GrabYourWallet

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The correct title of this article is #GrabYourWallet. The omission of the # is due to technical restrictions.
GrabYourWallet founder Shannon Coulter speaks at Day Without a Woman San Francisco, March 2017. Shannon Coulter 20170308-2345.jpg
GrabYourWallet founder Shannon Coulter speaks at Day Without a Woman San Francisco, March 2017.

#GrabYourWallet (also Grab Your Wallet) [1] is an organization and social media campaign that is an umbrella term for economic boycotts against companies that have any connections to Donald Trump in response to the leak of a lewd conversation between Donald Trump and Billy Bush on the set of Access Hollywood where he said "grab them by the pussy". [2] [3] The movement has particularly targeted Uber and Trump's daughter Ivanka Trump's clothing and shoe line, which was carried by Nordstrom before being indefinitely discontinued due to poor sales as a result of the boycott. [4] [5]

Contents

History

GrabYourWallet was started on October 11, 2016, via Twitter by San Francisco marketing strategist Shannon Coulter, [1] [6] [7] with the help of Sue Atencio. [8] Coulter created a list of stores that carried Trump products after the Access Hollywood tape came out. [6] The news from the tape made her physically ill for a few days. [9] On Twitter, she wrote about her "deep ambivalence" about spending money at a place that sold Trump products. [9] She stated that she wanted "to be able to shop with a clear conscience", [7] and did not feel comfortable purchasing items from those who do business with anyone in the Trump family. [10] The name "GrabYourWallet" is a reference to both Trump's comments about women, and to people using their buying power to influence companies. [10] Coulter emphasizes that the movement is non-partisan, and says, "This is a human decency thing. It's about the divisiveness and disrespectfulness of Donald Trump." [11]

Within a month, Shoes.com dropped Ivanka Trump's brand from their website. [12] Interior design company Bellacor dropped the Trump Home brand in November. [13] Both of these companies contacted supporters of the boycott campaign after dropping the Trump lines. [13] By February 2017, 18 companies had stopped carrying Trump brand merchandise. [11]

After Trump was elected president, Coulter created a spreadsheet of companies that do business with Trump family members and distributed the information online and via social media. [1] The sheet also provides alternatives to stores on the boycott list, [14] and has contact information so that consumers can "express their outrage". [15] #GrabYourWallet as a movement grew larger after the election, [14] [8] partly because the campaign became part of the broader anti-Trump movement. [2] Working on the campaign has almost become a full-time job for Coulter. [2]

Nancy Koehn of Harvard Business School told PBS NewsHour that though boycotting businesses is not new, the scope of #GrabYourWallet is unprecedented. [10] She said that the boycott is unique because it is in "resistance or opposition to the current administration". [10]

On Twitter, more than a combined 626 million impressions have amassed. [16] Twitter users use the hashtag #GrabYourWallet, and some independently tweet at businesses carrying Trump merchandise. [6] Captiv8, a social media influence study group, has found that most engagements with the hashtag come from California and New York. [2]

Counter-boycotts

Forbes dubbed it the "Trump effect" and "GrabYourWallet effect", given that when people boycott companies, his supporters pledge to start buying those products and vice versa. [15] [16] Trump supporters started boycotting Nordstrom after they dropped Ivanka Trump's line of clothes. [10] They also took to Amazon.com to make Ivanka Trump's fragrance the best selling fragrance on the site for a week. [17]

Notable boycott targets

Uber

Uber was targeted for its alleged relation to Executive Order 13769, which has also been referred to as a "Muslim ban". [18] As taxi drivers to JFK Airport launched a strike action in solidarity with Muslim refugees, Uber removed surge pricing from the airport where Muslim refugees had been detained upon entry. Uber was also targeted because CEO Travis Kalanick was on President Trump's Strategic and Policy Forum. [19] As a result, a social media campaign called #deleteuber arose and approximately 200,000 users deleted the app. [20] This campaign made Kalanick resign from the council. [21] An email with a statement sent to those who had deleted their accounts said that the company would be assisting refugees and that CEO Kalanick had not joined the council as an endorsement of President Trump. [22] In June 2017, Kalanick resigned as CEO of Uber. [23]

Ivanka Trump

Ivanka Trump in 2016 Ivanka Trump at Aston PA on September 13th, 2016 01 (more cropped).jpg
Ivanka Trump in 2016

