Jet (magazine)

Last updated

Acquanetta Jet 252.jpg
February 14, 1952, cover with Acquanetta
Former editorsMitzi Miller, Mira Lowe, Sylvia P. Flanagan, Robert E. Johnson
Categories News magazine
Frequencyonline, formerly a print weekly
PublisherEbony Media Operations, LLC
Johnson Publishing Company
Total circulation
(June, 2012)
1.1 million
Founder John H. Johnson
First issueNovember 1, 1951;69 years ago (1951-11-01)
Final issueJune 2014 (2014-06)(print)
continuing in digital (2014)
Country United States
Based in Los Angeles, California, U.S. [1]
ISSN 0021-5996

Jet is an American weekly magazine that focuses on news, culture, and entertainment related to the African-American community. Founded in November 1951 by John H. Johnson of the Johnson Publishing Company in Chicago, Illinois. [2] [3] The magazine was billed as "The Weekly Negro News Magazine". Jet chronicled the civil rights movement from its earliest years, including the murder of Emmett Till, the Montgomery bus boycott, and the activities of civil rights leader Martin Luther King Jr.


First published on November 1, 1951, in small digest-sized format from its inception, Jet printed in all or mostly black-and-white until its December 27, 1999, issue. In 2009, Jet's publishing format was changed; it was published every week with a double issue published once each month. Johnson Publishing Company published the final print issue on June 23, 2014, continuing solely as a digital magazine app. [4] [5] In 2016, Johnson Publishing sold Jet and its sister publication Ebony to private equity firm Clear View Group. The publishing company is now known as Ebony Media Corporation. [6]


Early history

The first issue of Jet was published on November 1, 1951, by John H. Johnson in Chicago, Illinois. [7] Johnson called his magazine Jet because he wanted the name to symbolize "Black and speed". In Jet's first issue, Johnson wrote, "In the world today everything is moving along at a faster clip. There is more news and far less time to read it." [7] [8] Jet's goal was to provide "news coverage on happenings among Negroes all over the U.S.—in entertainment, politics, sports, social events as well as features on unusual personalities, places and events." [8] Redd Foxx called the magazine "the Negro bible". [9]


Jet became nationally known in 1955 for its shocking and graphic coverage of the murder of Emmett Till. Its popularity was enhanced by its continuing coverage of the burgeoning civil rights movement. [9] The publication of Till's brutalized corpse on the cover of the issue inspired the black community to address racial violence, catalyzing the civil rights movement. The Johnson Publishing Company's campaign for economic, political and social justice influenced its inclusion of progressive views. [10] From 1970 to 1975, Jet challenged conservative readers' anti-abortion stance by giving physicians who performed abortions a platform to discuss scientific facts about abortion procedures. [11]


In May 2014, the publication announced the print edition would be discontinued and switch to a digital format in June. [12]

Changes in ownership

In June 2016, after 71 years, Jet and its sister publication Ebony were sold by Johnson Publishing to Clear View Group, an Austin, Texas-based private equity firm, for an undisclosed amount but the sale did not include the photo archives. [13] In July 2019, three months after Johnson Publishing filed for Chapter 7 Bankruptcy liquidation, it sold its historic Jet and Ebony photo archives to a consortium of foundations to be made available to the public. [14] [15]


Jet coverage includes: fashion and beauty tips, entertainment news, dating advice, political coverage, health tips, and diet guides, in addition to covering events such as fashion shows. The cover photo usually corresponds to the focus of the main story. Some examples of cover stories might be a celebrity's wedding, Mother's Day, or a recognition of the achievements of a notable African American. Many issues are given coverage to show the African-American community that if they want to reach a goal, they have to be willing to work for it. Jet also claims to give young female adults confidence and strength because the women featured therein are strong and successful without the help of a man. Since 1952, Jet has had a full-page feature called "Beauty of the Week". This feature includes a photograph of an African-American woman in a swimsuit (either one-piece or two-piece, but never nude), along with her name, place of residence, profession, hobbies, and interests. Many of the women are not professional models and submit their photographs for the magazine's consideration. The purpose of the feature is to promote the beauty of African-American women. Similar to Essence, Jet routinely deplores racism in mainstream media, especially its negative depictions of black men and women. However, Hazell and Clarke report that between 2003 and 2004, Jet and Essence themselves ran advertising that was pervaded with racism and white supremacy. [16] In fact, Jet has published colorist advertisements in the past. An advertisement for Nadinola, a bleaching cream, appeared in an issue published in 1955. It depicts a light-skinned woman as the center of men's attention. [17]

Notable people

Awards and recognition

Related Research Articles

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  1. Robert Channick (May 5, 2017). "Ebony cuts a third of its staff, moving editorial operations to LA". Retrieved June 8, 2019.
  2. "From Negro Digest to Ebony, Jet and EM". Ebony . Johnson Publishing Company. November 1992. pp. 50–55.
  3. Almanac. (2006, 12). American History, 41, 11–13.
  4. "Jet Magazine – Final Print Edition". Ebony Jet Shop. June 23, 2014. Archived from the original on August 18, 2016. Retrieved November 29, 2016.
  5. "Jet to stop printing weekly, change to digital app". The Washington Post. AP. May 7, 2014.
  6. "Ebony Jet Sold!". The Chicago Defender. June 16, 2016. Archived from the original on June 17, 2016. Retrieved November 29, 2016.
  7. 1 2 "From Negro Digest to Ebony, Jet and EM". Ebony . Johnson Publishing Company. November 1992. pp. 50–55.
  8. 1 2 "Jet". Jet : 2004. Johnson Publishing Company: 67. November 1, 1951. ISSN   0021-5996 . Retrieved January 7, 2013.
  9. 1 2 Paul Finkelman (February 12, 2009). Encyclopedia of African American History. Oxford University Press. p. 25. ISBN   978-0-19-516779-5 . Retrieved January 7, 2013.
  10. Patton, June O. (September 22, 2005). "Remembering John H. Johnson, 1918–2005". Journal of African American History. 90 (4): 456–457. doi:10.1086/JAAHv90n4p456. S2CID   141214280 . Retrieved December 1, 2019 via Gale Academic OneFile.
  11. Lumsden, Linda (October 2009). ""Women's Lib Has No Soul"?: Analysis of Women's Movement Coverage in Black Periodicals, 1968–73". Journalism History. 35 (3): 118–130. doi:10.1080/00947679.2009.12062794. S2CID   197649396.
  12. "Jet magazine ending print edition, moving to digital only". CNN. May 7, 2014. Retrieved March 12, 2017.
  13. Channick, Robert. "Johnson Publishing sells Ebony, Jet magazines to Texas firm". Retrieved March 12, 2017.
  14. "Rare look inside the Ebony and Jet magazine photo archive that just sold for $30M". CBS News. July 26, 2019. Retrieved July 27, 2019.
  15. Noyes, Chandra (July 29, 2019). "Foundations Unite to Save Ebony Magazine Archives". Journalistic, Inc. Retrieved August 3, 2019.
  16. Hazell, Vanessa; Clarke, Juanne (2008). "Race and Gender in the Media: A Content Analysis of Advertisements in Two Mainstream Black Magazines". Journal of Black Studies. 39 (1): 5–21. doi:10.1177/0021934706291402. JSTOR   40282545. S2CID   144876832.
  17. Shepard, Jazmyn (2019). "Jet Magazine: Celebrating Black Female Beauty". XULAneXUS. 16 (2).
  18. "Baltimore Afro-American", Encyclopedia of African American Society, SAGE Publications, Inc., 2005, doi:10.4135/9781412952507.n57, ISBN   978-0-7619-2764-8