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 Original Motorcraft packaging, showing the original logo (a motion blur of a Ford GT40 accelerating) | |
| Product type | Auto parts |
|---|---|
| Owner | Ford |
| Produced by | Ford |
| Country | U.S. |
| Introduced | 1972 |
| Related brands | |
| Markets | Global |
| Website | motorcraft.com |
Motorcraft is an auto part brand owned and operated by Ford Motor Company. Products under the "Motorcraft" brand include spark plugs, batteries, brakes, fuel filters, A/C condensers and accumulators, motor oil, automatic transmission fluid, among other goods.
Ford launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced Autolite as Ford's official parts brand. Autolite has continued since and is still a brand name in use today. Motorcraft was originally launched in the 1950s and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.
Today parts are designed and engineered to fit for installation on Lincoln, Mercury, and Ford vehicles. Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company.
Motorcraft products are sold through Ford and Lincoln-Mercury dealerships, as well as select auto parts stores.
Many times, Ford will approach a contract manufacturer of a particular product (many times a supplier to the company already) and work with them to create a version for sale under the Motorcraft name. These products must meet quality standards set by the Ford Motor Company to be considered for retail sale. Other brands such as Mazda use Motorcraft products in vehicles which both partner when producing. Although Motorcraft can only be contacted through the Ford website, Motorcraft parts and products can sometimes be used on other non-Ford vehicles.
Motorcraft also sells motor oil for automotive use. As of the late 2000s, most of their oil is a synthetic blend or fully synthetic. Several weights are available, from 0W-20 all the way to 15W-40 for diesel engines.
Beginning in 1987, Motorcraft sold automatic transmission fluid under the MERCON brand name [1] for automotive use. Motorcraft also sold automatic transmission fluid under the Motorcraft brand name from 1972 through 1987.
Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford's Lincoln-Mercury Division. The brand was created by Edsel Ford in 1938 to bridge the gap between the Ford and Lincoln model lines.
The Continental Mark II is an ultra-luxury coupé that was sold by the Continental Division of Ford for the 1956 and 1957 model years. The first product line of Continental, the Mark II was developed as the worldwide flagship vehicle of Ford Motor Company. Developed as a successor for the 1939–1948 Lincoln Continental, the Mark II derived its nameplate from European manufacturing practice, denoting a second generation of the model family; Ford would later use this nomenclature for the Mark Series of flagship personal luxury cars.
The Ford Explorer is a range of SUVs manufactured by Ford Motor Company since the 1991 model year. The first five-door SUV produced by Ford, the Explorer was introduced as a replacement for the three-door Bronco II. As with the Ford Ranger, the model line derives its name from a trim package previously offered on Ford F-Series pickup trucks. As of 2020, the Explorer became the best-selling SUV of all time in the American market.
The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced between 1939 and 2020 by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a personal vehicle for Edsel Ford, who commissioned a coachbuilt 1939 Lincoln-Zephyr convertible, developed as a vacation vehicle to attract potential Lincoln buyers. In what would give the model line its name, the exterior was given European "continental" styling elements, including a rear-mounted spare tire.
Merkur is a defunct automobile brand that was marketed by the Lincoln-Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the German division of Ford of Europe.
The Ford Fairmont is a model line of compact cars that was manufactured by Ford from the 1978 to 1983 model years. The successor of the Ford Maverick, the Fairmont marked the third generation of compact sedans sold by Ford in North America. Initially slotted between the Pinto and Granada within the Ford line, the Fairmont was later marketed between the Ford Escort and Ford LTD. In contrast to its predecessor, the model line was offered as a two-door notchback sedan, two-door coupe, four-door sedan, and five-door station wagon. Though never sold as a Lincoln, Mercury sold a divisional counterpart of the Fairmont as the Mercury Zephyr.
The Mercury Mountaineer is a mid-size luxury sport utility vehicle (SUV) that was sold by Mercury from 1996 until 2010. Sharing many of its features with the Ford Explorer, the vehicles were virtually identical in terms of hardware. Externally, they were styled somewhat differently, and the Mountaineer was positioned with a more upscale interior, with the Mountaineer's MSRP coming in at $1,000–$6,000 more than the Explorer. It was last redesigned for the 2006 model year with a new frame, looking very similar to its previous model.
The Mercury Grand Marquis is an automobile that was produced by Mercury from the 1975 until 2011 model years. Introduced as the flagship sub-model of the Mercury Marquis in 1975, the Grand Marquis became a stand-alone model line in 1983, serving as the largest Mercury sedan. The model line served as the sedan counterpart of the Mercury Colony Park station wagon up to 1991. The fourth generation was the basis of the 2003 and 2004 Mercury Marauder.
