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Company type | Subsidiary |
---|---|
Industry | Musical instruments |
Founded | 1987 |
Headquarters | , United States |
Area served | Worldwide |
Key people | John Page and Michael Stevens |
Products | Electric guitars Bass guitars |
Owner | Fender |
Website | fendercustomshop.com |
The Fender Custom Shop is a division of Fender Musical Instruments Corporation, housed within its headquarters complex in Corona, Riverside County, California. The Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition high end quality guitars, builds limited edition amplifiers, and does some research & design for the parent company.
For nearly 20 years (since 1965), Fender was owned and operated by CBS. Many guitar players felt that the interests of CBS were at odds with the marketplace and profits declined. In 1984, CBS sold the rights to the Fender name and designs to an investor group of employees led by Bill Schultz who launched Fender Musical Instruments Corporation (FMIC).
The Fender Custom Shop began in 1987, under the supervision of then-CEO Schultz. The initial staff comprised only two Master Builders (John Page, Michael Stevens) and a Haas VF4 CNC machine (modified for woodwork) that cuts three bodies or four necks at once. The primary intent of the Fender Custom Shop was to create instruments in the tradition of Leo Fender and his staff at the original Fender facilities in Fullerton, CA, accommodating famous endorsers and other discerning players who wanted the accuracy, detail, and quality—as well as customization and personal touches—that were widely perceived as omitted under the tutelage of CBS, and considered lacking on the revamped Fender's mass-produced instruments. In 1991, the Fender Custom Amp Shop was created and housed in Scottsdale, Arizona. Seven years later, Fender USA manufacturing, R&D and Custom Shop divisions, were moved to its present location in Corona, California.
The Fender Custom Shop employs over fifty craftsmen and produces both custom one-off projects and limited CNC-tooled production runs. The 2023 roster of master builders are: Dale Wilson, Paul Waller, Jason Smith, Yuriy Shishkov, Todd Krause, Dennis Galuszka, Greg Fessler, Kyle McMillin, Vincent van Trigt, Austin MacNutt, Andy Hicks, David Brown, Ron Thorn, and Levi Perry. [1]
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The Fender Custom Shop has produced a huge range of instruments, often limited in number, which reflect its original mission as a link between the needs of specific players and the Fender corporation and their established designs and innovations as a whole.
First and foremost, the Custom Shop creates one-off products, not explicitly intended for the public, designed to meet the needs of specific artists. Examples include the tweed Twin remakes crafted by hand by John Suhr for Eric Clapton, and later delivered to Mark Knopfler and B.B. King, the Jag-Stang model designed with help from Kurt Cobain and later manufactured by Fender Japan, and the Danny Gatton Telecaster, a very early Custom Shop effort that eventually mutated into a limited production item.
Closely related, and in some cases a direct result of collaborations with and for specific players, are the artist models that are specifically available to the public. Some of these models are designed to be near-exact replicas of a noted player's trademark instrument—including the "relic" treatment and the various degrees of ageing (patterns of wear, modifications, stickers and abuse)—such as in the case of the Jeff Beck Tribute Esquire, the Jaco Pastorius ersatz fretless Jazz Bass, and a replica model of Stevie Ray Vaughan's heavily weathered trademark Stratocaster. These models are meticulously crafted by hand, under the supervision of one luthier as opposed to part of an assembly line. Fender makes this distinction by tagging these models as 'Master Built' and 'Team Built'. These instruments are designed to closely replicate the original examples and are very limited in number and often extremely expensive. Far more common under the Custom Shop banner are production models commissioned by players and made available to the general public, albeit in more limited quantity than Fender's standard lines. This line includes high-end models in series such as Custom Classics, Showmasters and Time Machines. Examples of guitars designed by specific players and manufactured by the Custom Shop include signature guitars for David Gilmour, Eric Clapton, Jeff Beck, Albert Collins, Merle Haggard, and John5.
Some models, such as the aforementioned Jag-Stang and the Venus model, designed with Courtney Love, are designed by the Custom Shop but manufactured by Fender's Far-Eastern import facilities, and in the case of the Venus model, Fender's low budget offshoot Squier. For further confusion, several models are available from both the Custom Shop, and made in the US, and from Fender Musical Instruments' overseas facilities, often in much less limited quantity, and for much less cost.
