A telephone directory, commonly called a telephone book, telephone address book, phone book, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by name and address to be found.
The Minitel was a videotex online service accessible through telephone lines, and was the world's most successful online service prior to the World Wide Web. It was invented in Cesson-Sévigné, near Rennes in Brittany, France.
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories of businesses.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called "small ads" in Britain.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Thomson Local is a local business telephone directory, published up until 2016 in the United Kingdom by Thomson Directories Ltd from its former head office at Thomson House in Farnborough, Hampshire.
KCOM Group is a UK communications and IT services provider. Its headquarters are in the city of Kingston upon Hull, a unitary authority in the ceremonial county of the East Riding of Yorkshire, and it serves local residents and businesses with Internet and telephony services. It was listed on the London Stock Exchange but is now privately owned by Macquarie Group.
Hibu, formerly Yell Group plc, is a multinational directories and internet services company headquartered in Reading, Berkshire, UK. It has operations in the United Kingdom, the United States, and Spain. It has its origins in the yellow pages division of the privatised British telecommunications operator BT Group.
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.
YP Texas Region Yellow Pages LLC is a division of YP Holdings that publishes telephone directories to Southwestern Bell customers for AT&T.
Windstream Holdings, Inc., also doing business as Windstream Communications or Windstream, is a provider of voice and data network communications, and managed services, to businesses in the United States. The company also offers residential broadband, phone and digital TV services to consumers within its coverage area. It is the ninth largest residential telephone provider in the country with service covering more than 8.1 million people in 21 states.
Dex One Corporation was an American marketing company providing online, mobile and print search marketing via their DexKnows.com website, print yellow pages directories and pay-per-click ad networks in the U.S.
Pay-per-call is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or per conversion. It is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service. Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones and claim that it reduces the costs of on-line click fraud.
A reverse telephone directory is a collection of telephone numbers and associated customer details. However, unlike a standard telephone directory, where the user uses customer's details in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location. Since Electronic Yellow Pages are not limited by space considerations, they often contain far more comprehensive business information such as vicinity maps, company profiles, product information, and more.
Valley Yellow Pages is owned by AGI Publishing, Inc., and is an independent Yellow Pages directory publisher serving 45 markets in Northern and Central California. An independent Yellow Pages publisher is a company that publishes Yellow Pages directories as alternatives to the local phone companies. The independent directories include similar headings and advertisements, and are distributed to local households and businesses in the market areas. Advertisements are sold to local businesses as an alternative choice to the traditional phone companies. This helps to keep local market Yellow Pages advertising costs down.
Citiservi is an internet marketplace evolution of the old yellow pages, launched in May 2009. Citiservi allows service providers and consumers to find each other and compare quotes. Its main markets are USA and Spain.
Yell, also known as Yell UK, is the subsidiary in the United Kingdom of global media organisation hibu. Operating in the online marketing space as of July 2021, Yell has created over 110,000 websites and managed 90,000 PPC campaigns for customers in the United Kingdom. Yell has been publishing yellow pages since 1966 originally as a portion of the General Post Office, and launched its Yell.com website in January 1996.
White Pages Australia is a formerly government-owned and now-privatised directory of contact information for people and business entities within Australia. Originally only in the form of a print book delivered to all households for several decades, it now also exists online.
