L. Inc.

Last updated
This is L. Inc.
Industry Personal care products
Founded2015 (2015)
FounderTalia Frenkel
Headquarters San Francisco, California, U.S.
Area served
United States
Website www.thisisl.com

This is L. Inc. (L.) is a privately held, California based social enterprise [1] and public-benefit corporation that makes organic personal care products. The company has a one-for-one give back model: for every product sold, one is made accessible to a person who needs it. L. has supported a network of over 4,000 female entrepreneurs [2] [ dead link ] around the world and is on track to give over 200 million health products. [2] [ dead link ] L. is the fastest growing feminine care company in the United States according to the market research group IRI. [3] On February 5, 2019, it was announced that P&G acquired This is L. [4]

Contents

History

L. was founded by Talia Frenkel, a photojournalist, [5] who worked for organizations such as the United Nations and Red Cross. Frenkel’s coverage of women's lack of access to reproductive rights and the effects of HIV/AIDS on young girls drove her to provide a sustainable solution to improving access to prevention. L. works with female entrepreneurs that distribute donated health products in Kenya, Uganda, Sierra Leone, Eswatini, Rwanda, Tanzania, Democratic Republic of Congo, South Africa, Ethiopia, Madagascar, Ghana, Guatemala, Malawi, Zambia, Zimbabwe, Dominican Republic, Haiti, Ecuador, Nepal, Cambodia, India, Papua New Guinea, and Lebanon. [6] [ dead link ]

L. is funded by Y Combinator. [7]

L. has received coverage from press outlets including The Financial Times , [3] Forbes , [8] The New York Times , [8] Fast Company , [9] Vanity Fair , Cosmopolitan , [10] and Glamour . L. has partnered with Planned Parenthood, Women’s Health, [11] Revlon, [12] and Refinery 29.

Products

L.’s feminine care line includes organic cotton tampons, menstrual pads, liners, and wipes. L.’s feminine care products are made with GOTS-certified organic cotton and are free of chlorine, pesticides, fragrances and dyes. [13] [ dead link ]

L. condoms were made with low-protein latex. The latex was sourced local to the manufacturing facility and the packaging was made with 100% recyclable materials and vegetable-based inks. The condom packaging was intentionally gender-neutral. [14] Mid-2019, the company ceased production of prophylactics and began solely focusing on menstrual care products. [15]

Related Research Articles

<span class="mw-page-title-main">Tampon</span> Feminine hygiene product to absorb menstrual flow by insertion into the vagina

A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. Once inserted correctly, a tampon is held in place by the vagina and expands as it soaks up menstrual blood. However, in addition to menstrual blood, the tampon also absorbs the vagina's natural lubrication and bacteria, which can change the normal pH, increasing the risk of infections from the bacterium Staphylococcus aureus, which can lead to toxic shock syndrome (TSS). TSS is a rare but life-threatening infection that requires immediate medical attention.

<span class="mw-page-title-main">Menstrual cup</span> Feminine hygiene device worn inside the vagina during menstruation

A menstrual cup is a menstrual hygiene device which is inserted into the vagina during menstruation. Its purpose is to collect menstrual fluid. Menstrual cups are usually made of flexible medical grade silicone, latex, or a thermoplastic isomer. They are shaped like a bell with a stem or a ring. The stem is used for insertion and removal, and the bell-shaped cup seals against the vaginal wall just below the cervix and collects menstrual fluid. This is unlike tampons and menstrual pads, which absorb the fluid instead.

<span class="mw-page-title-main">Menstrual pad</span> Absorbent item worn in the underwear

A menstrual pad, or simply a pad, is an absorbent item worn by women in their underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina. A menstrual pad is a type of menstrual hygiene product that is worn externally, unlike tampons and menstrual cups, which are worn inside the vagina. Pads are generally changed by being stripped off the pants and panties, taking out the old pad, sticking the new one on the inside of the panties and pulling them back on. Pads are recommended to be changed every 3–4 hours to avoid certain bacteria that can fester in blood; this time also may differ depending on the kind worn, flow, and the time it is worn.

