| "Never Ever" | ||||
|---|---|---|---|---|
| | ||||
| Single by Ayumi Hamasaki | ||||
| from the album I am... | ||||
| Released | March 7, 2001 | |||
| Genre | ||||
| Length | 50:52 | |||
| Label | Avex Trax | |||
| Songwriters | Ayumi Hamasaki (lyrics) CREA (music) | |||
| Producer | Max Matsuura | |||
| Ayumi Hamasaki singles chronology | ||||
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| Promotional Video | ||||
| "Never Ever" on YouTube | ||||
"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo. [1]
"Never Ever" was released only three weeks before her first compilation album, A Best . Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.
"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad. [2]
Oricon Sales Chart (Japan)
| Release | Chart | Peak position | First week sales | Sales total | Chart run |
|---|---|---|---|---|---|
| 7 March 2001 | Oricon Daily Singles Chart | 1 | |||
| Oricon Weekly Singles Chart | 1 | 423,480 | 757,000 | 12 | |
| Oricon Yearly Singles Chart | 16 |