Company type | Private |
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Industry | Musical instruments |
Founded | 1883Brooklyn, New York City | in
Founder | Friedrich Gretsch |
Headquarters | , |
Key people | |
Products |
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Divisions |
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Website | Gretsch.com |
Gretsch is an American company that manufactures and markets musical instruments. The company was founded in 1883 in Brooklyn, New York by Friedrich Gretsch, a 27-year-old German immigrant, shortly after his arrival to the United States. Friedrich Gretsch manufactured banjos, tambourines, and drums until his death in 1895. In 1916, his son, Fred Gretsch Sr. moved operations to a larger facility where Gretsch went on to become a prominent manufacturer of American musical instruments. Through the years, Gretsch has manufactured a wide range of instruments, though they currently focus on electric, acoustic and resonator guitars, basses, ukuleles, [2] and drums. [1]
Gretsch instruments enjoyed market prominence by the 1950s. In 1954, Gretsch began a collaboration with guitarist Chet Atkins to manufacture a line of electric guitars with Atkins' endorsement, resulting in the Gretsch 6120 hollowbody guitar and other later models such as the Country Gentleman. Electric guitars before 1957 used single coil pickups that have significant hum problems as an inherent part of their design. Frustration with the hum of these pickups prompted Atkins to collaborate with American inventor and engineer Ray Butts on the development of a new "humbucking" pickup by connecting two single-coil pickups serially and out of phase. This resulted in what may have been the first humbucker pickup (a claim lost to Gibson Guitars because Gibson was able to file a patent for their humbucker design first). Butts' design became the Gretsch Filter'Tron and was used on Gretsch guitars beginning in 1957, and is highly regarded for its unique sound properties. The popularity of Gretsch guitars soared in the mid-1960s because of its association with Beatles guitarist George Harrison, who played Gretsch guitars beginning in the band's early years.
Gretsch was founded in 1883 by Friedrich Gretsch, a young German immigrant who opened his own musical instrument shop on 128 Middleton Street in Brooklyn, New York that year. His shop was designed for the manufacture of banjos, tambourines and drums, with the company experiencing some success catering to marching bands. [3] The operation moved to South 4th Street in 1894. In 1895, Gretsch died at the age of 39 and the company was taken over by his wife and fifteen-year-old son Fred. [4]
Fred Gretsch expanded the business, incorporating it and adding Gretsch Building #1 at 109 South 5th Street in 1903, Gretsch Building #2 at 104-114 South 4th Street in 1910, and a new ten-story Gretsch Building #4 at 60 Broadway in 1916. [3] [5] The company ultimately owned or operated six properties in the immediate area, including a warehouse on Dunham Place. Gretsch Building #4 was owned by the Gretsch family until 1999.
The first Gretsch branded guitar was produced in 1928, but was one of 3000 instruments in the Gretsch catalog, with it still being primarily a drum company. [3]
WWII marked a transitional period for Gretsch when Fred Gretsch Sr. handed over the family business to his son, Fred Gretsch Jr., after retiring in 1942. Soon after taking over, Fred Jr. left to serve as a Navy commander, leaving the business in the hands of his younger brother, William Walter "Bill" Gretsch. Bill Gretsch died in 1948 and the company was again run by Fred Jr. [6] [3]
In the post-war period, Gretsch brought a greater focus on electric guitars. Fred Jr and Gretsch employees Christopher 'Duke' Kramer and Jimmie Webster worked with Chet Atkins to overhaul the look and sound of Gretsch electric guitars. [3]
By the mid-1950s the company introduced several models, including the 6120 "Nashville," and the 6128 Duo Jet chambered "solid body", which was played by Bo Diddley. [7] Two other models were introduced - the Country Club, and the White Falcon. [8] [9] [3]
In 1954, Webster suggested adding the sparkle finishes from Gretsch drums onto their guitars, resulting in the Gretsch Sparkle Jet. He was also inspired by the American cars of the era in introducing new finishes to their guitars. [1] [10] [11]
During this time, Chet Atkins became an endorser of Gretsch and they sold guitars with Atkins' name on the pickguard. [12] Atkins' endorsement, along with the use of Gretsch guitars by rock n roll artists such as Eddie Cochran and Duane Eddy, helped increase sales of Gretsch guitars. [11]
