"Evolution" | ||||
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Single by Ayumi Hamasaki | ||||
from the album I Am... | ||||
Released | January 31, 2001 | |||
Recorded | 2000 | |||
Genre | ||||
Length | 1:02:02 | |||
Label | Avex Trax | |||
Songwriter(s) |
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Producer(s) | Max Matsuura | |||
Ayumi Hamasaki singles chronology | ||||
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Official Music Video | ||||
"Evolution" on YouTube |
"Evolution" is a song recorded by Japanese recording artist and lyricist Ayumi Hamasaki, released on January 31, 2001, as the second single from her fourth studio album I Am... (2002).
"Evolution" is a pop rock song that utilizes other genres including alternative rock and pop ballad. The song was fully written and composed by Hamasaki herself, under her penned alias Crea. Lyrically, the song talks about happy and sad moments in life. Upon the song's release, "Evolution" received favorable reviews from most music critics who commended the song's musical production and lyrical content, while Hamasaki's vocal delivery received criticism.
Commercially, the song was a commercial success. The song peaked at number one on the Oricon Singles Chart, making it her eighth number one single. After selling over 950,000 units in Japan, the song was certified million by the Recording Industry Association of Japan (RIAJ) for shipments of one million units. The song has sold over one million units worldwide. An accompanying music video was shot by Wataru Takeishi for the single version, which featured Hamasaki inside a televised studio, singing and dancing in front of a live band.
On New Year's Day 2002, Hamasaki had released her fourth studio album I am... . During the album process, Hamasaki had learned about the breaking news of the September 11 attacks in 2001, that had hit New York City and the Washington, D.C., metropolitan area. The attack itself had killed over 2,996 people and caused at least $10 billion in property and infrastructure damage. [1] Because of this, Hamasaki had sought a new inspiration for her then-forthcoming album; instead of writing songs about confusion, loneliness and love like her previous efforts, she was encouraged to engage in more peaceful and worldly themes. [2] [3] [4] The response was positively received from the Japanese audience and became successful in her native Japan; over 2.3 million units in Japan were sold, and the track was certified triple million by the Recording Industry Association of Japan (RIAJ) for shipments of three million copies. [5]
To promote the album, Hamasaki had released the album's lead single "M". Her first single to have been composed and written together by her, the single received favorable reception from most music critics and achieved huge success in Japan; the song peaked at number one and sold over one million units in Japan by RIAJ. [upper-alpha 1] [6] [7] To follow up on the success off the single, "Evolution" was selected as the album's second official single in Japan.
"Evolution" was written by Hamasaki herself, like the rest off the I Am... album and produced by long-time collaborator Max Matsuura. [8] "Evolution" was one out of twelve songs on the parent album to have been composed by her, which was first asserted on "M" after her staff failed to compose a musical composition that she had felt conformable with or suited her songs. [9] The song's arrangement was handled by HΛL, who contributed to arranging the songs "M" and "Unite!" on the parent album. [8] Musically, the song incorporates several genres including alternative rock and ballad music, which was heavily compared towards another album track "Unite!". [10] The song starts with a "ballad-inspired intro" that was noted as "deceiving" and features Hamasaki "singing way too fast in her choruses" [10]
For the cover artwork, the sleeve was shot by Shinichi Hara, art design was handled by Shigeru Kasai and was officially directed by Yasuyuki Tomita. [11] The cover artwork features Hamasaki holding a microphone and features the text of the single name inprinted with the American flag inside it. [11] The CD single off "Evolution" was released on January 31, 2001, by Avex Trax and was eventually released digitally worldwide. [11] In addition towards the physical release, the single was served on a vinyl release by Rhythm Republic records in Japan, a bonus DVD release and also released a limited edition VHS tape. [12] [13] [14]
"Evolution" received favorable reviews from most music critics. Jeff from Random.Access.Reviews had compared both "Evolution" and "Unite!" for sharing similar music structures. He commented "["UNITE!"] brings more J-Rock to the forefront, as does ["Evolution"], eventually sounding just like each other [...]" Jeff commented that while the choruses were too fast and powerful, he did conclude "evolution" is a bit more catchy and poppy though, so I'll recommend that one." [10] Greenberg, who had written the extended biography of Hamasaki on the same website, had listed "Evolution" as one of her career standouts. [15] Hamasaki had hosted an online voting poll for fans to choose their favorite tracks to be featured on her Ayumi Hamasaki 15th Anniversary Tour ~Best Live Tour~. As a result, all three songs from H were featured on the list. [16]
Commercially, the song was a success. "Evolution" debuted at number one on the Oricon Singles Chart, which became Hamasaki's eighth number one in Japan since her 1999 single "Love: Destiny" which became her first number one. [17] During the same charting week, Hamasaki's single "M" was at number eight. [18] During the single's second charting week, it fell to number three, being stalled by KinKi Kids' single "Boku no Senaka ni wa Hane ga Aru" and Kuraki Mai's single "Tsumetai Umi/Start in My Life" at number one and two respectively, and had stalled at number three for two consecutive weeks. [17] The song stayed inside the top forty for eleven weeks, and fell to number forty-five in its twelfth week. [19] The song had left the top fifty and the single's last charting position was at number 100 on its seventeenth week. [20] Two other of Hamasaki's singles featured on that last week, which were "Unite!" and "Endless sorrow".
