"Evolution" | ||||
---|---|---|---|---|
Single by Ayumi Hamasaki | ||||
from the album I Am... | ||||
Released | January 31, 2001 | |||
Recorded | 2000 | |||
Genre | ||||
Length | 1:02:02 | |||
Label | Avex Trax | |||
Songwriter(s) |
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Producer(s) | Max Matsuura | |||
Ayumi Hamasaki singles chronology | ||||
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Official Music Video | ||||
"Evolution" on YouTube |
"Evolution" is the 20th single by Japanese recording artist and lyricist Ayumi Hamasaki, released on January 31, 2001, by Avex Trax as the second single from her fourth studio album I Am... (2002).
"Evolution" is a pop rock and alternative rock song with a ballad-esque intro. The song was fully written and composed by Hamasaki herself, under her penned alias Crea. Lyrically, the song talks about happy and sad moments in life. Upon the song's release, "Evolution" received favorable reviews from most music critics who commended the song's musical production and lyrical content, while Hamasaki's vocal delivery received criticism.
Commercially, the song was a commercial success. The song peaked at number one on the Oricon Singles Chart, making it her eighth number one single. After selling over 950,000 units in Japan, the song was certified million by the Recording Industry Association of Japan (RIAJ) for shipments of one million units. The song has sold over one million units worldwide. An accompanying music video was shot by Wataru Takeishi for the single version, which featured Hamasaki inside a televised studio, singing and dancing in front of a live band. In addition, after the release of this work, "Evolution" became Hamasaki's must-sing song in concerts.
In late 2000, Hamasaki listened to ten or so demos for her new song "M", but none of them really stood out to her. [1] To speed up the development process, she decided to compose her own song for the first time under the pseudonym Crea. [1] She wrote the song using her Mac computer's composing software Studio Vision. [1] The single received favorable reception from most music critics and achieved huge success in Japan; the song peaked at number one and sold over one million units in Japan according to the Recording Industry Association of Japan (RIAJ). [upper-alpha 1] [2] [3]
To follow up on the success off "M", "Evolution" was selected as the follow-up single just one month later, which she also took charge in composing herself. Hamasaki said that she chose an aggressive sound for the song due to people labelling her as a "robot" or "doll" before. [1]
"Evolution" was written by Hamasaki herself, like the rest off the I Am... album, and produced by long-time collaborator Max Matsuura. [4] "Evolution" was one out of twelve songs on the parent album to have been composed by her, which was first asserted on "M" after her staff failed to compose a musical composition that she had felt conformable with or suited her songs. [5] The song's arrangement was handled by HΛL, who contributed to arranging the songs "M" and "Unite!" on the parent album. [4] Musically, the song is a pop rock and alternative rock song with a ballad-esque intro, which was heavily compared towards another album track "Unite!". [6] The song's "ballad-inspired intro" was noted as "deceiving" and features Hamasaki "singing way too fast in her choruses." [6]
For the cover artwork, the sleeve was shot by Shinichi Hara, art design was handled by Shigeru Kasai and was officially directed by Yasuyuki Tomita. [7] The cover artwork features Hamasaki holding a microphone and features the text of the single name inprinted with the American flag inside it. [7] The CD single of "Evolution" was released on January 31, 2001, by Avex Trax and was eventually released digitally worldwide. [7] In addition towards the physical release, the single was served on a vinyl release by Rhythm Republic records in Japan, a bonus DVD release and also released a limited edition VHS tape. [8] [9] [10]
"Evolution" received favorable reviews from most music critics. Jeff from Random.Access.Reviews had compared both "Evolution" and "Unite!" for sharing similar music structures. He commented "["UNITE!"] brings more J-rock to the forefront, as does ["Evolution"], eventually sounding just like each other [...]" Jeff commented that while the choruses were too fast and powerful, he did conclude "evolution" is a bit more catchy and poppy though, so I'll recommend that one." [6] Greenberg, who had written the extended biography of Hamasaki on the same website, had listed "Evolution" as one of her career standouts. [11] Hamasaki had hosted an online voting poll for fans to choose their favorite tracks to be featured on her Ayumi Hamasaki 15th Anniversary Tour ~Best Live Tour~. As a result, all three songs from H were featured on the list. [12]
Commercially, the song was a success. "Evolution" debuted at number one on the Oricon Singles Chart, which became Hamasaki's eighth number one in Japan since her 1999 single "Love (Destiny)", which became her first number one. [13] Initial sales for "Evolution" exceeded 500,000 copies, just like the previous work, with 503,020 copies sold. [14] During the same charting week, Hamasaki's single "M" was at number eight. [15] During the single's second charting week, it fell to number three with 180,630 copies sold, being stalled by KinKi Kids' single "Boku no Senaka ni wa Hane ga Aru" and Mai Kuraki's single "Tsumetai Umi/Start in My Life" at number one and two respectively, and had stalled at number three for two consecutive weeks. [16] [17] The song "Evolution" stayed inside the top forty for eleven weeks, and fell to number forty-five in its twelfth week. [18] The song had left the top fifty and the single's last charting position was at number 100 on its seventeenth week. [19] Two other of Hamasaki's singles featured on that last week, which were "Unite!" and "Endless Sorrow".
