. Sempre più ricca e 'digitale'". L'Uomo Vogue (in Italian). p.106.
↑ Molho, Renata (2015). "L'immaginario in movimento. I fashion film italiani nell'esperienza del Fashion Film Festival Milano". In Bertola, Paola (ed.). A-Z. Il nuovo vocabolario della moda italiana. Mandragora. pp.276–285. ISBN978-8874612857.
1 2 "Movies and shakers on the style scene". Financial Times. 2014-09-19. p.4.
↑ Socha, Miles (2020-06-15). "Fashion Flips Focus from Runway to Film". Women's Wear Daily. p.8.
↑ Veneziani, Maria Teresa (2015-08-29). "Natura ed erotismo. La moda diventa cinema con 180 corti in gara". Corriere della Sera (in Italian).
↑ Illarietti, Davide (2016-09-20). "Protagonisti i giovani e il made in Italy. La curatrice della kermesse cintematografica: terza edizione con 700 pellicole". Corriere della Sera Milano.
↑ Galli, Marta (2016-09-28). "Incontri: Constanza Cavalli Etro". Flair Italia (in Italian).
↑ Mercurio, Carla (2015-09-22). "Constanza Cavalli Etro. Non smetterò mai di sognare". fashion. p.112.
↑ Incardona, Laura (2016-09-21). "Sul grande schermo sfila il talento". Grazia Italia (in Italian).
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