"Evolution" sold over 950,000 units in Japan and was certified Million by the Recording Industry Association of Japan for shipments off one million units within the country. [21] The song was also certified gold by RIAJ for more than 100,000 legal downloads in July 2014, which equivalently tallies the sales to over one million sales in Japan, as of July 2014. [22] "Evolution" became Hamasaki's best selling single in 2001 onwards until it was surpassed by her 2002 EP H , which also charted at number one and was the only release in 2002 to sell over one million units. [23] As of today, "Evolution" is Hamasaki's sixth best selling single in her musical career just behind H at five, "Boys & Girls" at four, "M" at three, "Seasons" at two and "A" at one. [24]
In 2014, "Evolution" had charted on the Japan Billboard Adult Alternative chart at number 70, thirteen years later after the single's release. [25] [26]
The music video starts with Ayu being driven to the video shoot for "Evolution". Upon arrival, she is helped out of the limo by her bodyguard. Throughout the video, both filming and music production equipment can be seen. At various points, Ayu can be seen dancing while singing into a wireless microphone; there are also points in the video where she is seen as a hologram, and places in the video where she is seen being directed by the on-set director and given touch-ups throughout filming. There are also parts in the video where various staff members, such as film crew, other staff members—including a band used for the video.
Evolution was used in a TV ad for a Kose Visee mascara featuring Ayumi herself. [27]
Oricon Sales Chart (Japan)
Release | Chart | Peak Position | First Week Sales | Sales Total | Chart Run |
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31 January 2001 | Oricon Daily Singles Chart | 1 | |||
Oricon Weekly Singles Chart | 1 | 503,020 | 955,250 | 17 | |
Oricon Yearly Singles Chart | 7 |
I Am... is the fourth studio album by Japanese recording artist Ayumi Hamasaki. It was released on January 1, 2002 by Avex Trax and was distributed throughout Asia in both physical and digital formats. Hamasaki enlisted long-time collaborator Max Matsuura to assist with the album's creation, and was inspired by the events of the September 11, 2001 attacks to emphasise lighter themes in contrast to her previous work.
Loveppears is the second studio album by Japanese recording artist Ayumi Hamasaki. It was released in Japan, Hong Kong and China on November 10, 1999, through Avex Trax and the China Record Corporation, and distributed worldwide on April 10, 2001, by Avex Entertainment Inc. It was entirely written by Hamasaki herself, while the production was handled by Japanese musician Max Matsuura. Musically, Loveppears is a dance album and lyrically focuses on themes of love, frustration of life, loneliness, and individualism.
Duty is the third studio album by Japanese recording artist Ayumi Hamasaki. It was released on September 27, 2000, by Avex Trax. Duty is Hamasaki's first studio album inside the 2000s decade, and her third consecutive studio album to be fully produced by Japanese musician and businessman Max Matsuura. The album's composing and arrangement was handled by several music collaborators, such as Ken Harada, Kazuhito Kikuchi, Dai Nagao, HΛL, among many others. Hamasaki contributed to the album as the primary and background vocalist, and songwriter to every song. Three different formats were released to promote the album: a standalone CD, a limited edition Playbutton, and a digital download. The cover sleeve has Hamasaki wearing a leopard-print cat suit.