<span class="mw-page-title-main">Kotex</span> Brand of menstrual hygiene products

Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra-thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its menstrual hygiene product line. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries.

<span class="mw-page-title-main">Feminine hygiene</span> Personal care products for menstruation, vaginal discharge etc.

Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Feminine hygiene products also include products meant to cleanse the vulva or vagina, such as douches, feminine wipes, and soap.

<span class="mw-page-title-main">Playtex</span> American feminine hygiene and baby care brand

Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program.

Rely was a brand of superabsorbent tampons made by Procter & Gamble starting in 1975. The brand's advertising slogan was "It even absorbs the worry!", and claimed it could hold up longer than the leading tampon, because it was made differently. "Remember, They named it Rely" was the last line of most commercials.

<span class="mw-page-title-main">Anti-rape device</span> Device designed to prevent or deter rape

An anti-rape device is one of a variety of devices invented for the purpose of preventing or deterring rape. The first such devices were the chastity belts of the 15th century. Although a number of devices have been proposed, none of them are in commercial production as of 2017.

<span class="mw-page-title-main">Cloth menstrual pad</span> Cloth pads to prevent menstrual fluid from leaking onto clothes

Cloth menstrual pads are cloth pads worn in the underwear to collect menstrual fluid. They are a type of reusable menstrual hygiene product, and are an alternative to sanitary napkins or to menstrual cups. Because they can be reused, they are generally less expensive than disposable pads over time, and reduce the amount of waste produced.

<span class="mw-page-title-main">Female condom</span> Device for birth control and STI prevention

An internal condom is a barrier device that is used during sexual intercourse as a barrier contraceptive to reduce the probability of pregnancy or a sexually transmitted infection (STI). Meant as an alternative to the condom, it was invented by Danish MD Lasse Hessel and designed to be worn internally by the woman during vaginal sex to prevent exposure to semen or other body fluids. His invention was launched in Europe in 1990 and approved by the FDA for sale in the US in 1993. Its protection against STIs is inferior to that of male condoms. Internal condoms can be used by the receptive partner during anal sex.

Women's Voices for the Earth (WVE) is a feminist, women-led, North American environmental organization that specializes in research and advocacy regarding toxic chemicals used in products that disproportionately impact women's health, including cosmetics, menstrual care products, professional salon and cleaning products. WVE is a non-profit organization whose mission is to amplify women's voices to eliminate toxics that harm communities and health. With its inclusive vision of environmental work WVE has become a hub for visionary feminist environmentalism that recognizes the systemic connections between health, class, race, and the environment. Addressing the inter-connectivity of these various channels of exposure to toxic chemicals has been key to WVE's approach which is multi-scalar: targeting consumer behaviors, corporate practices, and government policies.

GladRags is a feminine hygiene company based in Portland, Oregon that produces reusable cloth menstrual pads and menstrual cups.

<span class="mw-page-title-main">Tampon tax</span> Value-added tax or sales tax charged on feminine hygiene products

Tampon tax is a popular term used to call attention to tampons, and other feminine hygiene products, being subject to value-added tax (VAT) or sales tax, unlike the tax exemption status granted to other products considered basic necessities. Proponents of tax exemption argue that tampons, sanitary napkins, menstrual cups and comparable products constitute basic, unavoidable necessities for women, and any additional taxes constitute a pink tax.

<span class="mw-page-title-main">Femtech</span>

Femtech is a term used to define software and services that use technology tailored towards women's health. This includes fertility solutions, period-tracking apps, pregnancy and nursing care, women's sexual wellness, and reproductive system health care. While there are several different aspects of women's health femtech applies to, femtech mainly focuses on menstruation care through period-tracking apps. Before Femtech was officially established, Luna Luna, created by a firm in Japan, helped women keep track of their menstruation cycles. Now called Luna, the app uses AI to predict those cycles.

Bellabeat is a wellness company founded by Urška Sršen and Sandro Mur in 2014. It is best known for its Leaf smart jewelry wearable line. The company has offices in San Francisco, Zagreb and Hong Kong.

