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Type | Subsidiary |
---|---|
Founded | 1942 |
Founder | Russell Gray Robert Cone |
Headquarters | , |
Area served | Worldwide |
Key people | Chris Peterson, CEO [1] |
Products | Baby products |
Parent | Newell Brands |
Website | www |
Graco (pronounced gray-co) is an American baby products company based in High Point, North Carolina. [2] It is owned and operated by Newell Brands. Graco offers products including car seats, travel systems, strollers, high chairs, play yards, and baby swings. [3] [4] [5]
Graco was founded in 1942 in Philadelphia, Pennsylvania, by Russell Gray and Robert Cone (hence the name) as Graco Metal Products, a company that fabricated machine and car parts. Rex Thomas (one of two engineers hired to come up with a sustainable product) watched his wife sitting on the porch, rocking their baby in a swing with a string tied to it, while she read a book. Rex went into work the next day and said "why don't we make an automatic baby swing." After 18 months of research and development, the Swyngomatic - the world's first wind-up, automatic baby swing was born in 1955, designed by company engineer Dave Saint. [6]
In 1987, the company pioneered the invention of the Pack N' Play Portable Playard, the world's first portable play yard (designed by Nate Saint, Dave Saint's son).[ citation needed ]
In 1998, Rubbermaid acquired Century, a car seat manufacturer and introduced the SnugRide infant car seat, which has become America's top-selling infant car seat line. Century actually introduced the travel system where a car seat could fit on a stroller for easy transportation. That same year, Graco was acquired by Rubbermaid. A year later in 1999, the company was acquired by Newell Company and Newell became Newell Rubbermaid.
In 2016, Newell Rubbermaid changed its name to Newell Brands when they acquired Jarden. [1]
In 2002, Graco launched the Turbo Booster, a booster seat designed to help parents stay in compliance with many states' passage of laws requiring children to stay in a car seat longer. In 2007, the company purchased established German baby product brand, Teutonia. The same year, the Nautilus 3-in-1 car seat debuted, earning the "Best Bet" designation from Insurance Institute for Highway Safety.[ citation needed ] Then, in 2008, Graco acquired Aprica Kassai, the number one selling baby brand in Japan. In 2014, Newell Rubbermaid acquired American baby brand, Baby Jogger.
In 2021, Graco raised the minimum weight requirements for its boosters after a scathing Propublica report and Congressional subcommittee investigation. [7]
Dorel Industries Inc. is a Canadian company, based in Montreal, Quebec, which designs and manufactures juvenile products and home furnishings. Its Dorel Sports division, sold in 2022, sold bicycles. It was formed in 1987 as a result of a merger between Dorel Co. Ltd., founded in 1962 by Leo Schwartz and Ridgewood Industries, founded in 1969. Dorel employs approximately 10,000 people and its products are sold in over 100 countries.
Various methods of transporting children have been used in different cultures and times. These methods include baby carriages, infant car seats, portable bassinets (carrycots), strollers (pushchairs), slings, backpacks, baskets and bicycle carriers.
Kid Brands, Inc. was a company that designed, developed and distributed infant and juvenile branded products. These products were distributed through mass market, baby super stores, specialty, food, drug, independent, and e-commerce retailers worldwide.
Paper Mate is a division of Sanford L.P., a Newell Brands company that produces writing instruments. Paper Mate's offices are located in Oak Brook, Illinois, along with those of Newell Rubbermaid's other office products divisions.
Newell Brands is an American manufacturer, marketer and distributor of consumer and commercial products. The company's brands and products include Rubbermaid storage and trash containers; home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments glue ; children's products ; cookware and small appliances and fragrance products.
Rubbermaid is an American manufacturer and distributor of household items. It is a subsidiary of Newell Brands. It is best known for producing food storage containers and trash cans. Additionally, it produces sheds, step stools, closets and shelving, laundry baskets, bins, air fresheners and other household items.
Sharpie is a brand of writing implements manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. This article focuses on the legacy Sharpie permanent marker line.
