Former editors | Mitzi Miller, Mira Lowe, Sylvia P. Flanagan, Robert E. Johnson |
---|---|
Categories | News magazine |
Frequency | online, formerly a print weekly |
Publisher | Ebony Media Operations, LLC (2016–present) Johnson Publishing Company (1951–2016) |
Total circulation (June, 2014) | (June 2012) 1.1 million 720,000 [1] |
Founder | John H. Johnson |
First issue | November 1, 1951 |
Final issue | June 2014 (print) continuing in digital (2014) |
Country | United States |
Based in | Los Angeles, California, U.S. [2] |
Language | English |
Website | jetmag |
ISSN | 0021-5996 |
OCLC | 1781708 |
After noting the under-representation of African Americans in the media, publisher John H. Johnson had created Jet magazine to offer Black Americans proper representation. [3] Jet is an American weekly digital magazine focusing on news, culture, and entertainment related to the African-American community. Founded by Johnson in November 1951 of the Johnson Publishing Company in Chicago, Illinois, [4] [5] the magazine was billed as "The Weekly Negro News Magazine". Jet chronicled the civil rights movement from its earliest years, including the murder of Emmett Till, the Montgomery bus boycott, and the activities of civil rights leader Martin Luther King Jr.
Jet was printed from November 1, 1951, in digest-sized format in all or mostly black-and-white until its December 27, 1999, issue. In 2009, Jet expanded one of the weekly issues to a double issue published once each month. Johnson Publishing Company struggled with the same loss of circulation and advertising as other magazines and newspapers in the digital age, and the final print issue of Jet was published on June 23, 2014, continuing solely as a digital magazine app. [6] [1] In 2016, Johnson Publishing sold Jet and its sister publication Ebony to private equity firm Clear View Group. As of the date of sale, the publishing company is known as Ebony Media Corporation. [7]
The first issue of Jet was published on November 1, 1951, by John H. Johnson in Chicago, Illinois. [8] Johnson called his magazine Jet because he wanted the name to symbolize "Black and speed". In Jet's first issue, Johnson wrote, "In the world today everything is moving along at a faster clip. There is more news and far less time to read it." [8] [9] Jet's goal was to provide "news coverage on happenings among Negroes all over the U.S.—in entertainment, politics, sports, social events as well as features on unusual personalities, places and events." [9] Redd Foxx called the magazine "the Negro bible". [10]
Jet was published as a sister zine to the Ebony magazine which Johnson published 6 years earlier in 1945 [11] . Jet became nationally known in 1955 for its shocking and graphic coverage of the murder of Emmett Till. Its popularity was enhanced by its continuing coverage of the burgeoning civil rights movement. [10] The publication of Till's brutalized corpse within the September 22, 1955 [12] issue inspired the black community to address racial violence, catalyzing the civil rights movement. Some of the popular models of Jet during this era included Vera Francis and Nancy Westbrook. [13] The Johnson Publishing Company's campaign for economic, political and social justice influenced its inclusion of progressive views. [14] From 1970 to 1975, Jet challenged conservative readers' anti-abortion stance by giving physicians who performed abortions a platform to discuss scientific facts about abortion procedures. [15]
In May 2014, the publication announced the print edition would be discontinued and switch to a digital format in June. [16]
In June 2016, after 71 years, Jet and its sister publication Ebony were sold by Johnson Publishing to Clear View Group, an Austin, Texas-based private equity firm, for an undisclosed amount but the sale did not include the photo archives. [17] In July 2019, three months after Johnson Publishing filed for Chapter 7 Bankruptcy liquidation, it sold its historic Jet and Ebony photo archives to a consortium of foundations to be made available to the public. [18] [19]
In 2020, Ulysses “Junior” Bridgeman, a former NBA basketball player, became the new owner of Ebony Media's assets for $14 million in a bid out of a Houston bankruptcy court. Bridgeman placed a bid of $14 million to take ownership of the company. His sports and media group has hired Michele Ghee as Jet and Ebony magazine's new CEO. [20]
Jet coverage includes: fashion and beauty tips, entertainment news, dating advice, political coverage, health tips, and diet guides, in addition to covering events such as fashion shows. The cover photo usually corresponds to the focus of the main story. Cover stories might be a celebrity's wedding, Mother's Day, or a recognition of the achievements of a notable African American.