After The Beatles first appearance on the Ed Sullivan Show, Gretsch sales soared overnight, due to George Harrison playing a Gretsch Country Gentleman for the performance. [1] [11]
Fred Gretsch never found a suitable successor, and in 1967 Gretsch was sold to Baldwin Pianos, [13] becoming a subsidiary of that firm. Mid-1969, Baldwin moved Gretsch instrument manufacturing operations from Brooklyn to a plant in DeQueen, Arkansas. [3]
In 1983, Baldwin's holding company and several of its subsidiaries were forced into bankruptcy. At the time it was the largest bankruptcy ever, with a total debt of over $9 billion. [14] In 1984, former Baldwin CEO Richard Harrison bought the Baldwin music divisions and brought back former Gretsch employee, Duke Kramer, to run the Gretsch division. [15] [3]
In 1985, the Gretsch company once again came under the leadership of the Gretsch family when Fred W. Gretsch, great-grandson of Friedrich and nephew of Fred Gretsch Jr, assumed presidency of the company. [1] [16] The first Gretsch guitars after Fred W Gretsch became president were released in 1988. They were a series of Traveling Wilburys commemorative guitars, which bore little resemblance to prior Gretsch models. In 1989, Gretsch restarted large-scale production of new guitars based on classic Gretsch models. [17] [15]
In 1999, the Bigsby Electric Guitars brand was sold to Gretsch. In 2019, Gretsch sold the Bigsby brand to Fender. [18]
In late 2002, Gretsch and the Fender Musical Instruments Corporation reached an agreement giving Fender control over marketing, production, and distribution of guitars, with the Gretsch family retaining ownership of the company. [19]
An electric guitar is a guitar that requires external electric sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickups to convert the vibration of its strings into electrical signals, which ultimately are reproduced as sound by loudspeakers. The sound is sometimes shaped or electronically altered to achieve different timbres or tonal qualities via amplifier settings or knobs on the guitar. Often, this is done through the use of effects such as reverb, distortion and "overdrive"; the latter is considered to be a key element of electric blues guitar music and jazz, rock and heavy metal guitar playing. Designs also exist combining attributes of electric and acoustic guitars: the semi-acoustic and acoustic-electric guitars.
A humbucker, humbucking pickup, or double coil, is a guitar pickup that uses two wire coils to cancel out noisy interference from coil pickups. Humbucking coils are also used in dynamic microphones to cancel electromagnetic hum. Humbuckers are one of two main types of guitar pickups. The other is single coil.
The Fender Musical Instruments Corporation is an American manufacturer and marketer of musical instruments and amplifiers. Fender produces acoustic guitars, bass amplifiers and public address equipment; however, it is best known for its solid-body electric guitars and bass guitars, particularly the Stratocaster, Telecaster, Jaguar, Jazzmaster, Precision Bass, and the Jazz Bass. The company was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946. Andy Mooney has served as the chief executive officer (CEO) since June 2015.
A semi-acoustic guitar, also known as a hollow-body electric guitar, is a type of electric guitar designed to be played with a guitar amplifier featuring a fully or partly hollow body and at least one electromagnetic pickup. First created in the 1930s, they became popular in jazz and blues, where they remain widely used, and the early period of rock & roll, though they were later largely supplanted by solid-body electric guitars in rock.
The Gibson ES-335 is a semi-hollow body semi-acoustic guitar introduced by the Gibson Guitar Corporation as part of its ES series in 1958. It has a solid maple wood block running through the center of its body with hollow upper bouts and two violin-style f-holes cut into the top over the hollow chambers. Gibson has released numerous variations and models based on the ES-335.
The Gretsch 6120 is a hollow body electric guitar with f-holes, manufactured by Gretsch and first appearing in the mid-1950s with the endorsement of Chet Atkins. It was quickly adopted by rockabilly artists Eddie Cochran, Duane Eddy, and later by Eric Clapton, Brian Setzer, Reverend Horton Heat, and many others. Pete Townshend received one as a gift from Joe Walsh in 1970, which he would later use on recordings for Who's Next and Quadrophenia. It has been Manu Chao’s preferred electric guitar to play live since 2002. Poison Ivy Rorschach of The Cramps notably played a 1958 Gretsch 6120, which she bought in 1985. She said it was her favourite guitar to play. After George Harrison played Gretsch Country Gentleman and Tennessean models, Gretsch found that they could scarcely keep up with demand.