An offshoot of Fender's forays into replicating the look of heavily worn instruments was the introduction of the Fender Relic series in the late 1990s. Urban legend states that idea came as guitarist Keith Richards of the British rock group The Rolling Stones told the Custom Shop that some replicas he commissioned for a Stones tour 'looked too new', stating: "Bash 'em up a bit and I'll play 'em," but this has been denied by multiple Fender employees and Richards himself. [2] The true story stemmed from Stones' producer Don Was. In 1994 Jay W. Black, one of the Senior Master Builders at the time, attended a Stones recording session in Los Angeles. Was wanted Black to beat up his new Sadowsky bass that he was due to play with Bonnie Raitt at a Grammy Awards ceremony because he felt "it looked too squeaky clean". [3]
The Relic models are finished in a shabby chic style and aspire to perfectly replicate vintage instruments, both in terms of the parts, design and finishes used, as well in the varying degrees of wear typically found on a 40- to 50-year-old instrument. Fender tarnishes metal parts, purposely marks and scratches paintjobs, yellows and cracks plastic parts, and cigarette burns marks in the headstock (some players allegedly timed jam sessions by cigarette burn time). "Relic-ing" is controversial among players who question the logic of paying a premium for a deliberately damaged instrument. Fender offers grades of wear in the relic series, from light to very heavy 'wear', and has since introduced a line of 'NOS' (new old stock) and 'Closet Classic' instruments that employ period-correct parts, designs and finishes but do not feature faux abuse, weathering, or aging.
Recently, the Fender Custom Shop has devoted much time and resources to creating limited 'Art' guitars and basses. Generally shown off at the annual NAMM Show, these instruments are generally geared more towards guitar collectors than players and are often created to tie in with other industries as collector items, such as guitars created as a tribute to, and under the design influence of Ford's Mustang automobile. Many of the Art guitars created by the Custom Shop vastly expand upon Leo Fender's historical decorative innovations, who originally pioneered the use of custom colors on their instruments, which are essentially based on traditional designs but do not strive for accuracy to specific models.
The Fender Custom Amp Shop, a subset of the Custom Shop, has produced several limited-run amplifiers during its existence. Examples include the Tone-Master, Prosonic, Tweed Reissue Twin Reverb, and Two-Tone models.
Fender also produces Fender Custom Shop calendars, which feature its many different guitars and basses.
The Fender Stratocaster, colloquially known as the Strat, is a model of electric guitar designed between 1952 and 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporation has continuously manufactured the Stratocaster since 1954. It is a double-cutaway guitar, with an extended top "horn" shape for balance. "Stratocaster" and "Strat" are trademark terms belonging to Fender. Guitars that duplicate the Stratocaster by other manufacturers are sometimes called S-Type or ST-type guitars. Many prominent rock musicians have been associated with the Stratocaster for use in studio recording and live performances, most notably Eric Clapton, Buddy Holly, David Gilmour, Mark Knopfler, Jimi Hendrix, Stevie Ray Vaughan, John Frusciante, Jeff Beck, George Harrison, and Tom Petty.
The Fender Musical Instruments Corporation is an American manufacturer and marketer of musical instruments and amplifiers. Fender produces acoustic guitars, bass amplifiers and public address equipment; however, it is best known for its solid-body electric guitars and bass guitars, particularly the Stratocaster, Telecaster, Jaguar, Jazzmaster, Precision Bass, and the Jazz Bass. The company was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946. Andy Mooney has served as the chief executive officer (CEO) since June 2015.
ESP Company, Limited is a Japanese guitar manufacturer, primarily focused on the production of electric guitars and basses. They are based in both Tokyo and Los Angeles, with distinct product lines for each market. ESP Company manufactures instruments under several names, including "ESP Standard", "ESP Custom Shop", "LTD Guitars and Basses", "Navigator", "Edwards Guitars and Basses", and "Grassroots".
The Fender Jaguar is an electric guitar by Fender Musical Instruments characterized by an offset-waist body, a relatively unusual switching system with two separate circuits for lead and rhythm, and a short-scale 24" neck. Owing some roots to the Jazzmaster, it was introduced in 1962 as Fender's feature-laden top-of-the-line model, designed to lure players from Gibson. During its initial 13-year production run, the Jaguar did not sell as well as the less expensive Stratocaster and Telecaster, and achieved its most noticeable popularity in the surf music scene. After the Jaguar was taken out of production in 1975, vintage Jaguars became popular first with American punk rock players, and then more so during the alternative rock, shoegazing and indie rock movements of the 1980s and 1990s. Fender began making a version in Japan in the mid-1980s, and then introduced a USA-made reissue in 1999. Since then, Fender has made a variety of Jaguars in America, Mexico, Indonesia and China under both the Fender and Squier labels. Original vintage Jaguars sell for many times their original price.
The Fender Jag-Stang is an electric guitar produced by Fender and designed by Nirvana frontman Kurt Cobain. It was intended as a hybrid of two Fender electric guitars models: the Jaguar and the Mustang.
Music Man is an American guitar and bass guitar manufacturer. Originally formed in 1971 by Forrest White and Tom Walker, along with Leo Fender as a silent partner, the company started manufacturing electric and bass guitars under the Music Man name in 1974. In 1984 it was acquired by Ernie Ball, and renamed Ernie Ball Music Man.