In the beginning of the proposed boycott, Nordstrom stated that if customers stopped buying Ivanka Trump's line, as a business decision they would stop carrying it (which they did in February 2017). Nordstrom also acknowledged that customers would counter-boycott if they dropped the line. [24] Before the inauguration of President Trump, Ivanka Trump had announced she would be resigning from her fashion brand. [25] Sales of the line started falling before the 2016 election. [26] In February 2017 President Trump expressed his ire at Nordstrom via Twitter, and White House Press Secretary Sean Spicer called the business decision a "direct attack on President Trump". [27] President Trump's tweet caused Nordstrom's shares to temporarily fall, before rising again by 7%. [28]

Macy's customers have also asked that the company drop Ivanka Trump's line. [29]

Ivanka Trump also faced criticism from Coulter when she promoted her $10,800 gold bracelet to fashion writers after wearing it on an interview about her father on 60 Minutes . [8]

Controversy

In February 2017, President Trump's spokeswoman Kellyanne Conway formally endorsed Ivanka Trump's products on Fox News by saying she was giving the brand a "free commercial", telling viewers to buy Ivanka Trump's products. [30] The statement was seen as a violation of federal ethics laws. [31]

Primary targeted companies

These companies have been identified by grabyourwallet.org as companies that will not be boycotted though they have a connection to President Trump or family members and their businesses. [33]

Companies that have cut ties with Trump family as a result

Related Research Articles

<span class="mw-page-title-main">Nordstrom</span> Multinational chain of luxury department stores founded in the United States

Nordstrom, Inc. is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and a second Nordstrom's shoe store opened in 1923. The growing Nordstrom Best chain began selling clothing in 1963, and became the Nordstrom full-line retailer that presently exists by 1971. The company founded its off-price Nordstrom Rack division in 1973, and grew both full-line and off-price divisions throughout the United States in the following years before expanding into Canada in 2014. In the American market, it competes with department stores including Bloomingdale's, Macy's, Neiman Marcus, and Saks Fifth Avenue.

<span class="mw-page-title-main">Uber</span> American vehicle for hire, freight, food delivery, courier, and parcel delivery company

Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service/ride-hailing, food delivery/package delivery/couriers via Uber Eats and Postmates, and freight transportation. Uber sets fares, which vary using a dynamic pricing model based on local supply and demand at the time of the booking and are quoted to the customer in advance, and receives a commission from each booking. It has operations in approximately 72 countries and 10,500 cities and, with 124 million monthly active users worldwide, it generates an average of 21 million trips per day.

<span class="mw-page-title-main">L.L.Bean</span> American retail company

L.L.Bean is an American privately-held retail company that was founded in 1912 by Leon Leonwood Bean. The company, headquartered in the place in which it was founded, in Freeport, Maine, specializes in clothing and outdoor recreation equipment.

<span class="mw-page-title-main">Ivanka Trump</span> American businesswoman (born 1981)

Ivana Marie "Ivanka" Trump is an American businesswoman and the first daughter of Donald Trump, 45th president of the United States from 2017 to 2021. She was a senior advisor in his administration, and also was the director of the Office of Economic Initiatives and Entrepreneurship. She is the daughter of Trump's first wife, Ivana, and is the first Jewish member of an American first family, having converted before marrying her Jewish husband, Jared Kushner.

<span class="mw-page-title-main">Kellyanne Conway</span> American political consultant and pollster

Kellyanne Elizabeth Conway is an American political consultant and pollster, who served as Senior Counselor to the President in the administration of Donald Trump from 2017 to 2020. She was previously Trump's campaign manager, having been appointed in August 2016; Conway is the first woman to have run a successful U.S. presidential campaign.

Patagonia, Inc. is an American retailer of outdoor clothing. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in 10+ countries globally, as well as factories in 16 countries.

<span class="mw-page-title-main">Bill Gurley</span> American businessman

John William Gurley is an American businessman. He is a general partner at Benchmark, a Silicon Valley venture capital firm in Menlo Park, California. He is listed consistently on the Forbes Midas List and is considered one of technology’s top dealmakers.

<span class="mw-page-title-main">Consumer activism</span> Type of activist behavior

See also Brand activism

MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in New York City after becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for Make-Up Art Cosmetics.

<span class="mw-page-title-main">Dara Khosrowshahi</span> Iranian-American businessman

Dara Khosrowshahi is an Iranian-American businessman and the chief executive officer of Uber. Khosrowshahi was previously CEO of Expedia Group, a company that owns several travel fare aggregators. He is also a member of the board of directors of BET.com and Hotels.com, and previously served on the board of The New York Times Company.

<span class="mw-page-title-main">Travis Kalanick</span> American entrepreneur and former CEO of Uber

Travis Cordell Kalanick is an American businessman best known as the co-founder and former chief executive officer (CEO) of Uber. Previously he worked for Scour, a peer-to-peer file sharing application company, and was the co-founder of Red Swoosh, a peer-to-peer content delivery network that was sold to Akamai Technologies in 2007.