Variax was the name of a line of guitars developed and marketed by Line 6 between 2002 and 2023. They differed from typical electric and acoustic guitars in that internal electronics processed the sound from individual strings to model (replicate) the sound of specific guitars and other instruments. The maker claims it was the first guitar family able to emulate the tones of other notable electric and acoustic guitars. It also provided a banjo and a sitar tone. The Variax was available primarily in electric guitar models, but acoustic and electric bass guitar models have also been available in the past.
The Fender Esquire was a solid-body electric guitar manufactured by the Fender Musical Instruments Corporation of Los Angeles. It was the first solid-bodied guitar marketed by the company, and made its debut in 1950.
Joseph Raymond Butts was an American inventor and engineer best known for designing several devices that influenced the evolution of electrified music, in particular those used with the electric guitar. Most notably, Butts is the inventor of the EchoSonic, a guitar amplifier with a built-in tape echo, and the FilterTron, the first humbucker guitar pickup. He was active in other fields from studio equipment maintenance to sound engineering, and had intimate working relationships with people such as Sam Phillips at Sun Studios and Chet Atkins.
The Squier Super-Sonic is an electric guitar manufactured by the Fender Musical Instruments Corporation, originally marketed under their Squier brand. The design, conceived by former Squier marketing manager Joe Carducci, is said to have been inspired by a photograph in which Jimi Hendrix is pictured playing a Fender Jazzmaster upside down.
Burns Guitars London is an English manufacturer of electric guitars and bass guitars, founded by Alice Louise Farrell (1908–1993) and James Ormston (Jim) Burns (1925–1998) in 1959.
The Gretsch White Falcon is an electric hollow-body guitar introduced in 1954 by Gretsch.
Gretsch Drums is a division of American musical instrument manufacturer Gretsch. The company was founded in Brooklyn, New York, in 1883. Gretsch drum kits have been used by many notable drummers including Max Roach, Tony Williams, Art Blakey, Vinnie Colaiuta, Mark Guiliana, Phil Collins, Charlie Watts, Taylor Hawkins, Mitch Mitchell and Steve Ferrone.
The Gibson ES series of semi-acoustic guitars are manufactured by the Gibson Guitar Corporation.
The Gretsch 6128 is a chambered solid body electric guitar which has been manufactured by Gretsch since 1953.
The Gretsch G6131, popularly known as the Gretsch Jet Firebird, is an electric guitar made by Gretsch. The most popular use of this guitar is by late AC/DC rhythm guitarist Malcolm Young and Crowded House lead singer and Split Enz co-frontman Neil Finn.
The Fender Telecaster, colloquially known as the tele, is an electric guitar produced by Fender. Together with its sister model the Esquire, it was the world's first mass-produced, commercially successful solid-body electric guitar. Its simple yet effective design and revolutionary sound broke ground and set trends in electric guitar manufacturing and popular music. Many prominent rock musicians have been associated with the Telecaster for use in studio recording and live performances, most notably Bruce Springsteen, Prince, Luis Alberto Spinetta, Keith Richards and George Harrison.
The EchoSonic is a guitar amplifier made by Ray Butts. It was the first portable guitar amplifier with a built-in tape echo effect, and it allowed guitar players to use slapback echo, which dominated 1950s rock and roll guitar playing, on stage. He built the first one in 1953 and sold the second one to Chet Atkins in 1954. He built fewer than seventy of those amplifiers; one of them was bought by Sam Phillips and then used by Scotty Moore on every recording he made with Elvis Presley, from the 1955 hit song "Mystery Train" to the 1968 TV program Comeback Special. Deke Dickerson called the amplifier the Holy Grail of rockabilly music.
The Fender Cabronita Telecaster is a class of guitars built by Fender Musical Instruments Corporation based on their Telecaster body shape. The name Cabronita is Spanish slang and roughly translates as little bastard or little devil. While retaining the shape and general feel of a Telecaster, they are a radical departure from the traditional electronics and sounds associated with the instrument. Like virtually all Telecaster submodels, they are labeled simply as a Fender Telecaster on the headstock logo, identifiable only by their features.
Bigsby is a brand of guitars and guitar accessories that operated as an independent company by Paul Bigsby until 1966 when it was purchased by ex-Gibson executive Ted McCarty. In 1999, the brand was acquired by Gretsch from McCarty, which owned it until 2019, when Bigsby was sold to Fender Musical Instruments Corporation.
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