A bassinet, bassinette, or cradle is a bed specifically for babies from birth to about four months. Bassinets are generally designed to work with fixed legs or caster wheels, while cradles are generally designed to provide a rocking or gliding motion. Bassinets and cradles are distinguished from Moses baskets and carry cots, which are designed to be carried and sit directly on the floor or furniture. After four months, babies are often transferred to a crib or cot. In the United States, however, the bedside sleeper is the prevalent option, since they are generally bigger, recommended up to 6 months, and often used up to a year.
Rotring is a former German manufacturing company of technical drawing tools and writing implements. Established in 1928 as a fountain pen manufacturer, Rotring is currently a brand owned by Newell Brands after its acquisition in 1998. The name "Rotring" directly translates to "red ring" which is still placed around the barrel of their pens today. The company's name was changed to Rotring in the early 1970s to match the trademark.
Jarden was an American consumer products company. Formed by the spin out of Ball Corporation's canning business, the company became a wider conglomerate of consumer brands, particularly in the outdoors and home appliances market. Jarden was acquired in 2016 by Newell Rubbermaid, which renamed itself Newell Brands.
Campingaz, formerly Camping Gaz, is a brand of products with compressed, mixed butane/propane gas supplied in small, lightweight, disposable canisters and larger, refillable cylinders designed for use as a fuel while camping and caravanning. The fuel gas is compressed to a liquid and sold in characteristic blue metal containers. The brand name is also used on appliances manufactured for use with the gas: cookers, lanterns, heaters, grills, refrigerators, etc. as well as more general camping equipment such as sleeping bags.
Rawlings Sporting Goods is an American sports equipment manufacturing company based in Town and Country, Missouri. Founded in 1887, Rawlings currently specializes in baseball and softball clothing and equipment, producing gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Footwear includes sneakers, and sandals. The company also sells other accessories such as belts, wallets, and sunglasses.
The Kind + Jugend Innovation Award is a German design award granted annually to the best overall baby product in the areas of design, safety, user-friendliness, degree of innovation, and quality of workmanship. Particular emphasis is placed on innovation and safety, with past winners displaying unique designs and new technology.
Little Tikes is an American manufacturer of children's toys, with headquarters and manufacturing located in Hudson, Ohio. The company also has other manufacturing and distribution facilities in Asia and Europe. Little Tikes' products are mostly low-tech molded plastic toys aimed primarily at infants and young children, for indoor and outdoor use, including its party kitchen and turtle sandbox.
Dymo Corporation is an American manufacturing company of handheld label printers and thermal-transfer printing tape as accessory, embossing tape label makers, and other printers such as CD and DVD labelers and durable medical equipment.
Evenflo is a 100 year old infant feeding brand. Evenflo Feeding, Inc. is headquartered in West Chester, Ohio and has had a presence in Ohio since being founded in 1920 as the Pyramid Rubber Company. Evenflo Feeding manufactures breast pumps, baby bottles, pacifiers and sippy cups.
The Rival Company is an American manufacturer of small appliances that produces products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. It became a wholly owned subsidiary of Holmes Products Corp. in 1999, and later became a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. Jarden, in turn, merged with Newell Rubbermaid in 2016. It is now part of the Newell Brands company.
Goodbaby International Holdings Limited is incorporated in the Cayman Islands and headquartered in Shanghai. It is a durable juvenile products company that is listed on the Main Board of the Hong Kong Stock Exchange (1086:HK). Principally it engages in the manufacturing, designing, research and development, marketing and sale of many child stroller, child seat, and other child products worldwide. It operates brands such as Goodbaby, GB, Cybex, Evenflo, CBX, Rollplay, Happy Dino, Urbini, and other branded kids-children's products.
4moms is an American robotics company specializing in baby products. Founded in March 2005 in Pittsburgh, Pennsylvania, it launched its first product Origami, a self-folding stroller. They are better known as the creator of the momaRoo baby rocker which sold over two million units.
Newell Custom Writing Instruments is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atlanta, Georgia.