Rainbow is the fifth studio album by Japanese recording artist Ayumi Hamasaki, released on 18 December 2002 by Avex Trax. Production of Rainbow had commenced after the release of Hamasaki's fourth studio album I Am... that January; All lyrics were written by Hamasaki, and Japanese producer Max Matsuura returned to produce the album. The album was Hamasaki's first to feature conversational English lyrics, where in her previous works she had only used single words.
Memorial Address is the debut mini-album by Japanese singer Ayumi Hamasaki. Avex Trax released the album on December 17, 2003, in both physical and digital formats, and it was her first physical release including a DVD due to popularity of her music videos. The mini-album contains eight songs and features a number of collaborators, including Tetsuya Yukumi, Bounceback, CMJK, and Dai Nagao, among others, with Hamasaki serving as co-composer and songwriter. Memorial Address's musical influences include dance music, electronic, R&B, rock, and alternative metal.
Inspire is the thirty-third single released by Japanese recording artist Ayumi Hamasaki. It was released on July 28, 2004, by Avex Trax. "Inspire" was used as the image song for a Fuji TV special about the Guggenheim Museum in New York as well as a tie-in for Avex auditions 2004. The B-side "Game" was used as the Panasonic 700MD CM song. This was her first release in about 4 months since her previous single, "Moments." It was released in two formats; "CD only" and "CD+DVD". The single was her last to be released in CCCD format. Both songs were featured on the album My Story, which came out in December that same year.
"Moments" is the thirty-second single released by Japanese recording artist Ayumi Hamasaki and was her first to be offered in both CD and CD+DVD versions. It was released on March 31, 2004, by Avex Trax. "Moments" was the first single in 2004 released by Hamasaki and was the lead single to her sixth studio album My Story (2004). "Moments" was used as the KOSÉ "VISÉE" CM song. This work marked her sixth appearance in the NHK Kohaku Uta Gassen held later the same year.
"Surreal" is a song by Japanese recording artist Ayumi Hamasaki, taken from her third studio album Duty (2000). It was written by Hamasaki and produced by Max Matsuura. The song is a rock with elements of alternative rock. "Surreal" describes Hamasaki's madness and sense of confusion, while the themes of "Surreal" are based on Hamasaki's concept of loneliness, chaos, confusion, and the burden of her responsibilities, aimed mostly toward her public image as a recording artist. It was released as the fourth single from the album on 27 September 2000 by Avex Trax and Avex Taiwan.
"To Be" is a song by Japanese recording artist Ayumi Hamasaki. It served as the third single from Hamasaki's second studio album Loveppears (1999). The track was released by Avex Trax in Japan and Taiwan on May 12, 1999, and through Avex Entertainment Inc. worldwide in September 2008. It was Hamasaki's final single to be distributed as a Mini-CD, a format that debuted at the start of her career in April 1998. "To Be" was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Musically, it is a J-Pop that was written in third person perspective, much like the content from the parent album.
"Boys & Girls" is a song recorded by Japanese recording artist Ayumi Hamasaki, serving as the fourth single for her second studio album, Loveppears (1999). It was released by Avex Trax in Japan and Hong Kong on July 14, 1999, and through Avex USA in North America in early 2001, while being re-distributed in 2003. "Boys & Girls" marks Hamasaki's first single to be made available for purchase as a maxi single with additional remixes. The track was written by the singer herself, while production was handled by long-time collaborator Max Matsuura. Musically, the song is a dance recording, a genre that heavily influences Loveppears. The single's lyrical content is written in third-person perspective.
A is an extended play (EP) by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax in Japan and Hong Kong on August 11, 1999, in 10 different editions, and through Avex Entertainment Inc. worldwide in September 2008. It additionally served as a single from her second studio album Loveppears (1999), and is her first single marketed as an EP. The 12-track EP contains four new original songs: "Monochrome", "Too Late", "Trauma", and "End Roll", and eight remixes. All songs were written by Hamasaki, while production was handled by long-time collaborator Max Matsuura.
