Geotab

Last updated
Geotab Inc.
Company type Private
Industry Telematics
Founded2000
Headquarters Oakville, Ontario
Area served
North America, Latin America, Europe, Australia, Asia, Africa
Key people
Neil Cawse (CEO)
Website www.geotab.com   OOjs UI icon edit-ltr-progressive.svg

Geotab is a Canadian technology company that develops and manufactures telematics and fleet management solutions. It provides hardware devices for automatic vehicle location, including GPS tracking units, and a cloud-based software platform called MyGeotab, which includes services in fleet digitalization and asset tracking.[ citation needed ] The company has over 4 million connected vehicles on its platform. [1] [2]

Contents

Geotab is the largest fleet telematics provider in both Europe and Latin America by number of active subscriptions. [3] [4] The company's platform is used by businesses and public sector organizations.

Geotab is privately owned by CEO Neil Cawse, without outside investors. [2]

History

Geotab was founded in 2000 by Neil Cawse and his siblings in Oakville, Ontario. [5] [2]

In 2012, the company launched its flagship fleet management software platform, MyGeotab. Also in 2012,, the same year it partnered with Sprint to expand within the US market. [6] [7]

The company acquired Strategic Telecom Solutions in 2015, [8] the electric vehicle telematics provider FleetCarma in 2018, [9] Spanish engineering firm Intendia in 2018, [10] and BSM Technologies in 2019. [11]

In 2021, Geotab launched a business unit called Altitude by Geotab (formerly Geotab ITS), which provides transportation data analytics for public and commercial sector projects. [12] The unit has published studies on topics including urban freight efficiency, trucking electrification, and the use of fleet data by fuel retailers. The service uses aggregated and anonymized data to protect the privacy of its customers and their customers. [13]

Geotab has received several large government contracts related to fleet digitalization. In 2017, the company was awarded a blanket purchase agreement by the U.S. Department of Homeland Security, [14] and in 2020, it won a sole-source contract to equip 21,000 vehicles for the U.S. Air Force with its fleet telematics system. [15]

In 2021, Geotab paid a penalty of $438,750 in a settlement with the California Air Resources Board (CARB) for selling non-compliant aftermarket telematics control units in California. [16]

In 2022, the U.S. Court of Federal Claims upheld Geotab's contract with the U.S. Postal Service, valued at up to $301 million, after competitor Samsara filed a bid protest challenging the award. [17]

In 2025, Geotab acquired European and Australian commercial operations for the telematics business of Verizon Connect. [18] That year, Geotab also started offering the Geotab CEO Visionary Award, an annual $25,000 donation recognizing companies that significantly impact the connected vehicle industry. The first winner was Rollins, Inc. [19]

Recognition

In 2019, the company was included in Deloitte's Technology Fast 500 list in North America. [20]

In 2023, it received the “Best Commercial Vehicle Innovator” award from Canadian Business magazine. [21]

References

  1. ↑ "Commercial Fleet Telematics Global Study" (pdf). PTOLEMUS Consulting Group. July 2024. Retrieved September 23, 2025. Geotab remains the global leader with over 4 million active subscriptions.
  2. 1 2 3 Balakrishnan, Anita (2025-01-23). "Geotab's rise from basement to unicorn status". The Logic. Retrieved 2025-11-01.
  3. ↑ "Berg Insight: European Fleet Management Systems to Reach 27.6 Million Units by 2028". The Fast Mode. September 17, 2024. Retrieved September 23, 2025.
  4. ↑ "The installed base of fleet management systems in Latin America will reach 16.6 million units by 2029". Berg Insight. September 10, 2024. Retrieved September 23, 2025.
  5. ↑ "About Geotab". Geotab. Retrieved September 23, 2025.
  6. ↑ "Versatile Geotab Plug-and-Play Fleet Solutions Join Sprint Portfolio | Sprint Newsroom". newsroom.sprint.com. Retrieved 2020-03-24.
  7. ↑ "MyGeotab: What is it and how do I get started?". Geotab Blog. August 26, 2013. Retrieved September 23, 2025.
  8. ↑ "Geotab Acquires Strategic Telecom Solutions". SDM Magazine. November 4, 2015. Retrieved September 23, 2025.
  9. ↑ Record, Brent Davis Record Reporter, Waterloo Region (2018-06-13). "Electric vehicle technology firm charging ahead with new owner". The Record. Retrieved 2023-12-06.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. ↑ Frank (2019-11-21). "Geotab buys Intendia to boost growth in Europe". Global Fleet. Retrieved 2023-12-06.
  11. ↑ "Geotab completes acquisition of BSM Technologies". Geotab. June 3, 2019. Retrieved November 3, 2025.
  12. ↑ Riddle, Nicole. "Geotab Intelligent Transportation Systems (ITS) Helps Government Transportation Leaders Better Move People and Goods Throughout their Jurisdictions". Geotab Website. Geotab Inc. Retrieved 14 September 2021.
  13. ↑ "Our Unwavering Commitment to Data Privacy". Data Privacy - Altitude by Geotab. Altitude by Geotab. Retrieved 15 December 2024.
  14. ↑ December 12; Bookmark +, 2017 • Staff •. "Homeland Security Awards Additional Purchase Agreement for Telematics". www.government-fleet.com. Retrieved 2023-12-06.{{cite web}}: CS1 maint: numeric names: authors list (link)
  15. ↑ "Geotab wins contract for fleet telematics in U.S. Air Force vehicles - GPS World". GPS World - The Business and Technology of Global Navigation and Positioning. 2022-02-02. Retrieved 2023-12-06.
  16. ↑ "Geotab USA, Inc. Settlement". California Air Resources Board. Retrieved September 23, 2025.
  17. ↑ "Samsara loses protest of $300M+ USPS telematics contract award". FedScoop. October 21, 2022. Retrieved September 23, 2025.
  18. ↑ Brown, Chris. "Geotab Buys Verizon Connect's International Commercial Operations". www.automotive-fleet.com. Retrieved 2025-11-01.
  19. ↑ "Rollins Receives First Geotab CEO Visionary Award". Fuels Market News. 2025-09-11. Retrieved 2025-11-08.
  20. ↑ "2019 Deloitte Technology Fast 500" (PDF). Retrieved September 23, 2025.
  21. ↑ "The CB Innovation Awards 2023: Meet the Winners". Canadian Business – How to Do Business Better. Retrieved 18 June 2024.
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