Heartfield was a short-lived American guitar manufacturing company, active from 1989 to 1993, studio Globo Som Livre.
The company was a joint operation between the American and the Japanese branches of Fender Musical Instruments Corporation. Guitars were manufactured in Japan. Heartfield produced four models of guitars, each with various sub-model categories. The core models consisted of the RR, Elan, EX, and Talon. [1] The RR series was one of the first to offer retro styling while the Talon was a more mass-produced line targeting metal and hard rock guitarists. Some of the models had active electronics, including built-in effects. [2]
The Talon line of Heartfield guitars is a 'superstrat' design (a portmanteau of super and Stratocaster ) invoking a double-locking Floyd Rose Tremolo, a combination of single coil and humbucker pickups, jumbo frets, thin radius neck, and was aimed primarily at the heavy metal and hard rock genre. Despite a reputable build quality for having been made in the same factory as the Ibanez JEM guitar line, the Talon series incurred high sale prices that discouraged overall sales. At the time, sale prices for the high-end Talon V guitar were listed at US$1169.99. [3] The lack of sales was compounded by the failing value of the Japanese yen in the early 1990s compared to the US Dollar. Add to this the overall decline in popularity of superstrat guitars through the early 1990s, as non-metal genres such as grunge and alternative gained popularity. Heartfield was forced to end operations in 1993.
Notable musicians who have endorsed Heartfield models include: [4]
Ibanez is a Japanese guitar brand owned by Hoshino Gakki. Based in Nagoya, Aichi, Japan, Hoshino Gakki were one of the first Japanese musical instrument companies to gain a significant foothold in import guitar sales in the United States and Europe, as well as the first brand of guitars to mass-produce the seven-string guitar and eight-string guitar. Ibanez manufactures effects, accessories, amps, and instruments in Japan, China, Indonesia, and the United States. As of 2017 they marketed nearly 165 models of bass guitar, 130 acoustic guitars, and more than 300 electric guitars. After Gibson and Fender, Ibanez is considered the third biggest guitar brand.
ESP Company, Limited is a Japanese guitar manufacturer, primarily focused on the production of electric guitars and basses. They are based in both Tokyo and Los Angeles, with distinct product lines for each market. ESP Company manufactures instruments under several names, including "ESP Standard", "ESP Custom Shop", "LTD Guitars and Basses", "Navigator", "Edwards Guitars and Basses", and "Grassroots".
Superstrat is a name for an electric guitar design that resembles a Fender Stratocaster but with differences that clearly distinguish it from a standard Stratocaster, usually to cater to a different playing style. Differences typically include more pointed, aggressive-looking body and neck shapes with increased cutaways to facilitate access to the higher frets, an increased number of frets on the fingerboard, a contoured heel at the neck joint facilitating easier higher fret access, the usage of humbucking pickups, and locking vibrato systems, most commonly the Floyd Rose.
Jackson is a brand of guitars sold by the Fender Musical Instruments Corporation. Jackson was originally an independent manufacturer of electric guitars and electric bass guitars named after its founder, the American luthier Grover Jackson. The company was acquired by Fender in 2002, which manufactures Jackson-branded guitars in its Corona, California, US and Ensenada, Mexico facilities. Low-priced "budget" models are produced by sub-contractors in Indonesia and China.
Hohner Musikinstrumente GmbH & Co. KG is a German manufacturer of musical instruments, founded in 1857 by Matthias Hohner (1833–1902). The roots of the Hohner firm are in Trossingen, Baden-Württemberg. Since its foundation, and though known for its harmonicas, Hohner has manufactured a wide range of instruments, such as kazoos, accordions, recorder flutes, melodicas, banjos, electric, acoustic, resonator and classical guitars, basses, mandolins and ukuleles.
Slingerland is a United States manufacturer of drums. The company was founded in 1912 and enjoyed several decades of prominence in the industry before the 1980s. After ceasing operation in the early 1980s, Slingerland was acquired by Gibson, who briefly revived it and owned it until November 2019, before selling Slingerland to DW Drums, who have announced the intention of re-launching the brand. Slingerland is strongly associated with jazz drummers, such as Gene Krupa and Buddy Rich, who played signature instruments made by the company. Although primarily known for its drums, in the 1930s Slingerland also produced electric and acoustic guitars, violins, mandolins, banjos and ukuleles.
Charvel is a brand of electric guitars founded in the 1970s by Wayne Charvel in Azusa, California and originally headquartered in Glendora, California. Since 2002, Charvel has been under the ownership of Fender Musical Instruments Corporation.