<span class="mw-page-title-main">Pink tax</span> Higher pricing of products marketed to women

The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. This phenomenon is often attributed to gender-based price discrimination, however research shows that the primary cause is women sorting into goods with higher marginal costs. The name stems from the observation that many of the affected products are pink.

<span class="mw-page-title-main">Menstrual hygiene management</span> Access to menstrual hygiene products and disposal of used products

Menstrual hygiene management (MHM) or menstrual health and hygiene (MHH) refers to access to menstrual hygiene products to absorb or collect the flow of blood during menstruation, privacy to change the materials, and access to facilities to dispose of used menstrual management materials. It can also include the "broader systemic factors that link menstruation with health, well-being, gender equality, education, equity, empowerment, and rights". Menstrual hygiene management can be particularly challenging for girls and women in developing countries, where clean water and toilet facilities are often inadequate. Menstrual waste is largely ignored in schools in developing countries, despite it being a significant problem. Menstruation can be a barrier to education for many girls, as a lack of effective sanitary products restricts girls' involvement in educational and social activities.

The Robin Danielson Feminine Hygiene Product Safety Act is a proposed act of the United States Congress, directing the National Institutes of Health (NIH) to research the possible health risks of menstrual hygiene products made with dioxins, synthetic fibers, chemicals such as chlorine or fragrance irritants. It also called for the Food and Drug Administration (FDA) to monitor dioxin levels in similar hygiene products.

Eco Femme is a women-led social enterprise in Tamil Nadu, India, that produces organic washable cloth pads. Eco Femme was founded in 2009 in Auroville by Kathy Walkling and Jessamijn Miedema who started by producing, applying and selling these washable menstrual pads in Auroville. The aim was to produce pads that are both affordable and free of plastic. They were also interested in designing a sustainable alternative to disposable pads for the women of India as well as setting up self sustaining initiatives in cloth pad production for women from the neighbouring villages. All commercially sold pads are organically certified under GOTS and Eco Femme is the first in this space to have achieved this certification. The cloth pads are mostly made out of organic cotton and can last up to 75 washes or for three to five years from the time of purchasing. These pads are sold in more than 20 countries across the world. By 2022, Eco Femme has distributed over 1 million cloth pads which consequently saved more than 75 million single use disposable pads from reaching landfills.

Natracare is a British feminine hygiene brand that produces organic and plastic-free menstrual products, including tampons, sanitary pads and panty liners.

References

  1. "This is L. Inc. - B Corporation". www.bcorporation.net.
  2. 1 2 "Our Movement – L. - Ethical Personal Care Products, Delivered". L.[ dead link ]
  3. 1 2 "Organic tampons escalate battle in feminine care". Financial Times . 28 May 2018.
  4. "Showing the power of startup women's health brands, P&G buys This is L". www.techcrunch.com. 5 Feb 2019.
  5. Combinator, Y (27 January 2016). "L.'s Talia Frenkel on Turning a Concept Into a Company". Y Combinator.
  6. "Our Movement". L.[ dead link ]
  7. Geron, Tomio (30 April 2012). "Top Startup Incubators And Accelerators: Y Combinator Tops With $7.8 Billion In Value". Forbes.
  8. 1 2 "How Talia Frenkel is revolutionizing the condom". New York Times. 4 February 2016.
  9. Turner, Jody (8 May 2011). "The Future-Forward Company Called "L"". The Fast Company.
  10. Breslaw, Anna (9 July 2013). "Use These Woman-Friendly, Free Range, Organic Condoms For a Cause". Cosmopolitan.
  11. "I Founded the 'Toms of Condoms'". Women's Health. 19 December 2016.
  12. Lee, Jinnie (11 November 2014). "The Sexual Revolutionist – Talia Frenkel". Refinery 29.
  13. "Period Products – SHOP – L. - Ethical Personal Care Products, Delivered". L.[ dead link ]
  14. Simms, Molly (1 February 2016). "This Woman Just Made Condoms 10 Times Better". Huffington Post.
  15. "Thanks for getting in touch about our condoms. We're sorry to break the news that we have discontinued making our condom line. We appreciate your interest in them, and I will be sure to pass along your inquiry". This is L. Official Twitter.