One of the things that made Jet effective in its deliverance of messages in politics and entertainment was its uncensored method of vivid photography [21] . Jet took photos of Martin Luther King Jr. Speaking and greeting fans, as well as detailed pictures of the subjects of the Entertainment section, including of Jimi Hendrix. The most famous picture taken and published by Jet was the remains of Emmett Till's face after his tragic death in 1955. [22] Showing the picture uncensored and vividly describing what happened played a part in waking up the united states about its severe problem of racism [21]
Similar to Essence, Jet routinely deplores racism in mainstream media, especially its negative depictions of black men and women. However, Hazell and Clarke report that between 2003 and 2004, Jet and Essence themselves ran advertising that was pervaded with racism and white supremacy. [23] Jet has published colorist advertisements in the past. An advertisement for Nadinola, a bleaching cream, appeared in an issue published in 1955. It depicts a light-skinned woman as the center of men's attention. [24] Amongst the Civil Rights movement of the 1950s, the Black is Beautiful Movement was also heavily covered within the 1960s through the glamorization of African women within multiple issues. [25]
Jet claims to give young female adults confidence and strength because the women featured therein are strong and successful without the help of a man. Since 1952, Jet has had a full-page feature called "Beauty of the Week". This feature includes a photograph of an African American woman in a swimsuit (either one-piece or two-piece, but never nude), along with her name, place of residence, profession, hobbies, and interests. Many of the women are not professional models and submit their photographs for the magazine's consideration. [26] .In 2024, The New Yorker wrote that Jet's "Beauties of the Week" column "democratized the thirst trap." [27]
During the time period when these issues were first being published, 'beauty' had a very Eurocentric image. Jet however, provided African American women with a platform to boast their own image of self-confidence and illustrate better representation of African Americans in the media. An issue posted through Xavier University writes "The Eurocentric standard of beauty only tolerates straight hair, especially on Black women who have a natural kinky hair texture". [28] While within the course of the 50's there were societal confines of Eurocentric models with straight hair, there are notable early issues of Jet that spotlight African women with changeless hair, paving the way for Jet to have its reputation of rebellion and boldness that it does today [29] .
Jet's coverage of entertainment spans throughout many topics of content, such as film, television, and music. Their coverage of music can be traced back as early as August 17th, 1967, through their weekly list know as 'Soul Brothers Top 20'. [30] This survey consisted of Jet asking its readers to list their twenty personal favorite records, while also highlighting the artist's name and record label. This survey of listing top 20 artists and records would appear as a continuing trend in the magazine throughout the following decades. Implementing this survey initially into the issues allowed for notable artists spanning multiple years to be recognized amongst the publications, such as Aretha Franklin, Stevie Wonder, Prince, and Michael Jackson. Jets articles that fixate on these celebrities focalize on their cultural significance in society. One issue published on March 4, 1965 is encompassed entirely by the death and legacy of Nat King Cole. The publication delves heavily into his funeral ceremony, and how hundreds of people (including President Lyndon Johnson), had went to pay their respects.
In each issue of Jet there is a section of content titled census. This provides the reader with insight into the fluctuating number of people within the population that the magazine caters to. Congress representatives, artists, and other figures who pass away are all illustrated under this section, as well as their reputations and contributions to society.
Ebony is a monthly magazine that focuses on news, culture, and entertainment. Its target audience is the African-American community, and its coverage includes the lifestyles and accomplishments of influential black people, fashion, beauty, and politics.
John Harold Johnson was an American businessman and publisher. Johnson was the founder in 1942 of the Johnson Publishing Company, headquartered in Chicago, Illinois. Johnson's company, with its Ebony (1945) and Jet (1951) magazines, was among the most influential African-American business in media in the second half of the twentieth century. In 1982, Johnson became the first African American to appear on the Forbes 400. In 1987, Johnson was named Black Enterprise Entrepreneur of the year. in 1996, he was awarded the Presidential Medal of Freedom.
Era Bell Thompson was an American writer and editor.
Johnson Publishing Company, Inc. (JPC) was an American publishing company founded in November 1942 by African-American businessman John H. Johnson. It was headquartered in Chicago, Illinois. JPC was privately held and run by Johnson until his death in 2005. His publications "forever changed the popular representation of African Americans." The writing portrayed African Americans as they saw themselves and its photojournalism made history. Led by its flagship publication, Ebony, Johnson Publishing was at one time the largest African-American-owned publishing firm in the United States. JPC also published Jet, a weekly news magazine, from November 1951 until June 2014, when it became digital only. In the 1980s, the company branched into film and television.
Lerone Bennett Jr. was an African-American scholar, author and social historian who analyzed race relations in the United States. His works included Before the Mayflower (1962) and Forced into Glory (2000), a book about U.S. President Abraham Lincoln.