"Evolution" sold over 950,000 units in Japan and was certified Million by the Recording Industry Association of Japan (RIAJ) for shipments of one million units within the country. [20] The song was also certified gold by the RIAJ for more than 100,000 legal downloads in July 2014, which equivalently tallies the sales to over one million sales in Japan, as of July 2014. [21] "Evolution" became Hamasaki's best selling single in 2001 onwards until it was surpassed by her 2002 EP "H", which also charted at number one and was the only Japanese single in 2002 to sell over one million units. [22] As of today, "Evolution" is Hamasaki's sixth best selling single in her musical career just behind "H" at five, "Boys & Girls" at four, "M" at three, "Seasons" at two and "A" at one. [23]
In the Japanese Society for Rights of Authors, Composers and Publishers' (JASRAC) ranking of domestic works for royalties, the single ranked ninth in 2001. [24] In 2014, "Evolution" had charted on the Japan Billboard Adult Alternative chart at number 70, thirteen years later after the single's release. [25] [26]
The music video for "Evolution" was directed by Wataru Takeishi. [27] The video starts with Hamasaki being driven to the video shoot for "Evolution". Upon arrival, she is helped out of the limousine by her bodyguard. Throughout the video, both filming and music production equipment can be seen. At various points, Hamasaki can be seen dancing while singing into a wireless microphone; there are also points in the video where she is seen performing as a hologram in front of a band, and places in the video where she is seen being directed by the on-set director and given touch-ups throughout filming. There are also parts in the video showing various staff members, such as film crew. For the shoot, she cut her long hair into a short pixie cut and wore a fox tail on her outfit, which became a hot topic. [28]
"Evolution" was used in a TV commercial for a Kosé Visee mascara featuring Hamasaki herself. [29] In 2012, it was used as the theme song for the Japanese film Helter Skelter that starred Erika Sawajiri. [30]
Region | Certification | Certified units/sales |
---|---|---|
Japan (RIAJ) [34] Physical single | 3× Platinum | 955,250 [35] |
Japan (RIAJ) [36] Digital single | Gold | 100,000* |
* Sales figures based on certification alone. |
I Am... is the fourth studio album by Japanese recording artist Ayumi Hamasaki. It was released on January 1, 2002 by Avex Trax and was distributed throughout Asia in both physical and digital formats. Hamasaki enlisted long-time collaborator Max Matsuura to assist with the album's creation, and was inspired by the events of the September 11, 2001 attacks to emphasise lighter themes in contrast to her previous work.
Loveppears is the second studio album by Japanese recording artist Ayumi Hamasaki. It was released in Japan, Hong Kong and China on November 10, 1999, through Avex Trax and the China Record Corporation, and distributed worldwide on April 10, 2001, by Avex Entertainment Inc. It was entirely written by Hamasaki herself, while the production was handled by Japanese musician Max Matsuura. Musically, Loveppears is a dance album and lyrically focuses on themes of love, frustration of life, loneliness, and individualism.
Duty is the third studio album by Japanese recording artist Ayumi Hamasaki. It was released on September 27, 2000, by Avex Trax. Duty is Hamasaki's first studio album inside the 2000s decade, and her third consecutive studio album to be fully produced by Japanese musician and businessman Max Matsuura. The album's composing and arrangement was handled by several music collaborators, such as Ken Harada, Kazuhito Kikuchi, Dai Nagao, HΛL, among many others. Hamasaki contributed to the album as the primary and background vocalist, and songwriter to every song. Three different formats were released to promote the album: a standalone CD, a limited edition Playbutton, and a digital download. The cover art portray Hamasaki wearing a leopard-print catsuit.
