Overview | |
---|---|
Locale | Melbourne, Australia |
Transit type | Bicycle sharing system |
Number of stations | 51 |
Website | www |
Operation | |
Began operation | 2010 |
Ended operation | 30 November 2019 [1] |
Operator(s) | RACV |
Number of vehicles | 600 |
Melbourne Bike Share was a bicycle sharing system that served the central business district of Melbourne, Australia. The stations and bicycles were owned by the government and operated in a public-private partnership with RACV. Launched in 2010, the network utilized a system designed by Montreal-based PBSC Urban Solutions with 600 bicycles operating from 51 stations. [2] Melbourne Bike Share was one of two such systems in Australia until the Victorian Government shut down the service on 30 November 2019.
Initially Melbourne Bike Share experienced low ridership. As of May 2011 [update] , users had made about 13,000 trips each month, short of the goal of 25,000 trips per month. [3] A mandatory helmet law was cited as reason. [4] [5] In November 2010, the Victoria state government began offering helmet rentals at selected stations in an attempt to increase both ridership and helmet usage. [6]
The Victorian Government decided in May 2013 to trial free helmet sharing by attaching the helmets to the handlebars of a portion of the bike share fleet.
The service offered a variety of daily, weekly and annual passes as well as a pay-as-you-go option. [7]
RACV reported in their Annual Report that 170,000 rides took place between July 2015 and June 2016.
Melbourne's MBS and CityCycle in Brisbane [8] were, until the introduction of Vancouver, British Columbia, Canada's bike-sharing service, some of the few schemes in the world that attempt to operate under a mandatory helmet requirement. [9] [10] [11]
Implementation and planning costs totalled A$5.5 million over four years, which required a usage rate of 500 trips per day, or 15,000 per month, for the scheme to break-even. [12] [13] During the first week of operation, the system was used only 253 times. [14] This use rate dropped to only 136 times per day by October 2010, [12] for a total of 20,700 trips, with nearly 650 subscribers.
The low popularity of the scheme in comparison to other cities [15] was attributed to Melbourne's mandatory helmet laws, acknowledged by the government, which recently began subsidising helmet purchases at $5 per helmet from local convenience stores and vending machines. [11] [12] [15] The helmet subsidy added an additional A$5 million to the cost of the bike share programme. [8] After the introduction of subsidised helmets, MBS bicycle usage rate increased to 183 trips per day. [12] This usage rate increased to 283 trips per day (8,500 trips per month) in December 2010, with another increase to 433 trips per day (13,000 per month) by May 2011. [13] Promotional efforts to advertise MBS have been limited, though mobile phone optimised websites have also been created, such as BikeShare.Tel, allowing users to locate stations and see bike availability. [16]
MELTours launched a bicycle tour based on the MBS within a month of launch as a way to enable tourists to see the city using the MBS and to learn how to use it. The tour was designed around the available MBS pods where each leg is no more than 30 minutes in duration, making the cost to the customer as low as possible while still allowing a two-hour activity. [17]
The platform behind the bike share system was created by 8D Technologies, who also supply the server technology for BIXI Montréal, Citi Bike in New York City, Santander Cycles in London, Capital Bikeshare in Washington DC, and others.
A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service in which bicycles are made available for shared use to individuals on a short term basis for a price or free. Many bike share systems allow people to borrow a bike from a "dock" and return it at another dock belonging to the same system. Docks are special bike racks that lock the bike, and only release it by computer control. The user enters payment information, and the computer unlocks a bike. The user returns the bike by placing it in the dock, which locks it in place. Other systems are dockless.
A bicycle helmet is a type of helmet designed to attenuate impacts to the head of a cyclist in falls while minimizing side effects such as interference with peripheral vision. There is ongoing scientific research into the degree of protection offered by bicycle helmets in the event of an accident, and the effects of helmet wearing on cyclist and motor vehicle driver behaviour.
Bicycle Network is an Australian charity, one of the largest cycling membership organisations in the world, whose mission is to have More People Cycling More Often. It was, prior to 2011, known as Bicycle Victoria.
Cycling in Melbourne, the capital city of Victoria, Australia, is enhanced by the city's relatively flat topography and generally mild climate. The city has an active cycling culture for commuting, recreation, fitness and sport, and the metropolitan area has an extensive network of off-road bicycle paths, as well as designated bicycle lanes on many streets.
Vélo'v is a bicycle sharing system run by the city of Lyon, France, in conjunction with the advertising company JCDecaux. It has been the pioneer smart bicycle sharing system, previous systems being more ad hoc and run similar to a charity. The relationship with JCDecaux allows the city to provide the service on a cost neutral basis for the city, and at very low cost to users, in return for providing exclusive advertising access on bus shelters and the like. The primary aim is to reduce vehicle traffic within the city. The scheme also aims to reduce pollution, create a convivial atmosphere within the city, and encourage the health benefits of increased activity. Its name is a portmanteau of French vélo (bike) and English love. The first bicycle sharing system to open in France, after the pioneering 1974 scheme in La Rochelle, its thundering success inspired similar systems in major French and European cities, including Paris' Velib' in 2007. With the success of these two high profile smart bicycle sharing systems a new paradigm of government supporting bike sharing as a part of a public transportation network emerged. It is still the bike share scheme with the second highest market penetration in the world, after the Velib'.