Black is beautiful is a cultural movement that was started in the United States in the 1960s by African Americans. It later spread beyond the United States, most prominently in the writings of the Black Consciousness Movement of Steve Biko in South Africa. Black is beautiful got its roots from the Négritude movement of the 1930s. Negritude argued for the importance of a Pan-African racial identity among people of African descent worldwide.
Simeon Saunders Booker Jr. was an African-American journalist whose work appeared in leading news publications for more than 50 years. He was known for his journalistic works during the civil rights movement and for his coverage of the 1955 murder of 14-year-old Emmett Till. He worked for The Washington Post, Jet, and Ebony.
The Negro Digest, later renamed Black World, was a magazine for the African-American market. Founded in November 1942 by publisher John H. Johnson of Johnson Publishing Company, Negro Digest was first published locally in Chicago, Illinois. The magazine was similar to the Reader's Digest but aimed to cover positive stories about the African-American community. The Negro Digest ceased publication in 1951 but returned in 1961. In 1970, Negro Digest was renamed Black World and continued to appear until April 1976.
Ruby Hurley was an American civil rights activist. She was a leader in the Civil Rights Movement and administrator for the NAACP, and was known as the "queen of civil rights".
The Colored American Magazine was the first monthly publication in the United States that covered African-American culture. It ran from May 1900 to November 1909 and had a peak circulation of 17,000. The magazine was initially published out of Boston by the Colored Co-Operative Publishing Company, and from 1904 forward, by Moore Publishing and Printing Company in New York. The editorial staff included novelist Pauline Hopkins who was also the main writer. In a 1904 hostile takeover involving Booker T. Washington, Fred Randolph Moore purchased the magazine and replaced Hopkins as editor.
Ebony Fashion Fair was an annual fashion event created by Eunice Johnson, co–founder of the Chicago, Illinois–based Johnson Publishing Company. The show ran across the United States and other countries from 1958 until 2009. In addition to the fashion fair, the company also created a cosmetic line named Fashion Fair Cosmetics, in 1973. As of 2017, Fashion Fair Cosmetics are still available for purchase.
Players was an American monthly softcore men's magazine. It was often nicknamed "the black Playboy" for its attempt at providing the African-American public with a racy, yet elegant reading choice. Once new black-centric magazines came in to the fold, publications such as The Messenger, Opportunity, and The Crisis would regularly show and portray photographs and short descriptions of Black life in America, specifically Women, to enlighten the masses as both moral and aspirational figures. These images were originally to challenge racist stereotypes, but would turn it on its head to create a vision of empowerment. Players Magazine would come along, as it would take this narrative and flip it to a sexualized state, which would change the world of snuff magazines. Players Magazine, amongst the others before it, attempted to end the narrative of ignorance towards Black life or the everyday representation of Black people.
Gerri Major was an American journalist, editor, newscaster, publicist, public health official, author and community leader. During World War I, she was a major in the American Red Cross. Thereafter, she became a society columnist and editor for African American newspapers in her home city of New York as well as in Pittsburgh, Chicago, and Baltimore. In 1936, a newspaper reporter said her talent for writing vivid prose, editing, and maintaining a wide circle of influential friends brought her fame and gave her "a unique position similar to that of an arbiter over the local social set." Ebony magazine attested that by the end of the 1930s she had become "one of the best known black women in America." and at the time of her death in 1984, she held joint positions as associate editor of Jet and senior staff editor of Ebony.
Jane Morrow Spaulding was a United States social worker. She was the first African American Assistant to the United States Secretary of the Department of Health, Education, and Welfare and the first African American female assistant secretary in a United States President's cabinet.
Jean Starr was an American actress, dancer, and trumpeter who became a Chicago society figure after marrying Chicago numbers racket tycoon and Jones brothers, McKissack "Mack" McHenry Jones, and becoming Jean Starr Jones.
The Jackson Eagle Eye was a newspaper for African Americans published by Arrington High in Jackson, Mississippi.
John Warren Moutoussamy was an American architect, best known for designing the headquarters building of the Johnson Publishing Company in downtown Chicago, Illinois. He was the first African-American architect to design a high-rise building in Chicago.
JoAnna LaSane, also written as Joanna Lasane, was an American model and arts administrator. She served on the New Jersey State Council of the Arts, and was director of the Atlantic City Children's Theatre. In 1996 she was inducted into the Atlantic City Women's Hall of Fame.
Herbert Temple Jr. was an American art director and illustrator. He worked for Johnson Publishing Company in Chicago for 54 years, first as an illustrator hired in 1953, and then art director starting in 1967.
Clotye Murdock Larsson was an American journalist.
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