Rainbow is the fifth studio album by Japanese recording artist Ayumi Hamasaki, released on 18 December 2002 by Avex Trax. Production of Rainbow had commenced after the release of Hamasaki's fourth studio album I Am... that January; All lyrics were written by Hamasaki, and Japanese producer Max Matsuura returned to produce the album. The album was Hamasaki's first to feature conversational English lyrics, where in her previous works she had only used single words.
"Carols" is the thirty-fourth single released by Japanese recording artist Ayumi Hamasaki. It was released on September 29, 2004, by Avex Trax. It was released on the same day as her ARENA TOUR 2003~2004 A DVD. "Carols" was used as the Panasonic Digital Camera "LUMIX FX7" CM song. It was the last single to be released from her sixth studio album, My Story (2004).
Inspire is the thirty-third single released by Japanese recording artist Ayumi Hamasaki. It was released on July 28, 2004, by Avex Trax. "Inspire" was used as the image song for a Fuji TV special about the Guggenheim Museum in New York as well as a tie-in for Avex auditions 2004. The B-side "Game" was used as the Panasonic 700MD CM song. This was her first release in about 4 months since her previous single, "Moments." It was released in two formats; "CD only" and "CD+DVD". The single was her last to be released in CCCD format. Both songs were featured on the album My Story, which came out in December that same year.
"Moments" is the thirty-second single released by Japanese recording artist Ayumi Hamasaki and was her first to be offered in both CD and CD+DVD versions. It was released on March 31, 2004, by Avex Trax. "Moments" was the first single in 2004 released by Hamasaki and was the lead single to her sixth studio album My Story (2004). "Moments" was used as the KOSÉ "VISÉE" CM song. This work marked her sixth appearance in the NHK Kohaku Uta Gassen held later the same year.
"Surreal" is a song by Japanese recording artist Ayumi Hamasaki, taken from her third studio album Duty (2000). It was written by Hamasaki and produced by Max Matsuura. The song is a rock with elements of alternative rock. "Surreal" describes Hamasaki's madness and sense of confusion, while the themes of "Surreal" are based on Hamasaki's concept of loneliness, chaos, confusion, and the burden of her responsibilities, aimed mostly toward her public image as a recording artist. It was released as the fourth single from the album on 27 September 2000 by Avex Trax and Avex Taiwan.
(Miss)understood is the seventh studio album by Japanese singer-songwriter Ayumi Hamasaki. It was released on New Year's Day 2006, by Avex Trax. Hamasaki acted as the album's sole lyricist, as she had on all of her preceding albums. (Miss)understood marked new musical directions for Hamasaki: she explored new influences such as funk and used gospel choruses in some of the songs, foreign to her previous works. This was the result of her having heard compositions by Geo from the German-based pop music project Sweetbox and asking him for his works. Subsequently, Hamasaki rewrote the lyrics entirely to fit (Miss)understood. Lyrically, the album was a departure from her previous work, My Story, which had been primarily autobiographical.
"Whatever" is a song recorded by Japanese recording artist Ayumi Hamasaki for her second studio album, Loveppears (1999). It was written by Hamasaki, while production was handled by Max Matsuura. The track is Hamasaki's sixth single with Matsuura since her debut single in April 1998, "Poker Face". "Whatever" premiered on February 10, 1999 as the lead single from the album. It was re-released on February 28, 2001 as a CD single.
"Love (Destiny)" (stylized as "LOVE ~Destiny~") is a song recorded by Japanese recording artist Ayumi Hamasaki, serving as the second single for her second studio album, Loveppears (1999). It was released by Avex Trax in Japan and Taiwan on April 14, 1999, and through Avex Entertainment Inc. worldwide in September 2008. The track was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Three versions of the recording have been made available—a ballad version arranged by Tsunku, an edited version with vocals by Tsunku, and a dance-influenced version included on Loveppears.