The Mercury Milan is a mid-size car manufactured by Ford and marketed by its Mercury division of Ford Motor Company — as a rebadged variant of the Ford Fusion. Named after Milan, Italy, Mercury marketed the Milan for model years 2006-2011 in a single generation. The smaller of two model lines developed to replace the Mercury Sable, it indirectly succeeded the Mercury Mystique as the smallest Mercury sedan.
DEXRON is the trade name for a group of technical specifications for automatic transmission fluid (ATF) created by General Motors (GM). The name was first registered as a trademark and later evolved into a brand of GM. GM licenses the name and specifications to companies that manufacture the fluid and sell it under their own brand names. Not all DEXRON fluids are licensed by GM for reselling under another brand name. To be licensed, the product must have a license number that begins with the letters B through J and include a "DEXRON Approved" sticker on its container. Like many automobile manufacturers, GM uses transmissions sourced from other suppliers or transmission manufacturers around the world; many of these may use their own unique fluid.
The TREMEC TR-3650 is a 5-speed manual transmission for longitudinal engine automobiles. It includes a 5th gear that functions as an overdrive gear, light-weight aluminum housings, a synchromesh reverse gear, and synchromeshed helical cut forward gears. It is manufactured by Transmission Technologies Corporation and is rated for 360 lbf⋅ft (490 N⋅m) of torque. The loss in power transmission efficiency is rated at approximately 16% in 4th gear for a 2005–2010 Ford Mustang GT.
The AXOD was a 4-speed automatic transaxle for transverse front wheel drive automobiles from the Ford Motor Company. It was introduced in the 1986 Ford Taurus/Mercury Sable. The AXOD and its successors are built in Ford's Van Dyke Transmission plant in Sterling Heights, Michigan. Production of the final member of the family, the 4F50N, ended in November 2006.
The Ultradrive is an automatic transmission manufactured by Chrysler beginning in the 1989 model year.
The 4F27E is an electronically controlled 4-speed automatic transaxle transmission developed by Mazda and Ford. Mazda's name for this transmission is FN4A-EL, Ford's name for this transmission is 4F27E. Mazda's FS5A-EL is the 5-speed successor to this transmission which shares many of the same parts.
Teletouch is the trade name for the transmission controls found on many Edsel brand automobiles manufactured by the Edsel and Mercury-Edsel-Lincoln (M-E-L) Divisions of the Ford Motor Company. The significance of the Teletouch systems lies in its conception, design and symbolism for American automobiles produced in the 1950s, and the gadgets designed into them. The main distinguishing feature of the system was its use of push buttons on the steering wheel to shift gears as opposed to a gear stick.
Automatic transmission fluid (ATF) is a hydraulic fluid that is essential for the proper functioning of vehicles equipped with automatic transmissions. Usually, it is coloured red or green to differentiate it from motor oil and other fluids in the vehicle.
Autolite or Auto–Lite is an American brand of spark plugs and ignition wire sets headquartered in Cleveland, Ohio. Autolite products are sold in the United States, Canada, Mexico, and Australia. Until 2011, the Autolite brand was a part of Honeywell's automotive Consumer Products Group, along with FRAM and Prestone. Since then, it has been manufactured and marketed by FRAM Group. Autolite has been the official spark plug of NASCAR since April 2000.
The Volkswagen 01M transmission is an electronic/hydraulic four-speed automatic transmission deployed in Cabrio, Jetta, Golf, GTI, New Beetle manufactured between 1995 through 2005, and transverse engine Passats manufactured between 1995 through 1997. This transmission was entirely engineered and most probably manufactured by the French company STA in Ruitz.
Quick Lane Tire and Auto Center is a global automotive chain that provides oil changes, tire rotation, multi-point inspections and other express services. Currently headquartered in Dearborn, Michigan, Quick Lane is owned by Ford Motor Company, there are 825 locations as of February 2018. Some stores are stand-alone operations or some are attached to the dealership. Quick Lane is designed for dealers to pick up additional work to replace decreased warranty work. Quick Lane offers routine vehicle auto services including oil and filter changes, light repair services such as brake repairs and tire replacement.
Mercon represents a series of technical standards for automatic transmission fluid, developed and trademarked by Ford Motor Company. This designation serves as a mark of quality that Ford has established for fluids used in automatic transmissions. The Mercon name, which has evolved into a brand, is licensed by Ford to various manufacturers. These companies are authorized to produce the fluid according to Ford's specifications and market it under their own brand names.
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