"Appears" is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax on November 10, 1999 as the sixth single from her second studio album Loveppears (1999), which was released on the same day. Alongside this, it has been released in several other territories with different release dates under her Western alias Ayu. It also served as Hamasaki's first limited edition single, limiting physical sales to 300,000 copies. The track was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Musically, "Appears" is a dance song written in third person perspective, and is about the third person watching what appears to be a happy and loving relationship. Upon its release, "Appears" received positive reviews from music critics. Alexey Eremenko, writing for AllMusic, selected the track as the best song from the album and her career. However, an editor from CD Journal criticized the amount of remixes on the CD single.
"Audience" is a song by Japanese recording artist Ayumi Hamasaki from her third studio album Duty (2000). It was released as the album's fifth and final single on 1 November 2000 by Avex Trax. Hamasaki wrote the track and Max Matsuura Lewis produced it. Dai Nagao and HΛL composed both the single and album version. The single artwork was shot by Japanese photographer Toru Kumazawa and features duplicate clones of Hamasaki, resembling an audience. Musically, "Audience" is a dance–pop and disco song.
"Daybreak" is a song recorded by Japanese recording artist and lyricist Ayumi Hamasaki, released on March 6, 2002 as the eighth and final single on her fourth studio album I am.... Influenced by the recent events off the September 11 attacks in New York City and Washington D.C. in North America, Hamasaki sought a new inspiration for her then-forthcoming album; instead off writing songs about confusion, loneliness and love like her previous efforts, she was encouraged to engage in more peaceful and worldly themes. This resulted in several songs on I Am..., including "Daybreak".
H is an EP by Japanese recording artist Ayumi Hamasaki, featuring songs later included on her fifth studio album Rainbow (2002). The EP contains the songs "Independent", "July 1st" and "Hanabi", all written and co-composed by Hamasaki, alongside composer Dai Nagao and producer Max Matsuura. Hamasaki had written and recorded the three songs when she was still hurt and influenced by the events of the September 11 attacks and the completion of her fourth studio album I Am... (2002).
A Best 2 is a two-part greatest hits album by Japanese singer Ayumi Hamasaki. Both albums, titled Black and White, were released on 28 February 2007 on various formats by Avex Trax. Produced by Max Matsuura, they follow Hamasaki's compilation album A Best, which was released in March 2001. "A Best 2" are concept albums, with Black focusing on darker and more serious tones and White on lighter and more upbeat themes. The albums contain 31 songs, including an unreleased track titled "Part of Me" on the Black edition, that were released between the periods of her albums I Am... (2002) and (Miss)understood (2006).
"Together When..." is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax on December 5, 2007, and Rhythm Republic on April 9, 2008 as a double A-side with one of Hamasaki's tracks "Game" as the third and final single from her ninth studio album, Guilty (2008). It was released as Hamasaki's first digital single in Japan, and was Avex Trax's first single to be distributed as a digital download only. The track was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Musically, "Together When..." is a power ballad. The lyrical content is about the finishing and separation of a relationship between lovers.
Guilty is the ninth studio album by Japanese recording artist Ayumi Hamasaki. It was released on January 1, 2008 by Avex Trax. Guilty marks Hamasaki's ninth consecutive album to be fully produced by Japanese producer and manager Max Matsuura, while she contributes to the album as the lead vocalist, background vocalist, and songwriter to all songs. Recorded in Japanese with minor phrases in English, Guilty is a rock album with numerous musical elements such as pop rock, heavy metal, synthrock, and power ballad melodies.
A Complete: All Singles is a greatest hits album by Japanese singer Ayumi Hamasaki. Avex Trax released it on September 10, 2008 in a variety of formats, and was created to commemorate the singer's tenth anniversary since the release of her 1998 single "Poker Face". The album is divided into three sections, each highlighting a single released by Hamasaki from her debut in 1998 to her most recent single, "Talkin' 2 Myself" in 2007. Additionally, the compilation includes two new songs: the stand-alone single "Mirrorcle World" and a re-recorded version of "Who...".
Next Level is the tenth studio album by Japanese recording artist Ayumi Hamasaki. It was released through Avex Trax on March 25, 2009 in five physical formats, and for digital consumption. The album was solely produced by Avex Trax owner Max Matsuura, whereas the album's content was written by Hamasaki herself. Additionally, it marks a return for several composers that helped construct her previous records, including Dai Nagao, CMJK, Kazuhiro Hara, HΛL, amongst others. Stylistically, Next Level is a departure from her previous albums, focusing on electronic music with elements of rock and dance.
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