History
The station was granted a construction permit on April 21, 2000, and on October 15, 2002, the station was assigned the call sign KKQZ. The FCC issued a license to cover on February 26, 2003, and on May 7, 2007, the call sign was changed to the current KMAX-FM. [3]
On November 11, 2011, KMAX-FM began stunting with Christmas music branded as "Santa 94.3".
The station changed its programming to mainstream rock as "94.3 Loudwire" on December 3, 2012; the name came from the web magazine of the same name owned by Townsquare. [4]
On August 1, 2015, KMAX-FM began stunting as "Spin 94", airing a new format each day with a new format starting with contemporary hit radio as "94.3 Hit FM", followed by a Radio Disney knockoff as "Hide and Seek 94.3", classic country as "Classic 94.3", and finally Christmas music as "Ho Ho 94". On August 5, at noon, 94.3 flipped to alternative rock as "94.3 The X". The announcement had been made at a listener concert for sister station KKPL on the first night of stunting. [5]
On January 10, 2025, KMAX-FM flipped back to mainstream rock as "KMAX 94.3". [6]
