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Major League Baseball on Mutual was the de facto title of the Mutual Broadcasting System's (MBS) national radio coverage of Major League Baseball games. Mutual's coverage came about during the Golden Age of Radio in the 1930s, 1940s, and 1950s. During this period, television sports broadcasting was in its infancy, and radio was still the main form of broadcasting baseball. For many years, Mutual was the national radio broadcaster for baseball's All-Star Game and World Series.
In 1980, 22 teams took part in a one-year cable deal with UA-Columbia. The deal involved the airing of a Thursday night Game of the Week in markets at least 50 miles (80 km) from a major league park. The deal earned Major League Baseball less than $500,000, but led to a new two-year contract for 40-45 games per season.
In 1950 the Mutual Broadcasting System acquired the television and radio broadcast rights to the World Series and All-Star Game for the next six years. Mutual may have been reindulging in dreams of becoming a television network or simply taking advantage of a long-standing business relationship; in either case, the broadcast rights were sold to NBC in time for the following season's games at an enormous profit.
In 1960, ABC returned to baseball broadcasting with a series of late-afternoon Saturday games. Jack Buck and Carl Erskine were the lead announcing crew for this series, which lasted one season. ABC typically did three games a week. Two of the games were always from the Eastern or Central Time Zone. The late games were usually San Francisco Giants or Los Angeles Dodgers' home games. However, the Milwaukee Braves used to start many of their Saturday home games late in the afternoon. So if the Giants and Dodgers were both the road at the same time, ABC still would be able to show a late game.
By 1969, Major League Baseball had grown to 24 teams and the net local TV revenues had leaped to $20.7 million. This is in sharp contrast to 1950 when local television brought the then 16 Major League clubs a total net income of $2.3 million. Changes baseball underwent during this time, such as expansion franchises and increasing the schedule from 154 games to 162, led to a wider audience for network and local television.
The following article details the history of Major League Baseball on NBC, the broadcast of Major League Baseball games on the NBC television network.
References
- ↑ Halberstam, David J. (October 24, 2016). "THE YEAR VIN SCULLY WAS UNHAPPY ABOUT HIS REDUCED ROLE ON NETWORK TELEVISION COVERAGE OF THE WORLD SERIES". Awful Announcing.
- ↑ Shea, Stuart (7 May 2015). Calling the Game: Baseball Broadcasting from 1920 to the Present. SABR, Inc. p. 370. ISBN 9781933599410.
- ↑ "Dick Williams Hit as Analyst". Associated Press. June 11, 1974. Retrieved 1 April 2011.