"To Be" is a song by Japanese recording artist Ayumi Hamasaki. It served as the third single from Hamasaki's second studio album Loveppears (1999). The track was released by Avex Trax in Japan and Taiwan on May 12, 1999, and through Avex Entertainment Inc. worldwide in September 2008. It was Hamasaki's final single to be distributed as a Mini-CD, a format that debuted at the start of her career in April 1998. "To Be" was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Musically, it is a J-Pop that was written in third person perspective, much like the content from the parent album.
"Appears" is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax on November 10, 1999 as the sixth single from her second studio album Loveppears (1999), which was released on the same day. Alongside this, it has been released in several other territories with different release dates under her Western alias Ayu. It also served as Hamasaki's first limited edition single, limiting physical sales to 300,000 copies. The track was written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura. Musically, "Appears" is a dance song written in third person perspective, and is about the third person watching what appears to be a happy and loving relationship. Upon its release, "Appears" received positive reviews from music critics. Alexey Eremenko, writing for AllMusic, selected the track as the best song from the album and her career. However, an editor from CD Journal criticized the amount of remixes on the CD single.
"Fly High" is a song recorded by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax in Japan on February 9, 2000, and through Avex Entertainment Inc. worldwide in September 2008. The recording served as Hamasaki's third and final limited edition single from her second studio album, Loveppears (1999), limiting physical units to 300,000 copies. The track was written by the singer herself, while production was handled by long-time collaborator Max Matsuura. Two versions of "Fly High" were made available for consumption—a radio edit composed by HΛL, and the album version produced by Dai Nagao. Lyrically, the song was written in third person perspective.
"Seasons" is a song by Japanese recording artist Ayumi Hamasaki for her third studio album, Duty (2000). It was written by Hamasaki, while production was handled by Max Matsuura. It premiered on June 7, 2000, as the third single from the album. The song is the final part of a trilogy from Duty; the other two singles being "Vogue" and "Far Away".
"Audience" is a song by Japanese recording artist Ayumi Hamasaki from her third studio album Duty (2000). It was released as the album's fifth and final single on 1 November 2000 by Avex Trax. Hamasaki wrote the track and Max Matsuura Lewis produced it. Dai Nagao and HΛL composed both the single and album version. The single artwork was shot by Japanese photographer Toru Kumazawa and features duplicate clones of Hamasaki, resembling an audience. Musically, "Audience" is a dance–pop and disco song.
H is an EP by Japanese recording artist Ayumi Hamasaki, featuring songs later included on her fifth studio album Rainbow (2002). The EP contains the songs "Independent", "July 1st" and "Hanabi", all written and co-composed by Hamasaki, alongside composer Dai Nagao and producer Max Matsuura. Hamasaki had written and recorded the three songs when she was still hurt and influenced by the events of the September 11 attacks and the completion of her fourth studio album I Am... (2002).
A Best 2 is a two-part greatest hits album by Japanese singer Ayumi Hamasaki. Both albums, titled Black and White, were released on 28 February 2007 on various formats by Avex Trax. Produced by Max Matsuura, they follow Hamasaki's compilation album A Best, which was released in March 2001. A Best 2 are concept albums, with Black focusing on darker and more serious tones and White on lighter and more upbeat themes. The albums contain 31 songs, including an unreleased track titled "Part of Me" on the Black edition, that were released between the periods of her albums I Am... (2002) and (Miss)understood (2006).
A Complete: All Singles is a greatest hits album by Japanese singer Ayumi Hamasaki. Avex Trax released it on September 10, 2008 in a variety of formats, and was created to commemorate the singer's tenth anniversary since the release of her 1998 single "Poker Face". The album is divided into three sections, each highlighting a single released by Hamasaki from her debut in 1998 to her most recent single, "Talkin' 2 Myself" in 2007. Additionally, the compilation includes two new songs: the stand-alone single "Mirrorcle World" and a re-recorded version of "Who...".
"Rule"/"Sparkle" is a double A-side single by Japanese recording artist Ayumi Hamasaki from her tenth studio album, Next Level (2009). The song was released on a CD and DVD format on February 25, 2009 as the second single from the album. With "Rule" composed by Miki Wantanabe and "Sparkle" composed by Kazuhiro Hara, both songs were written by Hamasaki and produced by long-time collaborator Max Matsuura. "Rule" was used as the international theme song for the 2009 film Dragonball Evolution.
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