After CBS lost the American television rights of the National Hockey League to NBC following the 1971-72 season (CBS was paying less than $2 million a year and NBC jumped to $5.3 million [1] ), the network covered [2] the inaugural season of the World Hockey Association. [3] The WHA's TV deal [4] [5] permitted it to sell week‐night games to other networks (CBS meanwhile, would show games on Sunday afternoons in addition the all-star game and playoffs [6] ). In addition, the WHA also sold a $3‐million package to Canada.
On January 7, 1973, CBS aired its first WHA game between the Minnesota Fighting Saints and Winnipeg Jets live from the new St. Paul Civic Center with Ron Oakes, Gerry Cheevers and Dick Stockton announcing. Don Chevrier would also provide play-by-play for CBS [7] come the 1973 playoffs. CBS' contract [8] with the WHA overall, called for the network to broadcast a maximum of 10 games during the 1972–73 and 1973–74 seasons and a bigger slate of games for the 1974–75 and 1975–76 seasons. This would not happen, however. CBS televised one other regular season match between Cleveland and New York on February 25, 1973, plus several playoff games (New England at Cleveland on April 22 and Winnipeg at New England on May 6 in what turned out to be the deciding game of the championship) quietly ended the contract.
The CBC would handle the first season of telecasts, with commentary from Tom McKee, Carl Brewer and Don Wittman, starting with the WHA opening match between Alberta and Ottawa on October 11, 1972. There were supposed to be 6 other games, including the 1973 WHA All-Star Game on January 6 from Quebec, but only the All-Stars, November 26 match between Winnipeg and Quebec and the February 4 match between Cleveland and Ottawa went off as scheduled. Two matches in December (on the 1st featuring Ottawa and Winnipeg, and the 3rd with Houston and Ottawa) were not broadcast, most likely in the latter case due to a date conflict with that year's Grey Cup. A March 25 match with Alberta at Quebec was broadcast, but only on TVA in French and not seen outside of Quebec. A match on March 11 with Ottawa traveling to Los Angeles was added. A national contract with Global Television Network did follow starting in 1973, but only covered 3 seasons and focused heavily on the Toronto Toros, which given Global did not expand outside Ontario until 1975, makes some sense. The WHA would have no national coverage from 1976 to 1979.