The Fender Jazz Bass is the second model of electric bass created by Leo Fender. It is distinct from the Precision Bass in that its tone is brighter and richer in the midrange and treble with less emphasis on the fundamental frequency. The body shape is also different from the Precision Bass, in that the Precision Bass has a symmetrical lower bout on the body, designed after the Telecaster and Stratocaster lines of guitars, while the Jazz Bass has an offset lower bout, mimicking the design aesthetic of the Jaguar and Jazzmaster guitars.
Jackson is a brand of guitars sold by the Fender Musical Instruments Corporation. Jackson was originally an independent manufacturer of electric guitars and electric bass guitars named after its founder, the American luthier Grover Jackson. The company was acquired by Fender in 2002, which manufactures Jackson-branded guitars in its Corona, California, US and Ensenada, Mexico facilities. Low-priced "budget" models are produced by sub-contractors in Indonesia and China.
The Fender Eric Clapton Stratocaster is the signature model electric guitar of English guitarist Eric Clapton. It was the first signature model guitar released by Fender.
Fender amplifiers are electric instrument amplifiers produced by the Fender Musical Instruments Corporation. The first guitar amplifiers attributed to Leo Fender were manufactured by the K&F Manufacturing Corporation (K&F) between 1945 and 1946. Later, Fender began building its own line of electric guitars. Fender amplifiers would become favorites of guitarists like Jimi Hendrix, Eric Clapton, and Stevie Ray Vaughan, also known in these cases for playing Fender guitars.
Charvel is a brand of electric guitars founded in the 1970s by Wayne Charvel in Azusa, California and originally headquartered in Glendora, California. Since 2002, Charvel has been under the ownership of Fender Musical Instruments Corporation.
Hamer Guitars was an American electric guitar manufacturer founded in 1973, in Wilmette, Illinois, by vintage guitar shop owners Paul Hamer and Jol Dantzig. The company's early instruments featured guitar designs based on the Gibson Explorer and Gibson Flying V (Vector), before adding more traditional Gibson-inspired designs such as the Sunburst. Hamer Guitars is generally considered the first "boutique" vintage-style electric guitar brand that specifically catered to professional musicians, and was the first guitar manufacturer to produce a 12 string bass guitar.
Schecter Guitar Research, commonly known simply as Schecter, is an American manufacturing company founded in 1976 by David Schecter, which originally produced only replacement parts for existing guitars from manufacturers such as Fender and Gibson.
The Guild Guitar Company is a United States–based guitar manufacturer founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, a former executive with the Epiphone Guitar Company. The brand name currently exists as a brand under Córdoba Music Group. In February 2023, The Yamaha Guitar Group acquired Cordoba Music Group.
Greco is a Japanese guitar brand owned by the Kanda Shokai Corporation (in Japanese) 神田商会, a musical instrument wholesaler mostly known for being part of Fender Japan. Instruments manufactured with the name "Greco" are electric and acoustic guitars.
James Tyler Guitars is a manufacturer of electric guitars. The company was located near Van Nuys, California and established in 1972. Consequently reaching the public eye through studio musicians like Dann Huff, Michael Landau, and Neil Stubenhaus. The company is known for creating custom high end guitars, with an unusual headstock, and guitar body finishes with names like "psychedelic vomit", "burning water", and "caramel cappuccino shmear".
Suhr Guitars is an American company that manufactures electric guitars and basses, guitar amplifiers, and effect units. The company is based in Lake Elsinore, California and was founded in 1997 by John Suhr, who "has a reputation for building exquisitely crafted guitars" and Steve Smith.
Guitar manufacturing is the use of machines, tools, and labor in the production of electric and acoustic guitars. This phrase may be in reference to handcrafting guitars using traditional methods or assembly line production in large quantities using modern methods. Guitar manufacturing can also be broken into several categories such as body manufacturing and neck manufacturing, among others. Guitar manufacturing includes the production of alto, classical, tenor, and bass tuned guitars.
The Fender Telecaster, colloquially known as the tele, is an electric guitar produced by Fender. Together with its sister model the Esquire, it was the world's first mass-produced, commercially successful solid-body electric guitar. Its simple yet effective design and revolutionary sound broke ground and set trends in electric guitar manufacturing and popular music. Many prominent rock musicians have been associated with the Telecaster for use in studio recording and live performances, most notably Bruce Springsteen, Luis Alberto Spinetta, Keith Richards and George Harrison.
In electric guitars, relic'ing is the process of distressing a guitar to mimic the worn appearance and broken-in feel of older, vintage guitars. Relic'ing is done to both new guitars by their manufacturer, typically as "aged" replicas of models from sought-after years, and to used guitars by their owners as a popular DIY project. Types of wear emulated can include faded or worn finishes, tarnished hardware, and scrapes, dents, and stains. There is no established methodology to intentionally aging a guitar. The process can include tools as varied as sandpaper, steel wool, bathroom cleaner, coffee, razor blades, hair dryers, and car keys, among other things.