Vélib' was a large-scale public bicycle sharing system in Paris, France. Launched on 15 July 2007, the system encompassed around 14,500 bicycles and 1,400 bicycle stations, located across Paris and in some surrounding municipalities, with an average daily ridership of 85,811 in 2011. The name Vélib' is a portmanteau of the French words vélo ("bicycle") and liberté ("freedom").
Bicycle helmets have been mandatory in New Zealand since January 1994. The statute, delineated in Part 11 of the Land Transport Rule 2004, states that "A person must not ride, or be carried on, a bicycle on a road unless the person is wearing a safety helmet of an approved standard that is securely fastened." The law describes six different acceptable helmet standards.
Bike paths around Melbourne have developed since the campaigns of Bicycle Network and the strong awareness that nine editions of the Bike Paths & Rail Trails Guide have created of the network. With the increased recognition from all levels of government of the benefit of cycling activities, Melbourne today has a comprehensive set of shared bicycle trails along its river and creek systems and alongside its freeways and train lines.
BikeMi is a public bicycle sharing system in Milan, Italy. It was launched on 8 December 2008 and is contracted to and operated by Clear Channel on the basis of its SmartBike system. The scheme encompasses 4,650 bicycles and 280 stations.
Santander Cycles is a public bicycle hire scheme in London in the United Kingdom. The scheme's bicycles are popularly known as Boris Bikes, after Boris Johnson who was Mayor of London when the scheme began operating.
Nice Ride Minnesota is a seasonally operated nonprofit bicycle sharing system in Minneapolis and St. Paul, Minnesota based on the BIXI brand created by Public Bike System Company and first used in Montreal. Launched on June 10, 2010, it served over 10,000 trips in its first month and reached 100,817 rides in the first season of operation. The bicycles in the system are manufactured by Cycles Devinci. They are painted fluorescent green and include a cargo carrier and headlights. They receive daily maintenance, and are redistributed throughout the system via truck.
Capital Bikeshare is a bicycle-sharing system which serves Washington, D.C.; Arlington County, Virginia; the cities of Alexandria, Virginia and Falls Church, Virginia; Montgomery County, Maryland and Fairfax County, Virginia. As of May 2021, it had 627 stations and 5,400+ bicycles, all owned by these local governments and operated by contractor Motivate International. Opened in September 2010, the system was the largest bike sharing service in the United States until New York City's Citi Bike began operations in May 2013.
Australia was the first country to make wearing bicycle helmets mandatory. The majority of early statistical data regarding the effectiveness of bicycle helmets originated from Australia. Their efficacy is still a matter of debate.
Some countries and lower jurisdictions have enacted laws or regulations which require cyclists to wear a helmet in certain circumstances, typically when riding on the road or a road-related area. In some places this requirement applies only to children under a certain age, while in others it applies to cyclists of all ages.
Bluebikes, originally Hubway, is a bicycle sharing system in the Boston metropolitan area. As of July 2021, the system had deployed 393 stations with a fleet of over 3,800 bikes in the 10 municipalities it served. Bluebikes is owned by the municipalities of Boston, Cambridge, Everett, Somerville, and Brookline, and is operated by Motivate. It uses technology provided by 8D Technologies, as well as PBSC Urban Solutions for bikes, parts, and docking stations. The bike share program officially launched in Boston as Hubway on July 28, 2011 with 61 stations and 600 bicycles. In the spring of 2012, more stations were added in Boston and neighboring municipalities of Brookline, Cambridge, and Somerville joined the system. By 2018, total members exceeded 19,000, with 8 million total system rides. Expansion continued in 2019, with the neighboring City of Everett joining the system. Newton, Revere, Chelsea, Arlington, and Watertown joined the following year, with Salem being the most recent addition having joined in 2021.
Motivate LLC is a company based in New York City that services bicycle sharing systems and other urban services in the North America. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018 a portion of the company was acquired by Lyft, with the service arm portion of the business staying private and renamed Motivate LLC.
Citi Bike is a privately owned public bicycle sharing system serving the New York City boroughs of the Bronx, Brooklyn, Manhattan, and Queens, as well as Jersey City, New Jersey and Hoboken, New Jersey. Named after lead sponsor Citigroup, it was operated by Motivate, with former Metropolitan Transportation Authority CEO Jay Walder as chief executive until September 30, 2018, when the company was acquired by Lyft. The system's bikes and stations use technology from Lyft.
Bike Share Toronto is a bicycle-sharing system located in Toronto, Canada. The system was launched in 2011 by PBSC under the BIXI brand. It was taken over by the Toronto Parking Authority (TPA) in 2014. Available year-round, the system consists of 6850 bicycles and 625 stations. As of 2020, the system covers over 200 square kilometres of Toronto — from Finch Avenue in the north, Rouge Park in the east, Lake Ontario to the south, and to Long Branch, Toronto to the west.
Biketown, also known as Biketown PDX, is a bicycle-sharing system in Portland, Oregon, that began operation on July 19, 2016. The system is owned by Portland Bureau of Transportation (PBOT) and operated by Lyft, with Nike, Inc. as the title sponsor. At launch, the system had 100 stations and 1,000 bicycles serving the city's central and eastside neighborhoods, with hopes to expand outward.
Wikimedia Commons has media related to Melbourne Bike Share . |