Fernandes Guitars is a guitar brand of Japanese marketing company Fernandes Co. Ltd. It is one of two guitar brands belonging to the company, the other being Burny Guitars which are Gibson guitar replicas. It's parent company originated in 1969 as Saito Musical Instruments before changing its name to Fernandes in 1972. The company started as a distributor of flamenco guitars sub-contracting to Japanese factories to build them. As the company grew, it expanded production to include electric guitars, bass guitars, amplifiers, and accessories to become one of the biggest guitar producers in Japan. Early manufacturing was done by Kawai Gakki whom had guitar building experience from their acquisition of Teisco in 1967. Other major Japanese manufacturers have built guitars for Fernandes under original equipment manufacturer (OEM) arrangements, including Matsumoku, Dyna Gakki, and Tōkai Gakki. From the late 1980s, lower-spec guitars have also been built in Korea and more recently China.
Tokai Gakki Company, Ltd., often referred to as Tokai Guitars, is a Japanese musical instrument manufacturer situated in Hamamatsu city, Shizuoka prefecture. Tokai is one of Japan's leading companies in the business. The company was founded in 1947 by Tadayouki Adachi and remained family-owned until 2021.
Hamer Guitars was an American electric guitar manufacturer founded in 1973, in Wilmette, Illinois, by vintage guitar shop owners Paul Hamer and Jol Dantzig. The company's early instruments featured guitar designs based on the Gibson Explorer and Gibson Flying V (Vector), before adding more traditional Gibson-inspired designs such as the Sunburst. Hamer Guitars is generally considered the first "boutique" vintage-style electric guitar brand that specifically catered to professional musicians, and was the first guitar manufacturer to produce a 12 string bass guitar.
Kramer Guitars is an American manufacturer of electric guitars and basses. Kramer produced aluminum-necked electric guitars and basses in the 1970s and wooden-necked guitars catering to hard rock and heavy metal musicians in the 1980s; Kramer is currently a division of Gibson Guitar Corporation.
The Ibanez RG is a series of electric guitars produced by Hoshino Gakki. The first model in the series, the RG550, was originally released in 1987 and advertised as part of the Roadstar series. That series was renamed "RG" in 1992 and all models since are simply known as RGs.
The Fender Performer was an electric guitar designed by John Page for rock and metal guitarists in the mid-1980s. The Performer was also available as an electric bass.
The Fender HM Strat was an electric guitar produced by Fender Musical Instruments from 1988 until 1992. A relatively radical departure from Leo Fender's classic Stratocaster design, it was Fender's answer to Superstrats produced by manufacturers such as Jackson Guitars and Ibanez. The HM in the guitars name stands for heavy metal.
Fender Japan, Ltd. was a joint venture between Fender Musical Instruments Corporation, Kanda Shokai (神田商会) and Yamano Gakki (山野楽器) and Fujigen Gakki of Matsumoto, Nagano Japan to produce and sell Fender-branded instruments for the Japanese market. The collaboration began in 1982 and ended on March 31, 2015, with Fender's launch of Fender Music Corporation (Japan) taking over the Japanese business effective April 1, 2015 with a Fender-manufactured product line. The Japanese-made Fender guitars sold by Fender Music Corporation (Japan) have since been categorized as the "Japan Exclusive" series.
Grover Jackson is an American luthier best known for designing and making various guitar models at Jackson Guitars, such as Jackson Rhoads and Jackson Soloist during the 1980s.
The Jackson DK2M is a superstrat variant of the Dinky line of electric guitars made by Jackson Guitars, specifically the Pro Series. Introduced in January 2006, at one point it became Jackson's top import seller until it was dropped from the 2010 line. Its full name is the Jackson Pro Series DK2M Dinky and was manufactured in Japan using bolt-on neck construction in a scale length of 25.5”. The DK2M had a 2007 MSRP of $857–999, depending on finish, while street price ranged from $600–700. The Jackson DK2M was reintroduced to the market in 2012, and is now manufactured in Mexico. A molded case is optional.
The Yamaha Corporation is a multinational corporation and conglomerate based in Japan with a wide range of products and services, predominantly musical instruments, motorcycles, power sports equipment and electronics.
Blade Guitars is a manufacturer of electric guitars and bass guitars founded by luthier Gary Levinson in 1987. Levinson had been repairing guitars since 1964 and, in 1977, during his graduate studies at the University of Basel, Switzerland, he founded Guitars by Levinson. Using the experience he gathered from his work, he decided to start Blade Guitars in 1985. By 1986, he was refining the idea of a line of guitars based on the concept he defines as "Classic Design, Creative Technology"; at this time, he was also determining the features that would characterize his range of guitars. In January 1987, a manufacturing deal was reached for the production of the guitars. Blade Guitars made their debut in October 1987, at the music show of Tokyo. Their presentation at the Frankfurt Musikmesse in 1988 signalled their European launch.