<span class="mw-page-title-main">Emil Michael</span> Egyptian-born American businessman (born 1972)

Emil G. Michael is an Egyptian-born American businessman. Michael was the Senior Vice President of Business and Chief Business Officer at Uber, and the Chief Operating Officer of Klout.

This is a timeline of Uber, which offers a variety of transportation and logistics services and is an early example of the rise of the sharing economy.

Donald Trump <i>Access Hollywood</i> tape Recorded discussion between Donald Trump and Billy Bush in 2005

On October 7, 2016, one month before the United States presidential election, The Washington Post published a video and accompanying article about then-presidential candidate Donald Trump and television host Billy Bush having "an extremely lewd conversation about women" in 2005. Trump and Bush were in a bus on their way to film an episode of Access Hollywood, a show owned by NBCUniversal. In the video, Trump described his attempt to seduce a married woman and indicated he might start kissing a woman that he and Bush were about to meet. He added, "I don't even wait. And when you're a star, they let you do it. You can do anything. ... Grab 'em by the pussy. You can do anything." Commentators and lawyers have described such an action as sexual assault.

<span class="mw-page-title-main">Trump Home</span> Discontinued brand of furniture

Trump Home is a brand of furniture and home items initially marketed by American businessman and former President of the United States Donald Trump and owned by Trump's company, The Trump Organization.

The President's Strategic and Policy Forum was a business forum created by the U.S. President Donald Trump to give the president perspectives from business leaders on how to create jobs and improve growth for the U.S. economy. It consisted of 16 members chaired by Stephen A. Schwarzman, the co-founder of private equity firm The Blackstone Group, and started holding gatherings in February 2017.

<span class="mw-page-title-main">Coach New York</span> American fashion house

Coach New York, commonly known as Coach, is a luxury American fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear. Coach licenses its name and branding to Luxottica for eyewear and Paris-based Interparfums for fragrances. Stuart Vevers has been the executive creative director since 2013.

<span class="mw-page-title-main">Bluemercury</span>

Bluemercury is a chain of American beauty stores founded in 1999 by Marla Malcolm Beck and Barry Beck in Georgetown, Washington, D.C. The stores sell cosmetics, as well as in-store facials and spa treatments. In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015.

<span class="mw-page-title-main">Jeff Jones (executive)</span> American business executive (born 1967)

Jeffrey J. Jones II is an American business executive. He is president and chief executive officer of H&R Block, and formerly held executive posts with Target Corporation, Uber and Gap Inc.

Uber Technologies, Inc. or Uber is an American mobility as a service provider based in San Francisco, California. It currently operates in 10,500 cities across 72 countries.

References

  1. 1 2 3 4 5 6 Taylor, Kate (November 15, 2017). "An anti-Trump movement is calling for the boycott of these 32 retailers". Business Insider. Retrieved February 22, 2017.
  2. 1 2 3 4 5 6 Halzack, Sarah (February 14, 2017). "Grab your wallet: The woman who began boycott of Trump products in US retailers". Independent. Retrieved February 22, 2017.
  3. ↑ "The up-to-date list of companies that sell Trump brands". #grabyourwallet. Archived from the original on February 8, 2017. Retrieved February 22, 2017.
  4. ↑ O'Hara, Mary Emily (February 3, 2017). "Nordstrom drops Ivanka Trump line, citing poor 'performance'". NBC News. Retrieved February 22, 2017.
  5. ↑ Isaac, Mike (February 2, 2017). "Uber C.E.O. to Leave Trump Advisory Council After Criticism". The New York Times . ISSN   0362-4331 . Retrieved February 22, 2017.
  6. 1 2 3 Hyland, Véronique (October 24, 2016). "People Are Using #GrabYourWallet to Boycott Ivanka Trump's Clothing Line". The Cut. Retrieved February 22, 2017.
  7. 1 2 Fernandez, Lisa; Bhattarcharjee, Riya (October 25, 2016). "#GrabYourWallet — Bay Area Woman Leads Trump Boycott". NBC Bay Area. Retrieved February 22, 2017.
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  9. 1 2 Kim, Heeseung (February 15, 2017). "How 1 Woman Launched a Boycott to Take Down the Trumps". Cosmopolitan. Retrieved February 23, 2017.
  10. 1 2 3 4 5 Doerer, Kristen (February 11, 2017). "Upset with Trump the president, consumers boycott Trump the brand". PBS NewsHour. Retrieved February 22, 2017.
  11. 1 2 Flamm, Matthew (February 21, 2017). "Retail Politics: Can Macy's, 'America's Department Store,' Survive in a Divided Nation?". Advertising Age. Retrieved February 23, 2017.
  12. 1 2 Close, Kerry (November 17, 2016). "The Grab Your Wallet Movement Wants People to Boycott Donald Trump-Affiliated Retailers". Money.com . Archived from the original on April 14, 2021. Retrieved February 23, 2017.
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  15. 1 2 Levick, Richard. "The 'Trump Effect': Consumer Boycotts Could Become Pervasive On Both Sides". Forbes. Retrieved February 22, 2017.
  16. 1 2 McGrath, Maggie. "A #GrabYourWallet Effect? Following Nordstrom Drop, Ivanka Trump Line Disappears From Neiman Marcus Website". Forbes . Retrieved February 22, 2017.
  17. ↑ Wile, Rob (February 21, 2017). "Ivanka Trump Supporters Have Made Her Perfume the No. 1 Fragrance on Amazon". Money.com . Archived from the original on August 8, 2020.
  18. ↑ Siddiqui, Falz (January 29, 2017). "Uber triggers protest for collecting fares during taxi strike against refugee ban". Washington Post. Retrieved February 22, 2017.
  19. ↑ Segall, Jeff Zeleny and Laurie (February 2, 2017). "Uber CEO drops out of Trump's business advisory council". CNNMoney. Retrieved February 22, 2017.
  20. ↑ Carson, Biz (February 2, 2017). "Over 200,000 people deleted Uber after the company operated its service at JFK airport during the Trump strike". Business Insider. Retrieved February 22, 2017.
  21. ↑ Etherington, Darrell (February 2, 2017). "Uber CEO Travis Kalanick quits Donald Trump's business advisory council". TechCrunch. Retrieved February 22, 2017.
  22. ↑ Molina, Brett (February 2, 2017). "Uber has an immigration message if you #DeleteUber". USA TODAY. Retrieved February 22, 2017.
  23. ↑ Segall, Laurie (June 21, 2017). "Travis Kalanick resigns as Uber CEO after months of crisis". Money.cnn.com. Retrieved June 27, 2018.
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  25. ↑ McAfee, Tierney (January 10, 2017). "Ivanka Trump Will Resign from Her Job as Husband Jared Kushner Accepts Position as Senior Adviser to the President". People . Retrieved February 22, 2017.
  26. ↑ "Sales of Ivanka Trump apparel slumped at Nordstrom: WSJ report". Reuters. February 11, 2017. Retrieved February 22, 2017.
  27. ↑ Miller, Zeke J. (February 8, 2017). "White House Says Nordstrom Decision Was 'Direct Attack'". Time. Retrieved February 22, 2017.
  28. ↑ Kilgore, Tomi. "Nordstrom recovers from Trump's 'Terrible!' tweet in just 4 minutes". MarketWatch. Retrieved February 22, 2017.
  29. ↑ Johnson, Blanche (February 6, 2017). "Macy's facing pressure to drop Ivanka Trump line". Fox News. Retrieved February 23, 2017.
  30. ↑ Palmeri, Tara (February 12, 2017). "Kellyanne Conway's dangerous game". Politico . Retrieved February 22, 2017.
  31. ↑ Dukakis, Ali (February 14, 2017). "Top Democrat on oversight Panel: Conway's pitch for Ivanka Trump's brand was a 'blatant' violation". ABC News. Retrieved February 22, 2017.
  32. ↑ "Report: T.J. Maxx Tells Employees to Discard Ivanka Merchandise Signs". FOX News Insider. February 8, 2017. Retrieved February 22, 2017.
  33. ↑ "The up-to-date list of companies that sell Trump brands". #grabyourwallet. Archived from the original on September 18, 2021. Retrieved February 22, 2017.
  34. 1 2 3 4 5 6 7 "All the Retailers Who've Dropped Ivanka Trump's Line". Cosmopolitan. February 8, 2017. Retrieved February 23, 2017.
  35. 1 2 Peck, Jamie (February 9, 2017). "The resistance: 1, Ivanka Trump: 0". The Guardian. ISSN   0261-3077 . Retrieved February 23, 2017.
  36. ↑ Peterson, Hayley; Taylor, Kate (February 7, 2017). "Here are all the companies that have cut ties with the Trump family". Business Insider. Retrieved September 17, 2020.
  37. ↑ Rife, Katie (February 12, 2017). "Kmart and Sears don't want to be associated with Ivanka Trump, either" . Retrieved February 22, 2017.
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